San Jose – ITUS iGuardian Home Network Security

San Jose based ITUS networks came to us for video help on their $170,000 iGuardian kickstarter campaign. We began discussing our video production approach, and they knew that they needed to influence backers to get behind this project, as it was the first device of it’s type. Read more…

After they uploaded their project materials, we found a great home studio environment in San Jose, California for filming their interview. What we see in the success of ITUS Shield (over $170,000 raised), is that fundraising is about entrepreneurs using media editing correctly and developing the personal story as a key for a compelling video Beyond that they were willing to learn strategies for how to conduct the marketing of their campaign on the crowd funding service. One of the requirements of successful cinematography of a kickstarter is to have a video of the correct length, and like most of the silicon valley california tech companies we serve, ITUS had a clear understanding of what it takes to grab the viewers attention, so they readily received our advice to make their video a maximum of 3 minutes. That way the video we produced for them was engaging, satisfying, and left the viewer feeling energized and inspired.

At the end of our work together, we provided campaign tips so that their video could have the impact of social-change that they were needing. Of the tips for their kickstarter video that we most advised, we strongly encouraged them to film in a house so that they could use social tactics of demonstrating who their audience is and really get to the bottom of what it means to crowdfund. Now their company has built a significant community through crowdsourcing the resources they needed to begin production of their project. Overall, iGuardian has proven to be a commercial and professional success, one that colors how strong an impact crowdfunding fundraising through kickstarter can really be, especially for a california tech company. We’re happy to have gotten to work with such innovate entrepreneurs, and as clients they were prime examples of investing in the right camera team and story development process to develop and broadcast their campaign’s video to an audience of web techies that know how important it is to have a modern technique for home internet security.