Best Film Schools

27 May: Transition to a Masters in Film at the Best International Sc...

The transition from undergraduate studies to pursuing a master’s degree is a pivotal step in your academic and professional journey. As an undergraduate looking to further your education, it’s essential to understand the nuances of graduate programs and how they can shape your career. Master’s programs offer specialized knowledge and advanced skills that are often critical for higher-level positions in various fields, setting you apart in a competitive job market.

Best Film Schools
best film schools 2024

A master’s degree can open doors to a variety of career opportunities that might otherwise be inaccessible with just a bachelor’s degree. Fields such as business, engineering, and the sciences often require a higher level of expertise and specialization that a master’s program provides. Moreover, graduate school can also significantly expand your professional network, connecting you with industry experts, professors, and peers who can be invaluable resources throughout your career.

Financial considerations are also crucial when deciding to pursue a master’s degree. While the investment can be substantial, the potential return in terms of salary and job prospects can justify the cost. According to the Bureau of Labor Statistics, individuals with a master’s degree tend to have higher earnings and lower unemployment rates compared to those with only a bachelor’s degree. Additionally, many graduate programs offer assistantships, scholarships, and grants that can help offset the financial burden, making it a feasible option for many students.

Statistics Reference:

  • According to the Bureau of Labor Statistics, individuals with a master’s degree have a median weekly earning of $1,545, compared to $1,305 for those with a bachelor’s degree.
  • A study by the Georgetown University Center on Education and the Workforce found that the average lifetime earnings of someone with a master’s degree are approximately $2.7 million, compared to $2.3 million for those with only a bachelor’s degree.

University of Southern California School of Cinematic Arts (USC)

Perched in Los Angeles, the University of Southern California School of Cinematic Arts is a titan in film education. With its expansive degree offerings from undergrad to PhD, USC delivers a comprehensive cinematic education backed by state-of-the-art facilities, including an IMAX theatre. Alumni include legends like George Lucas and Judd Apatow, making it a breeding ground for Hollywood’s elite.

  • Known for: Comprehensive programs in film, television, and interactive media.
  • Notable alumni: George Lucas (Star Wars), Judd Apatow (Knocked Up).
  • Tuition: Approximately $53,448 per year for undergraduates; $32,927-48,247 per year for graduates.

American Film Institute (AFI)

Nestled in the heart of Hollywood, the American Film Institute is famed for its rigorous two-year MFA program. AFI’s curriculum, divided into six areas of study, emphasizes hands-on learning through collaborative projects. The AFI FEST showcases student films to industry heavyweights, providing unparalleled exposure.

  • Known for: Intensive MFA program with direct industry connections.
  • Notable alumni: David Lynch (Blue Velvet), Darren Aronofsky (Black Swan).
  • Tuition: Around $57,340 for the first year, $59,348 for the second year.

Tisch School of the Arts, New York University (NYU)

Located in bustling New York City, NYU’s Tisch School of the Arts is renowned for blending artistic and practical filmmaking skills. Tisch’s alumni network is a who’s who of the industry, including Martin Scorsese and Spike Lee, ensuring graduates leave well-prepared for the cinematic world.

  • Known for: Balanced emphasis on artistic expression and practical skills.
  • Notable alumni: Martin Scorsese (Taxi Driver), Spike Lee (Do the Right Thing).
  • Tuition: Approximately $58,552 per year for undergraduates.

California Institute of the Arts (CalArts)

Founded by Walt Disney, CalArts in Valencia, California, is a hub for experimental filmmakers. Its programs push creative boundaries, producing graduates like Tim Burton and John Lasseter, who have redefined animation and filmmaking.

  • Known for: Avant-garde approach to film and animation.
  • Notable alumni: Tim Burton (Edward Scissorhands), John Lasseter (Toy Story).
  • Tuition: About $48,660 annually.

National Film and Television School (NFTS)

Set in Beaconsfield, England, NFTS is a European powerhouse offering a range of MA programs. Known for its practical approach and industry ties, NFTS nurtures talent like Roger Deakins and Lynne Ramsay, preparing students for successful careers in film.

  • Known for: Extensive MA programs with strong industry ties.
  • Notable alumni: Roger Deakins (Skyfall), Lynne Ramsay (We Need to Talk About Kevin).
  • Tuition: Around $22,750-41,230 annually for international students.

London Film School (LFS)

In the heart of London, LFS offers graduate programs focused on hands-on, workshop-based training. With its small student body, the school ensures personalized mentorship from industry professionals, fostering a collaborative learning environment.

  • Known for: Practical, workshop-based graduate programs.
  • Notable alumni: Mike Leigh (Secrets & Lies), Michael Mann (Heat).
  • Tuition: Approximately $18,000-24,000 per year for MA programs.

Beijing Film Academy

As Asia’s largest film school, Beijing Film Academy offers a diverse curriculum centered on production. With deep ties to the Chinese film industry, it has nurtured filmmakers like Zhang Yimou and Jia Zhangke.

  • Known for: Strong focus on production and industry connections.
  • Notable alumni: Zhang Yimou (Hero), Jia Zhangke (Still Life).
  • Tuition: About $12,720 per year for undergraduates.

La Fémis (École Nationale Supérieure des Métiers de l’Image et du Son)

La Fémis, in Paris, is renowned for its rigorous artistic and technical training. It balances artistic research with professional development, producing award-winning filmmakers like François Ozon and Céline Sciamma.

