{"id":7147,"date":"2020-02-04T21:49:31","date_gmt":"2020-02-04T21:49:31","guid":{"rendered":"https:\/\/www.startmotionmedia.com\/business-video-production-services\/?p=7147"},"modified":"2026-04-30T02:09:15","modified_gmt":"2026-04-30T02:09:15","slug":"10-things-to-know-before-video-marketing-for-business","status":"publish","type":"post","link":"https:\/\/www.startmotionmedia.com\/business-video-production-services\/10-things-to-know-before-video-marketing-for-business\/","title":{"rendered":"10 Things to know before Video Marketing for Business"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"p2\"><b>With technology, storytelling, analytics, and support, we empower organizations and projects to push whats possible in their video marketing.<\/b><\/h2>\n<p class=\"p2\">We\u2019re going to show you how to work smarter, not harder.<\/p>\n<p class=\"p2\">You\u2019ll see some amazing outcomes in your life.<\/p>\n<p class=\"p2\">As you go through the process of building this amazing business<\/p>\n<p class=\"p2\">You are bringing on team, you are bringing on people to help you<span class=\"Apple-converted-space\">\u00a0 <\/span>&#8211; we\u2019re going to help you go through that evolution in your business.<\/p>\n<p class=\"p2\">If you a following a proven plan that works.<span class=\"Apple-converted-space\">\u00a0 <\/span>Start Motion Media is a proven, rock solid system. For building a video that actually reflects the extra special thing about your business that no on else can do .<\/p>\n<p class=\"p2\">The best video in the world means nothing if we are not making<span class=\"Apple-converted-space\">\u00a0 <\/span>a real difference.<span class=\"Apple-converted-space\">\u00a0 <\/span>Everything we focus on is about portraying how your business solves the biggest problems for your customers, so that you can leave the world a better place than when you found it.<\/p>\n<p class=\"p2\">We\u2019ll never let you do anything that isn\u2019t in your best interest. We want to find a way to GIVE back to our clients, all the way. We take full responsibility for our clients well being, and we are doing everything that is in their best interest.<\/p>\n<p class=\"p2\">The Game plan:<\/p>\n<p class=\"p2\">Start Motion Media is a 4-6 Week Content development program.<span class=\"Apple-converted-space\">\u00a0 <\/span>We show you exactly how we create an optimized video plan, so that we can create awesome videos at the right price, consistently.<\/p>\n<p class=\"p2\">You are really going to be blown away by the support you get from our team.<\/p>\n<p class=\"p2\">This program is designed to upgrade every aspect of your marketing.<\/p>\n<p class=\"p2\">Our process:<\/p>\n<ol class=\"ol1\">\n<li class=\"li2\">You\u2019ll get clarity on your offer, and something that is your way of describing your project<\/li>\n<li class=\"li2\">We\u2019ll show you how to do some activating sales and enrollment conversations with your warm network to enroll new customers using the video<\/li>\n<li class=\"li2\">You\u2019ll get to dial in all your marketing &#8211; the<span class=\"Apple-converted-space\">\u00a0 <\/span>way you use Video, Images, and Text to describe your project<\/li>\n<\/ol>\n<p class=\"p2\">What you can expect<\/p>\n<p class=\"p2\">If you already have momentum as a business and existing customers, it\u2019s very likely that you\u2019ll start converting more customers fast.<\/p>\n<p class=\"p2\">If you don, we\u2019ll help you build that network, and it might take a bit longer to build momentum.<span class=\"Apple-converted-space\">\u00a0 <\/span>Don\u2019t compare yourself to other businesses, but realize that if it\u2019s new for you, you\u2019ll need to plan a longer launch to build up momentum.<\/p>\n<p class=\"p2\">You\u2019ll be able to use video and images to build a base of fans who really love your product.<\/p>\n<p class=\"p2\">We\u2019ll show you how to plan and shoot a video .