7 Practical Online Tools That Can Help Your Online Business Grow

Do you own an online business? If so, there are lots of different tools that you can use to help it grow. Growth should be your main concern as an entrepreneur, as stagnation can be bad for profits. Achieving growth without digital tools can be difficult, however. The tools to come in this post can all help you to increase profits, streamline operations, and make the lives of employees considerably easier. If you are interested in learning about these tools and getting a few insights into achieving success as the owner of an online business, read on.


SaaS Tools

SaaS (Software as a Service) is a popular way for businesses to get their hands on software on a subscription basis. The software is centrally hosted by a vendor or service provider and made available to customers over a network. Unlike traditional software arrangements, you do not buy it and don't receive a physical disc. Instead, you rent it, and everything is hosted online. One of the biggest names in SaaS is Jungle Scout, but there are alternatives to Jungle Scout for FBA, or Fulfilment by Amazon, so if you cannot afford Jungle Scout's fees or you just want to work with another service provider, you shouldn't have trouble finding one that fits. A good example of a subscription-based online service is Amazon Prime, one of the web's largest streaming services. You pay a fixed sum to Amazon monthly and get to watch all of the Prime content they host for free. When you use Amazon, you typically use your browser as a client, which is the case with most SaaS business tools. If you plan on investing in SaaS tools, find the best quality ones you can.

Online Accounting

If you run a business, accounting software is something you need to invest in. It's impossible to effectively manage a 's books without it. While it is true that you can hire an accountant, accountants can be expensive. If your business is a small online one, then an accountant's fees are probably way out of your budget. As your business grows, an accountant is something to consider, though. Accounting software is very affordable, widely available, and a great way for you to maintain tighter control over your company's spending. An added bonus of accounting software is that it can be used to file tax reports. 

If you make mistakes on your taxes, which is likely if you are filing them without the help of accountancy software or a trained accountant, then you can receive fines. It's even possible to be arrested and sentenced to a period of imprisonment if your tax evasion is excessive. When searching for accountancy software, try to find one that's semi-automated. Automated software is a lot easier to use, because it does a lot of routine administrative work itself, meaning you don't have to spend hours each day filling in forms and sheets.

Digital Marketing

Online marketing has never been more important. You won't be able to transform your site into a commercial success without it. The average business owner pays an agency to market their company for them. However, you do not have to outsource if you don't want to. It's entirely possible to market your company yourself, which you can do using online marketing software. If you are planning on using marketing software, the first thing you need to do is identify which type of advertising you need to invest in first, i.e., SEO, social media, or PPC. In truth, SEO (Search Engine Optimization) software is probably the best investment you can make. 

SEO is the process by which companies get their websites to the top of Google and Yahoo's search listings. This software can help you to increase your company's exposure, make greater profits, and gain credibility. When a website appears at the top of a search engine's listings, customers are more likely to do business with it. Social media marketing software is also a good investment, as it's usually fully automated, and allows you to run campaigns without having to physically intervene and do things yourself.


Payroll Software

software can be a great investment, too. While the vast majority of exclusively online companies are run by private individuals and do not have employees, some are run by multiple people and have many employees. If your company has employees, payroll software is a must. This software will make it much easier for you to ensure employees are properly paid at the end of each month. If employees are not paid on time, they could quit their jobs and go and find elsewhere. 

Nobody is going to want to work for a company if they're not paid properly. In addition to ensuring employees are paid on time, payroll software can also make it a lot easier for you to manage your finances. Some accountancy programs have payroll software built into them. If you are interested in getting accountancy software with payroll functionality, then make sure that you shop around and conduct extensive online research. You need to find the best platform that you can. Verify that the platform does have payroll software built into it before paying for it. The biggest benefit to payroll software is that it allows you to seriously reduce the number of HR staff you have working for your company since most of their duties can be managed with the help of software.

Website Builders

If you run an online business, the chances are you already have a website. However, if your website is poorly designed and was built using a template service, you may want to consider using open-source website building platforms. These platforms allow you to build your own website from the ground up without having to have knowledge of coding. Building the website from the ground up without a web developer's help can save you a lot of money. Having a website that is entirely unique and not influenced by anybody else or built using a template can be an effective way to compel customers to buy your products. 

Credibility is everything in business. If it looks like your company is a derivative of somebody else's (which it will be if you use a template that is commonly used by other businesses), you're going to lose a lot of credibility. Website-building platforms are widely available and usually very affordable. Some open-source ones are even free. You will need to watch tutorials and read guides in order to learn how to use them, however. They do require some mastery.

Email Centralization

The average person has several different private email addresses. Many business owners have multiple email addresses, too. However, the difference is that a business owner's email addresses are used for their business, not for personal communications. With so many different email addresses, it can be hard to keep track of emails. You may therefore want to invest in an email centralization platform. These programs allow you to centralize your emails in one place. This means that you can go from inbox to inbox without having to log into different mail service providers' platforms.  

An added bonus of email centralization is that the vast majority of these platforms also allow you to automate email marketing. Email marketing, and email retargeting in particular, can be an extremely effective way to get people interested in your product. A lot of businesses are starting to turn to email marketing, because of its proven success. If you are interested in email marketing, in addition to investing in a centralized platform, consider enlisting the help of a professional email marketing company. An email marketing company will be able to work with you to improve the efficacy of your campaigns.

Project Management

Finally, if you're interested in making software investments, consider software. Project management software will allow you to centralize your project in a single place, giving you more control over them. This software can also give the employees you have working under you greater insight into your projects. If you have a project management team, you'll need to equip them with the best software you can. Your project management team needs high-quality software so that they can complete their jobs effectively. Without it, they will take longer to complete tasks, arrange projects, and perform and complete forecasts and reports. As far as putting a project management team together goes, you need to make sure you have the most talented and qualified individuals you can find working underneath you. Do not make the mistake of hiring underqualified or inexperienced employees. A good way to ensure that the employees you have working on your projects for you are worthy is to hire a recruitment firm and pay them to source talent for you. Recruitment firms use their own software to scan the resumes of thousands of people. They can then identify ideal hires by analyzing the results they get back.

Software can be a great way for your business to save money. It can also save a lot of time. If you are interested in making software investments, the tools mentioned here should be given priority. There are many providers offering software on the internet today, so find one with good reviews and a solid reputation. Always read reviews, as they can give you insight into what a program's like to use.