  • Known for: Rigorous artistic and technical education.
  • Notable alumni: François Ozon (8 Women), Céline Sciamma (Portrait of a Lady on Fire).
  • Tuition: $517 per year for domestic students; $15,334 for international students.

Lodz Film School (Poland)

Lodz Film School, one of the world’s oldest, is situated in Poland. It offers a rich tradition of cinematic education, producing influential directors such as Roman Polanski and Andrzej Wajda, known for their significant contributions to world cinema.

  • Known for: Rich tradition in cinematic education.
  • Notable alumni: Roman Polanski (The Pianist), Andrzej Wajda (Ashes and Diamonds).
  • Tuition: Approximately $15,000 per year for international students.

Sydney Film School

Sydney Film School is renowned for its practical filmmaking approach, offering courses that emphasize hands-on experience and industry connections. Located in Sydney, Australia, the school supports students in developing their skills through real-world projects.

  • Known for: Practical, hands-on approach and strong industry ties.
  • Notable alumni: Jane Campion (The Piano), Gillian Armstrong (My Brilliant Career).
  • Tuition: Around $20,000-25,000 per year for international students.

These schools represent the pinnacle of film education, each with its unique strengths and illustrious alumni, making them the ideal choices for aspiring filmmakers worldwide.

  1. University of Southern California School of Cinematic Arts (USC)
    • Located in Los Angeles, USC is the oldest and most prestigious film school in the United States, offering a wide range of degrees from BFA to PhD. It boasts world-class media facilities and a strong alumni network, including figures like George Lucas and Judd Apatow.
    • USC School of Cinematic Arts
  2. American Film Institute (AFI)
    • Based in Hollywood, AFI is known for its intensive two-year MFA program with six major specializations. It provides direct exposure to the industry through its AFI FEST, where student films are showcased.
    • American Film Institute
  3. Tisch School of the Arts, New York University (NYU)
    • Located in New York City, Tisch offers comprehensive programs in film and television, with notable alumni such as Martin Scorsese and Spike Lee. The school is renowned for its strong emphasis on both artistic and practical skills.
    • Tisch School of the Arts
  4. California Institute of the Arts (CalArts)
    • Founded by Walt Disney, CalArts is a top choice for aspiring animators and filmmakers. The school is known for its experimental approach and alumni like Tim Burton and John Lasseter.
    • CalArts
  5. National Film and Television School (NFTS)
    • Located near London, NFTS offers a range of MA programs in various film disciplines. It is recognized for its high international reputation and strong industry connections.
    • NFTS
  6. London Film School (LFS)
    • This prestigious graduate school offers MA and PhD programs with a focus on practical, workshop-based training. Its small student body ensures personalized mentorship from industry professionals.
    • London Film School
  7. Beijing Film Academy
    • The largest film school in Asia, Beijing Film Academy offers a diverse curriculum with a strong emphasis on production. It has produced many notable Chinese filmmakers like Zhang Yimou and Chen Kaige.
    • Beijing Film Academy
  8. La Fémis (École Nationale Supérieure des Métiers de l’Image et du Son)
    • Based in Paris, La Fémis is known for its rigorous artistic and technical training. The school has produced numerous award-winning filmmakers, including François Ozon and Céline Sciamma.
    • La Fémis
  9. Lodz Film School (Poland)
    • One of the oldest film schools in the world, Lodz Film School is renowned for its strong tradition in cinematic education and has alumni like Roman Polanski and Andrzej Wajda.
    • Lodz Film School
  10. Sydney Film School
    • Known for its hands-on approach to filmmaking, Sydney Film School offers a variety of courses that focus on practical experience and industry connections.
    • Sydney Film School

These schools are globally recognized for their exceptional programs and influential alumni, making them top choices for aspiring filmmakers​ (Flickside)​​ (Filmmaking Lifestyle)​​ (Leverage Edu)​​ (Top Universities)​​ (​.

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26 Mar: Case Studies

Showcasing Impactful Campaigns: A Deep Dive into Video Marketing Case Studies

The world of video marketing is vibrant and diverse, with campaigns that have not only achieved commercial success but also sparked significant social conversations and change. Here’s an exploration of some notable campaigns, highlighting the creative strategies and impactful storytelling that set them apart.

Vice News and Dentsu Webchutney: “Guerrilla Tour of the British Museum”

  • Objective: To bring attention to under-reported issues of colonialism by creating an unconventional tour of the British Museum.
  • Strategy: Partnering with Dentsu Webchutney, Vice News used guerrilla marketing tactics to spotlight colonial narratives, engaging viewers with thought-provoking content.
  • Outcome: The campaign was celebrated for its daring approach and success in fostering discussions on historical narratives, earning accolades for its bold storytelling.

Pepsi and Alma DDB Miami: “The Pepsi Challenge”

  • Objective: To demonstrate consumer preference for Pepsi over its competitors through a blind taste test.
  • Strategy: Executed by Alma DDB Miami, this campaign utilized engaging methodologies to highlight consumer choices in a direct comparison with Coke.
  • Outcome: The findings garnered widespread attention, with the campaign being lauded for its engaging approach and insightful contributions to market research.

Change the Ref and Leo Burnett Chicago

  • Objective: To illuminate the tragic impact of gun violence on youth, advocating for gun reform.
  • Strategy: Through poignant visuals and narratives, the campaign presented the harsh realities of gun violence, aiming to humanize the statistics and drive legislative change.
  • Outcome: “Change the Ref” resonated deeply, sparking dialogue and action towards gun reform, highlighting the power of emotive storytelling in social advocacy.