<span class=\"Apple-converted-space\">\u00a0 <\/span>This is \u201cdone with you\u201d &#8211; it\u2019s really hands on and you have tons of support, but we need some things from you &#8211; we need you to fully show up to the intake, to share all the creative ideas and examples you have for your video, and to make important suggestions for how our video plan will happen.<span class=\"Apple-converted-space\">\u00a0 <\/span>Also, we often rely on our clients regarding the locations for where we can film at &#8211; some places can be rented for an outright fee, but more often than not, our clients are using their own creative mindset for where and how we can get certain scenes filmed.<\/p>\n<p class=\"p2\">Start Motion Media has the best support of any video production company.<\/p>\n<p class=\"p2\">Our job is to help you build a business marketing content set you love.<\/p>\n<p class=\"p2\">You need the guts and tenacity to put yourself out there in a powerful way.<span class=\"Apple-converted-space\">\u00a0 <\/span>That means to keep trying new approaches till you get what you want .<\/p>\n<p class=\"p2\">When you focus only on victory, God forces you to succeed.<span class=\"Apple-converted-space\">\u00a0 <\/span>Focusing on the the victory.<\/p>\n<p class=\"p2\">Have a clear idea about who you are and what you are all about.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: small;\">Benefits of Video Marketing | Video Production Services | StartMotionMEDIA<\/span><\/p>\n<p align=\"CENTER\"><span lang=\"en\"><b>The Benefits of Video Marketing: Statistics That Companies Must Know in 2019 and Beyond<\/b><\/span><\/p>\n<p><span lang=\"en\">In the past couple of years, online content marketing has had a major shift to video content marketing and it\u2019s showing no signs of slowing down anytime soon. Video content is <\/span><span lang=\"en\"><i><b>the<\/b><\/i><\/span><b> <\/b><span lang=\"en\">new medium of choice for professional marketers and businesses looking to distribute quality content and increase consumer engagement and most importantly, attract new consumers.<\/span><\/p>\n<p><a name=\"_y1gz2i5c6oiz\"><\/a><span lang=\"en\"><b>Video Content Accomplishes Viewer Connectivity<\/b><\/span><\/p>\n<p><span lang=\"en\">Your brand is not a stagnant business plan on a piece of paper, and it must be brought to life. Effective video content can jumpstart your marketing strategies and generate a viral buzz of consumer interest. <\/span><\/p>\n<p><span lang=\"en\">Telling your brands story is important to keep your audience connected and bring in new viewers and retain loyal customers. This presents amazing opportunities for businesses to inspire their customers and appeal to their needs in an entertaining and engaging way. <\/span><\/p>\n<p><span lang=\"en\">Here\u2019s what you need to know about the growth of video marketing and why your business needs it.<\/span><\/p>\n<p><a name=\"_q241gpf9jtjs\"><\/a><span lang=\"en\"><b>The New Gold Standard in Video Production Services<\/b><\/span><\/p>\n<p><span lang=\"en\">If you\u2019re looking for ways to increase your brand&#8217;s awareness and connect with new customers in an exciting new way, then implement video content. There are numerous benefits of <a href=\"https:\/\/www.socialmediatoday.com\/news\/10-video-marketing-statistics-for-2019-infographic\/550274\/\" rel=\"nofollow noopener\">video marketing<\/a> for businesses. <\/span><\/p>\n<p><span lang=\"en\">Videos can be used to tell your viewers a story that accurately portrays your company\u2019s mission and purpose. If you are not already using video marketing as a tool to leverage your company\u2019s goals and drive traffic, now is the time to start and here\u2019s why:<\/span><\/p>\n<ul>\n<li><span lang=\"en\">76% of the consumers who watch online product videos say it has helped them make more confident purchasing decisions.<\/span><\/li>\n<li><span lang=\"en\">Studies show that 74% of users who watched an explainer video about a product that they were considering buying, ultimately purchased that product.