TV Commercials: The bygone days, the current situation and what awaits us in future advertising

TV commercials …. What comes to mind? Might be Coke’s world-beating “I’d Like to Buy the World a Coke” or Apple’s epochal 1984, which wasn’t just about selling you a product but changing an entire industry. Television commercials have not only been for sales, but also sculpting our culture and a brand with stories that stick around forever.

Now* In reality TV advertising has taken on a new identity. Locked to prime-time slots, now it bleeds across streaming services and shoppable video-s. -Powered by AI: BIAs with bots soonMETAJECT.intro-Locked copyright notice >DIGITAl-rights_regex-Copyright_notice-lines.of.codePattern industries.bytesWhat were] once locked.to primeZtime-slotsnowbleed acros-streamingbetterse.comshoppabl-videosasupported-byAI-driven-immersiveexperience- This isn’t just evolution. There has been a complete overhaul in the way ads interact with and sell to their viewers.

Game-Changing TV Ads

Advertising is often about more than selling products — it lingers in the zeitgeist. Below are some which changed the marketplace:

Coca-Cola’s “Hilltop” (1971)

It was more than just a pop commercial. During a moment of global chaos, it was an anthem for feelings. What people really saw was not just a Coke, but an ideal.

We weren’t hocking soda in that ad. We sold a vibe — and people loved it. Harvey Gabor’s Creative Director, Coca-Cola “Hilltop”

Apple’s “1984” (1984)

He served as a true example of what the new era has in store, by Ridley Scott’s masterpiece for Apple. Rather than posting a generic product shot, it re-wrote the book in every sense. The difference was that the Macintosh wasn’t only released, it was a symbol of non-conformity.

Old Spice – The Man Your Man Could Smell Like (2010)

Well, this one did not just sell deodorant. It turned entertainment into advertising. The idiosyncratic humor was hyper-masculine as viral content before viral even became a strategy.

“Humor and personality aren’t just for selling, they’re for brand loyalty. – Video

The evolution of TV ads for the digital age

TV ads are no longer stuck-in-box on our TVs. They have gone digital, and that means your brand’s ad can no longer just fill a 30-second spot — it must now operate across platforms.

It also shows where linear TV remains king of the 30-second spot.

The timeless 30-second ad Lives on, particularly once multiplied millions watch the Super Bowl. But it is a dying breed, only kept for appointments.

Streaming Ads: Accurate, Not Airing in england.

With the rise of Hulu and Netflix — audience targeting has been turned into a whole new ballgame. Now instead of shouting your message to the masses, you are speaking just a little louder than everyone else.

“​We went from mass broadcast to precision targeting. All ads you see in your timeline are personalized to fit yourself. By Danielle Warren, Google Senior Editor

Shoppable Ads: Direct to Cart

Why watch a commercial when you can purchase the product, on screen. Modern day Ads are not equal to Branding, they are integrated with Shopping.

The Spine of a Great Commercial is Its Story

At their hearts, the winning ads tell stories not about selling goods. The best commercials hit you right in the feels, or at least make an immediate impression.

Emotional Resonance

Look at something like Google’s ‘Parisian Love’. The simple ad is all heart, capturing the magic of search in small moments from everyday life.

Emotional engagement builds not only sales, but loyalty. – Gallup Report

Consumers Want Authenticity

PERFECT POLISHED ADS ARE DEAD People want authenticity in stories, emotions and from the brands that should resonate with one values.

NEXT: Future Of TVAds —:numelindr • My first time

The rise of digital platforms and all new emerging technology is making TV commercials change. They have never done that ever before. Details shaping the new generation of ads:

Personalized, AI-Driven Ads

Because Of Ai, Everything Is Getting Personal — Even Ads Prepare for content built to fit you instead of a niche in the demographic landscape.

Immersive, Interactive Experiences

But no longer are ads merely something you watch; AR and VR technologies have created new dimensions in play for audiences. Try on shoes in the ad, or buy a product directly from it.

The Age of Short-Form

TikTok showed us how you can pull in millions with short and sharp content. With the rise of platforms like IG Reels and YouTube Shorts, managing to tell your story in seconds is a necessary brand skill.

But, Commercials Will Always Be On TV

Even with all the different ways we watch, TV commercials remain a force in advertising to be reckoned with. That format is continuing to evolve from traditional 30-second spots into AI-driven, interactive experiences while still maintaining its unparalleled connection with audiences.

The transition from undergraduate studies to pursuing a master’s degree is a pivotal step in your academic and professional journey. As an undergraduate looking to further your education, it’s essential to understand the nuances of graduate programs and how they can shape your career. Master’s programs offer specialized knowledge and advanced skills that are often critical for higher-level positions in various fields, setting you apart in a competitive job market.

A master’s degree can open doors to a variety of career opportunities that might otherwise be inaccessible with just a bachelor’s degree. Fields such as business, engineering, and the sciences often require a higher level of expertise and specialization that a master’s program provides. Moreover, graduate school can also significantly expand your professional network, connecting you with industry experts, professors, and peers who can be invaluable resources throughout your career.

Financial considerations are also crucial when deciding to pursue a master’s degree. While the investment can be substantial, the potential return in terms of salary and job prospects can justify the cost. According to the Bureau of Labor Statistics, individuals with a master’s degree tend to have higher earnings and lower unemployment rates compared to those with only a bachelor’s degree. Additionally, many graduate programs offer assistantships, scholarships, and grants that can help offset the financial burden, making it a feasible option for many students.

Statistics Reference:

• According to the Bureau of Labor Statistics, individuals with a master’s degree have a median weekly earning of $1,545, compared to $1,305 for those with a bachelor’s degree.
• A study by the Georgetown University Center on Education and the Workforce found that the average lifetime earnings of someone with a master’s degree are approximately $2.7 million, compared to $2.3 million for those with only a bachelor’s degree.

University of Southern California School of Cinematic Arts (USC)

Perched in Los Angeles, the University of Southern California School of Cinematic Arts is a titan in film education. With its expansive degree offerings from undergrad to PhD, USC delivers a comprehensive cinematic education backed by state-of-the-art facilities, including an IMAX theatre. Alumni include legends like George Lucas and Judd Apatow, making it a breeding ground for Hollywood’s elite.

• Known for: Comprehensive programs in film, television, and interactive media.
• Notable alumni: George Lucas (Star Wars), Judd Apatow (Knocked Up).
• Tuition: Approximately $53,448 per year for undergraduates; $32,927-48,247 per year for graduates.

American Film Institute (AFI)

Nestled in the heart of Hollywood, the American Film Institute is famed for its rigorous two-year MFA program. AFI’s curriculum, divided into six areas of study, emphasizes hands-on learning through collaborative projects. The AFI FEST showcases student films to industry heavyweights, providing unparalleled exposure.

• Known for: Intensive MFA program with direct industry connections.
• Notable alumni: David Lynch (Blue Velvet), Darren Aronofsky (Black Swan).
• Tuition: Around $57,340 for the first year, $59,348 for the second year.

Tisch School of the Arts, New York University (NYU)

Located in bustling New York City, NYU’s Tisch School of the Arts is renowned for blending artistic and practical filmmaking skills. Tisch’s alumni network is a who’s who of the industry, including Martin Scorsese and Spike Lee, ensuring graduates leave well-prepared for the cinematic world.

• Known for: Balanced emphasis on artistic expression and practical skills.
• Notable alumni: Martin Scorsese (Taxi Driver), Spike Lee (Do the Right Thing).
• Tuition: Approximately $58,552 per year for undergraduates.

California Institute of the Arts (CalArts)

Founded by Walt Disney, CalArts in Valencia, California, is a hub for experimental filmmakers. Its programs push creative boundaries, producing graduates like Tim Burton and John Lasseter, who have redefined animation and filmmaking.

• Known for: Avant-garde approach to film and animation.
• Notable alumni: Tim Burton (Edward Scissorhands), John Lasseter (Toy Story).
• Tuition: About $48,660 annually.

National Film and Television School (NFTS)

Set in Beaconsfield, England, NFTS is a European powerhouse offering a range of MA programs. Known for its practical approach and industry ties, NFTS nurtures talent like Roger Deakins and Lynne Ramsay, preparing students for successful careers in film.

• Known for: Extensive MA programs with strong industry ties.
• Notable alumni: Roger Deakins (Skyfall), Lynne Ramsay (We Need to Talk About Kevin).
• Tuition: Around $22,750-41,230 annually for international students.

London Film School (LFS)

In the heart of London, LFS offers graduate programs focused on hands-on, workshop-based training. With its small student body, the school ensures personalized mentorship from industry professionals, fostering a collaborative learning environment.

• Known for: Practical, workshop-based graduate programs.
• Notable alumni: Mike Leigh (Secrets & Lies), Michael Mann (Heat).
• Tuition: Approximately $18,000-24,000 per year for MA programs.

Beijing Film Academy

As Asia’s largest film school, Beijing Film Academy offers a diverse curriculum centered on production. With deep ties to the Chinese film industry, it has nurtured filmmakers like Zhang Yimou and Jia Zhangke.

• Known for: Strong focus on production and industry connections.
• Notable alumni: Zhang Yimou (Hero), Jia Zhangke (Still Life).
• Tuition: About $12,720 per year for undergraduates.

La Fémis (École Nationale Supérieure des Métiers de l’Image et du Son)

La Fémis, in Paris, is renowned for its rigorous artistic and technical training. It balances artistic research with professional development, producing award-winning filmmakers like François Ozon and Céline Sciamma.

• Known for: Rigorous artistic and technical education.
• Notable alumni: François Ozon (8 Women), Céline Sciamma (Portrait of a Lady on Fire).
• Tuition: $517 per year for domestic students; $15,334 for international students.

Lodz Film School (Poland)

Lodz Film School, one of the world’s oldest, is situated in Poland. It offers a rich tradition of cinematic education, producing influential directors such as Roman Polanski and Andrzej Wajda, known for their significant contributions to world cinema.

• Known for: Rich tradition in cinematic education.
• Notable alumni: Roman Polanski (The Pianist), Andrzej Wajda (Ashes and Diamonds).
• Tuition: Approximately $15,000 per year for international students.

Sydney Film School

Sydney Film School is renowned for its practical filmmaking approach, offering courses that emphasize hands-on experience and industry connections. Located in Sydney, Australia, the school supports students in developing their skills through real-world projects.

• Known for: Practical, hands-on approach and strong industry ties.
• Notable alumni: Jane Campion (The Piano), Gillian Armstrong (My Brilliant Career).
• Tuition: Around $20,000-25,000 per year for international students.

These schools represent the pinnacle of film education, each with its unique strengths and illustrious alumni, making them the ideal choices for aspiring filmmakers worldwide.

1. University of Southern California School of Cinematic Arts (USC)
   • Located in Los Angeles, USC is the oldest and most prestigious film school in the United States, offering a wide range of degrees from BFA to PhD. It boasts world-class media facilities and a strong alumni network, including figures like George Lucas and Judd Apatow.
   • USC School of Cinematic Arts
2. American Film Institute (AFI)
   • Based in Hollywood, AFI is known for its intensive two-year MFA program with six major specializations. It provides direct exposure to the industry through its AFI FEST, where student films are showcased.
   • American Film Institute
3. Tisch School of the Arts, New York University (NYU)
   • Located in New York City, Tisch offers comprehensive programs in film and television, with notable alumni such as Martin Scorsese and Spike Lee. The school is renowned for its strong emphasis on both artistic and practical skills.
   • Tisch School of the Arts
4. California Institute of the Arts (CalArts)
   • Founded by Walt Disney, CalArts is a top choice for aspiring animators and filmmakers. The school is known for its experimental approach and alumni like Tim Burton and John Lasseter.
   • CalArts
5. National Film and Television School (NFTS)
   • Located near London, NFTS offers a range of MA programs in various film disciplines. It is recognized for its high international reputation and strong industry connections.
   • NFTS
6. London Film School (LFS)
   • This prestigious graduate school offers MA and PhD programs with a focus on practical, workshop-based training. Its small student body ensures personalized mentorship from industry professionals.
   • London Film School
7. Beijing Film Academy
   • The largest film school in Asia, Beijing Film Academy offers a diverse curriculum with a strong emphasis on production. It has produced many notable Chinese filmmakers like Zhang Yimou and Chen Kaige.
   • Beijing Film Academy
8. La Fémis (École Nationale Supérieure des Métiers de l’Image et du Son)
   • Based in Paris, La Fémis is known for its rigorous artistic and technical training. The school has produced numerous award-winning filmmakers, including François Ozon and Céline Sciamma.
   • La Fémis
9. Lodz Film School (Poland)
   • One of the oldest film schools in the world, Lodz Film School is renowned for its strong tradition in cinematic education and has alumni like Roman Polanski and Andrzej Wajda.
   • Lodz Film School
10. Sydney Film School
    • Known for its hands-on approach to filmmaking, Sydney Film School offers a variety of courses that focus on practical experience and industry connections.
    • Sydney Film School

These schools are globally recognized for their exceptional programs and influential alumni, making them top choices for aspiring filmmakers​ (Flickside)​​ (Filmmaking Lifestyle)​​ (Leverage Edu)​​ (Top Universities)​​ (collegegazette.com)​.

Measuring Success: ROI Metrics for Social Media Video Ad Campaigns

Success is subjective, and its metrics can vary for the client and the marketer, especially in the field of social media advertising. However, one thing about which both of them will agree is to get a great return on investment(ROI) on each dollar spent. The most crucial aspect of social media video ad campaigns is not how much you’ve spent but what you are getting in return compared to the total amount you’re spending. 

There are many metrics to judge the impact of your social media video ad campaigns. Some examples of them are views rate, watch time, completion rate, click-through rate, conversion rate and cost metric. But, measuring the ROI metrics specifically is one of the most important parts of running successful video ad campaigns for social media. 

In this article, you’ll get to know how you can measure your marketing success by analyzing the ROI metrics for social media video ad campaigns. So, let’s begin!

The top four ROI metrics for social media video advertising are as follows:-

• View Count & Time

According to SEO Toronto experts, this is one of the most important metrics to judge the impact of your advertising success. The video ad views can aid you in gauging the impact when you compare it with your organic video views on social media. So, you can better understand where your ad campaigns are going. 

The view count and time also vary from platform to platform. For example, if the video ad campaign is being run on YouTube, the view count will be higher compared to other social media platforms. Moreover, the view time will also be considerably high due to the longer duration of YouTube ads. 

In the case of Instagram, the video ads will be a lot shorter in duration, limited to just seconds. The result of these ads might also be not that much in terms of view time due to various reasons. 

You have to analyze your video ad view counts and time in comparison to that of your organic social media videos. If it’s more than 50% then that will definitely give you a great ROI. 

• Engagement With The Ads

Social media platforms run on the basis of the engagement of their users. These engagement metrics include likes, comments, followers and shares. The metrics are basically used to judge organic social media content, but they can very well be analyzed to know how well your video ad campaign is performing. 

When it comes to the likes on your ads, the more, the better. With more likes, you’ll get to know your audience is interested in what you are offering. 

If your ads are getting significant comments, understand the intent behind them. Judge these comments on the basis of whether they are positive, negative, or neutral. This will not only serve as feedback for your future ads, but you can also optimize your running ad campaigns accordingly. 

One of the benefits of paid ads on social media is that your follower or subscriber count also increases considerably. In case your organic followers are not increasing even after executing multiple ad campaigns, you need to strategize again for them. 

Social sharing is not that common in social media video ads. However, if several users are sharing your ads, that’s like having a double bonanza. It’s because you’re getting the benefit of organic sharing giving you more opportunities to engage with different sets of audiences. Due to this, the ROI for your ads will definitely be a lot higher than what you’d envisaged. 

• Click Through Rate(CTR)

CTR is the metric which lets you know the percentage of people who clicked on the call to action link or button and took the desired action. By analyzing CTR, you can judge how effective you ad campaign has been. 

You can know the CTR of your ads by following the formula below:-

CTR=(Clicks/Impressions)x100

If your ad has a higher CTR, that means it’s reaching and engaging those users who you wanted to target. Moreover, it can serve as the benchmark for all your video ad campaigns. The more the CTR, the better cost efficiency you’ll get on the total amount spent. By analyzing CTR, you can get amazing insights as well. 

• Conversion Rate

Conversion rate is the prime ROI metric to know your video ad’s performance. It lets you know how many people took the desired action after clicking on your social media video ad. There is a basic difference between CTR and conversion rate. The former measures the initial engagement, whereas the latter focuses on the ultimate goal of converting the prospect into a paid client. But conversion rate is the ultimate metric you should focus on!

To measure the conversion rate, you can follow this formula:-

Conversion Rate=(Conversions/Clicks)x100

By knowing the conversion rate of your social media video ad campaigns, you can measure their effectiveness in how many users converted overall. If the conversion rate is pretty good, that definitely means a higher ROI. In case, your ad has a great CTR but low conversion rate, that gives you an opportunity to analyze where your ad is lacking. As a result, you can refine and optimize your ad campaigns to get a better conversion rate, giving you a higher ROI. 

Conclusion

Social media video ad campaigns can be as effective as the search ad campaign and even more in some instances. However, you should know the metrics to better assess their performance. 

Metrics such as view count & time, engagement, CTR, along conversion rate of the ads will give you a clear picture. These ROI metrics will let you know the results your video ad campaigns are getting as compared to the total amount spent on running these ads.

These ROI metrics will help you not only in optimizing your current social media video ad campaigns but the future ones as well. Due to this, you’ll get a lot of leads with an amazing conversion rate and a great ROI on your social media video ad campaigns. 

About The Author: Amir Waheed is the co-founder & CEO of SEO Toronto Experts. He intends to bring a massive transformation to eCommerce SEO Services.  His team of talented IT professionals knows the secret of getting huge conversions. 

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https://ca.linkedin.com/in/amirwaheed

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Showcasing Impactful Campaigns: A Deep Dive into Video Marketing Case Studies

The world of video marketing is vibrant and diverse, with campaigns that have not only achieved commercial success but also sparked significant social conversations and change. Here’s an exploration of some notable campaigns, highlighting the creative strategies and impactful storytelling that set them apart.

Vice News and Dentsu Webchutney: “Guerrilla Tour of the British Museum”

• Objective: To bring attention to under-reported issues of colonialism by creating an unconventional tour of the British Museum.
• Strategy: Partnering with Dentsu Webchutney, Vice News used guerrilla marketing tactics to spotlight colonial narratives, engaging viewers with thought-provoking content.
• Outcome: The campaign was celebrated for its daring approach and success in fostering discussions on historical narratives, earning accolades for its bold storytelling.

Pepsi and Alma DDB Miami: “The Pepsi Challenge”

• Objective: To demonstrate consumer preference for Pepsi over its competitors through a blind taste test.
• Strategy: Executed by Alma DDB Miami, this campaign utilized engaging methodologies to highlight consumer choices in a direct comparison with Coke.
• Outcome: The findings garnered widespread attention, with the campaign being lauded for its engaging approach and insightful contributions to market research.

Change the Ref and Leo Burnett Chicago

• Objective: To illuminate the tragic impact of gun violence on youth, advocating for gun reform.
• Strategy: Through poignant visuals and narratives, the campaign presented the harsh realities of gun violence, aiming to humanize the statistics and drive legislative change.
• Outcome: “Change the Ref” resonated deeply, sparking dialogue and action towards gun reform, highlighting the power of emotive storytelling in social advocacy.

Spotify and FCB New York: “A Song for Every CMO”

• Objective: To showcase Spotify’s personalized music curation capabilities while engaging with Chief Marketing Officers of major brands.
• Strategy: FCB New York created personalized playlists for CMOs, blending direct marketing with entertainment to demonstrate Spotify’s targeting and customization prowess.
• Outcome: The campaign reinforced Spotify’s innovative advertising approach, cementing its reputation as a leader in digital music streaming.

Channel 4 and 4creative: “Super. Human” Tokyo 2020 Paralympic Campaign

• Objective: To challenge and change perceptions of disability, celebrating the extraordinary capabilities of Paralympic athletes.
• Strategy: Through emotive advertisements, the campaign portrayed Paralympians as superheroes, inspiring and redefining narratives around disability and sport.
• Outcome: “Super. Human” not only promoted the Paralympic Games but also ignited crucial conversations about diversity, inclusion, and human potential.

Sandy Hook Promise and BBDO New York

• Objective: To raise awareness of gun violence warning signs and promote preventative actions.
• Strategy: The campaign created impactful ads to highlight the prevalence of school shootings and the importance of proactive intervention.
• Outcome: Sandy Hook Promise effectively increased awareness and advocacy for gun violence prevention, demonstrating the role of strategic communication in societal change.

These case studies exemplify how video marketing can transcend traditional boundaries, creating meaningful connections and driving significant social, cultural, and brand conversations. Start Motion Media, leveraging its expertise in storytelling and strategic marketing, embodies the qualities seen in these successful campaigns, aiming to produce content that not only achieves business objectives but also contributes to broader societal discourse and change.

Top Ways To Run And Grow A Social Media Account

Are you looking to up your social media game and make the most out of all those accounts? With an ever-expanding range of options available, it’s easy to get overwhelmed by the thought of creating and growing a successful presence on various platforms. As daunting as it may seem, with a few essential tips and tricks, achieving a successful social media account can be surprisingly simple. 

In this post we’ll provide an overview of the top ways to help run and grow your social media accounts into something spectacular — helping you forgo confusion in favor of confidently running multiple accounts like a boss!

Create an Engaging Profile

In today’s digital world, social media has become an essential tool for individuals and businesses alike to establish their online presence and reach out to a wider audience. Creating a captivating profile is a crucial aspect of running and growing a successful social media account. Incorporating a professional headshot and a well-crafted bio can help convey your personality, expertise, and values to your followers. 

Including relevant information such as your interests, achievements, and educational background can also provide insight into your brand or personal identity. With a carefully curated profile, you can spark the interest of potential followers and create a lasting impression in the online world.

Develop A Content Strategy

When it comes to running and growing a social media account, having a well-thought-out content strategy is key. It’s not enough to post random content sporadically and hope for the best. Instead, you need to decide on specific content topics that align with your brand identity and mission. 

Additionally, choosing the right platform-specific content formats can help your content stand out and engage your audience. Will you be sharing images, videos, or written posts? You’ll also need to establish a posting frequency that keeps your audience engaged but doesn’t overwhelm them.

Try Alternative Ways for Gaining Followers

As a social media user, gaining followers is one of the most crucial aspects of running and growing your account. While many users opt for the traditional approach of posting regularly, tagging relevant users, and using hashtags, trying out alternative ways to gain followers can be a game-changer. One of these alternative approaches is to explore getting an Instagram followers package you can find online. These packages are designed to provide Instagram users with real and active followers in a short span of time. 

This can help boost your account’s visibility and attract more users to follow your page. So, if you’re looking for a quick solution to increase your Instagram followers, give these packages a try and see the difference they can make.

Leverage Influencers

Social media has become an essential tool for businesses to grow their presence, reach new customers, and engage with their audience. However, building a strong following on social media takes time, effort, and most importantly, the right strategy. One approach that has been gaining traction in recent years is to leverage the power of influencers. These individuals have a significant following in your industry and can help you gain exposure and credibility with your audience. 

Collaborating or securing an endorsement from an influencer can be a game-changer for your social media account, helping you to expand your reach and attract more followers. Therefore, don’t be afraid to reach out and see if partnering with an influencer is the right move for your brand.

Monitor And Respond To Mentions

Running and growing a social media account requires continuous monitoring of your account’s activity. You should always keep an eye out for any mentions or comments related to your account and respond promptly to them. This helps improve your engagement and build a strong relationship with your audience.

Whether it’s a question, feedback, or just a shoutout, responding to your followers’ mentions shows that you value them and are committed to providing the best possible experience. So, always have your notifications turned on and be ready to jump in and participate in conversations whenever necessary. Remember, monitoring and responding to mentions can make a big difference in establishing your brand identity and building a loyal following.