Spotify and FCB New York: “A Song for Every CMO”

  • Objective: To showcase Spotify’s personalized music curation capabilities while engaging with Chief Marketing Officers of major brands.
  • Strategy: FCB New York created personalized playlists for CMOs, blending direct marketing with entertainment to demonstrate Spotify’s targeting and customization prowess.
  • Outcome: The campaign reinforced Spotify’s innovative advertising approach, cementing its reputation as a leader in digital music streaming.

Channel 4 and 4creative: “Super. Human” Tokyo 2020 Paralympic Campaign

  • Objective: To challenge and change perceptions of disability, celebrating the extraordinary capabilities of Paralympic athletes.
  • Strategy: Through emotive advertisements, the campaign portrayed Paralympians as superheroes, inspiring and redefining narratives around disability and sport.
  • Outcome: “Super. Human” not only promoted the Paralympic Games but also ignited crucial conversations about diversity, inclusion, and human potential.

Sandy Hook Promise and BBDO New York

  • Objective: To raise awareness of gun violence warning signs and promote preventative actions.
  • Strategy: The campaign created impactful ads to highlight the prevalence of school shootings and the importance of proactive intervention.
  • Outcome: Sandy Hook Promise effectively increased awareness and advocacy for gun violence prevention, demonstrating the role of strategic communication in societal change.

These case studies exemplify how video marketing can transcend traditional boundaries, creating meaningful connections and driving significant social, cultural, and brand conversations. Start Motion Media, leveraging its expertise in storytelling and strategic marketing, embodies the qualities seen in these successful campaigns, aiming to produce content that not only achieves business objectives but also contributes to broader societal discourse and change.

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30 Oct: The 50 best Award-Winning Corporate Videos of All Time (Upda...

Start Motion Media Production Company Images  45

The Best 17 Award-Winning Corporate Videos Ever Made

How we rated our corporate video awards

video production helps you build your brand and create content so that you can thrive. We’ve produced these tips for success so that you can take your video production seriously. This arena breaks down the best tips for success when picking corporate video production services.

What is corporate video production?

It refers to any production from internal communications or training, culture, or as a marketing or recruiting methods. A commercial video would be the ideal investment for a corporation if they are willing to see the benefits of commercial videography

Award-Winning Campaigns Synopses:

Campaign: Vice News/HBO Synopsis: To spotlight under-reported issues like colonialism, Vice News partnered with Dentsu Webchutney India to create a guerrilla tour of the British Museum, sparking conversations and raising awareness on overlooked historical narratives. The campaign won accolades for its bold approach and impactful storytelling.

Campaign: Pepsi Synopsis: Pepsi’s blind taste test campaign, executed by Alma DDB Miami, aimed to showcase consumer preferences between Pepsi and competitors. The campaign’s findings, demonstrating a preference for Pepsi over Coke, garnered attention for its engaging methodology and insightful market research.

Change the Ref Agency: Leo Burnett Chicago

Change the Ref, a gun reform non-profit, partnered with Leo Burnett Chicago to create a powerful campaign shedding light on the devastating impact of gun violence on young lives. Titled “Change the Ref,” the campaign aimed to raise awareness about the staggering number of high school students who never graduated in 2021 due to gun-related deaths. With a poignant message and compelling visuals, the campaign honored the memory of these students while advocating for meaningful change in gun legislation. By humanizing the statistics and highlighting the real faces behind the numbers, Change the Ref and Leo Burnett Chicago delivered a sobering message that resonated deeply with audiences, sparking conversations and driving action towards gun reform.

Brand: Spotify Agency: FCB New York

Spotify’s “A Song for Every CMO” campaign, created in collaboration with FCB New York, redefined the boundaries between direct marketing and entertainment. By leveraging Spotify’s platform, the campaign directly targeted Chief Marketing Officers (CMOs) of major brands with personalized playlists, showcasing Spotify’s ability to curate tailored music experiences for individual users. Through clever data analysis and strategic targeting, Spotify and FCB New York demonstrated the power of personalized marketing in capturing the attention and engagement of key decision-makers. The campaign not only showcased Spotify’s innovative approach to advertising but also reinforced its position as a leading player in the digital music streaming industry.

Brand: Channel 4 Agency: 4creative

Channel 4’s Tokyo 2020 Paralympic campaign, titled “Super. Human,” produced by 4creative, celebrated the extraordinary achievements and abilities of Paralympic athletes while challenging perceptions of disability. Through a series of powerful and emotive advertisements, Channel 4 highlighted the resilience, strength, and determination of Paralympic athletes, portraying them as superheroes with remarkable abilities. By reframing the narrative surrounding disability and sport, Channel 4’s “Super. Human” campaign inspired audiences to embrace diversity, inclusion, and the limitless potential of the human spirit. The campaign not only promoted the Paralympic Games but also sparked important conversations about representation and equality in sports and society.

Brand: Sandy Hook Promise Agency: BBDO New York

Sandy Hook Promise, a non-profit organization dedicated to preventing gun violence in schools, collaborated with BBDO New York to create a poignant campaign titled “Sandy Hook Promise.” The campaign aimed to raise awareness about the warning signs of gun violence and empower individuals to take action to prevent future tragedies. Through a series of gripping advertisements, Sandy Hook Promise shed light on the prevalence of gun violence in schools and the urgent need for intervention and support for at-risk individuals. By delivering a powerful message of hope, solidarity, and community action, Sandy Hook Promise and BBDO New York succeeded in sparking dialogue, driving awareness, and mobilizing change to create safer communities for all.