<\/span><\/li>\n<li><span lang=\"en\">Consumers will stay on a site two and a half minutes longer on average and are 64% more likely to make a purchase if the website has videos. <\/span><\/li>\n<li><span lang=\"en\">A webpage with video content is 50 times more likely to appear on the first page of Google than traditional text-only web pages.<\/span><\/li>\n<li><span lang=\"en\"><a href=\"https:\/\/animoto.com\/blog\/business\/video-marketing-cheat-sheet-infographic\" rel=\"nofollow noopener\">400 percent as many consumers<\/a> prefer to watch a video about a product rather than having to read about a product.<\/span><\/li>\n<li><span lang=\"en\"><a href=\"http:\/\/locowise.com\/blog\/facebook-analysis-march-videos-and-photos-rule-engagement-totally\" rel=\"nofollow noopener\">Organic engagement on Facebook<\/a>, Pinterest, and Instagram is higher when the posts include videos.<\/span><\/li>\n<li><span lang=\"en\">90 percent of consumers indicate product videos directly inform and drive their purchase decisions. <\/span><\/li>\n<li><span lang=\"en\">92 percent of videos viewed via a mobile device are shared compared to other modes of access.<\/span><\/li>\n<li><span lang=\"en\">95 percent of consumers retain communicated information viewed through online video, while only 10 percent retain information from reading text.<\/span><\/li>\n<\/ul>\n<p><a name=\"_m3u62cnbrbqp\"><\/a><span lang=\"en\"><b>More Staggering Video Marketing Statistics<\/b><\/span><\/p>\n<p><span lang=\"en\">If those staggering numbers haven\u2019t already convinced you of the importance of video marketing in 2019and 2020, then look at this statistic from a Forbes article titled, <a href=\"#29eb1c937c2d\">The Growth Of Video Marketing And Why Your Business Needs It:<\/a><\/span><\/p>\n<ul>\n<li><span lang=\"en\">Companies that utilize video content experience a 41 percent increase in traffic through web searches.<\/span><\/li>\n<li><span lang=\"en\">Video content earns 12 times more shares than text and image only post combined!<\/span><\/li>\n<li><span lang=\"en\"><a href=\"#a2b41836b535\">87 percent of online marketers<\/a> are already incorporating video marketing into their strategies. <\/span><\/li>\n<li><span lang=\"en\">People retain 65 percent of information for up to three days longer when it\u2019s supplemented with visual aids such as video content.<\/span><\/li>\n<li><span lang=\"en\">Companies that use videos in their marketing say they have seen a 27 percent increase in click-through rate (CTR) and a 34 percent higher web conversion rate.<\/span><\/li>\n<\/ul>\n<p><span lang=\"en\">Video content\u2019s new found popularity is no surprise and this trend will continue to have explosive growth thanks to mobile technology and social media apps advancing video delivery and consumption. Especially with popular platforms like Facebook, Youtube, and Google now actively pushing video content. <\/span><\/p>\n<p><span lang=\"en\">This preference for video production over traditional types of content will continue to grow with consumers and become the new gold standard, making it vital for marketers and businesses to embrace online video content now.<\/span><\/p>\n<p align=\"CENTER\"><a name=\"_ov9jzuje7n4a\"><\/a> <span lang=\"en\"><b>By 2020 82% of All Web Traffic Will be Video Content<\/b><\/span><\/p>\n<p><span lang=\"en\">There are amazing stats to<a href=\"https:\/\/optinmonster.com\/video-marketing-statistics-what-you-must-know\/\" rel=\"nofollow noopener\"> back this up<\/a>, with one of the biggest studies being from <a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/service-provider\/index.html\" rel=\"nofollow noopener\">Cisco<\/a>, saying that by 2020, there will be almost a million minutes of video-per-second crossing the internet and <\/span><span lang=\"en\"><b>82% of all consumer web traffic will be video<\/b><\/span><span lang=\"en\">. And <\/span><span lang=\"en\"><i>A million minutes of video per second!