Foster Relationships

Building strong relationships with other social media accounts is essential to successfully running and growing your own account. By engaging with other accounts on a regular basis, you can establish a network of trusted partners and supporters who will amplify your message and help you reach a wider audience. 

This means commenting on and sharing their content, participating in conversations and Twitter chats, and collaborating on projects and campaigns. Not only will this help you expand your reach and increase engagement, but it will also create a positive community of like-minded individuals who can help you achieve your social media goals.

Create Contests/Giveaways

Merely having a social media account is not enough to entice customers to engage with your content. One way to boost interaction and grow your following is by creating contests and giveaways. These promotions can be a powerful tool for attracting new followers and rewarding loyal ones. 

Offering exclusive discounts or rewards is an effective way to keep your followers engaged and interested in your brand. Whether it’s a photo contest or a simple retweet giveaway, hosting contests will not only help expand your audience but fortify your relationships with existing ones. 

Establish a Consistent Posting Schedule

Since social media is all about staying engaged with your followers, it’s important to post regularly. One of the most effective ways to build a successful social media account is by having a consistent posting schedule. This way, your followers can rely on you and know when to expect new content from you.

Creating an editorial calendar for yourself can be beneficial in this regard. Use the editorial calendar to plan out what content you want to post, when you want to post it, and which channels you will be posting it on. This can help ensure that all of your posts are relevant and on-brand.

Leverage Hashtags to Build Your Audience 

Even though social media marketing is all about creating relationships, it’s also important to make sure that people know who you are and what your brand stands for. A great way to do this is by using hashtags in your posts. Hashtags are an effective tool for increasing visibility and helping potential customers find relevant content on social media platforms. 

When choosing a hashtag for your brand, think about what kind of message it sends. It should be easy to remember and direct customers to the type of content your brand is associated with. For example, if you are selling sports apparel, then using a hashtag like #sportswear may be an effective way to promote your products on social media. Additionally, you can use popular hashtags associated with your industry or niche to make sure your content reaches the right target audience.

Use Eye-Catching Visuals 

When it comes to social media, visuals are key. People love engaging with content that is visually appealing and unique. Whether you are creating graphics, text overlays, or videos, make sure that they stand out from the rest. A great way to do this is by creating visuals that are consistent with your brand’s aesthetic and style. For example, if you are a fashion brand, then be sure to create visuals that feature vibrant colors and stylish fonts. 

Also, using engaging visuals can help spark conversations on social media. Whether it’s a graphic of an upcoming product or a behind-the-scenes video, using visuals can be a great way to engage with and build your audience. And, don’t forget to link back to your website whenever possible. 

Measure Your Results 

Finally, it’s important to keep track of your social media efforts and measure the results. This way, you can find out what content works best for your audience and make adjustments accordingly. Use analytics tools like Google Analytics or Facebook Insights to gain valuable insights into how your followers are engaging with your content.  

Keeping track of your social media performance can help you continue to optimize your content and make sure that it resonates with your target audience. Plus, you can use the insights to create campaigns that are tailored to each platform and help you reach even more potential customers. Not to mention, getting a deeper understanding of your followers can help you create content that is tailored to their needs. 

Growing a successful and engaging social media profile is as crucial now as ever. Following the above strategies, such as creating an engaging profile, developing a content strategy, monitoring and responding to mentions, leveraging influencers, tracking performance metrics, and fostering relationships will help you create and permanently retain an audience of interested followers that interact with your account. 

Also, once your social media profile is established it’s absolutely essential that you continue to update the account with relevant material and inform your followers of new updates. To maximize success in running a successful social media account it takes consistent dedication, creativity, and determination. With the right resources and dedication you can make sure that your content is entertaining and interactive for all of your followers.

Nowadays, everyone has access to social media. It can be used for professional purposes, daily life connectivity, browsing feeds, and much more. Such immense usage of social media has caused the introduction of marketing in social platforms.

For instance, sources such as Instagram are being used as online stores. Similarly, other platforms are being used to market online businesses or websites. But since this has become so popular, the competition has also risen.

This post is for those who want to harness the potential of this great marketing medium. We will show you some tips or hacks for effective social media marketing. You can benefit from these even if you have an ongoing campaign. So, stay with us.

Why Use Social Media Marketing

Some of you might already be convinced that social media is a great source for gathering an audience. But to fortify this notion of yours, we will share some facts with you. 

Statistics show that in 2023, the estimated number of social media users worldwide is 4.89 Billion. This means that more than 90% of internet users have access to social media. This is why it is essential to add social media to your online marketing campaign. 

The usage statistics of social media are also mind blowing. A source reveals that on average, a user spends 2 hours and 28 minutes per day on social media. Such extensive usage makes social media the perfect platform to capture the attention of users. 

These are proven statistics that every marketer should be aware of. They show the real potential of social media platforms. They can keep you motivated throughout your social marketing campaign.

Leading Tips

By now, you should be eager to use this great medium of marketing for your own online business. So, here are some tips and tricks that you can follow as a beginner. 

1. Schedule Your Posts

The time of your posting might seem unimportant to a rookie, but experienced marketers know how impactful it is. Finding out the time when the majority of your customers are online and scheduling your posts accordingly is a great tactic.

This helps in increasing the reach of your social media post. Your message gets delivered to the maximum number of people. This nurtures more leads which causes an increased traffic on your website. 

2. Don’t Post Too Often

Posting content regularly at fixed times is necessary. However, if you are posting a new slide every day of the week, you reach is likely to go down. Some people think that more content posting means more reach and interactions.

However, it is the complete opposite of that. If you upload a new post every day, your content will lose its charm and people will start ignoring it. That’s why, you should be careful of how often you are posting. Depending on your content type, you can upload once or twice a week. 

3. Focus More on Images and Videos

According to an online source, 66% of consumers find short-term videos to be the most interacting form of content on social media. Similarly, image-based social media posts are also quite interacting.

That’s the reason, you should focus on providing quality content in the form of images or videos. This increases the chance of users actually watching what you shar. If you use long text descriptions as your main form of communication, you are going to get ignored by a majority of users.

4. Create Captivating Descriptions/Captions

Sure, visual content should be your main form of content on social media. But there is also a need for writing captions for those images or videos. These captions describe what the post is about and provide an essential context.

These captions need to be short and descriptive. But things like word choice, sentence structuring can sometimes exhaust your brain. You might have to write descriptions again and again to get the perfect sample.

Sometimes, to avoid such fatigue, you can take assistance from automated online tools such as a sentence rephraser. Such tools will paraphrase your caption to make it more engaging. 

5. Harness the Power of Multiple Platforms at Once

In social media marketing, you should never restrict yourself to a single platform. You should utilize all the platforms that are relevant to your line of work. For example, if you have an online clothing store, you can use platforms like Instagram, Facebook, and X all at once.

This ensures that your content reaches to a maximum number of audiences. Consequently, utilizing multiple platforms contributes to building a strong online presence of your brand. 

However, if you notice that one platform is performing better than the other, you can focus more on the better-performing source. 

6. Use Paid Promotion

Because of the vastness of social media, it is very hard to get noticed. There is a lot of competition. To tackle this, you can use the power of paid advertisement. These ads allow you to target specific audiences. This ensures that your content reaches the right audience.

When that happens, you build a customer-base which interacts with your social media page. As a result, you might gain popularity and start getting organic audience as well. In other words, you can use paid promotion as a starting point for your social media strategy.

7. Use Proper Calls to Action

A call to action is a phrase that urges a user to perform a certain task. For example, in your social media post caption, you can write something like ‘Click this link for 30% off.’ This is a call to action. These have special significance in social media marketing. 

You can come up with these CTAs on your own. Another approach could be to write full-fledged sentences and summarizing it into a short phrase. This summarization technique can be applied manually or by using an online summarizer. 

The benefit of using such CTAs is that it redirects your social media followers to your website. This can lead to them providing conversions or making purchases. 

8. Interact with Users Often

The upside of social media as compared to other marketing channels is that it is a platform where you can communicate with your users. Blog websites or product selling online stores are just a one-way communication. 

But in social media this in not the case. You can use various polls and quizzes to get the opinions of your users. This sometimes provides great insights on what changes your business needs to make. In this way, you can create a customer-oriented brand and maximize conversions. 

Wrapping Up

In the beginning, we gave you various reasons about why social media is one of the best channels for digital marketing. The excessive usage of these platforms makes them a great opportunity for marketing different products and services. Just by keeping things light and minimally promotional, and following the above techniques, you can also reap the benefits of this marketing medium.

Unlocking Inner Peace Through Innovative Meditation Techniques

San Francisco, California – In a groundbreaking development for mental health and well-being, the Relax Breath meditation app has emerged as a beacon of hope for individuals navigating the challenges of ADHD, autism, and high sensitivity. Designed by renowned meditation teacher and Stanford-trained expert Michael Z. Shostakovksy, MST, this app introduces a unique blend of sound healing and breath meditation, specifically tailored to neurodivergent minds. More information and the app download are available at https://focusrelaxbreath.com

Modern life often subjects us to stressors that can disrupt our emotional equilibrium. For individuals on the ADHD, autism, or highly sensitive spectrum, this stress can be overwhelming. The Relax Breath app emerges as a lifeline, providing tailored meditations that empower users to find calm amidst the chaos.

“Stressed? Scattered? Highly sensitive person (HSP)? We’ve got you covered,” says Michael Z. Shostakovksy, the creator of Relax Breath. “Our revolutionary approach addresses the needs of those who grapple with emotional sensitivity, ADHD, autism, and other neurodivergent traits. We understand that the challenges are unique, and so are the solutions.”

Shostakovksy’s expertise has led him to collaborate with yoga experts, psychoacoustics researchers, and psychologists to craft precision-tuned 432hz sound healing waves, layered behind soothing ambient sleep music in the app’s guided meditations. This innovative approach utilizes the natural power of sound to induce calmness and create a harmonic resonance within the brain. Moreover, the movement patterns integrated into the app are strategically designed to engage the brain’s soothing mechanisms.

The heart of the Relax Breath app lies in the proprietary 5-Step F.L.E.U.R. relaxation method, designed with ADHD, autism, and neurodivergent individuals in mind. This carefully crafted sequence – Focus, Let Go, Equalize, Unlearn, and Release – serves as a direct pathway to emotional release and inner balance. Shostakovksy’s research also taps into the potential of neuroplasticity, which allows users to experience remarkable transformations in just five minutes.

“We’ve cracked the code of neuroplasticity,” Shostakovksy states. “Our approach is based on the understanding that relaxation doesn’t have to be a time-consuming endeavor. It’s about providing accessible tools that can be seamlessly integrated into daily life.”

The app’s efficacy is supported by scientific principles, drawing from various disciplines including yoga, EFT, EMDR, ASMR, bi-lateral brain repatterning, and Chinese medicine. By activating specific nerve points, the Relax Breath app facilitates the release of tension and trauma stored in the body, enabling users to reset their emotional state.

“After 18 years of meditating and personal experience as a Highly Sensitive Person, I realized that the true power lies in understanding our body’s own relaxation rhythm,” Shostakovksy explains. “With the Relax Breath app, we’ve harnessed this knowledge to offer a direct path to inner peace.”

The Relax Breath app’s 432hz sound therapy and guided meditations have already garnered attention for their transformative effects. The 5-part FLEUR emotional reset journey, available exclusively to premium users, ushers individuals into a realm of calmness and well-being that transcends limitations.

As we continue to navigate a world filled with stress and sensory overload, the Relax Breath app stands as a testament to the power of innovation in mental health support. It is an instrument of hope and a guide to rediscovering tranquility within ourselves.

For more information and to experience the transformative power of the Relax Breath app, please visit https://focusrelaxbreath.com.

Contact:

Miriam Chandi , hello@startmotionmedia.com , +1  415 409-8075

Note to editors: Please feel free to use the provided images and logos available on the Media Kit Page for your coverage of the Relax Breath app.

1. “The Godfather” (1972) – Francis Ford Coppola’s crime saga about the Corleone family’s power struggles. Trailer
2. “Casablanca” (1942) – A timeless romance set in World War II-era Morocco, starring Humphrey Bogart and Ingrid Bergman. Trailer
3. “Star Wars: Episode IV – A New Hope” (1977) – George Lucas’ space opera that introduced the iconic Star Wars universe. Trailer
4. “Pulp Fiction” (1994) – Quentin Tarantino’s non-linear crime film weaves interconnected stories. Trailer
5. “The Shawshank Redemption” (1994) – A story of hope and friendship in a prison, based on a Stephen King novella. Trailer
6. “Gone with the Wind” (1939) – The epic romance of Scarlett O’Hara and Rhett Butler against the Civil War backdrop. Trailer
7. “The Lord of the Rings: The Fellowship of the Ring” (2001) – Peter Jackson’s fantasy epic begins the journey to destroy the One Ring. Trailer
8. “Citizen Kane” (1941) – Orson Welles’ exploration of a media mogul’s rise and fall. Trailer
9. “The Dark Knight” (2008) – Christopher Nolan’s gripping take on Batman’s battle against the Joker. Trailer
10. “Schindler’s List” (1993) – Steven Spielberg’s poignant depiction of a man saving Jews during the Holocaust. Trailer
11. “Lawrence of Arabia” (1962) – The epic portrayal of T.E. Lawrence’s role in the Arab Revolt. Trailer
12. “One Flew Over the Cuckoo’s Nest” (1975) – A powerful drama set in a mental institution, starring Jack Nicholson. Trailer
13. “The Godfather: Part II” (1974) – A parallel narrative of Vito Corleone and his son Michael’s struggles. Trailer
14. “2001: A Space Odyssey” (1968) – Stanley Kubrick’s visually stunning exploration of human evolution and AI. Trailer
15. “E.T. the Extra-Terrestrial” (1982) – Spielberg’s heartwarming story of a boy and his alien friend. Trailer
16. “The Lion King” (1994) – Disney’s animated classic follows Simba’s journey to reclaim his throne. Trailer
17. “Raiders of the Lost Ark” (1981) – Indiana Jones’ adventure to find the Ark of the Covenant. Trailer
18. “The Matrix” (1999) – Wachowskis’ mind-bending sci-fi explores a virtual reality world. Trailer
19. “Apocalypse Now” (1979) – A surreal journey into the heart of darkness during the Vietnam War. Trailer
20. “Jaws” (1975) – Spielberg’s thriller about a great white shark terrorizing a beach town. Trailer
21. “The Sound of Music” (1965) – Julie Andrews brings music and joy to a widower’s children. Trailer
22. “The Silence of the Lambs” (1991) – Jodie Foster’s hunt for a serial killer with the help of Hannibal Lecter. Trailer
23. “To Kill a Mockingbird” (1962) – A small town’s racial tensions seen through a child’s eyes. Trailer
24. “The Graduate” (1967) – A young man’s affair with an older woman leads to complications. Trailer
25. “Blade Runner” (1982) – Ridley Scott’s sci-fi noir explores humanity and artificial life. Trailer
26. “Gandhi” (1982) – Richard Attenborough’s biopic on Mahatma Gandhi’s fight for India’s independence. Trailer
27. “Ben-Hur” (1959) – A Jewish prince seeks revenge in ancient Rome. Trailer
28. “Braveheart” (1995) – Mel Gibson’s epic portrayal of William Wallace’s fight for Scotland’s independence. Trailer
29. “The Princess Bride” (1987) – A fairy-tale adventure filled with romance and humor. Trailer
30. “A Clockwork Orange” (1971) – Kubrick’s disturbing exploration of free will and violence. Trailer
31. “Saving Private Ryan” (1998) – Spielberg’s intense depiction of World War II’s D-Day landing. Trailer
32. “The Exorcist” (1973) – A chilling story of a girl’s possession by a demonic entity. Trailer
33. “The Shining” (1980) – Kubrick adapts Stephen King’s horror masterpiece. Trailer
34. “Amadeus” (1984) – The rivalry between Mozart and Salieri. Trailer
35. “The Breakfast Club” (1985) – A diverse group of teens bond during detention. Trailer
36. “Inception” (2010) – Christopher Nolan’s mind-bending heist within dreams. Trailer
37. “Forrest Gump” (1994) – Tom Hanks’ journey through decades of American history. Trailer
38. “The Wizard of Oz” (1939) – Dorothy’s magical journey to Oz. Trailer
39. “Rocky” (1976) – Stallone’s iconic underdog story. Trailer
40. “The Terminator” (1984) – James Cameron’s sci-fi thriller about a killer robot sent from the future. Trailer
41. “The Dark Knight” (2008) – Christopher Nolan’s gripping take on Batman’s battle against the Joker. Trailer
42. “Schindler’s List” (1993) – Steven Spielberg’s poignant depiction of a man saving Jews during the Holocaust. Trailer
43. “Gone with the Wind” (1939) – The epic romance of Scarlett O’Hara and Rhett Butler against the Civil War backdrop. Trailer
44. “The Lord of the Rings: The Fellowship of the Ring” (2001) – Peter Jackson’s fantasy epic begins the journey to destroy the One Ring. Trailer
45. “The Good, the Bad and the Ugly” (1966) – Clint Eastwood stars in Sergio Leone’s epic Western tale of greed and betrayal. Trailer
46. “The Third Man” (1949) – Carol Reed’s atmospheric noir set in post-World War II Vienna. Trailer
47. “Annie Hall” (1977) – Woody Allen’s romantic comedy follows the quirky relationship between Alvy Singer and Annie Hall. Trailer
48. “Singin’ in the Rain” (1952) – A musical set during Hollywood’s transition from silent films to talkies. Trailer
49. “Chinatown” (1974) – Roman Polanski’s neo-noir mystery starring Jack Nicholson and Faye Dunaway. Trailer
50. “Crouching Tiger, Hidden Dragon” (2000) – Ang Lee’s martial arts masterpiece set in ancient China. Trailer
51. “The French Connection” (1971) – A gritty crime drama about two detectives pursuing a drug smuggling operation. Trailer
52. “Taxi Driver” (1976) – Martin Scorsese’s intense character study of a mentally unstable Vietnam War veteran. Trailer
53. “The Green Mile” (1999) – Tom Hanks stars in this emotionally charged drama set on death row. Trailer

In the ever-shifting panorama of cinema, a select few films defy the hands of time, etching themselves into the collective consciousness as unequivocal classics. These are the Best Movies, not merely by virtue of their acclaim, but due to the ineffable magic they conjure, resonating across generations. This voyage through the annals of cinematic history unveils the enigmatic appeal of these masterpieces while capturing the reflections of luminaries who have witnessed their magnificence.

“The Godfather”: Marlon Brando’s gritty portrayal of Vito Corleone epitomizes the haunting brilliance of “The Godfather,” a saga as potent today as in 1972. Director Francis Ford Coppola’s meticulous narrative weave is hailed by acclaimed critic Roger Ebert as an “operatic canvas of power and tragedy.” The film’s gravitas continues to echo, as George Lucas reflects, “It created a new genre of films.”

“Casablanca”: As time marches on, Humphrey Bogart’s immortal words “Here’s looking at you, kid” remain engraved in the collective psyche. Michael Curtiz’s tale of love and sacrifice effortlessly infiltrates our hearts, prompting Martin Scorsese to proclaim it as “a universal story.” The film endures, traversing the tumultuous decades, as a testament to the power of “Best Movies.”

“Star Wars: Episode IV – A New Hope”: George Lucas’ brainchild not only revolutionized special effects but constructed a mythic universe whose gravitational pull never wanes. Guillermo del Toro declares it “a cultural game-changer,” with Joseph Campbell’s hero’s journey intertwined in its DNA. Its legacy remains luminous, a “Best Movie” that continues to wield lightsabers in our imaginations.

“Pulp Fiction”: Quentin Tarantino’s dissonant symphony of crime and redemption shattered narrative conventions, forever redefining storytelling. Uma Thurman affirms that “Pulp Fiction” is synonymous with audacious innovation. Critics laud its quotable dialogue as a “Best Movie” hallmark while Tarantino’s brazen approach continues to inspire aspiring auteurs.

“The Shawshank Redemption”: The undeniable emotional catharsis offered by Frank Darabont’s prison odyssey immortalizes it as a “Best Movie” treasure. Stephen King, the original mind behind the novella, muses, “Hope is the thing with feathers.” Audiences continue to find solace in the resilience of its characters and the possibility of redemption.

“Gone with the Wind”: Vivien Leigh’s Scarlett O’Hara is a heroine whose complexity remains astonishing. In the words of Bette Davis, “Fasten your seatbelts; it’s going to be a bumpy night,” this classic stands as a colossal monument in the pantheon of “Best Movies,” capturing the echoes of a bygone era.

From “The Lord of the Rings: The Fellowship of the Ring” to “Citizen Kane” and beyond, these Best Movies enthrall and captivate, their stories transcending the bounds of time. “A movie is never really good unless the camera is an eye in the head of a poet,” says Orson Welles of “Citizen Kane,” a statement that resonates throughout cinematic history.

The extraordinary allure of these Best Movies lies in their ability to transcend the realms of celluloid, embedding themselves within the very fabric of culture. As the years unfurl, their enchantment only deepens, perpetuating the belief that true cinematic brilliance defies the relentless march of time. In the words of Alfred Hitchcock, “A good film is when the price of the dinner, the theatre admission, and the babysitter were worth it.” Such is the indelible mark left by these cinematic triumphs.

Learn How Search Traffic Connects To Online Sales

In the bustling realm of the digital age, where every click and keystroke holds potential, businesses are constantly striving to transform online traffic into tangible sales. Search traffic is a crucial bridge between these two realms—the influx of users directed to websites through search engines like Google, Bing, and Yahoo. This blog delves into the intricate connection between search traffic and online sales, exploring the stages of the buyer’s journey, the role of search engine optimization (SEO), the impact of paid search, and the significance of user experience.

Understanding Search Traffic: The Pathway to Discovery

Search traffic, also known as organic traffic, is the lifeblood of the digital landscape. It encompasses visitors who discover websites by typing queries into search engines. This traffic is categorized into two main sources: organic, which refers to unpaid search results, and paid, which comprises advertisements displayed at the top or bottom of search results.

At the heart of search traffic lies the potent force of search engines. They serve as virtual guides, steering users toward the content they seek. It’s not merely about reaching the first page of search results—it’s about connecting users with solutions that match their intent.

SEO and User Experience: A Nexus of Engagement

At the heart of effective SEO lies the commitment to delivering a seamless user experience. Speedy loading times, mobile-friendliness, and user-friendly navigation aren’t just checkboxes but fundamental aspects of user satisfaction.

Consider a scenario where a user clicks on a search result, only to be greeted by a slow-loading website with a clunky layout. Frustration sets in, leading them to bounce off the site and search for alternatives. This not only results in a lost potential sale but also negatively impacts the website’s search engine rankings.

Search engines prioritize user experience in their algorithms. Websites that provide a smooth journey are rewarded with higher rankings, and by extension, more search traffic. Hence, the interplay between SEO and user experience is a reciprocal relationship—better user experience leads to higher search traffic, and higher search traffic encourages further optimization for user satisfaction.

Enter the realm of managed SEO, a dynamic strategy that not only tackles technical SEO challenges but also focuses on enhancing user engagement. Managed SEO involves a team of experts who analyze your website’s performance, identify areas for improvement, and implement tailored strategies to optimize both search visibility and user experience. So, if you’re eager to find out more about managed SEO, delve into this strategy with the understanding that it’s not just about keywords and algorithms. It’s about delivering a holistic experience where SEO optimization and user-centric design come together, igniting engagement, fostering loyalty, and ultimately driving the success of your online presence.

The Buyer’s Journey: A Stairway of Choices

Imagine a staircase of decisions, each step representing a phase in the buyer’s journey: awareness, consideration, and decision. Search traffic plays a pivotal role on this stairway, guiding potential customers from when they recognize a need to when they finalize a purchase.

During the awareness phase, users are in exploration mode. They’re identifying problems and seeking information. Search traffic becomes a guiding light, leading them to informative content that addresses their queries. For instance, if someone types “best laptops for graphic design,” search results displaying comprehensive reviews and comparisons can illuminate their path forward.