Brand: Dell Agency: VMLY&R New York

Dell’s campaign, developed in collaboration with VMLY&R New York, focused on raising awareness about motor neurone disease (MND) and the importance of voice banking for individuals affected by this terminal illness. Titled “Voice of Life,” the campaign showcased the transformative impact of voice banking technology in preserving the voices of MND patients, enabling them to communicate even after losing the ability to speak. Through emotive storytelling and compelling visuals, Dell and VMLY&R New York highlighted the human aspect of technology and its potential to improve the lives of individuals facing profound challenges. The campaign not only raised awareness about MND but also inspired empathy, compassion, and support for those affected by the disease.

Brand: Samsung Agency: Leo Burnett Frankfurt Germany

Samsung and Leo Burnett collaborated to showcase the exceptional camera capabilities of the Galaxy S22 Ultra through a heartwarming narrative featuring a tiny arachnid named Sam. In this enchanting story, Sam discovers the remarkable features of the Galaxy S22 Ultra, particularly its spider-eye-like lens, and falls in love with its extraordinary photography capabilities. Through captivating visuals and a compelling storyline, the campaign effectively highlights the innovative technology of Samsung’s smartphone cameras, resonating with audiences and emphasizing the brand’s commitment to pushing the boundaries of mobile photography.

Brand: Burberry (UK) Agency: Riff Raff Films

Burberry’s “Open Spaces” campaign, created in collaboration with Riff Raff Films, blurs the lines between reality and fantasy, offering viewers a mesmerizing journey into the world of British fashion. Through stunning visuals and captivating storytelling, the campaign transports audiences into a realm where imagination and creativity intertwine seamlessly with the elegance and sophistication synonymous with the Burberry brand. By embracing the concept of open spaces, both in physical landscapes and creative expression, Burberry invites consumers to explore new horizons and embrace the spirit of adventure, while reinforcing its position as a pioneer in the fashion industry.

Brand: Unilever Agency: Ogilvy London

Unilever and Ogilvy London continued Dove’s legacy of promoting authentic beauty with the sequel to their seminal 2006 film, “Evolution.” Building on the foundation of the original campaign, which challenged unrealistic beauty standards, the sequel delves deeper into the conversation surrounding body positivity and self-acceptance. By juxtaposing societal ideals of beauty with the raw, unfiltered reality, the campaign encourages viewers to embrace their unique features and celebrate diversity in all its forms. Through thought-provoking visuals and a powerful message, Dove reaffirms its commitment to fostering a culture of inclusivity and empowerment, inspiring individuals around the world to redefine beauty on their own terms.

Brand: Penny Germany Agency: Serviceplan Munich

Penny Germany and Serviceplan Munich crafted an emotionally-charged film that sheds light on the profound impact of the pandemic on young people’s lives. Through a poignant narrative centered around a teenager’s heartfelt question to his mother, “What do you really want for Christmas?” the campaign highlights the intangible losses experienced by individuals during challenging times. By tapping into universal emotions of longing and resilience, the campaign resonates with audiences on a deeply personal level, serving as a poignant reminder of the importance of connection, compassion, and hope in the face of adversity. Through its heartfelt storytelling and relatable message, Penny Germany reaffirms its commitment to supporting communities and fostering empathy in times of need.

Always – Like a Girl Agency: Leo Burnett, Toronto, Chicago, and London

Always revolutionized advertising with its groundbreaking #LikeAGirl campaign, created in collaboration with Leo Burnett. The campaign aimed to challenge and redefine the negative connotations associated with the phrase “like a girl” by highlighting the strength, resilience, and capability of girls and women. In the 2015 Cannes Grand Prix-winning video, the brand juxtaposed outdated stereotypes with the empowering reality of what it truly means to do things “like a girl”, such as throwing and running.

By featuring real girls demonstrating their strength and confidence, Always shattered stereotypes and inspired viewers to rethink their perceptions. The campaign garnered widespread acclaim for its powerful message and impactful storytelling, becoming one of the most memorable ads of the 2015 Super Bowl. With over 58 million views on YouTube, the #LikeAGirl campaign sparked a global conversation about gender equality and empowerment, cementing its status as a cultural phenomenon.

VisitSweden – The Swedish Number Agency: INGO, Stockholm

VisitSweden’s innovative tourism campaign, “The Swedish Number”, devised in collaboration with INGO, transformed the way countries promote tourism. By creating a dedicated phone number that allowed people from around the world to connect with random Swedish citizens, the campaign offered an authentic and transparent glimpse into Swedish life. Through genuine conversations about various aspects of Swedish culture, from hiking to hay rights, the campaign fostered meaningful connections and challenged traditional tourism marketing strategies.

“The Swedish Number” not only generated over 9 billion media impressions but also earned widespread recognition for its creativity and effectiveness. By leveraging the power of technology to facilitate genuine human interactions, VisitSweden successfully positioned Sweden as a welcoming and inclusive destination, setting a new standard for destination marketing campaigns.

State Street Global Advisors – Fearless Girl

On March 7, 2017, just before International Women’s Day, State Street Global Advisors unveiled the Fearless Girl statue in front of the iconic Charging Bull statue on Wall Street. This powerful symbol of female empowerment, created by McCann-Erickson, sent a clear message about the importance of gender diversity and equality in corporate leadership. Accompanied by 3,500 letters urging New York City businesses to prioritize gender diversity, the Fearless Girl statue sparked a global conversation about women’s rights and representation in the workplace.