<\/i><\/span><\/p>\n<p align=\"CENTER\"><a name=\"_g9bkfu4hmtep\"><\/a> <span lang=\"en\"><b>72% prefer video over text when learning about a product or service<\/b><\/span><\/p>\n<p><span lang=\"en\">When both text and video are presented on the same page, <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\" rel=\"nofollow noopener\">72% of people prefer<\/a> to learn about a service or product via video. Watching a video is quicker than reading a text description and has a much higher rate of retention. On top of this, 83% of consumers said they would consider sharing a video they enjoyed with friends, helping to increase brand awareness, engagement, and ROI via reposting.<\/span><\/p>\n<p><span lang=\"en\">Embedding your videos on your website or blog post to provide additional product or service insights, as well as sharing them on social media could be a brilliant marketing strategy for 2019.<\/span><\/p>\n<p align=\"CENTER\"><a name=\"_1wwsmehxbabd\"><\/a> <span lang=\"en\"><b>Video Content will account for 78% of mobile data traffic this year<\/b><\/span><\/p>\n<p><span lang=\"en\">This year is likely to see video accounting for roughly <a href=\"https:\/\/www.entrepreneur.com\/article\/306923\" rel=\"nofollow noopener\">78% of mobile data traffic<\/a> and smartphones are the device of choice when it comes to consuming video content. Capitalizing on increased mobile device usage by creating vertical video content would be a beneficial strategy for marketers this year.<\/span><\/p>\n<p><span lang=\"en\">Facebook has reported that its users spend around three times more time watching live video than static text-based content. Live videos can include tutorials, question and answer sessions, event coverage, behind the scenes peeks, testimonials and more. Videos also offer the opportunity to engage with your viewers and obtain valuable feedback via the comments.<\/span><\/p>\n<p align=\"CENTER\"><a name=\"_cqvbiiyjmgsa\"><\/a> <span lang=\"en\"><b>53% of Consumers Engage With a Brand From Viewing a Video on Social Media<\/b><\/span><\/p>\n<p><span lang=\"en\">Videos are a great way of increasing brand awareness and driving potential customers to your social media pages or websites. This is proven by the fact that <a href=\"https:\/\/www.brightcove.com\/en\/company\/press\/new-research-brightcove-finds-video-content-impacts-product-and-service-purchases-particularly-\/\" rel=\"nofollow noopener\">Brightcove\u2019s 2018 Video Marketing Survey<\/a> found that over half (53%) of consumers report that they engage with a brand after viewing one of their videos on social media.<\/span><\/p>\n<p><span lang=\"en\">When it comes to Millennials, this figure increases, with 66% engaging with a brand after watching a video in their social media feed. This suggests that videos could be an effective form of advertising, as well as a great opportunity in terms of your social media marketing strategy.<\/span><\/p>\n<p align=\"CENTER\"><a name=\"_xgrabssaxmfg\"><\/a> <span lang=\"en\"><b>23% of Marketers Have Used Interactive Video<\/b><\/span><\/p>\n<p><span lang=\"en\">One of the biggest emerging trends in video content is interactive video, <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\" rel=\"nofollow noopener\">with 23% of marketers saying they have used it<\/a>. Not only are more brands starting to make use of interactive video but those who are including it in their digital video marketing strategy are finding it successful. In 2018, completion rates for interactive videos were around 92%, so they are highly engaging and offer a more entertaining experience to your viewers. Of those marketers who have used online video content, 83% say it has been successful.