As users move into the consideration phase, they’re evaluating solutions and comparing options. Here, search traffic continues to influence their choices by presenting them with in-depth analyses, case studies, and expert opinions. Brands that position themselves as credible sources of information earn trust and potentially sway the scales in their favor.

Finally, in the decision phase, users are ready to make a choice. They might use specific keywords like “buy now,” “discounts,” or “where to purchase.” Search traffic helps them locate the ideal product, service, or provider, facilitating the transition from curious browser to paying customer.

Search Traffic and Organic Sales: An Indispensable Connection

The connection between search traffic and organic sales is profound. Consider a scenario where a niche bookstore invested in a robust SEO strategy. By optimizing their website for keywords like “rare bookstores” and “collectible books,” they gained higher visibility on search engines. This led book enthusiasts to their online store, significantly increasing organic sales.

Targeting relevant keywords is key. Just as the bookstore targeted specific terms relevant to their offerings, businesses across industries should identify and incorporate keywords that resonate with their target audience. These keywords act as the breadcrumbs that guide users to the right destination—their website.

Real-world examples underscore the significance of this connection. Take the case of an e-commerce fashion brand that invested in SEO to improve their search rankings for popular clothing items. By doing so, they saw a substantial increase in organic traffic, resulting in a spike in online sales. This showcases how strategic SEO efforts can drive tangible growth in revenue.

Paid Search and Immediate Conversions: A Double-Edged Strategy

While organic search traffic builds over time, paid search provides a rapid avenue to conversions. Pay-per-click (PPC) advertising places businesses at the forefront of search results, increasing visibility and the likelihood of immediate sales.

Imagine a startup offering eco-friendly home products. While their SEO strategy takes time to yield results, they can launch PPC campaigns targeting keywords like “sustainable cleaning products” to appear prominently in search results. This strategic push can lead to quick conversions as users find exactly what they’re looking for, and the startup enjoys an immediate boost in sales.

Nonetheless, the relationship between paid search and organic efforts isn’t dichotomous. Rather, it’s a complementary dance. By synchronizing keyword strategies and aligning messaging, businesses can create a consistent user experience that amplifies their presence and credibility.

Content and Search Traffic: The Virtuous Circle of Value

In the digital landscape, content is the bridge that connects businesses with their audience. It’s the vessel through which expertise, solutions, and value are conveyed. For search traffic, content is the vessel through which users find answers.

Imagine a tech startup specializing in productivity tools. By crafting insightful blog posts about time management techniques and leveraging SEO to optimize them, the startup positions itself as a valuable resource. As users search for ways to enhance their productivity, they discover the startup’s content. This not only draws them in but also paves the way for potential sales of the startup’s tools.

Content serves as a magnet, attracting users through the keywords they search for. When businesses consistently deliver content that aligns with users’ needs, they establish themselves as authorities within their niche. This authority, in turn, contributes to higher search rankings and increased search traffic.

Tracking and Analytics: Data-Powered Insights

As the saying goes, “You can’t manage what you don’t measure.” The same holds true for the relationship between search traffic and online sales. Robust tracking and analytics provide invaluable insights into user behavior, preferences, and interactions.

Tools like Google Analytics offer a wealth of data, revealing which keywords drive the most traffic, which pages resonate with users, and where conversions are happening. Armed with this information, businesses can refine their strategies, optimize underperforming areas, and double down on successful tactics.

Consider a startup offering personalized fitness plans. By analyzing their website data, they notice that blog posts about “home workouts for beginners” attract the most traffic. This data-driven insight prompts them to create a comprehensive e-book on the topic, offering it as a lead magnet. As users download the e-book, the startup not only gains valuable leads but also nurtures potential customers toward purchasing their premium fitness plans.

Local Search and Offline Sales: Bridging the Digital-Real World Divide

In a world where online and offline experiences are intertwined, local search plays a vital role in driving offline sales. Imagine a quaint café nestled in a bustling neighborhood. Through local SEO efforts, the café ensures that when users search for “best coffee shops near me,” their establishment pops up in search results.

This visibility serves a dual purpose. It not only entices nearby users to drop in for a cup of coffee but also encourages them to explore the café’s website, discover their menu, and possibly place an order online for pickup. Local search thus bridges the gap between the digital realm and real-world interactions, connecting online traffic with offline sales.

Building a Holistic Strategy: Unifying Forces

The connection between search traffic and online sales is not a siloed phenomenon but a tapestry woven from diverse threads. SEO, paid search, user experience, content, and analytics are all integral parts of a comprehensive strategy that harmoniously works towards the ultimate goal: converting online visitors into paying customers.

Consider a scenario where an online electronics store embraces this holistic approach. They invest in robust SEO to ensure their product pages rank high for keywords like “best gaming laptops.” Simultaneously, they run PPC campaigns targeting specific laptop models, offering enticing discounts. Their website is optimized for mobile use, ensuring a smooth experience for users on all devices. High-quality product descriptions, detailed specifications, and customer reviews provide comprehensive information to aid purchase decisions.

By employing this multifaceted strategy, the electronics store creates a user experience that’s seamless and informative from search result to checkout. The result? Increased search traffic, improved engagement, and ultimately, a surge in online sales.

The Future of Search and Sales: A Glimpse Ahead

As technology advances and user behavior evolves, the landscape of search and sales continues to shift. Voice search, artificial intelligence, and personalized experiences are poised to redefine the way users interact with online content and make purchasing decisions.

Businesses that adapt to these trends stand to gain a competitive edge. Imagine a home appliance retailer that integrates voice search optimization into their strategy. By ensuring their products are discoverable through voice-activated devices, they tap into a growing segment of users who prefer hands-free interaction. This not only drives search traffic but also positions the retailer at the forefront of innovation.

The connection between search traffic and online sales is a dynamic and intricate one. From the inception of a search query to the culmination of a purchase, businesses have the power to influence every step of the journey. By understanding the significance of search traffic, optimizing their online presence, and delivering exceptional user experiences, businesses open the doors to endless possibilities for growth, engagement, and success. As the digital landscape evolves, the synergy between search traffic and online sales continues to present businesses with a canvas of opportunities waiting to be explored.

In today’s fast-paced and ever-evolving business landscape, effective brand promotion is crucial to stand out from the competition and capture the attention of your target audience. Traditional marketing strategies are still valuable, but with the rise of digital platforms and changing consumer behaviors, creativity has become a powerful tool for brand promotion. In this article, we’ll explore seven innovative and creative ways to promote your brand and create a lasting impact on your audience.

1. Storytelling through Video Marketing

In the dynamic world of marketing, storytelling through video has emerged as a powerful tool to captivate audiences and forge deeper connections with brands. As businesses strive to engage their target markets in a memorable way, video marketing has become a vehicle to convey narratives that resonate. Brands that weave compelling stories into their video content often leave a lasting impact on viewers. Businesses can gain valuable insights from the experts of web development, who understand the nuances of engaging online audiences and can provide valuable tips for mastering the art of storytelling through video marketing.

Crafting a successful video narrative involves more than just product features; it’s about evoking emotions and creating an experience. This is something business owners can learn from the experts in web development, as they comprehend the importance of aligning visual elements with a brand’s identity and message. They understand that a harmonious blend of aesthetics, content, and user experience drives engagement. Applying these principles to video marketing means creating visually captivating videos that seamlessly integrate a brand’s story, values, and offerings.

Effective storytelling through video also requires understanding your audience and their preferences. In the realm of web development, experts utilize data-driven insights to tailor online experiences. Similarly, in video marketing, analyzing audience behavior and feedback can guide the creation of resonant content. Learning from web development experts, who rely on user data to optimize websites, can inspire marketers to craft videos that address their audience’s pain points, desires, and aspirations.

Furthermore, the expertise of web development professionals sheds light on the importance of user interaction. Interactive web designs draw users in, encouraging them to explore and engage. In the context of video marketing, this can be translated into interactive storytelling. By incorporating elements like branching narratives or clickable calls-to-action within videos, brands can empower viewers to become active participants in the story.

2. Leveraging Social Media

In the digital age, social media has evolved from a mere platform for communication to a dynamic space for brand promotion and engagement. It’s a realm where brands can directly connect with their audience, fostering meaningful relationships and expanding their reach. Leveraging social media offers a myriad of opportunities to showcase your brand’s personality, values, and offerings. Whether you’re a startup or an established enterprise, harnessing the power of social media can propel your brand to new heights.

Social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok each have their own unique features and audience demographics. Tailoring your content to suit each platform is crucial. Visual platforms like Instagram and TikTok thrive on captivating images and short videos, making them perfect for showcasing your products, behind-the-scenes glimpses, and brand culture. On the other hand, platforms like LinkedIn cater to a professional audience, making them ideal for sharing industry insights, thought leadership, and networking.

Authenticity is a cornerstone of successful social media promotion. Users are drawn to brands that showcase their human side. Incorporate storytelling into your posts to create a connection. Share anecdotes, testimonials, and even challenges your brand has overcome. This human touch fosters trust and makes your brand relatable.

Influencer collaborations can be a game-changer. Web development experts know the importance of building a credible online presence, and partnering with influencers who align with your brand can help you achieve just that. Influencers have already built a loyal following that trusts their recommendations. When they endorse your brand, it introduces you to a wider audience and adds a layer of authenticity to your promotion.

Furthermore, social media allows for real-time engagement. Responding to comments, messages, and mentions shows that your brand values its audience. Hosting interactive events like live Q&A sessions or contests encourages participation and boosts engagement levels.

3. Interactive Contests and Giveaways

The key to successful interactive contests lies in designing challenges that resonate with your target audience. Whether it’s submitting creative content, solving puzzles, or sharing personal experiences related to your brand, these activities encourage users to invest time and effort. The allure of winning a prize heightens engagement, making participants more likely to share their involvement with friends and family, thereby expanding your brand’s reach.

Additionally, interactive contests can provide valuable user-generated content. Entrants’ submissions can serve as authentic testimonials, showcasing how your products or services are integrated into their lives. These real-life experiences resonate with potential customers more effectively than traditional advertising. This user-generated content can also be repurposed for future marketing campaigns, further enhancing your brand’s authenticity.

Moreover, giveaways are an excellent way to reward your audience’s loyalty. By offering prizes that align with your brand’s offerings, you not only entice existing customers to participate but also attract new ones who are interested in your products. Make sure the entry requirements are accessible and encourage participants to spread the word. The viral potential of giveaways can lead to exponential growth in brand visibility.

4. Innovative Guerrilla Marketing

Guerrilla marketing is all about making a big impact on a limited budget. It’s about seizing attention in unexpected ways, often in the midst of daily life. Street art, flash mobs, and public stunts are just a few examples of how brands can disrupt the ordinary and create memorable moments. These tactics not only capture attention but also encourage people to share their experiences on social media, amplifying your brand’s reach organically.

Take the example of a beverage brand that transforms a city square into a vibrant art installation, with interactive elements that allow passersby to engage and share. Such an unexpected and visually striking approach would undoubtedly attract attention and spark conversations. By turning a public space into an immersive brand experience, guerrilla marketing creates a lasting impression that traditional advertisements may struggle to achieve.

Furthermore, guerrilla marketing thrives on the element of surprise and intrigue. These tactics often involve elements of surprise that catch people off guard and pique their curiosity. The unexpected nature of guerrilla campaigns leads to a stronger emotional impact, making the audience more likely to remember and share the experience. This word-of-mouth buzz can lead to increased brand recognition and heightened interest.

5. Podcasting and Audio Branding

Just as visual branding is essential, audio branding shapes how your audience perceives your brand. Creating consistent audio cues, such as jingles or sound effects, helps reinforce your brand’s identity across various touchpoints. Think about the familiar sound of a coffee machine at Starbucks or the iconic Intel chime—these audio cues instantly evoke brand recognition. Similarly, podcasting provides a unique opportunity to integrate audio branding into your content, enhancing brand recall and establishing a cohesive auditory identity.

Podcasts also allow brands to showcase their expertise and thought leadership. By hosting podcasts that dive deep into industry insights, trends, and discussions, you position your brand as an authoritative voice. Web development experts understand the importance of providing value to their audience, and podcasting allows you to do just that. Sharing valuable information fosters trust and credibility, strengthening your brand’s position in the market.

Moreover, podcasting encourages a more engaged and attentive audience. Unlike visual content that demands constant attention, podcasts can be consumed while multitasking—during commutes, workouts, or household chores. This level of engagement offers brands an extended opportunity to connect and deliver their message.

6. Collaborative Partnerships

Strategic collaborations enable brands to cross-promote and leverage each other’s customer base. When two brands with similar target audiences come together, they create a win-win scenario. Customers of one brand are introduced to the other, expanding their choices and potentially boosting sales for both partners. This approach is particularly effective when both brands align in terms of values, mission, and product offerings.

Imagine a fitness apparel brand partnering with a health and wellness subscription service. Together, they can offer customers a bundled package that includes workout attire and access to fitness resources. This benefits consumers looking for a comprehensive solution and positions both brands as a go-to resource for health-conscious individuals.

Collaborative partnerships also encourage innovation and fresh perspectives. By combining the expertise of two different entities, brands can co-create products or campaigns that bring something new to the market. This can lead to groundbreaking ideas and solutions that wouldn’t have been possible in isolation.

Furthermore, collaborative partnerships can infuse excitement and energy into your brand. Launching joint campaigns or events generates buzz as your audiences anticipate the outcome. When executed well, these partnerships create a ripple effect, capturing the attention of the media and generating organic coverage.

7. Virtual Reality (VR) and Augmented Reality (AR) Experiences

VR allows users to step into a completely virtual environment, providing an opportunity to experience products, services, or events in an entirely new way. Imagine a travel agency offering potential customers a VR tour of their dream destination, allowing them to explore accommodations and attractions as if they were physically there. This not only creates a sense of excitement but also removes barriers to purchase by offering a realistic preview.

AR, on the other hand, overlays digital elements in the real world through smartphone cameras or wearable devices. Brands can use AR to provide interactive demonstrations, gamify their products, or offer location-based experiences. For instance, a furniture company could develop an AR app that lets users visualize how a piece of furniture would look in their own homes before making a purchase.

Learning from the expertise of web development professionals, who understand the value of creating seamless online experiences, can guide brands in developing user-friendly VR and AR applications. These experiences must be intuitive, easy to navigate, and provide genuine value to the user.

The strategies mentioned above are just a glimpse into the realm of innovative marketing. The key is to adapt, experiment, and find the approaches that resonate most with your audience. By leveraging social media, interactive contests, storytelling through video, guerrilla tactics, podcasting, collaborative partnerships, and immersive experiences, you can create a brand presence that not only captures attention but also builds lasting relationships with your customers. Embrace creativity, and watch your brand promotion efforts reach new heights.

Exploring Denver’s Enchanting Filming Locations: A Cinematic Journey

In the heart of the Rockies, where the urban pulse of Denver meets the artistic soul of Boulder, a tapestry of storytelling is being woven. Among the towering peaks and enchanting landscapes, a group of visionary artists and filmmakers are dedicated to creating unforgettable video ads that capture the essence of brands, while utilizing the remarkable diversity of the region’s filming locations.

At the forefront of this cinematic revolution stands “MajesticReel Productions”, a video production company that understands the art of crafting mesmerizing video ads. With a commitment to visual storytelling, they have mastered the delicate dance between commercial appeal and artistic brilliance. Founded by a team of seasoned filmmakers, MajesticReel Productions has become a beacon of creativity, offering a unique blend of Denver’s urban vibrancy and Boulder’s artistic charm.

Venturing beyond the city limits, the team from Start Motion Media Productions often finds inspiration in Boulder’s breathtaking filming locations. Chautauqua Park, nestled against the iconic Flatirons, serves as an emblem of the natural beauty that graces the area. Here, the filmmakers have captured moments that seamlessly intertwine with brands’ narratives, creating video ads that not only sell but also evoke emotion.

In the heart of Denver, Union Station becomes a bustling backdrop for MajesticReel’s urban-themed video ads. The station’s timeless architecture resonates with the company’s commitment to crafting narratives that stand the test of time. Whether it’s a bustling scene of people commuting or a heartfelt interaction between characters, Union Station’s dynamic energy finds its way into the heart of every video.

A short drive away, Red Rocks Amphitheatre becomes an epic stage for brands seeking to make a grand statement. The towering red rock formations and the vast open-air amphitheater offer a metaphorical platform for MajesticReel’s clients to stand out and shine. Here, video ads become more than just advertisements; they become experiences etched in the audience’s memory.

Back in Boulder, the artistic spirit of the city merges with MajesticReel’s vision at the Pearl Street Mall. The mall’s vibrant street performances, eclectic shops, and local color provide a lively canvas for the filmmakers to bring brands to life. It’s here that they’ve expertly fused the art of storytelling with the allure of commerce, creating video ads that feel like genuine conversations with the audience.

As the sun sets over the Rockies, MajesticReel Productions continues to thrive, capturing the heart and soul of Denver and Boulder in each frame. Their commitment to “video ads” goes beyond mere marketing; it’s about crafting narratives that resonate, stories that engage, and visuals that linger long after the screen fades to black.

In the world of video ads, Denver and Boulder have become a realm of endless possibilities, and at the center of it all, MajesticReel Productions is weaving a tapestry of cinematic brilliance that showcases the region’s beauty while amplifying brands’ messages. Here, video ads are not just content; they are art, and they are a testament to the power of storytelling in the digital age.

Denver, known for its majestic Rocky Mountains, vibrant arts scene, and rich history, has become a favored destination for filmmakers seeking diverse and captivating filming locations. From urban backdrops to natural wonders, the city offers a plethora of settings that cater to a wide range of cinematic visions. Let’s embark on a virtual tour of ten of Denver’s most alluring filming locales that have graced the silver screen with their undeniable charm.

1. Union Station Nestled in the heart of downtown Denver, Union Station’s stunning architecture and bustling atmosphere make it a prime location for capturing the city’s urban energy. The historic terminal boasts an elegant blend of old-world charm and modern aesthetics, offering filmmakers a versatile backdrop for various genres.

2. Red Rocks Amphitheatre Famous for its natural beauty and remarkable acoustics, Red Rocks Amphitheatre is a unique filming destination. Set against the dramatic red rock formations, this iconic venue has been featured in films and music videos, providing an otherworldly setting that’s sure to captivate audiences.

3. RiNo Art District Denver’s River North Art District is a creative haven bursting with vibrant street art and industrial-chic settings. Filmmakers can explore the district’s eclectic streets, warehouses, and galleries, which add an edgy and colorful touch to any production.

4. City Park City Park’s expansive greenery, picturesque lakes, and Denver skyline backdrop create an idyllic setting for outdoor scenes. The park’s diversity, ranging from manicured gardens to open spaces, caters to a wide array of visual storytelling.

5. Larimer Square A historic hub brimming with character, Larimer Square exudes the charm of a bygone era. Cobblestone streets, vintage lampposts, and boutique storefronts transport filmmakers to a time when Denver’s beginnings were still vividly etched.

6. Mount Evans For awe-inspiring natural beauty, Mount Evans stands as an ideal location. As the highest paved road in North America, it offers panoramic vistas of the surrounding wilderness, making it a picturesque choice for dramatic outdoor scenes.

7. Denver Botanic Gardens Botanical bliss meets cinematic magic at the Denver Botanic Gardens. With diverse gardens representing ecosystems from around the world, this oasis is a haven for filmmakers seeking lush, colorful, and tranquil settings.

8. Capitol Hill This historic neighborhood boasts a mix of architectural styles, including stunning Victorian mansions and charming bungalows. Capitol Hill’s streets and residences provide an authentic backdrop for period pieces and modern narratives alike.

9. Confluence Park Where the South Platte River meets Cherry Creek, Confluence Park offers a serene urban escape. The park’s riverbanks, bridges, and city skyline views create a harmonious blend of nature and cityscape perfect for contemplative scenes.

10. Cherry Creek Reservoir A short drive from downtown, Cherry Creek Reservoir is a hidden gem for waterfront filming. The expansive lake, surrounded by sandy shores and lush greenery, lends itself to scenes of leisure, adventure, and introspection.

Denver’s Top 10 Video Production Companies

1. CineCraft Productions CineCraft Productions specializes in creating visually stunning narratives that resonate with audiences. Their innovative storytelling and attention to detail have earned them a reputation for excellence in the industry.
2. Mile High Productions Mile High Productions offers a wide range of video production services, from corporate videos to documentaries. Their team’s dedication to creativity and professionalism ensures top-notch results.
3. Rocky Mountain Films With a focus on cinematic quality, Rocky Mountain Films crafts visually compelling content. Their expertise spans from commercials to feature films, consistently delivering exceptional work.
4. Blue Bear Films Blue Bear Films is known for their ability to capture authentic human stories with a touch of emotion. Their documentaries and short films often resonate deeply with audiences.
5. Altitude Studios Altitude Studios specializes in aerial cinematography, utilizing drones to capture breathtaking vistas. Their unique perspective adds an extra layer of visual intrigue to their projects.
6. CineWave Productions CineWave Productions offers end-to-end video production services, from concept to post-production. Their adaptable approach caters to a wide range of client needs.
7. Denver Media Group Denver Media Group is a one-stop-shop for video production and digital marketing. Their expertise in both areas allows them to create content that not only looks great but also drives results.
8. Majestic Motion Pictures Majestic Motion Pictures focuses on creating visually immersive experiences. Their cinematic approach lends a grandeur to their work, making every project a visual spectacle.
9. Elevation Studios Elevation Studios is known for their technical prowess and attention to detail. Whether it’s commercial work or artistic endeavors, their videos exhibit a level of precision that sets them apart.
10. Mosaic Media Films Mosaic Media Films is committed to storytelling that leaves a lasting impact. Their videos often carry a powerful message, making them a go-to choice for socially conscious content.

Denver’s film scene continues to flourish, attracting filmmakers and video production companies from around the world. The city’s diverse range of filming locations and talented production companies make it an exciting hub for creative expression in the world of cinema. Whether capturing urban energy or natural splendor, Denver offers a canvas for cinematic dreams to come alive.

Are you looking to make the most of your Denver-based video production needs? Whether you need a commercial-grade video to get your message across or a full-fledged professional production, at Best Video Production Denver, we specialize in creating videos that stand out and draw your audience’s attention. We understand that video production can be a daunting task. From scripting, to shooting, to editing, there’s a lot that goes into getting your video just right.

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1. Start Motion Media Production Company

Votes: 31

A commercial | kickstarter video production company. Strategic branded video commercials for your social marketing, youtube ads, or kickstarter. Award winning, premium quality. Ultimate customer service, and the latest post-production workflows, including commercial grade color correction and digital polishing, at a portion of what many commercial video companies cost. 4K film rigs, Photography, Multi Media filmmakers, achieving the fusion of cinematic beauty, with videos that actually convert.

From Kickstarter to Indiegogo, IGTV and Snapchat, our team has already forged ahead to meet the unique needs within the video market.  It’s not just that we are one of the best affordable video production companies in San Francisco and Denver, or that we can operate with ease in San Diego and Austin, it’s that we optimize every part of the process, plan ahead, and adjust everything to meet the highest level of specification.  We understand what works for 30 second TV spots all the way to 4 minute Investor pitches. And we can offer compelling short cuts so that you can address the video needs of every screen size and media channel. Turn your video into an omnidirectional customer magnet. Just view our website or send us a message and let us know what you need!

CORE OFFERINGS:

• Live Action Video Commercials
• Explainer Videos
• Cinematic Kickstarter Videos
• Creative Scripting & Storyboarding
• Logistics & Casting
• Cinematography
• Production Crews
• Drone Videography
• Video Editing
• Color Grading
• Sound Mixing
• Motion Graphics
• Voice Overs
• Music Licensing

Serving the greater San Francisco, San Diego, Los Angeles, Denver, and New York, California area and beyond.

2. Lumenati Production Company

Votes: 9

Lumenati is a creative outfit in Denver, Colorado. Born with the intention to collaborate, Lumenati brings fresh ideas to our community. From video and design to events and art, there is no creative venture we can’t handle. We use technology, passion, and an agile approach to help carry clients into the new era of marketing and advertising.