Decathlon – The Breakaway

Decathlon partnered with De Rode Antraciet, a Belgian non-profit organization, to launch “The Breakaway” campaign, aimed at connecting prisoners with the outside world through sports. By providing access to sporting equipment and facilities, Decathlon empowered prisoners to engage in physical activity and recreational pursuits, promoting physical and mental well-being while fostering a sense of community and rehabilitation. The campaign underscored Decathlon’s commitment to using sports as a tool for social change and highlighted the transformative power of athletic endeavors in challenging environments.

Coca-Cola, “Mean Joe Green” Agency: McCann-Erickson, New York (1979)

Coca-Cola’s “Mean Joe Green” commercial, created by McCann-Erickson, New York, in 1979, is a timeless classic that has left an indelible mark on advertising history. The ad features football legend “Mean” Joe Greene, who, after a tough game, is limping through a tunnel when a young fan offers him a Coke. Initially gruff, Greene’s demeanor softens as he accepts the drink, and he shares a heartwarming moment with the boy. The commercial ends with Greene tossing his jersey to the boy as a token of appreciation, leaving viewers with a powerful message about kindness, generosity, and the universal appeal of Coca-Cola.

Apple, “1984” Agency: TBWA/Chiat/Day, Los Angeles (1984)

Apple’s “1984” commercial, created by TBWA/Chiat/Day, Los Angeles, is widely regarded as one of the most iconic ads in history. Premiering during the 1984 Super Bowl, the commercial introduced Apple’s revolutionary Macintosh computer to the world with a dystopian-themed narrative inspired by George Orwell’s novel “1984”. Directed by Ridley Scott, the ad depicts a bleak, totalitarian society where conformity reigns supreme. In a dramatic climax, a rebellious young woman hurls a sledgehammer at a giant screen displaying Big Brother, symbolizing Apple’s commitment to challenging the status quo and empowering individuals through technology. With its bold imagery and powerful message, “1984” captured the imagination of audiences worldwide and solidified Apple’s reputation as an innovative and visionary brand.

McDonald’s, “The Showdown” Agency: Leo Burnett, Chicago (1993)

“The Showdown”, created by Leo Burnett, Chicago, in 1993, is a memorable McDonald’s commercial that features basketball legends Larry Bird and Michael Jordan engaging in a playful game of “shoot-til-you-miss” for a Big Mac. Set in a dimly lit gym, the two athletes showcase their incredible skills while engaging in witty banter and friendly competition. The commercial’s lighthearted tone and star-studded cast captivated audiences, earning it a bronze award at the 1993 Cannes Lions. With nearly 4 million views on YouTube, “The Showdown” remains a beloved classic that highlights McDonald’s ability to leverage celebrity endorsements and entertaining storytelling to promote its products.

Real Beauty Sketches | Dove

Dove’s Real Beauty Sketches campaign is a powerful and thought-provoking initiative that challenges conventional beauty standards and celebrates authenticity. Launched as part of Dove’s long-standing Real Beauty campaign, Real Beauty Sketches aims to redefine beauty by highlighting the discrepancy between how women perceive themselves and how others see them.

In the Real Beauty Sketches video, created by Dove’s advertising team, women are asked to describe their appearance to a forensic sketch artist who cannot see them. Subsequently, strangers are asked to describe the same women to the artist. The resulting sketches based on the women’s self-descriptions are compared to those based on the strangers’ descriptions. The emotional impact is profound as the women realize that they are often overly critical of themselves, while others see them in a much more positive light.

The campaign resonated deeply with audiences around the world, sparking conversations about self-esteem, body image, and the societal pressures women face to conform to narrow beauty standards. Real Beauty Sketches earned widespread acclaim, garnering praise for its authenticity, empathy, and message of self-acceptance. It continues to be hailed as a landmark in advertising and remains a cornerstone of Dove’s commitment to promoting real beauty in all its forms.

Crazy Ones/Think Different | Apple

Apple’s “Crazy Ones” or “Think Different” campaign, created by advertising agency TBWA/Chiat/Day, Los Angeles, is a testament to the power of visionary thinking and creative innovation. Launched in 1997, the campaign was designed to rebrand Apple and redefine its identity in the wake of internal struggles and declining market share.

The “Crazy Ones” commercial, narrated by Richard Dreyfuss, pays homage to iconic visionaries and revolutionaries who have dared to challenge the status quo and change the world. From Albert Einstein to Martin Luther King Jr., from Mahatma Gandhi to Jim Henson, the ad celebrates individuals who have embraced their “crazy” ideas and transformed them into reality. The tagline, “Think Different,” encapsulates Apple’s ethos of innovation, creativity, and daring to be different.

While Apple’s “1984” commercial is often hailed as its most famous ad, “Think Different” has arguably had a more profound and enduring impact on the brand’s identity. By aligning itself with the spirit of innovation and iconoclasm, Apple not only revitalized its image but also inspired a generation of consumers to embrace their own creativity and imagination. The campaign continues to be revered as a masterpiece of advertising and remains a defining moment in Apple’s history.

The “Wassup” campaign, Budweiser

Budweiser’s “Wassup” campaign, created by ad agency DDB Chicago, burst onto the advertising scene in the late 1990s and quickly became a cultural phenomenon. The campaign consisted of a series of commercials featuring a group of friends casually greeting each other with the now-iconic phrase “Wassup” in various situations.