<\/span><\/p>\n<p align=\"CENTER\"><a name=\"_wosw13gjf8vz\"><\/a> <span lang=\"en\"><b>88% of marketers are satisfied with their social media video marketing ROI<\/b><\/span><\/p>\n<p><span lang=\"en\">Marketers are happy to increase spending on digital videos because they are extremely happy with the results they are getting in return. <a href=\"https:\/\/animoto.com\/blog\/business\/2018-social-video-marketer-trends\" rel=\"nofollow noopener\">The majority of marketers (88%)<\/a> are satisfied with their social media video marketing efforts\u2019 ROI, suggesting that the majority of brands are seeing positive ROI results. In fact, when asked what type of content gets the best return on investment when it comes to social media, video content was the number one response. 40% ranked it as number one for ROI, with an additional 23% putting video in second place.<\/span><\/p>\n<p><span lang=\"en\">In addition to this 88% of marketers are happy with the ROI of their video advertisements on social media, showing the success of this form of advertising.<\/span><\/p>\n<p><a name=\"_oto2h2p6o6t7\"><\/a><span lang=\"en\"><b>Final thoughts on Video Marketing Statistics<\/b><\/span><\/p>\n<p><span lang=\"en\">Video marketing has firmly made it to the mainstream. Some 81% of businesses<a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-video-marketing-new-data?__hstc=194965746.7d8126c21a686abc39f9add0f65ed2a8.1556279923577.1556279923577.1556279923577.1&amp;__hssc=194965746.1.1556279923578&amp;__hsfp=3468446155\" rel=\"nofollow noopener\"> say <\/a>they now use digital video as a marketing tool and 99% of businesses that use video plan to continue to do so in the future. Video content is a highly effective form of content and its popularity has gone hand-in-hand with the rise of social media. In addition, search engines love videos! According to a study completed by <a href=\"https:\/\/blogs.perficient.com\/2020\/02\/03\/amp-linker-is-making-analytics-for-amp-better-heres-why\/\" rel=\"nofollow noopener\">Stone Temple<\/a>, content videos are most likely to show up in the first 10 results when you perform a Google Search. <\/span><\/p>\n<p><span lang=\"en\">All of these findings from the State of Video Marketing 2018 report point to the same conclusion \u2013that video is a worthwhile investment<\/span><\/p>\n<p><span lang=\"en\">and you need to be creating more video. Now that video marketing is mainstream, you can hire a commercial <a href=\"https:\/\/www.startmotionmedia.com\/design\/\">video production service<\/a> to implement your own video marketing strategy.<\/span><\/p>\n<p align=\"CENTER\"><a name=\"_GoBack\"><\/a><span lang=\"en\"><i><b>You know your team needs to be creating video content, but you don\u2019t know where to start. That\u2019s where hiring a <a href=\"https:\/\/www.startmotionmedia.com\/design\/\">professional video studio<\/a> comes in handy.<\/b><\/i><\/span><\/p>\n<p class=\"p1\">StartMotionMEDIA is the leading video marketing studio for Business, Kickstarter, Corporate, and Healthy Life videos. Our Videos and Video Production Services create new conversations, for more leads and sales, for companies in hardware, apparel, apps, B2c product sales, and startup fundraising.<\/p>\n<p class=\"p3\">StartMotionMEDIA is the <b>trusted leader<\/b> in business video production.<\/p>\n<p class=\"p1\">With casting, cinematography, editing, and color grading, we empower organizations to have authentic conversations at scale.<\/p>\n<p class=\"p1\"><b>{Get Pricing} &#8211; Button<\/b><\/p>\n<p class=\"p1\"><b>{Contact Sales} &#8211; Button<\/b><\/p>\n<p class=\"p6\">Cut through the noise with StartMotionMEDIA<\/p>\n<p class=\"p7\">Video Marketing works because people view and respond to videos\u2014and to brands that feel more human.<\/p>\n<p class=\"p6\">Simple and Flexible<\/p>\n<p class=\"p7\">Our service options include introductory budgets that are attainable for any business size.<span class=\"Apple-converted-space\">\u00a0 <\/span>Only the services you need, with the perfection and polish of a commercial grade video studio.<\/p>\n<p class=\"p6\">Truly Social<\/p>\n<p class=\"p7\">Video production is more engaging, and more personal. A beautiful video makes people more inclined to listen.<span class=\"Apple-converted-space\">\u00a0 <\/span>This year, 70% of internet traffic is video. Join the era of video marketing.