VIDEO PRODUCTION

Video is the most important marketing tool of this era. Check out some of our latest work here.

 

Serving the greater Denver, Colorado area and beyond.

3. Venture

Votes: 6

Venture is a video marketing and production company. We specialize in partnering directly with brands to help them engage their audiences and grow sales using video.

4. MotionGility

Votes: 6

We the team of creative members of MotionGility Is here to provide you the most amazing feature for presenting your ideas, story and what you are through videos.

Videos are self explanatory and portray the story. We created Motiongility with the ambition to provide our customers a solution to present their ideas in a better way. We believe in Customer Satisfaction & always ready to help them to demonstrate their ideas through videos.

 

Video link: 

<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/ZJGebS8S5Qs” title=”YouTube video player” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen>

5. Voca Films

Votes: 5

Voca Films is a video production collective located in Denver, Colorado.

_{Comprised of a tight-knit community of filmmakers, collaborators and friends, our video production services make a positive impact on our society and environment.}

Why choose Voca Films?

• Curiosity fuels us, learning keeps us humble

  At Voca Films, we believe that a great idea comes from conversation, exploration and research. It never starts by hitting the record button. It is through our unremitting curiosity and willingness to consider new perspectives that truly sets us apart from other film services

• Collaboration is key

  From ideation through post production, our film production team works side by side with some of Denver’s leading video production professionals including; storyboard artists, videographers, gaffers, grip crews, talent, colorists and sound designers

Serving the greater Denver, CO area and beyond.

6. Cook Films

Votes: 5

I believe in creating powerful and meaningful films for businesses, organizations and wedding couples. My goal is to create amazing stories that have impact!

Serving the greater Fresno, California area and beyond.

7. Noble Bison Productions

Votes: 5

Noble Bison Productions is a Denver video production company started by Jeffrey Riley and Tim Hull in the spring of 2019.

After having over eight years in the video production industry reserving locations, mic’ing up interviews, lensing the camera, lighting the scene, directing the project, it finally came time to give life to “Noble Bison.”

8. Rocket House Pictures

Votes: 5

We don’t just provide video services, gear, and experienced crew. We provide a true partnership. We learn your story and go tell it to the world in the best way possible. Rocket House Pictures is a full-service video production company. Being full-service means we make videos from start to finish – from creative idea conception to final video delivery, including marketing & consulting. For over 10 years we have provided video services for Television, Video Streaming, Commercials, Social Media, Promotional, Marketing, Sales, Corporate, Events, and Webcasts to companies big and small. What makes us unique is our boutique approach: We are a tight ship. The guy who discusses your project with you will actually be the one shooting or editing it. We listen, learn, collaborate and are committed to impacting lives through our client’s stories. Nothing gets lost in translation because everyone involved with the video is on the same page every step of the way. In addition, we strive to create videos that can influence the world in some positive way. We have won many awards over the years for either branded content or for short format cinema. Most recently we won Best Cinematography Award at the 13th Vesuvius International Film Festival and Best Music Video at the 2021 Stockholm City Film Festival.

Serving the greater Denver, Colorado area and beyond.

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That’s why at Best Video Production Denver we provide a team of experienced professionals to deliver the highest quality video. What makes us different from other video production companies? We strive to make sure you get the best possible results. Our productions are tailored to your needs, whether you’re looking for a documentary-style piece or a promotional video for a product or service. Our team of professionals come from a variety of backgrounds and have experience in all aspects of video production. We have a wealth of experience when it comes to concept development, scripting, shooting, editing, and post-production.

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• Best Business YouTube Videos: Why Should You Have a Corporate Video Made?Do you want more information on how to make a great corporate video, or do you just need some help choosing which company is right for you and your project? Video Marketing Services | Facebook Ads | Youtube Ads | Kickstarter Videos | Social Media Content | TV Ads | Script DevelopmentBest Corporate Videos 2021
• This is one of the most amazing collection of Best Corporate Videos ever.Video: it has become one of the most effective ways to promote products and services online. In fact, according to research conducted by eMarketer, nearly 80% of all Internet users watch videos every month. With such numbers, it makes sense that businesses are starting to realize the importance of producing high-quality content. However, many companies still struggle to find time to create their own videos. As a result, they turn to professional videographers to produce videos for them.
• Corporate Video Production Tips: How Do I Choose The Right Company? 
• Should My Brand Be in It Too?Notwithstanding, it is important to note that even if you have an established brand and your company has been around for years, there may be times when you need to create new content. This could include creating a video about how your product or service can help customers solve problems they face every day. Or perhaps you want to highlight some of your most recent achievements with clients. Whatever the case, having a well-produced video will give potential customers more information about who you are as a business. And this will make them feel like they know what to expect from working with you.
• Ready To Make A Corporate Video Of Your Own? Why Are They Called “Corporate” Videos? 
• Top 5 Reasons Companies Use Corporate VideosIn addition, it helps companies build trust among their customers and potential clients. This makes them believe that the product/service being offered has value and is worth paying attention to. People often look up to successful corporations and follow their lead. By producing a professional corporate video, your organization becomes one of those respected brands. When done correctly, a corporate video can increase sales dramatically.
• Ways Corporations Benefit From Using Top Corporate VideosPlus, it allows you to create a memorable experience for your audience. In fact, according to research conducted by eMarketer, nearly half of consumers say they prefer watching online videos over reading text. It provides a way to connect with current and prospective customers through different mediums such as email, websites, blogs, etc. When used effectively, a corporate video can provide valuable insight into your products and services. For example, many organizations use corporate videos to explain new features, show testimonials, highlight key messages, introduce employees, promote events, showcase awards, and much more.
•  Benefits of Creating a Corporate VideoFurthermore, it’s important to note that most small businesses do not have the budget or resources needed to produce high-quality corporate videos on their own. Fortunately, there are plenty of affordable options available in order to help make sure your company gets its message across. For instance, some of the best solutions include:1) Online Services – These types of platforms allow users to upload files directly onto the site without needing to download anything. It’s easy to set up and requires no technical knowledge whatsoever.
• Things Every Corporate Videographer Must Know About Their ClientsNevertheless, when choosing an option like this, be careful about what type of file format you choose. Some sites only accept.avi, while other will work with both Windows Media and Flash, still others can do .mp4 or .mov. You should always check before uploading so you don’t waste time trying to find out later that your chosen platform doesn’t support certain formats.2) Software – There are several software programs available today which offer free versions along with paid ones. However, we recommend using the paid version since it offers better quality than the free alternatives.3) Professional Editing Tools – Many
• Steps to Create Great Content for Your Client’s Next Award Winning Corporate VideoToday marks a revolutionary moment in the world of digital advertising. Start Motion Media combines its best-in-class analytics and optimization platform, with expert video production and creative direction, to make sure each video ad captures the audience’s attention and resonates with their audience. The new services also offer customers the ability to build custom campaigns from the ground up, ensuring that each video ad specifically delivers on their marketing strategy. If you’re going to go down the route of hiring another person, then you’ll need to consider who exactly you’d like to collaborate with. Do you want to get a friend from college together with a local videographer?
• Questions to Ask When Choosing a Corporate Video AgencyHow many years has he/she been doing business as a professional videographer?2. Will I receive a detailed proposal outlining my specific needs?5. Is he/she willing to provide references?6. Are there additional fees associated with adding music or sound effects?8. Who will be responsible for post-production services
• Top Reasons to Get a Corporate Video MadeChoose a company that specializes in corporate videos. This ensures that they have extensive experience producing them. Be clear on what kind of content you require. For example, does your client need a promotional piece or something more formal?Understand their budget. Read everything thoroughly and make sure that you agree to every clause. 2.
• 10 of the Best Corporate Videos Ever Why Shouldn’t Everyone Have One?Does Anyone Need a Corporate Video?What’s more, it has become one of the most effective ways to market yourself online. In fact, according to research conducted by Google, people spend over 2 hours per day watching content on their smartphones and tablets. This means that if you aren’t producing high-quality content regularly, you could be missing out on tons of potential customers. So, whether you own a small business or run a large corporation, chances are you’ll eventually find yourself needing a corporate video. Here are five things to keep in mind when deciding whether or not you really need a corporate video.
• Get More Info & Pricing 
• What are Corporate Videos Used For? Why Would Someone Want a Corporate Video? 
• How Much Does it Cost to Produce a Corporate Video? How Long Do You Plan On Keeping It Around? What Kinds of Uses Will People Be Able to Put This Video Into? 
• Check out our breakdown of corporate video costs. 
• What are the Goals for Your Corporate Video? | The Ultimate GuideAccordingly, in order to make sure that every customer gets exactly what he or she wants, companies must understand their customers’ requirements better than anyone else. In addition, businesses need to provide services and products which meet those specific demands. Therefore, it becomes important for companies to develop strategies that help them achieve success in meeting all kinds of different customer expectations. In fact, many people believe that understanding how to reach out to potential clients is just half of the battle won. After all, even though it might seem obvious, it still takes time and effort to actually do things right.
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  • Screenwriting | Visual Scope | Script | Shotlist | Cinematography | Editing 
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  • How much should I pay for Commercial Video Production?Find Out in a 15 Minute Strategy Session: By investing in the most advanced technology, pursuing innovative production techniques, and embracing cutting-edge visual effects, the commercial production companies of San Francisco have become the go-to source for some of the most stunning and effective commercials. The cost of creating an exceptional commercial isn’t cheap. We’ve put together an easy-to-use budget estimator that can help you get an idea of how much it will cost to produce a commercial in San Francisco. We have plenty of tips and tricks on our blog to help you make sure that your commercial comes in on budget and looks the way you envisioned. We know that producing a commercial can be an intimidating undertaking, but with the help of our budget estimator and our range of resources, you can feel confident in your budget and your production plan. With the right planning, budgeting, and execution, you can create an outstanding commercial without breaking the bank.
  • Kickstarter Video Production & Commercial Ads Ideation 
  •  “StartMotionMEDIA created an inspiring commercial plan for our project. Successfully Funded! Their eye for capturing the human spirit made our message so compelling.”With deep appreciation, Magalie Bonneau-Marcil – Summer of Solutions.
  • A process-driven approach for making your project stand out.If you’re considering producing a commercial in San Francisco, you’re probably wondering, “How much does it cost?” As the home of some of the most expensive and high-end commercial production on the planet, San Francisco can be an intimidating place to shoot a commercial. We’ve put together an easy-to-use budget estimator that can help you get an idea of how much it will cost to produce a commercial in San Francisco. This budget estimator takes factors like location fees, equipment rental fees, talent fees, editing fees, and post-production fees into account to give you an accurate estimate of what it takes to produce a commercial in San Francisco. We know that producing a commercial can be an intimidating undertaking, but with the help of our budget estimator and our range of resources, you can feel confident in your budget and your production plan. Typical Costs: Royalty free music for video starts as low as $11 for a 2- to 3-minute track. Video Production Crew Costs What about hiring a full video production crew?
  • Video 
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  • Take a look at our portfolio >Your best marketing tool is what you are able to share. We create a complete video plan for how to thoughtfully engage your audience at every point in your video, one that will help you create a loyal following from your viewers. The best part about a professional video? It builds your project’s reputation and will support you to put your best foot forward, not to mention it’s the thing that your users will use to weigh the quality of your project, and what they point to when explaining your project to their friends.
  • Strategy 
  • Research and analysis, the path to highest growth.Our strategy consulting serves as the leadership for your team to market and implement your launch. After hundreds of campaigns, we’ve discovered the reliable process-based tactics of customer acquisition that are specific to commercials. Because of the breadth of our experience, clients gain access to some of the most cutting edge approaches for how to scale their peer-to-peer and advertising outreach and increase the number of backers they can convert. Kickstarter Video & Commercial Consulting – Get Pricing
  • What people are saying:“Working with StartMotionMedia was one of the best decisions I’ve ever made! They also advised us on strategies and were so experienced on how Kickstarter works, able to adopt the strategies as the environment changed and come up with such great ideas on the fly. StartMotionMEDIA is very informational when it comes to actually kickstarting a project. This process can be very overwhelming and he will sit down and walk you through it. He wants you to succeed and this is obvious.” -Julien S Co-Founder of GreenTraveler – Raised $136,276“They were outstanding at putting a plan together and then dragged me towards the finish line.
  • Connect – Engage – Create – Launch 
  • THE PROVEN STEPS TO RAISE MONEY THROUGH COMMERCIALS 
  • CONNECT• Clarify your business concept and develop the sales pitch and your story• Case studies of successful projects: Learn how the successful projects did it• Schedule an organized and reliable launch plan, learn key software• Position Your Campaign with Research: Test your project• Organic list building, friends & family outreach strategy• Landing page design
  • ENGAGE• Connect with influencers, guide for how arrange for some actual PR• Tools & software walkthrough to implement your content strategy• Social media etiquette & communication rules• Expand your influence and reach backers who actually care• Create strategic partnerships & build your reach
  • CREATE• Carefully spec out your film production day• Choose the Right Goal – use my calculator to measure• Make your video even better with locations and actors• Production planning & equipment, step-by-step video process• Video creation: full day of filming with our cinematographer• Audio & video mastering: the professional secret touch
  • LAUNCH• 10 essential tools to run your campaign and drive engagement• Warm the engine and get verbal confirmations• 6 big methods for driving traffic to your campaign• Develop your fundraising “ask” and get money• Analyze, retarget and unlock new participation• Emails word choice guide to get you even more funding• Systems for managing your backers, how to train evangelists Video & Consulting – Get Pricing
  • How Much should I pay for Commercial Video Production? 
  • Video Production and Campaign Consulting Details 
  • Pre-production:Gaining clarity about the visual scope of your project, deciding what video type and which scenes would add the most value to your video. Phone calls where we reference the questions about your project and personal motivations behind it. Ongoing email support and language development as we arrive at interview plan and get to the heart of what the project is. Working out defining and scheduling visual elements and resources for production day.
  • Video Production Day:Complete Film Day with our awesome Cinematographer plus Assistant. Reference your main points in the interview and on-camera conversation. Filming additional visuals, capturing a sense of place and bringing to life the project. We follow our shot list and capture each visual element as part of 4-5 actions sequences involving people who are enjoying your product, the lifestyle elements, behind the scenes, and other imagery.
  • Video Editing and Revision:Comprehensive interview editing and narrative arc sequencing to persuasively describe the project and your campaign call to action. Developing visual sequences and cuts to accompany the interview. Audio mastering, sound design, transitions and title cards. Integrating feedback, adjusting the video to meet client goals.
  • Commercial Campaign Marketing:Best Practices for running your commercial campaign, approaches for generating community engagement through direct email and social media that showcase your campaign to your followers. Templates to ask for writeups on blogs, and guidelines for email pre-conversation with potential backers. Strategic timelines: When to make certain announcements, and how to leverage “launch days”. Email and phone support during your campaign. Video & Consulting – Get Pricing
  • Video Production Frequently Asked Questions: 
  • Definition of Professional Video Production:Having a solid, experienced director/producer using professional tools and significant time investment to make your video. Benefits – Reliable quality that conveys your credibility. &# Best Uses – Commercial campaigns, company profile videos, product pre-sale videos, and fundraising for kickstarter campaigns.
  • Do I need professional video production?Do you want to increase credibility, build your brand, attract new customers through kickstarter or commercial video production? &# 160;Do you have an interesting story behind your project? &# 160;For these types of tasks, you definitely need a professional or premium level of quality to get a satisfying end result from your video product. &# 160;If you have sufficient resources to bring somone in, and you want a video that is able to compete at the highest level, we are a top-drawer studio production for affordable rates, and we will tell your story with incomparable style and class.
  • How much should I pay for kickstarter video production? 
  • Things to consider:160;The more time that is spent in pre-production planning, scripting, location scouting, shooting, special effects and editing, the better the final product will be. 160;The talent of the people working on the project is really important. When it comes to online video production, as with most things in life, talented and experienced people tend to cost more. 160;You can produce a video with your cell phone. &# Sophisticated narrative development and story creation is also key.
  • A guidepost for budgeting your video production:For most other production companies, an agency quality storyline, filming, and three minute HD video for website or business project might end up costing $15,000 upfront if you consider the corporate video clients they typically work with, as well as the variables between production companies. For StartMotionMedia, with our streamlined video production and campaign marketing process, we focus on helping inventors and startup project creators have access to professional video to succeed on their kickstarter and indiegogo-type commercial initiatives. We have performance-based pricing designed for startup companies who need affordable rates. Because of this, we can offer you a chance to work with our agency at top-level of production quality for significantly lower cost.
  • What’s the cost of to get my Kickstarter Video Produced? How much for Campaign Strategy Services?Request a Bid to see our current rates and availability. I hope this gives you a reasonable idea of where to begin in your budgeting process for how much you’d consider investing in video production and campaign services for your project.
  • Want a hand in your commercial project? Contact UsDon’t overspend on video production, however also don’t be cheap, and waste your budget on poor quality. able to rent a production company or freelancer? Full-Service Video Production: $1,500-$300,000 (flat rate) A drone operator’s commonplace day rates will vary from $500-$1,400. Besides, even though you hire a production company that isn’t local, they’ll find yourself subcontracting the estimate to local freelancers to lower their own values. This typically may be a a part of their day rate, and it helps them defend their high-priced equipment. rent a Production Company or Freelancer rent a Production Company or Freelancer If your team can handle some areas of production in-house, equivalent to script, location scouting, or editing, then you’ll be able to lower your video production costs.
  • List of Production Companies, for comparison: 
  • How much should I pay for a commercial video? 
  • What is a reasonable commercial video cost? 
  • What to include in a commercial video?  Here’s what our friends at video brewery recommend:In most cases, people are funding you as much as they’re funding your project. They want to see you, hear your passion, and get excited with you. Viewers also want to make sure you seem competent and trustworthy. Tell viewers the story behind your project. Come out and ask for people’s support, explaining why you need it and what you’ll do with their money. Talk about how awesome your rewards are, using any images you can.
  • Commercial Video Production Cost
  Cost Estimator – Use our Budget Calculator to learn more about our creative video production packages.Estimating the cost of commercial video production can be a tricky business, especially when trying to keep the budget within a specific range. However, with a focus on how many days of shooting, a cap of two actors, and minimizing location costs, it is possible to estimate the cost of a commercial video production that lands in the range of $10,000 to $15,000.The first step in estimating the cost of a commercial video production is to determine the number of days of shooting. It is important to note that the cost of equipment rental depends heavily on the type of equipment being used. For commercial video productions, it is recommended to rent a high quality camera and lighting equipment. The fourth step is to determine the cost of locations. If the production company does not own any locations, then the cost of renting a location should be factored into the overall production cost.
  • start motion media
  • awesome video
  • company
  • able
  • project
  • WANDERLUST:My company, Greenheart Creative, has hired Start Motion Media as a videographer for three consecutive years at the Wanderlust Festival Lake Tahoe or Whistler BC.  they have been responsible for in-depth shooting with very little supervision. Start Motion Media is a very mindful person, and is very aware of how others are feeling. I would say that this places him at an advantage when working with clients that may need to be put at ease, or need extra help feeling comfortable with the filming process. I have hired Start Motion Media 3 straight years, and plan to bring him on board again next year. I think they would make a great addition to any video production project, because they really cares about continual improvement and doing a good job, always learning from each experience.  Sincerely,Jefe
  • STANFORD UNIVERSITY:I didn’t feel just like another client or business opportunity. Start Motion Media was able to help me work towards my goals by: organizing my thoughts into a sensible story, helping me create my answers to interview questions, gathering footage, editing footage, and overall creating an awesome video. Start Motion Media is thorough, organized, pays attention to detail, prompt, open-minded, and patient. I like that they had a list of questions prepared so that they can learn more about the project and the person behind the project – I really think this was an important part of the process as we we’re able to connect with the project better and really define a high quality video. Overall, I am very glad that I had the opportunity to work with StartMotionMEDIA.
  • SUMMER OF SOLUTIONS:Start Motion Media created an inspiring crowd-funding video to support our project. their video company eye for capturing the human spirit made our message so much more compelling and inspiring. With deep appreciation, Magalie Bonneau-Marcil.
  • ARTFUL THERAPEUTICS:Because of our work I was able to increase traffic and inspire more people to be excited about working with me. Start Motion Media was doing a fabulous job at making my project look very professional, making useful suggestions,  paying close attention do the details, and attending to modifications as necessary. they have been very kind and gentle in showing me how to manage the project myself. they is very good at what they does, creative, gentle and sweet, smart, and courageous. I would recommend him to anyone who wants to create, modify, or launch an advertising/media campaign who needs an awesome visual impact to inspire viewers to generate a positive relationship with their business/project. &#
  • INSPIRATION CAMPAIGN:StartMotionMedia helped our vision get rooted in reality, and our work kept moving in the right direction. I appreciate Start Motion Media’s willingness and commitment to doing what is needed to make things happen, and their video company clarity about timing and expectations. Smart, kind, caring, talented, and I would recommend him to people who need help launching their initiative. Thanks for everything!  – Robert, Inspiration Campaign
  • CODEPINK:Start Motion Media was able to help CODEPINK Women for Peace work toward our 10th anniversary goals by creating a short video documenting inspiring work from the past decade of peace activism.  Start Motion Media was thoughtful, organized, and worked quickly to meet our project launch deadline. they accommodated our needs and feedback quickly.  I would highly recommend engaging the pre-production brainstorming sessions regarding video content and storyline with Start Motion Media who, in addition to having the technical skills necessary for a production, has a lot of wisdom on effective and persuasive narrative creation as well.   – Rae
  • SOUNDTAP:Granted the Kickstarter was not a success but I enjoyed and appreciated having Start Motion Media on our side. The most significant overall change in my business has been: We were able to nurture a lot of interest at Stanford (KZSU) radio station and at the university as well. What aspects of the StartMotionMedia services were most helpful? Reasonable rates, flexible payment arrangement, passionate service provider, tons of energy, and lots of smiles. I would describe Start Motion Media as:   Passionate and loves what they does. I would recommend Start Motion Media to: Anyone who wants to do good for the world. -Handan Selcuck, Soundtap
  • MAGGIE LAWSON:I needed a video for my kickstarter campaign and Start Motion Media helped in exposing my brand to a new audience and raising funds on kickstarter. their video company pre-production was great at helping me discover what made my service unique. they chose music, visuals, and developed a voice over that supported our initial vision for the video. StartMotionMEDIA encourages patience and perseverance, and Start Motion Media was enthusiastic, caring, and attentive. I would recommend Start Motion Media to anyone looking to produce a meaningful video for their small business and/or organization.-MaggiePersonal Chef
  • Transition US:AND going through the process helped us each get clearer on the project we were seeking funding for.​ We have 5 more days left and we have no doubt that we will meet our campaign goal. This means that we can finish adapting the Transition Streets materials and we will soon be ready for the national ​roll-out. &# 8203; Start Motion Media’s responsiveness to our requests were always met with professional grace.​-Carolyne, Transition Streets.
  • RAZOR GRILL / INSTAGRILLWhat qualities made you want to work with Start Motion Media initially?I liked their video company demo reel and that their video company focus is strictly on commercial advertising videos. The top three positive surprises from working with Start Motion Media were:The quality of the editing of the video. their video company editing of my interview was amazing. That’s when I knew they was the real deal. It made me rethink my funnel by building it up first and testing it by having the first X customers on the list. What aspects of Start Motion Media’s Kickstarter, Corporate, and Startup Video insights were most valuable?so far, making sure I have enough committed people before launchingThey are awesome.
  • SIMON & SCHUSTER BOOK PUBLISHING:What qualities made you want to work with Start Motion Media initially?Great website, and affordable. The top three positive surprises from working with Start Motion Media were:The finished product was what I wanted but could not envision in advance. Regarding my Kickstarter, Corporate, and Startup Video, Start Motion Media was able to help me achieve:my funding goal. Anything else you’d like to share?Thank you for working with me.
  • ALPHA JACKETS:What qualities made you want to work with Start Motion Media initially? Start Motion Media had an amazing track record, which is what was most appealing from the start. After our initial conversations I could tell they was genuinely interested in helping us achieve our goals. Regarding my Kickstarter, Corporate, and Startup Video, Start Motion Media was able to help me achieve: Start Motion Media was able to help us achieve an over 200% funding success with our project!The biggest tangible “aha” moment I got from working together was:I was most satisfied with their video company ability to stay focused and on track while also keeping my team on target to get our video nailed down efficiently and effectively. Without Start Motion Media I would have never attempted to launch a KickStarter campaign. they is a real pro and walks you through every step of the way. We truly lucked out!Your Name * Justin Johnston
  • ADVENTURE TOURISM:What qualities made you want to work with Start Motion Media initially? Start Motion Media has a natural knack for storytelling. I also knew that Start Motion Media has a great deal of experience specifically with commercial advertising videography, so I trusted that they understood the details of what goes into a successful commercial advertising project like no other marketing consultant or videographer could. Thanks to their video company help, my campaign reach 100% of its goal in just over a week! I was also surprised by how helpful and directorial they was when helping me tease out my story. they interviewed me and transcribed the whole thing for spoken content for the video, and the questions they was asking were so insightful; they really helped me understand what I was asking from my community of supporters, and what they would get out of supporting me.
  • ZOOM KINETICS AND REHABPALWhat qualities made you want to work with Start Motion Media initially? Regarding my Kickstarter, Corporate, and Startup Video, Start Motion Media was able to help me achieve:Great video production,Know more secretes about how successful commercial advertising works. The biggest tangible “aha” moment I got from working together was:The video quality. It is helpful in terms of personal relatives and friends pillar. Not too much for email campaign as the product may be inhenrently complicated to general consumers.
  • These Kickstarter Success Stories are the best Case Studies we’ve found.We’ve all heard of Kickstarter, the crowdfunding platform that allows entrepreneurs to seek funds for their projects and passions. The success of this campaign also shows the power of crowdfunding and how it can be used to bring new products to life.2. Exploding Kittens: The Card Game Exploding Kittens was the most funded game in Kickstarter history, raising over $8.7 million from 219,000 backers. It was designed to be a portable party with features such as a blender, speakers, and a USB charger. Getting Started Pebble is an intentionally simple smartwatch, so it’s no surprise you don’t get a lot in the box – just the watch itself and its proprietary charging cable. The game gets more and more intense with each card you draw because fewer cards left in the deck means a greater chance of drawing the kitten and exploding in a fiery ball of feline hyperbole.
  • Introducing the Everyday BagsLike all Peak Design products, our new bags are packed full of features and meticulously engineered. The vast majority of little knick-knacks feel all around constructed and fulfilling to push/dial/turn/click.   The 8K VR headset is just a starting point for DIY enthusiasts. You no longer feel like you are wearing ski goggles. Objects looked perfectly solid and you could see the details up close. Apart from the obvious graphical artwork of the world, there was nothing to indicate I was in a digital world. Like using the iPhone before its ‘Retina’ display.” Movingfulcrum 2017.03.15Why we love it: The bounce in clearness was evident from the second I put on the headset.
  • Since 2009, we helped raise over $23 Million for our clients 
  • On video streaming platforms, and retail e-commerce 
  • We are a boutique, premium video production studio 
  • Your Problem:Your competitors are winning, and have better ads. Your endless demo video you made isn’t working.
  • The Solution:We know how to make messages that are unique, timely, and lasting. Our videos surpass industry benchmarks for engagement and conversion rate, drastically reducing our Clients advertising costs. G-RO is the world’s first bag in a whole new category: it’s a companion bag—a bag specifically designed to accompany on-the-go people, whether they are traveling around the block or around the globe. The more you do it, the more tiring and frustrating it becomes. To get from here to there, too many of us depend on inferior bags, travel gear and accessories.
  • 1. G-RO IS YOUR COMPANION BAGIt’s a new kind of crossover bag: a companion bag. We designed it for on-the-go people to be large enough to take on a week-long trip yet maneuverable, durable and light enough for your daily commute.
  • 2. WHEEL INNOVATIONAll other rolling luggage is basically a box on casters. Their little wheels break more often; they travel badly over bumps, bricks, grates, snow and sand; they weaken the luggage design with more rivets, screws and reinforcements; they require more parts to assemble and break; they reduce the available volume; and they often cause awkward nooks in the interior space.
  •  Our aircraft-grade aluminum handle is longer and stronger, too. The additional flexibility of a nylon body is a lot for me to leave behind, yet the brand will profit by offering an all out hard shell in ensuing models. Gravity has now extended its item lineup to incorporate a weighted rest veil, a cooling cover for the individuals who “rest hot,” and that’s only the tip of the iceberg. Tapping one opens its live feed, with a toolbar on the base that incorporates catches for physically recording video, taking a screen capture of the feed, enacting two-way talk, and quieting/unmuting the camera’s speaker. LOTS OF PHOTOS: Photos keep the reader engaged and create a real life closer look at what they will be investing in. 160;It shows the viewer “We mean business with this project.”   You may also notice how the shots seamlessly glide through the frame.
  •  What qualities made you want to work with Start Motion Media initially?
  • You were extremely well organized with your thoughts and knowledgeable about the subject material. The top three positive surprises from working with Start Motion Media were:There weren’t any major surprises… You were as advertised and that was great. We had done a lot of research on our back end and it totally validated what we had learned plus added some extra tips here and there. If we were not as organized as we had been coming in your pre-launch work would have served as the gospel. Anything else you’d like to share? You rock! Your Name * Robin DeFay, CEO Zipbuds
  • Top things to focus on in your commercial: Scripting How do I get started on a video production?
  • TV commercials give good brand recognition and increase your brand identity within the marketplace.
  • Bloomon was translated into three languages and broadcast across European TV stations.
  • For the best, most eye-catching commercials, videos should feature the following: 30 seconds in length Have some kind of viral worthy aspect Provide a “call to action” Clear, visible branding Has exciting content How should I use commercial videos?
  • What are the key considerations for creating a video?
  • Define your key messaging, takeaways, or call-to-action.