What set the “Wassup” campaign apart was its simplicity, humor, and relatability. The ads tapped into the zeitgeist of the time, capturing the lighthearted camaraderie and slang of urban youth culture. The phrase “Wassup” quickly entered the mainstream lexicon, spawning countless parodies, memes, and references in popular culture.

Despite its seemingly straightforward premise, the “Wassup” campaign struck a chord with audiences of all ages and backgrounds, cementing Budweiser’s status as a brand that understands and connects with its consumers. The campaign’s enduring popularity and cultural impact have solidified its place in advertising history, making it one of the most memorable and beloved ad campaigns of all time.

The “Our Food, Your Questions” campaign, McDonald’s

McDonald’s “Our Food, Your Questions” campaign is a bold and transparent initiative aimed at addressing consumer concerns and dispelling myths about the quality and origins of McDonald’s food. Launched in response to growing public interest in food sourcing and production, the campaign invited customers to ask any questions they had about McDonald’s menu items, ingredients, and food preparation processes.

Through various channels, including social media platforms, dedicated websites, and advertising campaigns, McDonald’s encouraged open dialogue and provided detailed, honest answers to inquiries from consumers. The campaign tackled a wide range of topics, from the sourcing of beef and chicken to the nutritional content of menu items and the use of additives and preservatives.

By inviting consumers to engage directly with the brand and offering transparent, informative responses to their questions, McDonald’s sought to build trust and credibility with its customer base. The campaign was praised for its honesty, authenticity, and willingness to address tough questions head-on, setting a new standard for transparency in the fast-food industry.

The “Talking Animals” YouTube campaign, Pets Add Life

Pets Add Life’s “Talking Animals” YouTube campaign is a delightful and heartwarming series of videos featuring pets “talking” to their owners about the joys and challenges of pet ownership. Launched as part of an effort to promote pet adoption and responsible pet ownership, the campaign uses humor and storytelling to connect with audiences and convey its message.

Each video in the “Talking Animals” series features a different pet, ranging from dogs and cats to birds and fish, engaging in humorous conversations with their owners about various aspects of pet ownership, such as mealtime, playtime, and bedtime routines. The pets’ “voices” are provided by human actors, adding an element of whimsy and entertainment to the videos.

The campaign resonated strongly with pet lovers and animal enthusiasts, earning praise for its creativity, humor, and ability to capture the unique bond between pets and their owners. By highlighting the joys and responsibilities of pet ownership in a lighthearted and engaging way, Pets Add Life successfully promoted its message while bringing joy and laughter to viewers around the world.

  1. The “Christmas Miracle” campaign, WestJet

WestJet’s “Christmas Miracle” campaign is a heartwarming and festive initiative that aimed to spread holiday cheer and create memorable experiences for travelers during the Christmas season. The campaign, launched by the Canadian airline in 2013, centered around surprising passengers with personalized gifts and experiences as they traveled to their destinations.

In the campaign’s most notable execution, WestJet set up interactive kiosks at airports where passengers could scan their boarding passes and share their Christmas wishes with Santa Claus. While the passengers were in flight, WestJet employees went on a shopping spree to fulfill their wishes, ranging from practical items to extravagant gifts.

Upon arrival at their destination, passengers were greeted with a festive scene, complete with Christmas carolers, twinkling lights, and a conveyor belt delivering their personalized gifts directly to them. The heartwarming reactions of the passengers, captured in a viral video, showcased the joy and magic of the holiday season and garnered widespread attention and praise for WestJet.

  1. The “Eight Sensible Gifts for Hanukkah” campaign, Cards Against Humanity

Cards Against Humanity’s “Eight Sensible Gifts for Hanukkah” campaign is a humorous and unconventional take on the traditional gift-giving holiday. In 2014, the makers of the popular party game launched a unique promotion offering customers the opportunity to purchase a holiday gift package consisting of eight mystery gifts for the eight nights of Hanukkah.

Each night, recipients of the “Eight Sensible Gifts for Hanukkah” package received a surprise gift in the mail, ranging from practical items to quirky and humorous novelties. The gifts were curated by the team behind Cards Against Humanity and reflected the brand’s irreverent and playful sense of humor.

The campaign generated excitement and anticipation among fans of the game, who eagerly awaited the arrival of each night’s gift and shared their experiences on social media. While the gifts themselves varied in value and appeal, the campaign succeeded in engaging customers and fostering a sense of community and holiday spirit among fans of Cards Against Humanity.