<\/p>\n<p class=\"p6\">A Smarter Solution<\/p>\n<p class=\"p7\">Most video production companies provide an over-priced video that feels stale and corporate.<span class=\"Apple-converted-space\">\u00a0 <\/span>Our lean and efficient production model was designed from the ground up to serve the modern world, with pricing and cinema technique that makes our clients happy. Save 50% on video studio costs when working with StartMotionMEDIA.<\/p>\n<p class=\"p6\">Success at Scale<\/p>\n<p class=\"p7\">With a fully loaded commerce, social media, or fundraising video at your fingertips, you\u2019ll have engaging content that lasts for years. Our clients make hundreds of sales within the first 6 weeks of having their video, and <b>on average<\/b> they can drive 10X-15X their production cost in revenue for their company.<\/p>\n<p class=\"p10\">Ready to start the conversation?<\/p>\n<p class=\"p7\">See what StartMotionMedia can do for you.<\/p>\n<p><b>Keywords:<\/b><\/p>\n<p><span style=\"font-size: small;\">kickstarter video production <\/span><\/p>\n<p><span style=\"font-size: small;\">explainer video<\/span><\/p>\n<p><span style=\"font-size: small;\">explainer video company<\/span><\/p>\n<p><span style=\"font-size: small;\">Commercial Maker <\/span><\/p>\n<p><span style=\"font-size: small;\">commercial videography <\/span><\/p>\n<p><span style=\"font-size: small;\">kickstarter video <\/span><\/p>\n<p><span style=\"font-size: small;\">kickstarter videos <\/span><\/p>\n<p><span style=\"font-size: small;\">video services near me\u00a0<\/span><\/p>\n<p><span style=\"font-size: small;\">Fundraising Websites <\/span><\/p>\n<p><span style=\"font-size: small;\">benefits of video marketing for business<\/span><\/p>\n<p><span style=\"font-size: small;\">video companies near me <\/span><\/p>\n<p><span style=\"font-size: small;\">video studios near me<\/span><\/p>\n<p><span style=\"font-size: small;\">startup video production <\/span><\/p>\n<p><span style=\"font-size: small;\">video production services<\/span><\/p>\n<p><span style=\"font-size: small;\">corporate video production services<\/span><\/p>\n<p><span style=\"font-size: small;\">corporate video services<\/span><\/p>\n<p><span style=\"font-size: small;\">advertising video production company <\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] With technology, storytelling, analytics, and support, we empower organizations and projects to push whats possible in their video marketing. We\u2019re going to show you how to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[119],"tags":[92],"_links":{"self":[{"href":"https:\/\/www.startmotionmedia.com\/business-video-production-services\/wp-json\/wp\/v2\/posts\/7147"}],"collection":[{"href":"https:\/\/www.startmotionmedia.com\/business-video-production-services\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startmotionmedia.com\/business-video-production-services\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startmotionmedia.com\/business-video-production-services\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startmotionmedia.com\/business-video-production-services\/wp-json\/wp\/v2\/comments?post=7147"}],"version-history":[{"count":1,"href":"https:\/\/www.startmotionmedia.com\/business-video-production-services\/wp-json\/wp\/v2\/posts\/7147\/revisions"}],"predecessor-version":[{"id":33819,"href":"https:\/\/www.startmotionmedia.com\/business-video-production-services\/wp-json\/wp\/v2\/posts\/7147\/revisions\/33819"}],"wp:attachment":[{"href":"https:\/\/www.startmotionmedia.com\/business-video-production-services\/wp-json\/wp\/v2\/media?parent=7147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startmotionmedia.com\/business-video-production-services\/wp-json\/wp\/v2\/categories?post=7147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startmotionmedia.com\/business-video-production-services\/wp-json\/wp\/v2\/tags?post=7147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}