We work closely with our clients to ensure that their vision is realized. We also strive to stay on budget and on schedule. We understand that video production takes time, but we take the time to complete the job correctly and to your specifications. Our team is dedicated to making sure the production process runs smoothly, and that we are able to provide a cost-effective solution.

At Best Video Production Denver, we are proud to offer an array of services to meet your needs. From simple videos to complex multimedia productions, we can provide a solution that meets your goals. We specialize in creating videos for corporate and business needs. We have experience in creating promotional videos that are professional and engaging.

We also have experience in creating video for internal and external communications, such as in-house training and marketing material. We also specialize in creating video for entertainment purposes. We have many years of experience in creating videos for film, television, and streaming services such as Netflix and Hulu. If you’re looking for a reliable video production company in Denver, then look no further than Best Video Production Denver. We have all the necessary skills to create the perfect video for your needs. Contact us today to discuss your production needs!

Best Video Production Companies Near Me::

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Unveiling the Power of Branding: A Comprehensive Guide

Branding is no longer a mere logo or slogan; it’s the embodiment of your company’s ethos, personality, and promises.

Forbes Financial Advisor

In the dynamic landscape of the modern business world, branding has emerged as the keystone of success. In a world inundated with options and information, a strong and distinct brand is not just a luxury, but a necessity. Whether you’re a small startup or an established industry giant, your brand defines your identity, resonates with your audience, and drives customer loyalty. Join us as we dive deep into the world of branding, exploring real-world successes, expert insights, and invaluable resources to help you harness the power of branding like never before.

The Art of Storytelling: Crafting a Compelling Brand Narrative

“Branding is all about telling a story that resonates with your target audience. It’s not just about products or services; it’s about emotions and connections.”

• Sarah Thompson, Brand Strategist

Key Takeaways:

• Storytelling is the cornerstone of effective branding.
  • In a sea of marketing noise, stories capture attention and foster engagement. Brands like Apple have mastered this art, turning the story of their founder’s journey into an integral part of their identity.
• Emotions and connections create lasting brand engagement.
  • Neurological studies reveal that emotional content enhances memory retention. A brand that evokes positive emotions, like Coca-Cola’s “Open Happiness” campaign, creates lasting connections with consumers.

Building Trust Through Consistency: The Role of Visual Identity

“A strong brand identity is like a face that people recognize and trust. Consistency in visual elements is key to building that recognition.”

• Mark Rodriguez, Creative Director

Key Takeaways:

• Visual identity fosters recognition and trust.
  • According to a study by Lucidpress, consistent branding across all platforms increases revenue by up to 33%. McDonald’s golden arches and the Starbucks siren are iconic examples of visual consistency.
• Consistency across platforms enhances brand recall.
  • Research from the Journal of Marketing Science reveals that consistent branding increases the likelihood of customers recalling the brand and recognizing it during the purchasing process.

From Consumers to Brand Advocates: Creating Memorable Experiences

“Brands that create memorable experiences turn customers into advocates. Think of Starbucks – it’s not just about coffee; it’s about the cozy, ‘third-place’ experience they offer.”

• Emily Chen, Customer Experience Expert

Key Takeaways:

• Memorable experiences drive brand loyalty.
  • A PwC survey found that 73% of consumers point to customer experience as an important factor in purchasing decisions. Disney’s immersive theme park experiences are a testament to this principle.
• Emotional connections lead to brand advocacy.
  • According to Harvard Business Review, emotionally connected customers are more than twice as valuable as highly satisfied customers. Brands like Zappos build loyalty by fostering genuine emotional connections with customers.

Beyond the Logo: Emotionally Connecting with Your Audience

“Your logo is just the tip of the iceberg. Successful branding digs deeper, connecting with the audience’s emotions and values.”

• Michael Turner, Brand Consultant

Key Takeaways:

• Successful branding goes beyond visual symbols.
  • A study by Nielsen found that 64% of consumers have a strong relationship with a brand because they share values. Patagonia’s commitment to environmental sustainability is a prime example.
• Emotional connections foster long-term brand relationships.
  • A report by Motista states that emotionally connected customers have a 306% higher lifetime value, highlighting the significant impact of emotional resonance on customer loyalty.

Real-World Triumphs: Branding Success Stories

Airbnb: Turning Ordinary Into Extraordinary

• The “Belong Anywhere” campaign transformed travel perceptions.
  • Airbnb’s valuation skyrocketed from $1.3 billion to $38 billion within five years of the campaign’s launch, showcasing the direct impact of emotional branding.

Nike: Empowering Through “Just Do It”

• “Just Do It” transcended sneakers, becoming an empowerment mantra.
  • The slogan contributed to a 75% increase in sales within a year of its launch, underlining the potency of a motivating brand message.

Dove: Redefining Beauty Standards

• The “Real Beauty” campaign challenged conventional beauty norms.
  • Dove’s sales increased by over $1 billion within a decade of the campaign’s launch, illustrating the financial rewards of authentic messaging.

Key Takeaways:

• Successful campaigns evoke emotions and spark conversations.
  • The ALS Ice Bucket Challenge raised $115 million by leveraging social media and emotional engagement.
• Branding can drive cultural shifts and redefine norms.
  • The #MeToo movement’s impact on corporate behavior and messaging showcases the transformative power of branding beyond profit.

Resources for Unleashing Your Branding Potential

• American Marketing Association (AMA)
  • Resources, articles, and events for in-depth branding insights.
    • AMA offers webinars such as “Mastering the Art of Branding” with participation from renowned industry experts.
• HubSpot Academy
  • Free courses covering branding strategy, design, and implementation.
    • “Branding Your Business: Help Customers Understand Who You Are” course dives deep into creating a brand identity.
• Brand New
  • Blog showcasing corporate and brand identity redesigns.
    • The blog’s detailed case studies dissect the rationale and outcomes of major rebranding efforts.
• TED Talks
  • Talks by branding experts exploring the psychology and power of branding.
    • Talks like “The Branding of Politicians” shed light on how branding strategies impact political campaigns.
• Seth Godin’s Blog
  • Insights from marketing guru Seth Godin on modern branding.
    • Godin’s post “How to Tell a Great Story” provides actionable advice on storytelling in branding.
• Canva
  • Platform for creating visually stunning, consistent brand assets.
    • Canva’s “Branding with Canva” tutorial guides users through creating professional brand materials.

Key Takeaways:

• A plethora of resources to refine and enhance branding strategies.
  • Access to diverse platforms empowers comprehensive learning and application.
• Accessible platforms for practical implementation of branding principles.
  • Utilize user-friendly tools like Canva to translate theoretical insights into tangible brand assets.

In Conclusion

Branding is no longer a mere logo or slogan; it’s the embodiment of your company’s ethos, personality, and promises. In an ever-evolving world, a strong brand not only survives but thrives, making indelible marks on the hearts and minds of consumers. By embracing the power of branding, you’re not just selling a product or service – you’re selling an experience, an emotion, and a connection that transcends the transactional. So, dive into the world of branding armed with these expert insights and resources, and pave your way to enduring success.

Starting a new business campaign? Exciting! Yet, launching a fresh be can be daunting, filled with decisions and strategies that could make or break your business. But don’t fret, this guide aims to help. Throughout, the blog post is going to break down the essentials for jumpstarting a promising business campaign, ensuring you’re well-equipped for success. So, are you ready to elevate your business to new heights? Let’s dive in!

Create A Strong Marketing Plan

Creating a robust advertising strategy is the first step towards jumpstarting a successful business campaign. The experts working over at 1-vision.com will explain to you how a  good marketing plan acts as your roadmap, outlining the pathway to your business goals. It clarifies your objectives, identifies your target market, and describes how you plan to reach your audience. 

A well-thought-out marketing plan has an understanding of your customer’s needs at its heart, ensuring that your campaign resonates with them on a personal level. It helps you define your unique selling proposition (USP) and distinguish your brand from the competition. Integrating your USP into your campaign ensures you deliver a consistent, compelling message that solidifies your brand image and loyalty.

Moreover, a marketing plan helps allocate resources effectively. It identifies areas requiring investment, ensuring you get the highest return on your marketing dollars. 

Finally, a marketing plan is measurable. Setting key performance indicators (KPIs) allows you to track the effectiveness of your campaign, make data-driven decisions, and adapt your strategies as necessary. 

Identify Your Target Audience

Identifying your target audience is a critical step in initiating a successful business campaign. Why? Because knowing your target audience inside and out gives your campaign direction and purpose. It allows you to understand their needs, preferences, and behaviors, which in turn, helps shape your products, services, and marketing efforts to cater specifically to them. 

For example, if you’re targeting health-conscious millennials, you might focus on promoting organic, eco-friendly products and utilize social media platforms for marketing, as this demographic tends to engage with brands digitally and values sustainability. 

Moreover, understanding your target audience can help improve the efficiency of your campaign. Instead of wasting resources trying to reach a broad, indifferent audience, you can focus your efforts on channels and methods that effectively reach your target demographic. 

Finally, identifying your target audience enables you to create personalized, engaging content that resonates with them emotionally. This not only attracts potential customers but also helps nurture existing ones, building brand loyalty and advocacy. In summary, knowing your target audience can immensely contribute to jumpstarting a successful business campaign, ensuring your marketing efforts are not just heard, but truly listened to.

Setting Goals

Whenever you start a new campaign, you must have realistic goals in mind that you will want to reach throughout the process. These could be the following:

• brand awareness
• lead generation
• sales revenue
• customer acquisition
• website traffic
• engagement metrics
• conversion rate improvement
• influencer engagement
• social media metrics
• user engagement
• educational or informative goals
• customer feedback and reviews
• return on investment
• market penetration

Setting goals acts as the cornerstone for a successful business campaign. Clear, concise objectives serve as your compass, guiding your campaign efforts and enabling you to maintain focus. Having concrete goals also fosters accountability, inspiring your team to work towards them and measure progress effectively. 

Furthermore, goals help in resource allocation, ensuring your time and finances are invested in areas that align with your objectives. They also provide a benchmark for success, allowing you to assess the campaign’s effectiveness, make necessary adjustments, and celebrate victories. 

Ultimately, goal setting infuses your campaign with direction, purpose, and motivation, acting as the driving force that propels your business forward. Whether your goals are related to brand awareness, sales, or engagement metrics, they are essential in jumpstarting your campaign and achieving business success.

Clear Value Proposition

Value propositions crisply articulate why your product or service is uniquely valuable to your target audience, effectively differentiating your brand from competitors. In essence, it’s your elevator pitch to customers, succinctly answering the question, “Why choose us?” 

A compelling value proposition helps in jumpstarting a business campaign in several ways. Firstly, it grabs your audience’s attention, stimulating interest in your offering right off the bat. Secondly, it clarifies your brand’s unique strengths and benefits, building a solid foundation for your marketing messages. Thirdly, it inspires customer trust and loyalty, as it underlines your commitment to delivering value and meeting customer needs. 

By ensuring your value proposition is clear, concise, and compelling, you can captivate your audience, boost your brand visibility, and ensure your business campaign hits the ground running. Remember, a well-articulated value proposition isn’t just a nice-to-have; it’s a potent tool for sparking interest, driving engagement, and ultimately, propelling your business forward.

Engaging Content Creation

In today’s digital age, content is king – it’s the primary means through which you communicate with your audience, share your brand story, and promote your products or services. Engaging content that resonates with your target audience can substantially amplify your campaign’s reach and effectiveness.

Firstly, engaging content attracts and retains audience attention, increasing your brand visibility and reach. If your content is interesting, valuable, and relevant, audiences are more likely to share it, thus extending your campaign’s reach even further. 

Moreover, by creating proper content that aligns with your audience’s interests and needs, you foster stronger relationships with them. This not only attracts new customers but also nurtures existing ones, bolstering brand loyalty and advocacy. Lastly, engaging content boosts your SEO efforts, improving your search engine ranking and drawing more traffic to your website. 

Website Optimization

Every modern business needs to have a website, but just creating one is not enough – it should be optimized to its full potential. Here are some tips to achieve this:

• mobile responsiveness
• page loading speed
• user-friendly design
• high-quality content
• keyword optimization
• Meta tags and descriptions
• internal linking
• external linking
• schema markup
• image optimization
• secure connections
• social media integration
• CTA placement
• contact information
• sitemap
• Google analytics and search console
• optimized URLs
• responsive images and videos
• minimize redirects
• regular updates
• accessibility
• test cross-browser compatibility
• user feedback
• A/B testing

Optimizing your website can significantly boost the success of your business campaign. It improves user experience, making navigation smoother and faster. This encourages visitors to stay longer, increasing your chances of conversion. Additionally, a well-optimized website ranks higher in search engine results, enhancing your online visibility and attracting more potential customers.

Social Media Engagement

Social media channels, with their extensive reach and interactive nature, offer a vibrant space for businesses to connect with their target audiences, create brand awareness, and drive engagement. More than just broadcast mediums, these platforms enable a two-way conversation with your audience. This fosters an interactive relationship, eliciting feedback, encouraging participation, and promoting a sense of community around your brand. 

Regular interactions via comments, likes, shares, or direct messaging not only make your brand more relatable but also offer insights into your audience’s preferences and behaviors. Additionally, strategically crafted and well-timed posts can go viral, exponentially increasing your campaign’s reach and visibility. Thus, active social media engagement sets the stage for a successful business campaign, enabling your brand to resonate with your audience, amplify your message, and ultimately, drive business growth.

Influencer And Partnership Collaboration

Partnering with influencers and other businesses can provide a significant boost to your business campaign. Influencers, with their established audiences and trusted voices, can lend credibility to your brand and expand your reach. Their endorsement can influence their followers’ purchasing decisions, driving increased traffic and conversions. Collaborations can also expose your brand to new audiences, increasing brand awareness and potential customer base. 

Meanwhile, business partnerships allow for resource sharing, including customer bases, marketing resources, and industry expertise. By aligning with a company that shares your target audience, you can co-create content and campaigns that provide mutual benefits. This collaboration can lead to cost savings, increased brand credibility, and a wider audience reach. 

In the rapidly evolving digital landscape, leveraging the power of influencers and strategic partnerships can jumpstart your business campaign, accelerating brand visibility, customer acquisition, and revenue growth.

Data Analytics And Iteration

Data analytics provide valuable insights into your target audience’s behavior, preferences, and needs. This informs your campaign strategy, enabling you to tailor your messages, offers, and channels to resonate with your audience. It also helps identify what’s working and what’s not, guiding you in optimizing your campaign for better results.

Iteration, on the other hand, is the process of continually refining your campaign based on these insights. It involves testing different campaign elements (like headlines, images, or calls to action), measuring their performance, and implementing the most effective versions. This constant feedback loop ensures your campaign remains relevant and effective, continually improving over time.

Together, data analytics and iteration form a powerful combo for a successful business campaign. They enable you to understand your audience better, craft more impactful messages, optimize campaign performance, and ultimately, achieve your business objectives more effectively.

Ensuring the success of your business campaign is an ongoing process that requires thoughtful strategy, execution, and constant refinement. Engage with your audience through compelling content, optimize your website for user experience, utilize the reach of social media, collaborate with trusted influencers and businesses, and leverage data analytics for continuous improvement. Remember, your campaign’s success lies in staying relevant and responsive to your audience’s evolving needs and preferences. Stay committed, stay proactive, and watch your business grow.

Kickstarter Video Production San Francisco | Crowdfunding Campaigns | Launch Videos

🚀 Introducing the Ultimate Kickstarter Video Production Service: Ignite Your Project’s Success! 🚀

Are you ready to take your Kickstarter campaign to soaring heights? Do you want to captivate, engage, and convert your audience like never before? Look no further! Our Kickstarter Video Production Service is here to turn your vision into a compelling and unforgettable reality.

🎥 The Power of Visual Storytelling 🎥

In the world of crowdfunding, standing out is key. With our expert team of creative minds, skilled videographers, and marketing strategists, we craft Kickstarter videos that resonate with your audience on a deep, emotional level. We don’t just create videos; we weave narratives that inspire action.

✨ Why Choose Our Kickstarter Video Production? ✨

🔥 Tailored Storytelling: We believe in the power of your story. Our team takes the time to understand your project, your passion, and your goals. We then craft a narrative that authentically communicates your message, ensuring a lasting impact.

🔥 Cinematic Excellence: Our video production is second to none. From stunning visuals to crisp audio, we bring Hollywood-level quality to your Kickstarter video. Our commitment to excellence ensures your project’s professionalism and credibility shine through.

🔥 Audience Engagement: Grabbing attention is just the beginning. We know how to hold it. Our videos are meticulously designed to maintain viewer engagement from start to finish, increasing the likelihood of conversions and shares.

🔥 Conversion Optimization: We’re not just storytellers; we’re conversion experts. Our videos are strategically crafted to drive viewers to take action. With the right blend of emotional appeal and persuasive techniques, we boost your chances of hitting your funding goals.

🔥 Comprehensive Packages: Whether you’re a startup on a budget or a seasoned entrepreneur aiming for the stars, we have packages that cater to your specific needs. From scriptwriting to post-production, our all-inclusive solutions ensure a hassle-free experience.

🔥 Proven Results: Our track record speaks for itself. Countless projects have achieved unprecedented success with our Kickstarter video production. Join the ranks of satisfied creators who’ve transformed their dreams into funded realities.

🎯 Your Vision, Our Mission 🎯

When you partner with us, you’re not just getting a Kickstarter video; you’re getting a team of dedicated professionals committed to realizing your vision. We understand the importance of every dollar raised, and we take pride in being your stepping stone toward crowdfunding triumph.

📞 Let’s Bring Your Project to Life! 📞

Don’t let your Kickstarter campaign be another drop in the crowdfunding ocean. Elevate your project with a Kickstarter video that leaves an indelible mark. Contact us today to discuss your project, explore package options, and take the first step toward turning your dreams into reality.

🚀 Ignite the Spark. Fuel the Success. Conquer Kickstarter. 🚀

When you create your San Francisco video with Start Motion Media, rest assured that our experienced video production team will create the best video for your budget and timing.

