Discover Digital Tactics to Increase Revenue
Over 86% of Small Business owners make under $100,000 a year. That may sound decent, but even if you make $99,999 yearly, much of that amount may go to overhead, leaving you with barely any income.
To ensure you stay in business, things need to change. And you can improve your outlook by using online marketing.
Digital advertising may seem complicated, so you've never bothered with it. However, in reality, it's more accessible than you think.
In this article, we'll outline 11 digital tactics you can use to increase revenue.
1. Search Engine Optimization (SEO)
SEO is one of the best ways to get your brand noticed. Without it, you're shouting into the void. This is the practice of using keywords strategically and optimizing your website to rank it higher on search engine results pages (SERPs) to get organic traffic.
There are some simple ways to perform SEO yourself. But getting the assistance of an SEO agency can boost your own DIY efforts. It's worth investing a bit of money to see your business grow.
To start, there are free and low-cost keyword research tools online. Find the top ones, then sprinkle them across your site pages and blog. Just be careful not to overuse keywords, as this is considered keyword stuffing. Search engines will penalize you with lower rankings.
If you're tech-savvy, you can also get into the nitty gritty of your site to structure it better and make it run faster. Otherwise, you can hire web designers and developers to do this.
2. Pay-Per-Click (PPC) Advertising
Organic marketing is great since it's cost-effective. However, it can take some time to see growth. So if you want to give it a little boost, then paid marketing complements it perfectly. You'll find these ads mostly on Google, as well as Bing.
PPC advertising works exactly how it sounds. You put an ad out, and you only pay the publisher when people click on it. This digital tactic allows you to target specific keywords and demographics, so it makes good use of your marketing dollars.
How this differs from organic traffic is you don't have to work to get your site to the top of SERPs. It'll automatically place your ad as the first result. It'll also serve people your ads on other websites.
PPC advertising is typically more expensive than organic marketing. The spending is totally in your control though, as you'll set your budget at the beginning. Once you hit that many clicks, then the publisher turns off your ad.
3. Content Marketing
Content marketing is fantastic for creative types. You can do anything from writing to drawing and filming to produce content that users will appreciate.
Types of content include:
- Blog posts
- Infographics
- Ebooks
- Whitepapers
- Videos
This might all sound like a lot of hard work, but the secret is recycling your content.
For example, you can write long-form content, such as an ebook. Then, you can summarize the main points and create short-form content, such as blog posts and infographics. You can even create a video if appropriate.
Tie everything together by using the blog posts and infographics as teasers. That way, if readers are interested in learning more, they'll go download your whitepaper or ebook. This can be just the push they need to buy your products or sign up for your services.
4. Email Marketing
One of the effective methods to boost revenue for ecommerce businesses is through email marketing. With email marketing for ecommerce, businesses can create personalized and targeted campaigns that cater to their customer's interests and behavior. By segmenting their email list, businesses can send relevant product recommendations, promotional offers, and exclusive content that can drive sales and customer loyalty. Email marketing can also help ecommerce businesses establish a direct line of communication with their customers, which can lead to valuable feedback and insights to improve their overall business strategy.
Have you collected a bunch of contact information at networking events or trade shows, and don't know what to do with it? Email marketing is an excellent way to utilize this valuable data.
Once you're past the boring part of inputting the emails and names, then it's time for the tactics. You can segment your email list based on different parameters, such as their demographics or behavior (where they're currently at, in the customer journey).
You can do all this with email marketing tools, which automate many menial tasks or perform them at scale. They also have features to personalize subject lines and email bodies.
Take advantage of email marketing by avoiding spam; provide your recipients with relevant content, brand information, and discounts or coupons. Point them to the content you created to drive traffic and hopefully, sales too.
You can then track statistics relating to:
- Email opens
- Clicks on links
- Conversions
When you know what's working (and what's not), you can tailor your future email marketing efforts to draw in more people.
5. Social Media Marketing
The average individual social media consumption in a lifetime is six years and eight months. Most people spend over two hours a day scrolling social media, so you're sure to find your target audience online.
You can sign up for accounts on platforms like:
- TikTok
Identifying your target audience and their demographics can help you choose which platforms to concentrate your efforts on. For instance, if they're professionals in their 30s, then Facebook and LinkedIn are good ones to pick.
In any case, use your social media accounts to promote your business. It's an outstanding way to show them your brand values, as well as your offerings. You can also use the posts to share your content and drive traffic to your website.
Make sure to respond to comments too. This can show off your brand personality and generate loyalty, which can bring in even more profit.
6. Influencer Marketing
Influencer marketing involves partnering with people who have amassed large followers. They benefit by getting your products or services for free, and you benefit by them promoting your brand to their followers.
If you go this route, don't pick influencers at random. Otherwise, their promotions may seem fake and/or forced.
Instead, choose influencers who are involved in a related field, so it's feasible that they'd be your customer without you approaching them first. For example, if you sell skincare products, then go with a makeup and beauty influencer.
7. Affiliate Marketing
If the idea of partnerships sounds good to you, then affiliate marketing might be good for you. This takes advantage of a network of affiliates (or publishers), who promote your products or services. They each have a unique code so you know how many of your sales came from them.
This is a mutually beneficial arrangement since they'll actively advertise your products and services. In return, they'll get a small commission, which motivates them to try even harder.
On the other hand, you could also become an affiliate. Find someone who's in your industry, but not a competitor. You can help your customers by providing links to things they may need. Plus, you profit off of it too.
8. Referral Marketing
Word of mouth is one of the oldest types of marketing. It's also one of the most effective. Referrals work because consumers provide personal testimonies to others, who are then motivated to try things out.
You can ask your current customers to refer your brand to their friends and Family. For an extra push, you can offer incentives, such as discounts on their next orders.
You can also make it easier for them by adding simple sharing buttons on your site. The less work they have to do, the more likely consumers will refer your company.
9. Personalized Marketing
Personalization is the key to reaching your target audience. There's so much advertising nowadays that consumers have learned to just tune things out.
We discussed email marketing earlier, which involves some elements of personalization. However, you can take it one step further by using targeted ads and customized landing pages.
Through these efforts, you can deliver a more relevant customer journey. And as a result, you'll increase conversions and brand loyalty, and also reduce churn. All this amounts to more revenue.
10. Mobile Optimization
Around 60% of search engine queries are on mobile devices. We're always on the go, and smartphones and tablets are practically mini computers, so it's understandable why mobile searches are so popular.
This means it's vital that your site is optimized for mobile searches. If not, then users will click off right away when everything doesn't look right or operate correctly.
If your site loads perfectly, no matter what device people use, then you won't lose out on sales.
11. Remarketing and Retargeting
Many consumers put items into their online cart, then think things over for a bit before buying. But they end up abandoning their purchases, either because they forgot or have lost interest. The same goes for if they click on your website and bow out for whatever reason.
You can recapture these lost sales by investing in remarketing and retargeting. Both focus on users who have already shown interest in your business. This keeps you top of mind and encourages them to convert.
See Your Profits Rise by Using These Digital Strategies
There are numerous ways to digitally market your business; we've only scratched the surface with this article.
Some methods may work better than others for your business, so the important thing is to experiment, test, and tweak. When you've found the optimal combination, you'll see better profits and a more secure future for your brand.
Read some more of our blog posts to take your business even further.