  1. Motaur: Do you Mind | Progressive Insurance Commercial
    • This commercial by Progressive Insurance features a unique character called the “Motaur,” a hybrid creature with a human upper body and a motorcycle lower body. The simplicity of the imagery, coupled with the striking visual of the Motaur, creates a powerful and memorable advertisement for the insurance company.
  2. Sony Bravia: Bouncing Balls
    • Sony’s Bravia commercial showcases a mesmerizing visual experience with colored balls bouncing down the streets of San Francisco. Set to captivating music, the ad highlights the vibrant colors and picture quality of Sony’s LCD television, creating a stunning and immersive viewing experience for audiences.
  3. Mattel and Warner Bros: Barbie the Movie
    • “Barbie the Movie” is a marketing campaign featuring the iconic doll character, Barbie, in a movie starring Margot Robbie and Ryan Gosling. This campaign aims to capitalize on the popularity of both the Barbie brand and the Hollywood stars, creating buzz and excitement among fans of the doll and movie enthusiasts alike.
  4. Dove: #TurnYourBack
    • Dove’s #TurnYourBack campaign builds on the success of its Reverse Selfie initiative, continuing to challenge beauty standards and promote self-confidence. By encouraging individuals to embrace their natural selves and turn their backs on societal pressures, Dove delivers a powerful message of empowerment and self-acceptance.
  5. General Motors and Netflix: Superbowl commercial
    • The General Motors and Netflix Superbowl commercial builds on a previous campaign featuring comedian Will Ferrell. This humorous and engaging ad likely leverages Ferrell’s comedic appeal to promote both the automotive brand and a partnership with Netflix, capturing viewers’ attention during one of the most-watched television events of the year.
  6. Popcorners: Breaking Bad
    • Popcorners’ Breaking Bad campaign creatively incorporates elements of the popular TV show into its commercial, featuring actors representing characters from the series cooking a batch of the air-popped snacks. This clever tie-in capitalizes on the show’s fan base and effectively promotes the product in a memorable way.
  7. Amazon: Saving Sawyer
    • Amazon’s Saving Sawyer commercial tells a heartwarming story about a dog who acts out when people leave the house but finds comfort in a purchase made on Amazon. This emotionally resonant ad tugs at the heartstrings of pet owners while showcasing the convenience and reliability of Amazon’s services.
  8. Facebook’s first-ever Super Bowl commercial
    • Facebook’s first-ever Super Bowl commercial promotes Facebook Groups, featuring celebrity appearances from actor Sylvester Stallone. This high-profile ad spot during one of television’s biggest events aims to highlight the sense of community and connection fostered by Facebook Groups, appealing to a broad audience of viewers.
  9. OKCupid’s DTF (all head over heels) campaign
    • OKCupid’s DTF campaign takes a controversial approach by redefining the acronym in a series of advertisements. Despite the initial risk, the campaign succeeds in sparking conversations, boosting social mentions, and resonating with women and the LGBTQ+ community, ultimately driving engagement with the dating platform.
  10. Volkswagen: “Think Small”
    • Volkswagen’s “Think Small” campaign is one of its most highly regarded advertising efforts, featuring clever slogans and campaigns over the years. The iconic “Think Small” slogan from 1959 reflects Volkswagen’s innovative and unconventional approach to marketing, leaving a lasting impression on consumers.
  11. Kit Kat: “Gimme a Break”
    • The “Gimme a Break” slogan for Kit Kat candy bars was part of an iconic jingle launched in 1986. This catchy and memorable campaign emphasized the idea of taking a break and enjoying a Kit Kat, resonating with consumers and solidifying the candy bar’s place in popular culture.
  12. American Express: “Don’t Leave Home Without It”
    • American Express’s “Don’t Leave Home Without It” campaign, first introduced in 1975, emphasizes the importance and convenience of carrying an American Express card. The slogan became synonymous with the brand, highlighting its role as a trusted financial partner for consumers worldwide.

 Top Award Winning Corporate Production Companies

1. Start Motion Media

Start Motion Media is a top-tier corporate video production company known for its innovative storytelling and high-quality visuals. With a focus on engaging narratives and cutting-edge techniques, they deliver compelling corporate videos that captivate audiences. Visit their website for a showcase of their exceptional work: Start Motion Media

2. Tool of North America

Tool of North America is a leading national corporate video studio agency renowned for its groundbreaking campaigns and forward-thinking approach. Their portfolio includes collaborations with top brands, pushing the boundaries of creativity in corporate video production. Explore their work on their website: Tool of North America

3. B–Reel

B–Reel stands out for its innovative storytelling and immersive experiences in corporate video production. As a trusted agency, they have worked with numerous global brands, delivering captivating content that resonates with audiences. Discover more about their expertise and projects on their website: B–Reel

4. m ss ng p eces

m ss ng p eces is a creative powerhouse known for its unique approach to corporate video production. With a focus on authenticity and emotional resonance, they craft compelling narratives that leave a lasting impact. Explore their diverse portfolio on their website: m ss ng p eces

5. RSA Films

RSA Films is a renowned corporate video production company with a legacy of delivering exceptional storytelling and cinematic experiences. With a roster of talented directors, they bring a distinct vision to each project, ensuring unparalleled quality and creativity. Learn more about their work on their website: RSA Films

6. Lumenati

Lumenati is a creative studio specializing in corporate video production, known for its innovative concepts and stunning visuals. With a focus on pushing boundaries and creating memorable experiences, they consistently deliver exceptional content that resonates with audiences. Explore their portfolio on their website: Lumenati

7. Station Film

Station Film is a leading corporate video production company recognized for its diverse talent pool and versatile storytelling capabilities. With a commitment to excellence and creativity, they bring brands’ visions to life through captivating visuals and narratives. Discover more about their expertise on their website: Station Film

8. The Corner Shop

The Corner Shop is a trusted name in corporate video production, known for its expertise in crafting compelling stories and visuals that resonate with audiences. With a focus on authenticity and innovation, they deliver impactful content that leaves a lasting impression. Learn more about their work on their website: The Corner Shop

9. Whitehouse Post

Whitehouse Post is a leading post-production company specializing in corporate video editing services. With a team of skilled editors and cutting-edge technology, they transform raw footage into polished, engaging content that captures viewers’ attention. Explore their editing expertise on their website: Whitehouse Post

FAQ Section:

Q1: What are corporate video production companies? A1: Corporate video production companies specialize in creating video content tailored for businesses and organizations. They handle various aspects of video production, including scripting, filming, editing, and distribution, to effectively communicate the brand’s message or objectives.