A refined and professional crowdfunding video builds trust, builds trust in the brand and increases the perceived value of a product. Every day, thousands of video production ads on the internet compete for your hard-earned cash.

To create strong and engaging content for your San Francisco Kickstarter campaign, consider these features of awesome crowdfunding videos. With an average failure rate of 80%, crowdfunding campaigns can use all the help they can get.

In an interview on kickstarter campaigns, Launchpad Agency, voted one of the best marketing agencies in Los Angeles of 2019, listed 10 reasons why crowdfunding campaigns fail. This shows that although people are aware of the effectiveness of online video marketing, only a few people manage to create videos that generate revenue and deliver results.

Help the viewer imagine what it’s like to use your product, leaving a lasting impression. Join the San Francisco-based video production company that knows how to make every second count.

Instead of a boring email, consider sending your co-workers a short video or photo of your progress that they can share on social media. Before launching a Kickstarter campaign, we test each product using our proprietary prototypes.

This ensures that we are the best partners for your product launch. We create a community of buyers before launching your product on Kickstarter / Indiegogo.

Using the success of your social networks, we increase customer acquisition through e-commerce, Amazon, resellers and distribution partners. If you’re looking to launch a large-scale campaign, establish a brand, and have a vision beyond a successful crowdfunding campaign, we’d love to hear from you.

Whether you’re just starting your entrepreneurial journey or ready to launch a million dollar Kickstarter campaign, we’ve got something to help you bring your project to life. We partner with the new social media audience that is engaged, interested and ready to act.

Social media influencers are the bread and butter of the marketing process and help you build valuable relationships on social media platforms. At Start Motion Media, we create, manage and optimize targeted ROI campaigns on Facebook and Instagram that attract your fans to your campaigns.

Almost 60% of crowdfunding campaigns fail, but at Start Motion Media we have the best success rate on the market. We combine our public relations efforts with our social media strategy to generate leads and conversions for your social networks.

Looking for marketing support on Kickstarter or Indiegogo? Our team uses a hands-on approach to help you understand the process of launching a crowdfunding campaign and gain ground.

From page creation to social media, we are with you every step of the way. Social networks

We will create or edit your product’s entire social media profile and generate large numbers of followers, likes, headlines, new followers, retweets and more.

Attractive products, focused on products that match your brand and promotional offers, ready to turn your visitors into referrals.

It permits us to consist of 1-to-1 useful statistics directed to unique audiences, which improves engagement significantly, will increase the view-charge and hence, the conversion costs or reaching the video dreams as well (recognize a message correctly, find out about a product, purchase the product or service) 

1. A Personalized video can comprise three variables: texts, images, and colors.

When growing a customized video, it’s key to consist of the individual or business enterprise’s call when you have to get the right of entry to a database with that statistics.

It’s critical to apply the call, or every other personalized information, in an incorporated manner with the video and no longer overprint it above the animations or images.

Personalized Video: Everything You Need To KnowPersonalized video is custom designed for a personal viewer and may assist shape trusting relationships.

That’s why recording and sending a customized video message is a suitable way to seize your viewers’ eyes and engage them.

You can use personalized films to grow e-mail conversions, raise touchdown web page sign-ups, increase occasion attendance, enhance patron satisfaction, and more.

Personalized films may be recorded and despatched to person recipients to e-e-book a meeting. We provide a small demo, explain a contract, offer patron support, or may even have uses for group communication and collaboration.

Using approaches including an attention-grabbing video thumbnail with their call written on a whiteboard, incorporating a prop so that it will take hold of their interest. Growing a screenshot video that hovers over their LinkedIn profile or business enterprise internet site personalizes the revel a good deal extra.

But via way of means of treating every prospect and patron as a person, personalized video lets you connect.

Benefits of personalized films include: Breaking thru the noise, Higher e-mail open costs, Higher click-thru costs, Generating extra prospect engagement Building relationships that power offers ahead. Why do personalization paintings so well?

And entrepreneurs are giving them what they need: Overall commercial enterprise video advent multiplied via way of means of 135% closing year.

Combined, a customized video in an e-mail is a charming outreach combination.

By personalizing films, you construct one-on-one connections, which could make visitors experience extra approximately you and your product or service.

Creating a customized video is simpler than you think.

Follow those steps to create a compelling, personalized video for a prospect.

Personalized films cope with their visitors at once via their call and other non-public info. We hope you can personalize it to create a sense of one-on-one communique that feels extra up near and non-public.

The viewer may use videos with this sort of personalization stage within the very last tiers of your income advertising funnel to nurture your leads.

This form of one-to-one method thru video advertising is one of the handiest strategies of connecting with prospects.

It is a herbal human tendency to react and pay extra interest. At the same time, your call is taken and personalized films take gain of this very tendency of consumers.

Personalized films make away of means of growing a video template onto which CRM information incormporates.

Such films nearly right away connect to leads on a different non-public stage.

In this article, we will communicate approximately 10 such agencies who fantastically included a few first rate personalised films of their advertising strategies.

However, incorporating personalization in video advertising can sometimes be cleaner because it sounds.

Anyone can create a easy template and position the visitors call at the video and contact it personalization.

To show you what I mean, I’ve indexed more than one of the high-quality examples of personalised video advertising online today.

These examples show you how critical idea and execution is and could assist you in admiring how effective a medium personalized video may be.

Why Create Personalized Videos at Scale?

However, the price and time of recording personalized films could make them infeasible to enforce at scale for your B2B income and advertising process.

So the query is… how will you customize films at scale?

We prepare a listing of the high-quality video personalization software program.

It’s critical to pick the right video personalization platform earlier than you get started, due to the fact you’ll need to preserve to apply the equal one for an extended time.

The splendor of video personalization is that you may set it and overlook it.

Once you put matters up, you ought to be capable of use your personalised films long-term: video e-mails, internet site films, in-product tutorials, or everywhere else you need to humanize your communique.

While you may need to preserve to refresh your content, it’s critical to pick the high-quality video . Personalization is a platform so that it will develop together along with your commercial video.

We advise you to recall these elements as you pick the high-quality video personalization platform.

Video personalization is incredibly technical.

You don’t need to create personalized films at scale, best to understand you’re the use of the incorrect names or dynamic variables on every video.

In addition to the technical factor of making personalised films, you need to make sure that the software program you’re the use of goes to power the effects you’re searching.

In this post, we’re searching at video personalization withinside the B2B context to create and beef up patron relationships.

Personalizing films at scale is meant to prevent time… Not price you extra!

It would help if you made sure that the video personalization platform you pick is intuitive and clean to apply.

Start Motion Media is a platform for agencies to create personalized films at scale.

Then, you may percentage films in e-mail, with a link, or at once out of your CRM or advertising automation platform.

Personalized Video References:

https://www.vidyard.com/blog/personalized-video/#:~:text=Personalized%20video%20is%20a%20video,Everyone%20likes%20to%20feel%20special.

https://www.videoform.com/blog/10-personalized-video-marketing-examples-you-need-to-see/

https://blog.sendspark.com/best-software-personalize-videos-scale

How to Master TV Commercial Script Writing

But it took me wanting my scripts to have cymbal clash—like a dope video-creator.

THIS is the energy you need whether your working on a blockbuster ad campaign or making an online video look D.O.P. AS HELL! Your script is the lifeblood to any video project – it’s the blueprint that will direct you through production. That’s the beginning of everything and then it builds from there.

Why the Script Matters

The script is to your video as the recipe is to a food. Cast — This is a scene-by-scene, line-for-line guide to what happens in your video: the action and transitions. One step without the other and you would be flying blind—and no one wants that when there is time, money on the line.

The good news is that at Start Motion Media, we have refined the process and developed a proven scriptwriting formula to make it easier for creatives. Making a video is fun and it takes most of us no time to install oodles into an unaffected brain; but YOU DO have something you want to talk about RAHRT now, make sure what you are trying to say can be said with ease.

Why This Is Important for Scriptwriting

Script to organize thoughts: Your jumbled immature baby idea turns into a neat and clean grown-up story with very mature proceedings.

It keeps the production running smoothly: The director will know what to expect, as will a crew or actors.

Saves time: A good script ensures you complete filming before a massive reshoot or awful editing nightmare starts to rear its head.

To give a simple analogy, skipping this script is like trying to make cake without any recipe. Of course, you might end up with something edible (barely) but it is not going to be what you wanted.

TV Commercial Script Structure

A video script is not just a piece of paper with words on it, this is more like the playbook for your production. It encompasses everything from content sequences to voice-overs, shots and timing. Here’s what you need to know:

Hook Your Audience

The first few seconds were the most important aspect. Attention needs to be piqued immediately — you need the listener to care about what you are saying. Make it a zinger, punch line or image that will bring the audience in.

List Your Key Messages

What do you want your message to be when the audience leaves?

Type out the backbone of all your greatest unifying features (USP), what sets you apart from everyone else and why people want or in theory would need your product/ service.

Implement a Call to Action (CTA)

So why are people viewing your video?

Inform people, make them take action. Whether on purchase, sign-up or just click through online,every one of these need to be crystal clear and attractive.

A Step by Step Guide on Composing Your TV Commercial Script

Do the following steps at Start Motion Media:

1. Outline Your Main Ideas

Why are you showing me this video? Who are you speaking to?

Outline your main ideas This will help to keep your script concise and clear.

2. Organize the Flow

Order your thoughts in a logical way. What comes before action if you’re telling a story? What’s the climax? How does it end?

For informational video, maintain your content in such a way that the viewer should feel they are getting something at each second.

3. Add Visual Notes

Scripts are predominantly dialogue-focused, but remember to keep the visuals in mind as well. List out what big shots or things need to happen. An example — If there is a product close up, then it needs to be called out so that the production team can add another shot for this case.

4. Keep it Conversational

Your script should be natural sounds. Think about how people talk when writing. This of course should be written in a manner that is not overly formal but uses an exchange format to keep the reader engaged.

5. Make it Brief but Impactful

Since most ads are only 30 to 60 seconds long, you better choose your words wisely. Cut the Fluff, Keep Statements Short and Sweet

6. Review and Refine

Read your work repeatedly. Does it flow smoothly? Does it keep your attention? Are the messages clear?

Read it aloud to see if you got the feel correctly.

15 Tips for Writing Killer TV Commercial Scripts

Write with a Camera: You must think of your script as something more than written words; you need to sort the story out and prepare, scrip it in your mind keeping the camera in front.

Just One Theme: Focus on one thing. Keep it simple and focus on one main thought.

Use Emotion: Good ads, make you feel something — whether happy or sad is secondary.

Simplify: Less is more. Too much conversation is certainly the wrong way to go about it, though — let your images speak when they can.

Sample Script Structure:

[Opening Scene]

Visual: Close-up of product

Narrator: You know that feeling when your day needs a lift? Meet [Product Name]—the energy you want, on the…

[Middle Section]

Icon: Everyday settings in which product used (icons of people using the product)

Voiceover: “Whether you are in the office, workout or on-the-go [Product Name] is designed to maintain blood sugar and energy levelsONGOING.

[Call to Action]

Product over a clean background/ Follow the link to their website

Voiceover: “For more information and to get yours visit [Website]”

Write Today: Your Beginning Road

Plan your Script: Don’t just jump into a commercial. It doesn’t have to be perfect right from the start but having a roadmap makes most things easier as you move through production.

You know — like the one we have for you at Start Motion Media, in which a script can be edited according to your requirement and what it will take is definitely not more than 2 minutes out of an explainer video. Here are templates to get you started.

Keep in mind that every great video script, leads to a great video. If you make it readable, interesting, and on-brand; your commercial will be awesome most of the times.

Scriptwriting Video References:

https://animoto.com/blog/video-tips/how-to-write-a-video-script

Visual effects, additionally known as VFX, allow filmmakers to decorate a tale with the aid of using bringing to lifestyles believable characters, worlds, and stunts.

Filmmakers additionally use diffused visible outcomes in extra-grounded movies to effectively inform their tales.

In filmmaking, visible outcomes (VFX) is the introduction or manipulation of any on-display screen imagery that doesn’t bodily exist in actual lifestyles.

VFX lets filmmakers create environments, gadgets, creatures, or even human beings.

VFX in movies often combines live-motion pictures with computer-generated imagery (CGI).

Unlike VFX, SFX consist of pyrotechnics, faux rain, animatronics, and prosthetic makeup.

All VFX are brought after taking pictures in post-manufacturing.

CGI: Computer-generated imagery is the blanket period used to explain digitally-created VFX in movies and television.

CGI VFX are maximum obvious while artists use them to create something that does not exist, like a dragon or monster.

1. Compositing: Also known as “chroma keying,” compositing is while VFX artists integrate visible factors from separate origins to make it seem as even though they may be in the equal region.
2. This visual effects method calls for filming with an inexperienced or blue display screen that compositors later update with some other detail the usage of compositing software program in post-manufacturing.
3. An early shape of compositing accomplished this impact with matte paintings—illustrations of landscapes or units that had been composited with live-motion pictures.
4. When recording an actor’s facial expressions, it is frequently mentioned particularly as “overall performance seize.” One not unusual place movement seize technique entails putting an actor in a movement-seize in shape included in unique markers that a digital digicam can track (or withinside the case of overall performance hold, dots painted at the actor’s face).
5. A video editor’s activity in post-manufacturing begins offevolved with uploading media and modifying it at the timeline into a compelling tale.
6. After the fundamentals, an editor provides visible outcomes to the pictures to real problems, decorate mood, create tension, and upload all styles of “film magic.” Most non-linear modifying (NLE) software program consists of an extensive choice of customizable filters, outcomes, and transitions, giving the editor effective innovative equipment for crafting the video right into a one-of-a-type appearance.
7. You shouldn’t be seasoned enough to apply those outcomes to your motion pictures!
8. Examples consist of outcomes that create modifications in speed, distortions, reflections, creative filters, stylistic colour grading, lively transitions, 3-d factors like CGI and extra.
9. Editors colour-accurate pictures for different herbal tones, stabilize shaky images, or maybe upload diffused creative outcomes supposed to grow realism within the pictures in preference to make it stand out.
10. Editors additionally depend on positive compositing techniques, like mixing separate places into one scene, to create sensible outcomes however, make the target target market trust that there are no outcomes at all.
11. From the fundamentals of correcting colour or adjusting framing or rotation of pics, to complete-blown Hollywood-fashion CGI outcomes, the opportunities for creativity on the fingertips of nowadays’s editors have in no way been extra vast.
12. With cheap expert modifying software program, you’ve got the energy to convey first-rate outcomes in your own productions and unharness your complete creativity.
13. From top-notch colour correction and grading, rock-strong video stabilization, slow- and fast-movement outcomes, movement tracking, Bézier masking, chromakey and compositing, and lots, lots extra, VEGAS Pro gives a first rate outcomes toolkit.
14. VISUAL SPECIAL EFFECTS FOR VIDEO PRODUCTION Make your video beautiful and remarkable with a complete variety of visible computer graphics (VFX) offerings to be had from Rocket Productions.
15. We all love some thing that’s visually attractive and impressive, like stunning photographs, well-designed gadgets and buildings, and fantastically shot motion pictures.
16. That’s why it’s crucial to get the visuals proper if you’re creating a video to assist promote your product, carrier or company.
17. Rocket Productions gives a complete variety of offerings in visible outcomes (VFX) for video, so that it will take your video to the following stage in professionalism and memorability, and go away a long-lasting influence for your target target market.
18. At Start Motion Media, we’ve got a VFX artist with over a long time of reveling in the entire from shadeation grading and movement retouching to developing fullscale set extensions and virtual crowds.
19. We continually make sure that any visible outcomes we use will serve to decorate a video undertaking We in no way actually use fancy products for the sake of the usage of them.
20. We’ll paintings with you and your crew to truely decide what it’s far you’re looking to gain together along with your video, then, primarily based totally for your video’s average goals, we’ll assist you make a decision what styles of outcomes might be great to your undertaking.
21. Whether it is fog and smoke, or glitch outcomes — video modifying software program provide you with an innovative part on the way to convey your undertaking to the following stage.
22. But it’s now no longer continually clean to seize the actual appearance you need even as taking pictures your pictures.
23. That’s in which post-manufacturing visible outcomes come in.
24. Before enforcing those VFX, study approximately the fine details of a few famous outcomes and the moods and feelings they could invoke.
25. When recording on movie, you could’t manipulate those accidental leaks, however with post-manufacturing modifying with virtual video you could upload or edit mild leaks as necessary.
26. This tremendous impact can create nostalgia, harkening again to antique domestic films and hand-held video cameras.
27. “Many track motion pictures and carrying occasions like boxing and combating use mild streaks and lens flares,” videographer Hiroshi Hara notes.
28. But that exceptional video, even as much less distinct or pristine, now has creative value — those glitch outcomes encourage nostalgia and set a positive unfashionable tone.
29. By modifying Channel Blur and Noise Values, and using a Wave Warp, you could mimic the appearance and experience of VHS pictures in modifying software program like Adobe Premiere Pro.
30. So I desaturated my pictures and made it appearance much less vibrant, extra gritty.” Adjustments to the noise and grain exceptional can unsettle the target market by tapping into the cultural touchpoints of analog movie.
31. Even if you’re now no longer a massive fan of delusion films, you can have visible visible outcomes in media.
32. Visual outcomes, additionally called VFX or Visual FX, refers to using visible effects in motion pictures.
33. This procedure provides manipulated pics outdoors of the live-motion video that turned into shot all through the filmmaking stage.
34. Visual outcomes combine live-motion pictures and generated imagery that appears sensible but might be time-consuming, impractical, or even risky to seize in truth.
35. They are frequently created the usage of computer-generated imagery or CGI, which has turn out to be extra handy nowadays way to animation software programs.
36. Visual outcomes are different from computer graphics due to the fact VFX is brought after taking pictures with the assistance of a computer.
37. Without VFX, films or different sorts of media couldn’t gain their preferred outcomes.
38. Thanks to VFX, filmmakers could make photographs that display well-known landmarks to allow audiences to recognize where the scene is taking region.
39. Instead of constructing an entire set, the group can build the crucial elements of the scene that the actor will interact with and allow VFX to take over the rest.
40. Before this happens, the visible outcomes artist desires to have a radical information of the effort to discern the elements that might be less complicated to construct in actual lifestyles and what to feature in post-manufacturing.
41. Usually, actors are filmed in a car, train, and aircraft with an inexperienced display screen window, which is far changed through VFX manufacturing.
42. This takes lots of paintings so that VFX will store manufacturing homes trouble.
43. Climate Shooting while it’s snowing, raining, or all through day or night is complicated considering there may be a need to hire lighting fixtures or pay actors and the movie group over time.
44. The great answer is to shoot in a clean climate and upload rain, snow, or other factors in VFX post-manufacturing.
45. This is why there may be a want to apply visible outcomes for hearthplace scenes.
46. Compositing This form of visible impact is while VFX artists integrate or extra visual factors to make it seem as aleven though they may be gift withinside the equal region.
47. This method desires an inexperienced or blue display screen for paintings considering compositors will update the screen with some other clip through the compositing software program.
48. Back within the day, compositing accomplished the use of matte illustrations of units that Visual Effects had brought to live-motion motion pictures.
49. CGI Computer-generated imagery is used to explain VFX this is created digitally.
50. One of the maximum crucial approaches in CGI is 3-d modeling, which refers to developing a 3-d illustration of any residing creature, object, or surface.
51. CGI is commonly used when artists want to create some thing that doesn’t exist in actual lifestyles, which include the dragons in Game of Thrones.
52. However, CGI visible outcomes can also be diffused, like filling a stadium or making actors seem older or younger, including Brad Pitt in The Curious Case of Benjamin Button.
53. Motion seize Also known as Mocap, this form of visible impact refers to recording an actor’s movement and moving it to a 3-d model.
54. The maximum not unusual place manner to provide movement seize is to region a motion in a unique in shape included in markers a digital digicam can track.
55. How Can Visual Effects Help Your Brand?
56. Manufacturers may utilize visual outcomes to convey extra effect to their video.
57. We’ve rounded up a few reasons you want to get a visible outcomes artist to your video advertising campaign.
58. Not simplest that, however visible outcomes will let you visualize your product in a manner that could not be possible with conventional filming methods.
59. Give your target target market a wow issue Visual outcomes are an superb method to encourage emotional stimulation amongst your viewers.
60. A Visual Effects Video may strengthen brand popularity through visible outcomes.
61. Excellent manner to shine your video If you’re developing an actual video to your commercial, you might imagine you don’t want visible outcomes.
62. However, the extraordinary form of visible outcomes is the ones now no longer observed with the aid of using your target market.
63. Motion Effects may bring invisible visible outcomes in your post-manufacturing stage, which include sprucing a product, dramatic time change, or maybe solving blemishes.
64. Qualities of A Good Visual Effects Artist It is crucial to select the proper visible artist to your undertaking.
65. The following are a number of traits you need to search for in a visible outcomes artist.
66. Therefore, specialists want to examine gadgets, specifically composition, color, and mild.
67. A VFX artist ought to turn out to be a grasp at reading how truth appears to mirror this on motion pictures.

References:

• https://bunnystudio.com/blog/your-ultimate-guide-to-adding-visual-effects-to-your-video-content/
• https://www.adobe.com/creativecloud/video/discover/video-effects.html
• https://rocketproductions.com.au/services/post-production/visual-effects/
• https://www.vegascreativesoftware.com/ca/video-effects/essential-effects-every-editor-should-add-to-videos/
• https://www.masterclass.com/articles/how-visual-effects-work-in-film

Choosing the right video style can make all the difference in how you get your message across. Live action is one of the best ways to create an emotional bond with viewers. We’ll tell you when and where to use a certain type and give you the tools to help you create them. Sales videos benefit from live action because it adds more layers to your marketing. On YouTube, videos and tutorials with real people work very well because seeing a real person creates empathy and understanding in your audience. To make live action videos, you’ll need equipment that can capture live action, and that means a camera.

Here are the types of commercial video styles and where to use them

1. Live Action Video Production
2. Animation
3. Whiteboard Videos
4. Motion Graphics Videos
5. Typography Videos
6. Screencast Videos
7. Live Action Screencast
8. Live Streaming
9. Photo Montage
10. 3d Animated Product Render

There are three animation styles: 2D, 3D and stop-motion. Biteable helps you create easy, affordable, studio-quality animations. The chalkboard animation tells a creative story with pictures drawn on a chalkboard. How-to videos show the details of your product or service in an easy-to-digest way. Whiteboard videos are great for presentations with a large number of numbers because they make it easy to get into a good rhythm when alternating between speaking and writing. Motion graphics effectively communicate complicated ideas in an easy-to-digest way. Moving text or kinetic typography is an animation technique that combines movement and words to express ideas. Powtoon helps you create eye-catching and eye-catching motion graphics videos that fit your brand. Typography is a great technique when you have a simple concept or sentiment to share.

When you want to include information in a short period of time, quick typography is a great option. Kinetic typography can “talk” and accumulate tons of energy without making a sound. Screencasts are probably the most efficient way to explain how a particular app works. Live action screencast is perfect for YouTube demo videos and video blog posts. Live streaming is great when you want to take your audience into a current and intimate experience. Photomontages or slideshows combine photos with music and voiceovers to tell a story. These are great for recapping events, especially milestones like anniversaries, weddings, and birthdays. There are no hard and fast rules, but some styles tend to fit better than others. Do you want to create an audience by entertaining people? Do you need to teach potential customers how to do something? Watch the whiteboard video. Live action can be expensive if you have a lot of actors and locations.

Both animation and motion graphics require graphic designers and animators. There are nine different styles of marketing videos and when to use them. Find a style that works for you and brainstorm with your team. If you have a brand for kids with a pet, but you market with live action video, your audience may not understand it. Or vice versa, if you are a “in the world” business, but post a lot of videos on the whiteboard, people may not pay attention.

“You have a perfect website”, – Said no one ever.

The disappointment filled the bucket?

Well, that may be because you never paid attention to the website after its first launch or never knew the importance of a good website design and what wonders it can do for your business.

