Case Study
How a campaign film and a launch sprint funded the largest crowdfunded apparel project of its year.
A travel jacket with fifteen built-in features. The product needed to be seen used — the film had to demonstrate, not describe. Backers needed to see the thing on bodies, in airports, in the wild, in two minutes or less.
Total raised on Kickstarter and Indiegogo combined.
Funded in under four hours.
Backers across both platforms.
From crowdfunding film to national retail in twelve months.
Hero campaign film. Founder reveal. Feature-walkthrough cutdowns for paid social. Backer-update films through fulfillment. Press B-roll for The Today Show, CNN Money, and Mashable hits.
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