If that’s the case, you missed out on significant business opportunities despite making all the marketing and branding efforts so far. Your website is your biggest brand asset, and you can’t deny this as a fact!

It’s high time to either run to a good branding company or a specific website design company that understands your brand requirements and holds your hands till the end of perfection.

However, before you jump onto any of the creative agencies, it’s essential to understand what good it will do for your business and why you need it in real. 

Unless you aren’t aware of the benefits, you won’t be able to make suggestions or perceive what the experts are trying to propose for your brand as it’s your own idea or dream taking a visual shape, and none would know or imagine it better than you.

Keep the following benefits at the back of your mind while you make the final decision:

Add a touch of video professionalism to your brand

Have you met someone whom you introduced to your business, and the very next question was – ‘Oh! Can you share your website?’ You had no option but to deny it, saying it’s under construction because you were embarrassed enough by the design and layout?

Well, having a good website with decent design will make your business look more professional in front of the stakeholders, including a third-party person you just met at a gathering too; as it represents you are serious about your business affairs and made efforts to take it online for your target audience to know, understand and interact.

Next time you meet any business professional or an entrepreneur interested to know your business, just showcase your well-designed website and flaunt it high! We are sure the deal will be all done right there at the right time.

Acts as your online video office space

Consider your website just like an offline office and restructure your thoughts around what my customers would observe when they enter the office for the first time. Office ambiance, cleanliness, easy direction towards your products placement rack or service providing space or cabins, the response time of seller or office staff, etc., and further on this line.

Online business is no different! It works on the same principles; however, just the customers get a virtual platform to go through the entire experience.

If you wish to enhance your customer’s buying journey experience, engage in deeper engagements with your target audience, and make them your loyal fan throughout, it’s no harm in paying a little more attention to the website designing spectrum and getting it sorted! Unfortunately, negligence can cause a little more damage than imagined.

We have researched statistics by Little Big Red Dot right in front to help you be aware of the alarming numbers:

I hope you don’t wish to repeat the mistakes of others and take a learning lesson here! The reality check is high here.

Showcase your culture and thought process behind the brand

We underestimate the importance of auxiliaries like logo, mission and vision statement, about us section, website themes, mood boards, fonts used, etc., in promoting our brand to the world. However, half of the work is done by those side standers that are there as cheerleaders for your brand.

For instance, imagine – a good well structured, and clean website with readable fonts written in decent attention-grabbing yet soothing to the eyes, colors reflecting a clear vision and goal of the brand, which won’t have a home in the audience’s heart right there and remember you first when they require a similar product or service? Of course, you can’t deny this reality!

Make your readers just do that by keeping your designs up to the mark!

Trust us – Your sales targets will be halfway flourished, done, and dusted right there!

Good designs can pitch as a competitive advantage for your brand

Imagine it’s Christmas time, and you are out to buy sweets and gifts for your loved ones – there is shop A with just a typical ambiance like every day, and then there is Shop B where the owner has decorated the whole premise and has presented the sweets and gifts in the form of a beautiful hamper in attractive color papers with ribbons on the top (without asking for the extra bucks)

The sweets served at Shop A and Shop B are both the same – in taste, shape, and price!

Which one will you go for?

Without a second thought Shop B? Who doesn’t like to be pampered and taken care of?

Here, the Shop B owner knows exactly what my target customers like and how my presentation skills will change the game for me with a little extra effort.

As you did, your customers would select the same website where they get a better shopping experience, hassle-free product navigation, the core knowledge regarding your service in a clean screen ambiance, etc., and more!

A good website design will put you ahead of your competitors and help you build a loyal customer base for your brand.

Enhanced customer satisfaction  

‘Cleanliness is next to Godliness – and this statement never goes out of style irrespective of the context.

If you take this statement seriously and adopt this concept sincerely, it will work wonders for your audience.

A clean interface will not only attract the right customers and stay longer on your website but also make it easy for the web crawlers to navigate to the right place within less time, allowing you to save the crawl budget effectively and spend it on required pages.

Alongside, a well-designed website also saves you from answering a lot of callers asking about basics like the address, working hours, opening time, customer support email address, and so on. A clean and organized website delivers the audience all the needed information with the best visibility. This not only saves their time from calling and waiting for someone to answer but saves their time as well and increases productivity. Such transparency boosts the audience’s experience toward a positive one.

Aid to lead generation strategy

Website design is predicted to be one of the main reasons for campaign failures. The simple reason is the website’s poor aesthetics which frustrates the buyers and leaves the website early, ultimately increasing the bounce rates. On the other hand, it hypes up the marketing cost as the entire budget spent on acquiring customers goes waste when a potential buyer lands on the website and leaves before making the purchase or exploring the services.

A good website design and structure aim to give a cakewalk user experience, allowing them to make quicker decisions and end up in the checkout section, thus succeeding in the lead generation strategy.

It adds brand consistency

Have you bought anything from a brand that you know nothing about? I know you are popping your eyes out as it’s obvious, NO! So, how do you expect a person to make a purchase knowing zero about your brand? That’s why you need brand consistency. 

For attracting new customers, brand consistency is essential. Not every visitor that runs their eye over your website is going to make a purchase at their very visit. But, with brand consistency, you can create such an existence and image of the brand that whenever the user feels like getting the product, they land straight on your website, ignoring all your competitors. 

Having the same font, style, and layout across all web pages makes it easy for the audience to recognize you. It makes you look attentive, professional, and a reliable brand. If your website is not consistent, there is a high probability that most of your visitors will bounce off in a few seconds. Your website should be perfect to indicate that all your services and products are perfect. 

Assist optimization efforts

Do you often feel that even after consistent SEO efforts, your website is not ranking on the first page of Google? The reason must be – a not up-to-the-mark website design that would not impress the user as per their expectations.

An attractive and plain-sailing website design will be a helping hand in keeping the audience hooked to your website, and the SEO efforts will start to show up more effectively.

Now you know the reason why it’s essential for your business promotion and have decided to revamp your website with a good design, here are a few points you should keep in mind and discuss with the designer before the start of the execution process:

Pay attention to human psychology

Humans are attracted to things that appeal to their eyes. Therefore, it’s advisable to prepare a buyer persona of your target audience in advance through research and understand their mindset, likings, and preferences before proceeding to create a website for them. As per the research, a good color palette plays a massive role in hooking the audience’s attention span within the first few seconds of their visit to the website.

Keep it accessible for the bots

If it is easy for your audience but difficult for the bots to read, your website will never appear at the top. For more people to notice you, it’s important to keep it bot friendly. Preparing a proper sitemap for the website is of great help for the bots to crawl through the pages efficiently.

Follow a 3-in-1 strategy 

Ensure all your service pages, blogs, and contact information are three clicks away from the homepage to keep it easy to navigate. If your audience comes to your website to find specific information and they have to dig deep to get there, it will force them to leave your website earlier than expected, ending up losing a potential customer.

Make them fall for the letters & words

Fonts have a significant role in keeping the audience on the website, as readability is a big factor. If it’s hard on their eyes, they won’t like to stress and give it a further read. Therefore, keep the fonts clear and appealing. Alongside fonts, try not to use complicated words just to look fancy. You will engage your audience when they understand you. Using simple words that are easy to understand makes it easy to connect. 

A visitor is on your site to get important information. And, to provide the right information in the right tone and using the right words, you need to have quality copywriting. As the visitor engages with your content, the on-page time increases. The content of your website is similarly important as the design. 

Responsive Design

Above 50% of total traffic is directed from mobile devices and over $1.36 trillion of the total digital sales acquired by mobile visitors, mobile responsive design IS a must! Audiences can access your website via mobile phones, desktops, tablets, etc. and, to engage them and convert, you need to provide an excellent and uniform experience across all devices. 

Call-to-action Buttons(CTA)

The call-to-action button is the key element that drives your website visitors to perform an action. A well-designed, visible, and easily usable CTA can increase the conversion rate and lead you toward your business goal. The best practice is to make it look a little unique from the other elements of the page so it’s easily visible to the visitor to make an action. 

It’s your portfolio – don’t forget!

Imagine your website to be like an exhibition hall where you showcase your products in front of your target audience in real. Similarly, you can exhibit your best work so far and testimonials of your past work on your website to attract new customers. It acts like a portfolio of your work and adds goodwill to your overall business.

The above points, when executed correctly, will raise no complaints further.

“You have a perfect website” – everyone will ALWAYS say!

And none else will be happiest about it!

Happy revamping!

 Author Bio: Brijesh Jakharia 

Brijesh Jakharia co-founded SPINX Digital in 2005 and takes great pride in crafting web and mobile marketing solutions for mid-market businesses to enterprises. Marketing is his passion and the thrill to build a brand from the ground up has helped him craft successful brand stories for world-class clients. While not at work, he loves to spend his time on research and reading digital content stories.

In the book Business Ideas for Dummies, a person thinks about the things they enjoy doing and imagine how they would start their own business. It’s a great concept, but it can be applied to more than just starting your own business.

For example, suppose you enjoy watching shows on Netflix. If this is you, then starting your own business could involve a lot of online business ideas for beginners. For example, you could sell the things you watch to other Netflix users.

You could start a personal streaming business. There are a few ways to create such a business. For example, you could offer other users subscriptions to your online streaming service for a monthly fee. You could make subscription products through online retailers like Amazon. Another way is to provide people with the opportunity to buy streaming media to watch on a device like a computer. You could also create a streaming media company. This is one idea you can share with a few friends and business associates and see how it goes.

There are so many online business ideas for beginners that it’s hard to choose one idea. But if you’re looking for a starting point, then try searching online for online business ideas. You’ll have the time and freedom to have some fun, and hopefully, you’ll come up with something you like.

Investing in video online

Online businesses are becoming more popular. Many people believe investing in companies on the internet is a sure thing. This is because there are a lot of ways for a business to grow online and turn a profit. You don’t have to start a company that would be hard to run and require a large amount of money. You can have your own business that requires little to no investment.

If you’re thinking of starting a business but aren’t sure where to start, online investing might be something you’re interested in. This is something you can begin to do after reading some business books or online business ideas for beginners.

Online video businesses that make money

You can start a lot of businesses online. Some companies will give you a lot of money. You might create a business that offers you online money. You could provide money to people. It’s easy to earn money in your own online business. You can start a company that offers businesses a service. You could use your skills to help people gain online business ideas for beginners.

Spending money in your online video marketing

You could also use your skills and experience to start a business that gives you money to spend online. For example, you could create a company that helps people look up money to pay online. You could provide other people with online business ideas for beginners. Or you could help businesses sell online through services like eBay and Amazon. Finally, you could start a company that gives you access to a lot of online business ideas for beginners.

The internet gives you access to a lot of business ideas for beginners. It’s a great place to start your own online business. It can be a great way to earn money. You can create a company that helps you make money online. It could be a business that provides products and services.

After reading business ideas for beginners, you’ll have a lot of ideas for different types of businesses you can start.

You can start a lot of online businesses online. Some companies will give you a lot of money.

For example,

1: Starting Video Blog 

Blogging may appear like an old commercial enterprise approach considering that almost everyone already has one. However, the competition should not deter you from starting this online retail enterprise adventure. If you love writing or have critical facts to proportion, blogging may be a worthwhile commercial enterprise.

Beginning a weblog as a business is simple with website builders like Weekly and word Press, but consistency and first-class are crucial to success. To gain a constant following, you must always write and produce content that provides value to your readers. Content that educates informs, or entertains your readers give them the motive to follow you.

You must create content continually and develop a way to promote something via the blog, whether or not it’s sponsored posts, education services, ad space via networks like Google AdSense, affiliate products, or maybe virtual products which you make yourself.

When you’ve mastered creating steady content material, you could make cash thru your weblog by promoting products like online courses, digital education, e-books, or webinars. You may additionally sell advert space or subsidized posts. This enterprise method may take a bit more effort and time to monetize. However, it can be very profitable. Observe that if you select to sell virtual products, make sure your website is continually secure and cozy with the right SSL encryption.

2: Affiliate marketer

As an affiliate marketer, you earn a commission while you promote someone else’s product. You could do that with statistics merchandise like eBooks, video collection, membership sites, etc. you can earn up to fifty % in fee income, and there are noticeably low boundaries to access. You may be an Amazon affiliate and make it with the Amazon buddies application. To achieve success, you want an understanding of search engine optimization in copywriting. However, that is especially easy to learn with a chunk of studies online.

In case you love leaving customer critiques on sites like Amazon, you could want to look at associate marketing as a source of earnings. Phrase-of-mouth advertising is still a huge lead generator for plenty of organizations. Many companies are willing to share a portion of their profits with persuasive people who promote their merchandise to the public.

When they have a personal internet site or social media presence with a large following, associate packages can be a helpful approach for you. PR reps usually are looking for our emblem advocates and influencers so that we can send free samples.

3: Commercial Videos are ideal for Search Engine Optimization

SEO is critical to bringing human beings to your internet site online. It’s what facilitates you to rank higher in engines like a goggle. In an SEO consulting enterprise, you examine websites and provide site owners with comments on what they could do to improve their scores. Remember that to be a successful SEO consultant, it’s about more than just throwing keywords inside the proper places; however, they don’t always deal with all users’ wishes. If you’re a professional in a particular field, construct your personal seek engine that allows humans with much less understanding to discover what they’re seeking. Your possibilities of success are probably better if your search engine offers customers opportunities to insert parameters, including subtopics and supply kind, instead of just undertaking a well-known search.

4: Web Developments

Net builders are the people behind the curtain to jot down the code designers use to build websites.Suppose you are a creative digital professional who flourishes in forming an internet site’s layout, visual topic, font set, and shade palette. In that case, freelance net design may be an excellent route for you. When you have little to no experience in this subject, you can research the fundamentals of web design and master the gear you’ll need for success, like Adobe XD and Chrome Dev. Tools and textual content editor software programs.

If the idea of coding for a dwelling satisfies you, you could start with various freelance gig websites. Then, as you construct a portfolio, you may strike out for your personal to construct customers.

If you don’t understand anything about web development or coding but need to analyze, there are many online instructions to help you get started.

If you are more interested in the coding facet of building websites, freelance net development might be your wheelhouse. However, suppose you already know HTML, CSS, or JavaScript and have a great eye for solving issues with innovative solutions. In that case, you could release services to construct appealing, clean-to-use websites for small organizations. If you need to analyze the basics of internet improvement before launching your full-stack career, you may take an easy newbie’s course to get commenced.

You have placed your technical and creative capabilities to the right use for commercial enterprise owners who want to take their online presence to the subsequent stage. First, build a complete portfolio, after which you create your website to reveal it and entice a steady move of customers.

5: Apps Developments

In case you’re an app developer or willing to learn to turn out to be one, you have got a certainly limitless marketplace for brand-new cell apps. You may make cash-growing apps for other humans or accomplices with human beings to carry your thoughts and advertising and marketing competencies.

Cell applications are greater popular than ever, with human beings inclined to pay appropriate cash for ways to manipulate their lives from their smartphones. If you have a brilliant new idea for an app and realize how to code, you can run with it and create your app. you can also become an app developer for groups that need to create precise apps. Both options require you to know the primary factors of software program layout and at least two common programming languages, consisting of a square, JavaScript, Hypertext Preprocessor, Python, Ruby on Rails, or iOS.

6: Cryptocurrency & Stock, Trading

Cryptocurrency is rapidly gaining recognition due to the fact there’s a number of money to be made. If you’re k with taking a hazard and featuring a bit little bit of beginning capital, you could want to attempt your hand at forex. As it’s a risky marketplace, you could make money day trading as long as you’re inclined to address the hazard.

It would be best if you weren’t an economic seasoned to make cash in stock buying and selling. Whether you dabble in fractional stocks or have the startup capital to make some full-size investments, you may earn some extra cash. Though this will be a worthwhile online enterprise, it does require a positive amount of hazard tolerance. If you’re no longer prepared to lose the cash you install, you could need to look at another small commercial enterprise concept.

7: Dropshipping E-commerce, promot your products with video

If you need to run an e-commerce website, you might be concerned about storing inventory. With drop delivery, you can take purchaser orders on a webshop and send them without delay to a 3rd-party retailer for success. So long as your commercial enterprise model entails promoting items at a charge better than what you’ll pay to the third-party store, your drop delivery commercial enterprise can be set for achievement.

If you have a commercial enterprise concept but don’t need the hassle of purchasing and storing inventory, then a commercial web enterprise in drop shipping can be what you’re searching for. A drop shipping enterprise connects with wholesalers to deliver the products directly to your clients.

8: Technical video writer

Ever surprised who writes instruction manuals for electronics assist guides for brand spanking new software programs? Those are technical writers. If you enjoy writing and the technical side of factors, then being a technical writer may be proper for you. The net is complete with copywriters for lease. Still, only a few copywriters have the technical historical past to properly write a guidance manual for a massive gadget or nicely carry scientific results. When you have a history in technological know-how and might write about it, start an online commercial enterprise through which humans can hire your technical writing services.

9: Start a YouTube Channel

Even though it seems like the marketplace is saturated, there are still many opportunities to make money on YouTube. Select a gap you’re passionate about and knowledgeable about. Earn via advertising and marketing, and logo sponsorships. You may additionally convert your YouTube motion pictures to MP3s and sell them on other channels.

Beginning a YouTube channel has many blessings, some of which can be too attractive to ignore. The first perk You get to create content material from the heart and share it with like-minded viewers worldwide. And finally, you’ll build a community in which lots of people (or even hundreds of thousands) stay up to watch your videos.

If all of that goes well, you’ll attain a factor wherein you could monetize your films, earn a full-time income, or maybe construct a business.

But remember: You aren’t the most compelling character seeking to end up a content material creator on YouTube. There are thousands and thousands of channels, and the humans in the back want the same thing as you: creative expression, financial freedom, and a network.

Video Types – Commercial | Kickstarter | Corporate

–Nonprofit and Socially Conscious

-Online Marketing Video

-Kickstarter Video Production

–Branded Video Series

–Startup Fundraising

-Youtube Ads

–Social Media

[site_reviews display=”20″ schema=“true” category=“304”]

Hiral Sanghavi needed $20,000 on Kickstarter to fund his BauBax travel jacket. He smashed that target and raised a whopping $9 million.

The crowdfunding campaign for the jacket with 15 built-in features was launched on July 7. Sanghavi had 58 days to meet the goal, but got there in just five hours.

The jacket quickly became the most-funded clothing campaign “not just on Kickstarter but in the history of crowdfunding,” said Sanghavi.

It wasn’t only the most-funded clothing campaign. The BauBax jacket drive, which ended Thursday, also became Kickstarter’s fourth-most funded campaign ever after the two Pebble Smart Watches and the multi-purpose Coolest Cooler box.

Related: This jacket does 15 things “I knew we had a great idea, that we’d maybe get a million or two, but never $9 million,” said Sanghavi. The travel jacket comes in four styles and is designed with multiple hidden functions to make commuting more comfortable and hands-free. Those include a neck pillow that inflates in two seconds, an insulated cupholder pocket and gloves concealed in each sleeve.

Ecommerce Case Study: BauBax

       ​Plan a Marketing Strategy

       ​Brainstorm Video Ideas

       ​Make Your Video

       ​Keywords are Key

       ​Mastering YouTube’s Algorithm

       ​Implement a Call to Action

       ​Promote, Promote, Promote

When do I need a commercial video director?

When you’re going to start to formulate your idea. For your commercial for the brand that sort of fits within your voice as a new director. So there’s no real way to tell you how to come up with the concept. This can be something that you’ve already thought of and maybe that’s why you’re watching this something you come up with while you know the town you might see a different commercial and come up with your own sea of funny music video. Might a YouTube clip. There’s a million ways to draw inspiration from other things maybe use that to come up with your general concept. Ultimately this isn’t about. My opinion it’s not really about you.

Coming up the most ingenious idea for your spec and it’s about how you execute it and it’s about you know how you do it with that voice. Though he talked about a creative clear direction that said if you’re able to come up with a genius idea or something really brilliant or something that really makes you stand out and you can say yeah I directed that and I came up with the idea and I wrote it or I worked with a really great team and we put it together then that’s better if you can use the opportunity to both do a really good job directing and have come up with the concept do it. So here’s an important tip you don’t have to reinvent the wheel here. You can draw from other things and you can use other commercials that you like and you can make them your own. You can put your own spin on it.

And in fact sometimes that’s better because you want to be able to take something simple make it look and feel really good and make it fit within that voice. So when you’re coming up with this creative idea keep in mind what you’re going to actually be able to pull off within your means. So you know you’re probably gonna have to spend a little bit of money to make this spec out. Maybe you have a lot of bit of money to make it whatever your situation you need to be realistic about your concept. If you want to do something that requires 15 locations and 20 actors and a ton of different wardrobe and you’ve got 100 bucks don’t do it because it’s just not going to look good. And at the end of the day this is something you’re creating so you can take out and get work.

If you happen to have a lot of resources and you happen to have a lot to work with OK then you can be a little bit bigger with your idea. But for the purpose of making your first digital spec and keep it simple keep it to the point and try to keep it within that voice. We’ve talked about. Right now it’s talk about length. You have a little bit of flexibility because this is a digital spec ad so we’re gearing this towards the internet where length could be whatever you want it to be. However you have to keep in mind what a traditional ad is a traditional television ad is between 15 seconds in a minute and generally it’s 15 or 30 seconds. That said this is the web you might have a really genius three minute idea or two minute idea or one minute idea. If I could have Bise I would say keep it under three minutes if it’s really digital spec and keep it under one minute.

Let’s talk about the approach and how it’s going to mesh with your voice and your brand and the brand message if you want to make a funny and there’s sort of a couple of ways to go about it right. It could be a very funny thing on its own that doesn’t really plug the brand till the end. Or it could be a very in your face. This is. Head on Apply directly to the forehead. I happen to think that’s funny but I know I don’t know if they’re meant to be serious or not. There’s no rules. You can look at what’s out there. There’s a ton of things to draw inspiration from. Look if you want to make somebody funny do what makes you laugh. If you want to do something that’s beautiful find some inspiration and find something that you think you can accomplish. So now that you have your general concept to do item is to write it down and. Write it in bullet points write it into a paragraph just get it down on paper. If you really have to hash out all the details do that. But get on the paper and now you’re going to take that and you’re going to move to the next step which is writing the script.

2. Drafting Storyboards

3. Fastidious Pre-Production

4. The Commercial Director’s Scout — Your Time to Wrap Your Head Around the Scenes

3. Organization moves and timing

5. The Tech Scout — Planning with Your Key Crew

6. Research and Seek Inspiration Online

7. Contract the Best Line Producer You Can Afford

8. Keep away from Decision Fatigue

Outsourced circulation.

DIY content.

Outsourced content.

What goes into an Advertising Video

Broadcast design is a discipline that incorporates cinematography visual effects animation sound and film and digital content for use across screen and online media. We specialize in the full range of broadcast services concepts and storyboarding through to post-production our in-house team includes directors cinematographers visual effects artists 3D animators and post-production specialists. We can outline broadcast design using the following topics preproduction cinematography animation visual effects and post-production. So let’s take it to us starting with preproduction. Good planning is integral to any creative project during the preproduction based version of the script is carefully prepared that is divided into scenes. All the resources needed for each scene described here things like props cast members costumes and visual effects. The script is storyboarded getting a visual reference for the scripted scenes filming locations scattered and chosen and shot lists are developed for each site and a detailed schedule is set down that will streamline production and minimize cost. Cinematography from the Greek Kinema movements and the  to record is the art of filmmaking and motion picture photography during production. A cinematographer usually takes on the role of Director of Photography and we’ll have technical and creative control of a scene lighting and camera operation. The cinematographer will have numerous decisions to make from setting up a shot including lighting blend set up depth of field and focus shutter speed digital or film stock camera movement and framing. All of these and more are going to giving a scene a certain mood or style.

Animation is a powerful way to tell your story and audiences are now used to being hyper engaged. But the immersive world of by digital animation the implausible the impossible or the plain difficult to film can be brought to light. Using this technology traditionally animations were completed by hand frame by frame then combined to achieve the illusion of a moving image. Nowadays animation is usually built entirely on computers using complex 3D programs to create realistic objects that exist in a virtual environment with 3D animation we can simulate the real world with incredible detail including gravity fire and water. Another key part of animation is motion graphics motion graphics. Well you see them in the opening titles of the film The opening sequence of a TV show and the logo of a television channel. They enhance filmmaking or video production via a well established graphic design principles post-production is a term used for all stages of production that occur after the shooting or recording of a project post-production is in fact an umbrella term used for many different processes. These include an array of visual processes such as video editing visual effects compositing and color correction and sound design processes such as sound effects automated dialogue replacement already. Voice over Foley and music sound design is an important part of post-production. And alongside demand dialogue sound artists can add effects and music that will reinforce or even recreate the mood or style of the visuals. Typically the post-production phase takes longer than the actual shooting of the project.

Visual Effects VFX involve the integration of live action footage and computer generated imagery to create realistic copies of situations that are too dangerous too costly or simply impossible to film.

The use of these techniques must be carefully planned in preproduction but visual effects are as complete. Much of that work in post-production using sophisticated animation and compositing software had Jim Brokaw’s team have extensive experience across a full range of production and broadcast media irrespective to the scale of the task at hand. We have the creative and technical skill set to make your vision a reality and get your message out there.

Why focus on Advertising Video Production:

Get Various Offers

Cost Isn’t The Most Critical Factor

In the agreement, unquestionably have the rudiments down:

Be Aware of Installment Terms

Stage 1: Call or Email the Video Creation House for a Conference

Stage 2: Talk about Rates for Film Administrations

Stage 3: Survey the Videographer’s Approaches and Contract Rules

Today we’re going to talk about how to leverage corporate tools for maximum return on investment.

YouTube for the enterprise is a good descriptive name but it really is dependent on who you’re talking to within an organization and enterprise. For example, it could seem overly basic to a very sophisticated I.T. organization but it could end up with a. I got it moment with a marketing organization.

But in the end I think that in many cases you have evolved and many organizations have evolved beyond YouTube for the enterprise which is that they really look to leverage a video portal within their organization and integrated with other applications making it as easy to use.

 In many ways shapes or forms like the consumer grade applications that they see but also have the heart and security integration with their social business applications like SharePoint IBM Connections. So I think that’s where you’ve started to see more and more the movement away from the association with a Consumer brand.

But I think in terms of creating that immediate identity it helps but you just need to kind of understand how you use the language to move it in the direction that you need. And we’ll come back to the balance question in a minute but let me ask a follow-on question this thinking less about the name and more about the way the.

Employees behave with these enterprise video portals. So are they approaching an enterprise video portal or corporate to if they’re an if they’re a content generator say or somebody who’s trimming or editing content that’s going to go up there differently than the way that they approach the consumer grade products like YouTube. So. It home you might have somebody who does quilting and they decide to upload a video of the co-opting that they’re doing and it’s sort of very easy for them to do that is it. Is it. From a functionality standpoint easier or harder for them to use the corporate to. Or is it just a sort of a mind block that one is working one is the consumer and again open that up to anybody.

When We talk about corporate YouTube it’s a YouTube video or the culprit to that this is within the boss of the enterprise. I need to be logged into my enterprise support and to be able to use it so there is certainly control on what content is available for the customers to edit or use or upload from an archive. And again secondly there might be a question of approval. Well I’ve done this. I’ve created this but my manager over at my division allowed me to publish this on the board. So these two things are certainly of importance to the enterprise. Secondly, there is the question of being able to do this as well. A lot of employees are here you know with I think an example of customers that use our solution for us like they have the portal and then they have the question of well I have some video and then it’s back at my home with my laptop.

Now if I have a solution that allows me online without leaving the portal to connect upload make and stitch together and publish it.

That makes a lot of difference.

It increases engagement Patch’s we just went over to the audience just to get the play on boys sites YouTube and. Who has a company YouTube. Raise your hands. Who has a company covert you. And when you came to this specific breakout session. Was it the fact that it was a corporate move would you have come if it had being Horiguchi.

Those are those of you who raised your hands so that you have YouTube. Is it that you have a youtube channel that your company uses for extra communication or is it that you have a YouTube-like internal communication tool the two you raised raised your hand. So you have a youtube channel that’s used for both external communications and for internal communications. Only for extra. OK. I mean.

So I think I mean there may be exceptions but I think that’s where the line is if you know it’s the first question is kind of in and out. Both in. Multiple senses. At YouTube is seen as outside of the company corporate movies created for the various reasons. It’s got corporate governance it seems serious but. You’re right marketing. The people who generally look after the YouTube channel understand you and your channel and the usage of it. But that in and out Lowe’s is also with regards to the perceived element that you talked about. YouTube is out and therefore is not something that we want in the company. Not now say for any specific reason. You’ve got the corporate YouTube which is visible externally. It’s kind of a Jew application to your youtube piece. But if I just typed back with a bit of an example linked to the R.O. I am speaking to a company called Alliance the insurance company and they’ve got a big project on which is around digital working. They’re trying to change the way the whole company works and there’s a whole process of thinking that through the company even with action to which culture Russ knows well in that these the workings we sat down in the meeting to describe its description of the need was exactly from YouTube. The guy was there had his helmets. He said well if I want to fix my bike I don’t read the documents. I don’t go you know call helpline. I go to YouTube and I’ll search until I find a video that explains what I need to change my bike. And that is how that plays out. And then he turned around into his company and say Right. I need to transform my helpline. I’ve got to make sure that my helpline supports mine make use of my clients within. Alliance understands what they’re going to all sorts of change technologies. I want to search find a video clip and they will be able to explain quicker sooner. The response is needed. I don’t want to be sending out written text. So it’s kind of a change which is going on which is driven by video globally is how to work with video. But the PC and this is what video is YouTube and YouTube is out. It’s it’s not an intellectual culture.

Many organizations who are seeing a good return on investment when they invest in an internal corporate video portal. Have editing tools to make it easy Mike makes move for users to edit their videos. They’re already used to as employees to create videos from maybe the consumer side.

But the successful organizations are using the videos making an adoption and awarding the initiative internally and then using those videos externally. I’ll give you an example. So Philips the huge consumer products and business products company has tens of thousands of videos internally. They also have five thousand videos on their youtube channel. Many of those videos were videos created by the organization by the employees for internal purposes and then have been repurposed for doing external marketing about the products. And it’s not only for the simple products. For example the lighting and how it affects the Sao Paulo neighborhood in Brazil.

But it’s also the very complicated products which are their healthcare products and what they’ve done is they have repurposed a lot of their content to make it obviously public facing on their youtube channel. To give you an idea of scale and scope. Honda which also has a huge breadth of products has 500 videos on their youtube channel. Things have been strongest where people find a way of realizing that passion in telling that story whether that story is a really cool way to fix a server. And I’m going to make it available to everyone internally. All I had to come to search to the other night and there was a guy that was horrendously guilty about because the amount of time and effort he was putting in knowing after not in his own time to kill this thing I’m not honest that dog I need to find a way of rewarding you somehow. He said it’s like hey I just love doing this.

And it’s finding those people across the organization that you can give them the tools enable them to actually release them to create content that others in the organization find five people don’t try and force don’t try and shape people in a particular way.

I’d add a fourth P which is Prize’s which is also something now that is not necessarily going to create points me because I’m going to put it this way straight which is getting people gave vacation works when you’re looking at incentivizing people to create videos.

They had 356 video submissions within the first 48 hours which shows you how some the incentive can get people at least a climatized to creating the video now.

Now, what does that do in terms of ongoing creation? We’re not sure but that at least get them started. So to add to the three Ps you also have for the game just prizes and there’s a competition for the.

I do have to add but I have a little point here.

Maybe Pete pointed disappear yet in this case. We spoke about engagement and how to enable creation to get them to create content. One is certainly the and also the ease of use. Because if we talk about employee-generated content and obviously this it was one too many you know positive doing so the moment you tell people that you can do a little more than being a passive viewer there’s an increase in interest. And this, as you all know, comes from that YouTube story YouTube wouldn’t have been such a success if people weren’t able to upload things makes their contribution so that employees in the enterprise or most of the places I would say are used to this kind of culture. And in one particular example and here I would say that it’s it’s a case where a very large technology manufacturing enterprise thinking that uses Kuntoro for the culprit to date when they work with makes moves.

There are three specific cases and this is an example of the investment of the enterprise to make this a success. So this is we want the source to be able to go to the portal and click on it and create a new content. B We want them to be able to trim and modify existing videos that they uploaded so that if they want to you don’t want to have a 30-minute interview all the time they can produce it and see even more interesting is the remix concept where. An employee creates some candid he or she authorizes the ability to take this content and create dedicated. So while still maintaining the credits to the original user this means in the safe environment of the enterprise internally portal one can build on content created by others. For example, someone from training using an or video or the reverse someone will support helping to build a product marketing video or worse. So these cases have been one of enabling and integration to buy marketing. This is also important because if the internal portal or the video content as he just said you have to give them the ability and the knowledge that you can this is available. This is their goal and uses it. So that kind of brings. And once someone who starts a little jump in here a little spokesperson there it just gets and goes all right.

You’re talking about the 5000 videos on the external YouTube channel for Philips. You. You said the word repurpose and my background started the motion picture and video repurposing always meant rebranding or just trimming the beginning, in the end, putting small clips of a larger internal video out for external use. Or what do you mean by repurposing? Because I think that’s important for people who think about the internal security of internal content that then suddenly declassifying it putting it on the web is it.

Well, any of this. No matter how innovative an organization is or how-how many employees are on board or how many videos are being created internally they all need to go through a vetting process repurposing which means removing content that may be proprietary which is great. The YouTube channel is public.

How do we measure return on investment for Corporate Video?

And the thing just as we’re listening to ourselves speaking I was thinking what it what is the audience making of all this as we go through this process. Well, I think there was a hell of a lot of investment property time and investment with regards to generating these videos albeit with new tools to keep them and whatnot. I was thinking well what is the return on investment. So we have one you know global climate that we have used within the Nordics and the way that they looked at it from a business perspective.

Were they turned around and said well we have loads of video within our network.

It’s going on worldwide anyway but we don’t know where exactly it is. We don’t know whether it’s being viewed well. We don’t have stats on it and that’s that sort of investment was we once a centralized way to coordinate and have visibility of all this video within the corporate network doesn’t matter if he’s talking about child training videos or marketing videos whatever the video content is that without having to centralize the workload you won’t decentralize so that those people can carry on posting those videos and whatever assistance I’ve got be it’s you know on their local internet for Asia albeit within that SharePoint Fox that’s what they used to used to do. The idea with a OVP as you can centralize to sort of utilize you’ll have a better visibility of what’s going on regardless of all this you know purpose of what makes it successful in terms of time. How are you going to use video to change the way you work in terms of business. It’s. Before passing on just as the audience again. So I asked you know you had a huge you had a corporate suit who has video within the network in some way shape or form than the corporate environment in a hell of a lot more of you almost won 80 percent of you raised your hands there. But we just had a very small selection for YouTube and Colbert you. So you got it. And you know if you’re a global company there’s probably stuff posted that you don’t even know about. And that’s what big companies are discovering. And there is a cost there. That people can’t really measure but they know it’s dead and how they’re feeling that cost is people are complaining generates I.T. ITN network saying why come watch the video when we want it. Why can’t I watch it on my Bring Your Own Device anymore? So that kind of level of cost is coming in. But it’s more of a cost equation can be done on a simplified the whole process.

And then there are gains in business and you’re simplifying part of the process on the analytics side as well too. Absolutely. So so are we at the stage for you on the other panels. Are we at the stage where our advice becomes we could measure it as opposed to whether the measurements are good because it seems like we’re almost having to go through the gathering process before we can have the baseline to figure out what a true life. Would.

Be within the sort of corporate clients. Q speaks to I think there’s an inherent belief that it’s the way to go but there’s a natural inertia within those big corporations to take that step and they find. No.

The nonbusiness or non-direct decision-making process is like hey it’s our 15th anniversary 100 anniversary let’s do something special let’s spend some money and create a corporate to them we’ll utilize it for the business more moving forwards more to the parallel decision process. But clearly, there’s not that visibility is more of a feeling having it centralized gives that analytics which is all important.

Is a unified concept and for social networks, it’s video content management. Loads of stuff but actually my point is why did we do that. We did that because we wanted to attract people to work for us as an organization now and in the future. Our average age is 35. We recruited a lot of digital natives. Why did you come and work the way that we worked? Why have we will people to work the way that they want to?

So actually that’s not about specific numbers.

It’s about having a creating a culture of a great place to work and want people wanting to work there because of the way that they’re unable to work.

There is part of we are alive and retention of those employees or appealing to people to come to work. Retention cost of employment into the concert and things of that number but it comes down to.

My point about enabling people to work the way that they want to. Rather than forcing people to work the way you organize lighting happens to be folded.

Yeah, that second point is clearly there is an aura to me. When you consider the whole collaboration pace and actually consists of messaging. So it’s in large organizations dispersed across geographic distances. Knowing what you do and knowing how to talk effectively about what you do is immensely challenging and again something we were talking about outside. So again how do you provide the ease of access to that knowledge such that you’re not reinventing the wheel? There is clearly a case to make around productivity and talent to find. Case in point I did a presentation recently. I didn’t use it in the particular example I posted a note and got responses from South America and Europe providing me video content and PowerPoint content that enabled me to quickly kind of understand why the stick story was the point. If I look at I mean I said earlier this is possibly the portfolio and services that we provide to our clients as well. So it’s me that’s all about speed business. So it’s accelerating the way in which you can operate which in a very dynamic market where it is all about how do you deliver the products to your consumers as quickly and as personalized as possible.

This is a key and I believe in Apple’s next time projects and yet they’re all measures that we can define around in terms of the transformation that enables I’ll give an example a very specific example of a large health care company who basically did there are a why in four major categories maybe you can use that for your organization.

The first was they were looking at a cloud solution using a capability that can grow so externally hosted so they used a lower cost of hardware internally at the Organization for equipment.

One second was what they called a blended learning initiative saying Okay we’ve been doing very highly paid structural training and creating these training courses. We’re going to actually have employees create them themselves. And looking at cost on that side putting the tools of creating these videos in the hands of the employees so a lower studio production cost as well and then finally on the fourth which is a natural which is.

Cost of Travel is obviously saved but they were putting individuals in specific classrooms. We had to sit and take the test and they were saying okay they’re going to we’re going to let them do that.

And that’s the way they ran some of their metrics for an R or Y study.

Now it’s not good for every organization but that’s their example and then an unstructured organization looked at it terms of pace of innovation which is how fast track a new idea by putting the putting the concepts out in the field letting people create videos come up with ideas and let’s see if we take a structured way to do it unstructured way into it and look at the cost of innovation as also a way to look at this from a narrow perspective meaning that we can get new product ideas get them tested fail pass much rapid much more rapidly but put in these tools in the employee’s hands. That was a different way to look at it you time faster time.

Yes exactly. So said one thing that both Rob and Russ have mentioned or alluded to is sort of that faster the innovation that piece risk before we get to you because you’re going to talk about the tools to sort of edit content down one of the questions that I have. I came out of video conferencing before I started streaming about 16 years ago. In the video conferencing world we had this whole idea of video messaging that never really took off because if you made a video in the Senate across the 56 K.Y.. Took forever to get to somebody these days we have apps on iOS and Android like Hulu or Viber WhatsApp where you can do little quick video messages or Snapchat or you do a video message and it goes to the people. Now obviously snapchat as it disappears. But on these others in a way it’s almost like instead of writing down a note or a quick e-mail you spit out a very short video with an idea you’re not really good at it you’re going to put it out there. How do we manage that from a knowledge management standpoint? Because I totally get that we can increase the speed of innovation time to market. But when it’s not in a textual form it’s very hard to go back and find that detail later. So I don’t know of anybody has any thoughts on that when you’re talking about innovations or the short video Berson that I think the tree falls in the forest where video crops and my laptop won anyway. Yeah. Anybody. You obviously you the two of you both sort of alluded to that. So I’m curious from your standpoint.

Yeah I believe it rubs as far as say is kind of interesting in the sense that before we started it I kind of scribbled down just a few of the platforms I guess that we use to share information. I mean these are the obvious ones that kind of points the way kids the Web site’s stuff that people on the top like Twitter all sorts of questions and how in the hell do you actually work out who’s put what way. So I agree completely with the challenge. I don’t have a magic solution for it which is probably why we both hesitate. I think one of the things that we have done and this touches on your point around propagating innovation and how do you get knowledge out there so within the scientific community that I mentioned earlier how do we make sure that more and more people internally in the organization and externally across the world frankly gain some degree of insight to some of these bits of information. And again my magic I mean is using social media internally and externally across the organization and a number of channels to at least raise awareness. I think one of the big. Challenges that if anybody does have an answer please come and tell me at the end is everyone consumes information and learns information in different ways.

So video is great for a proportion of people but not everybody wants to watch that. So not only do it how do you actually understand what is out there but how do you understand how to link that content when you’ve got some video content that relates to it in other formats and how do you bring that together.

Final point is one of my favorite subjects is electricity.

If people have come across that which is so electricity defined as is to teach to digital media what literacy is to print and it’s kind of that point going back to you mentioned some tools that are out there right and consumer tools plus millions.

So how do you find a way to kind of keep abreast of that innovation and activity out there which your employees will be using whatever kind of rules and policies you might put in place and find ways of innovating faster to get to that point and people who do improve the way that they do. I don’t think anyone’s cracked overnight. If you can improve that that puts you in a far better position to again accelerate market point.

And it’s interesting what I describe of course was consumer apps there one to one communication app. So you really don’t need to keep track of all that information but to your point about the repurposing of content. If those short snippets become important within the organization then being able to gather those together.

So it was a key or the point actually which again has always been front of mind in a lot of these tools and techniques and transformational change. And there are plenty of organizations I’ve worked with over the last few years who have been in situations where they needed to be able to prove conversations that took place or didn’t take place. And that’s the complexity around that whole kind of space of external concealment that people are using for that within their workplace and how you actually kind of keep abreast of what’s happening in its relevancy rate

Who is the most popular? Who are these. This person has to report it to them and who they report to. So they can automatically present within the video portal. Here are the videos relevant to you because I report to Rob so here’s Rob’s latest videos. Here are the most popular videos within your organization. Here’s the most popular videos within your department. These become more relevant to those employees and if you use the tools appropriately which you can. You’ve got a constant innovation circle of people who are learning faster and more efficiently. If you use the technology to your advantage.

So the IPs were listening to the conversation. Two points. One is an interesting example which we aren’t regarding our away from one of our customers and the enterprise trying to understand how deep. This specific question how did you measure Arlynn and what they told us as we looked at the number of support cards in certain areas internally as well as externally in the first two quarters of the year when we did not have video. And.  To have the latter half of the year where they did have video and they said that they assured a 19 percent reduction. So 90 percent reduction to these calls. No they said that this is money not spent energy not spent and time saved so decided well this is something which we benefited from and we have numbers that showed us that was interesting for us. Secondly about our culture and. This radio communication short video communication why did it take off. Now the two cases of one to one and one too many. If they don’t want to one it’s probably easy. And many people and I’ve heard this in many discussions with the latest countries. Some people just don’t like them so it’s being filled. Some people just don’t want to put a video of themselves however trimmed or modified it just into the portal so that is also there and that’s probably part of the culture or simply personality or so that’s another thing which whereas if you asked the same person to make a demo or a how to video with their voice living more comfortable.

So I think I lost it here.

There are lots of nuance with the gosta video. There’s something about it. It’s. There’s an element of humor that to get in front of the camera but there’s another element which is just like two people will go back and refer to a video. And it’s more powerful. You said that in that video you know if it’s a mistake or something you said in that video it’s harder to hide behind an e-mail or a text word. Oh you misunderstood me. Sorry there’s that aspect is it seems to be more important in video. The flip side of it and that’s the important part is the rest of it is when you’re getting all that positive communication Frueh G whatever the audience is video is seen to be more powerful. You go to it. You listen to it you get bigger messages for a shorter period of time you could possibly do it in order to win them more. I’m not sure about the snap chats or the small quick video part as I was of thinking that through. I think it’s more. That. In the online video space with the corporate YouTube space. It is more in a. Communication that is thought to go out to many people. If the communication is good there’ll be a lot of people. It’s not good. It was self. Orientated self. So there are all those search tools that can be put in place. A lot of them are not fully automated so they’re sort of metatags that put fruit but they do work. If you’re working in a good way then you can organize your communication into channels of there’s things as Russ talked about. Invariably what comes to the front is what people are like. So there’s an element of business to it. The successful videos will be seen more. And then it creates a buzz and they’re successful because they achieve either because they’re fun. Or because they achieve a name in the business environment and that aim for example is reducing time on your helpline cause I’m not as clear return on investment. Let’s think about the Arno. So it very much a sort of a.Senior Decision. To go with video seriously within a corporate environment. Very good.

Over the last five years. Some of the things that we’ve been able to do have been because I can try to find a line between marketing within a global business and what the business lines want to achieve because of things that we’ve done. And that’s and to give some insight to that many years ago when I introduced blogging within the organization there was a lot of pushback internally can’t possibly give people the right to talk about whatever they want to talk about with the public rightly so. I mean it is nervousness. That’s not a unique nervousness in an organization like ourselves. And then when we use social media there’s that question mark and then when we SPDR that that question mark. So I think you just got to recognize that there are a degree of controls that you have to have within the organization that give whether it’s marketing and brand or whether it’s the CSI or whichever those people are they’ve got enough comfort but you can’t let it dampen people’s passion to go back to the free place. I apologize. That passion and desire is actually kind of share content. And I think we’ve always had a degree of moderation around anything that we put. And I’ve had people very strongly argue against that. But to be clear moderation is just to show it’s not editing it’s not changing.

Does this impact brand value is the question and I still stand by that for those we need to kind of get that fine line because that’s the way that we make sure that we get the business and all those kind of areas people across that business on board. And we have to stop certain things being published internally because obviously internally there is the risk that it gets extended. And then you have to balance people’s contribution and passion in terms of what do you mean.

So I don’t I don’t have a magic answer. But for us it’s always been that fine line be trusted by the business be trusted by marketing be trusted by those with the security responsibility in that trust and maintain that trust through the controls that you put all by. This is a very relevant precedent and security versus convenience we get into this in a lot of the times because the moment you see it then obviously there’s marketing there is the grade of the content what’s available etc. There are certain companies that say well we only want our employees to be able to use existing content in the library and not be able to add confidence so we just provide that possibility you know just take away the ad media functionality. And a lot of time there also requests to have an indoor and outdoor and a watermark automatically added to this because you wouldn’t when it’s an internal communication they just want to be sure to ensure that well this is always protected and lasting last of course of going to this extremely high level of security.

It’s a particularly difficult one it’s a one it’s cool with being confronted with corporate clients for a long time to be doing live communication. And invariably security comes up in a lot of what we do is internal corporate communication. But there’s a sort of a new office of reasonableness so you can have levels of security that you can patch. So we often have the green orange and red letters of passwords and so on and so forth. But there has to be a sort of a stage where someone you know puts a line down and says OK we’ll accept an element of risk because there always will be some. There’s nothing stopping someone watching over someone’s shoulder with an appropriate moment even if the solution is on prime. And there are extreme case scenarios like going on a car manufacturing frauds internal communication through to the top fund managers. They run their meetings in a meeting room with no windows to stop competitors in lasers on the windows and getting the vibes and listening to what they’re saying. When I heard that for the first time in I can believe it. And I know that kind of scenarios soon as you know that there’s that level of paranoia or spying going on from industrial level. You know that is taken seriously but ultimately it’s the same as you know just said that if it’s not important it’s not something for you to be editing. It is important. It’s not on. You’re going to have on your corporate you anyway. But you have to just put the levels of security that are available and react to any slippage is there already. Which is that is off the Babbit or delete it.