Q2: How do professional corporate video services benefit businesses? A2: Professional corporate video services help businesses enhance their brand image, engage with their target audience, convey complex messages effectively, and ultimately drive business growth through compelling visual storytelling.

Q3: What are corporate video marketing strategies? A3: Corporate video marketing strategies involve using video content to promote products, services, or brand messages. These strategies may include creating explainer videos, testimonials, product demos, event coverage, or behind-the-scenes content to engage and attract customers.

Q4: How can businesses optimize corporate video content for SEO? A4: To optimize corporate video content for SEO, businesses should focus on using relevant keywords in titles, descriptions, and tags, optimizing video thumbnails and metadata, embedding videos on their website, and promoting them through social media and other channels.

Q5: What are the best practices for corporate video production? A5: Best practices for corporate video production include defining clear goals and objectives, understanding the target audience, crafting compelling narratives, maintaining high production quality, optimizing for various platforms, and measuring performance metrics to refine strategies.

Q6: What are corporate training videos, and how are they used? A6: Corporate training videos are used to educate employees on various topics such as onboarding, product training, safety procedures, compliance, and professional development. These videos offer a convenient and standardized way to deliver information to employees.

Q7: What is corporate video animation, and how is it used? A7: Corporate video animation involves using animated visuals to convey messages, explain concepts, or tell stories in corporate videos. It’s often used to simplify complex information, engage viewers, and enhance brand identity through visually appealing content.

Q8: What is corporate video scriptwriting, and why is it important? A8: Corporate video scriptwriting involves crafting the narrative and dialogue for corporate videos. It’s crucial for ensuring clear communication of key messages, maintaining audience engagement, and guiding the production process effectively.

Q9: How can businesses create effective corporate promotional videos? A9: Businesses can create effective corporate promotional videos by defining clear objectives, understanding their target audience, showcasing their unique value proposition, telling compelling stories, and incorporating strong calls-to-action to drive desired actions from viewers.

Q10: What are corporate explainer videos, and how are they beneficial? A10: Corporate explainer videos are short, engaging videos designed to explain complex ideas, products, or services in a simple and understandable way. They’re beneficial for clarifying concepts, increasing audience understanding, and driving conversions.

Q11: What are corporate video shooting tips for beginners? A11: Corporate video shooting tips for beginners include choosing the right equipment, planning the shoot carefully, paying attention to lighting and audio quality, framing shots effectively, and capturing compelling b-roll footage to enhance storytelling.

Q12: How can businesses optimize corporate video content for distribution channels? A12: Businesses can optimize corporate video content for distribution channels by adapting videos for different platforms, using appropriate video formats and aspect ratios, optimizing thumbnails and descriptions, and engaging with audiences on each platform to maximize reach and engagement.

Q13: What are corporate video storytelling techniques that resonate with audiences? A13: Corporate video storytelling techniques that resonate with audiences include focusing on authentic narratives, incorporating emotional elements, highlighting real-life experiences, using compelling visuals and music, and structuring stories with a clear beginning, middle, and end.

Q14: How can businesses measure corporate video engagement metrics? A14: Businesses can measure corporate video engagement metrics by tracking metrics such as views, watch time, likes, comments, shares, click-through rates, and conversion rates. Analyzing these metrics provides insights into audience engagement and the effectiveness of video content.

Q15: What are the latest corporate video production trends? A15: The latest corporate video production trends include the rise of live streaming and interactive videos, personalized video experiences, short-form vertical videos for mobile consumption, immersive 360-degree videos, and the use of AI and machine learning in video production.

Q16: What are corporate video SEO strategies, and why are they important? A16: Corporate video SEO strategies involve optimizing video content to improve its visibility and ranking in search engine results. They’re important for increasing organic traffic, enhancing brand visibility, and driving conversions through search engine optimization techniques.

Q17: What are corporate video hosting platforms, and how do they work? A17: Corporate video hosting platforms are online services that allow businesses to upload, store, and share their video content securely. These platforms provide features such as customizable players, analytics, and embedding options, making it easy to manage and distribute videos effectively.

Q18: What are corporate video filming equipment essentials? A18: Corporate video filming equipment essentials include high-quality cameras, lenses, tripods, lighting equipment, microphones, and accessories such as stabilizers and teleprompters. Having the right equipment ensures professional-looking video production and enhances the overall quality of corporate videos.

Q19: What is a corporate video production checklist, and why is it important? A19: A corporate video production checklist is a comprehensive list of tasks and steps to follow during the video production process, from pre-production planning to post-production editing and distribution. It’s important for ensuring that all necessary elements are included and that the production runs smoothly and efficiently.

Q20: What are corporate video voiceover services, and when are they used? A20: Corporate video voiceover services involve hiring professional voice actors to narrate or provide voiceovers for video content. They’re used to enhance storytelling, deliver information clearly and effectively, and add a human element to corporate videos.

Q21: What are corporate video background music considerations? A21: Corporate video background music considerations include choosing music that matches the tone and style of the video, avoiding copyrighted music without proper licensing, ensuring that the music enhances rather than distracts from the content, and balancing audio levels for optimal listening experience.

Q22: What are corporate video color grading techniques, and how do they enhance videos? A22: Corporate video color grading techniques involve adjusting and enhancing the color and tone of video footage to achieve a desired look and mood. They enhance videos by improving visual consistency, creating atmosphere, and adding a professional polish to the final product.

Q23: What are corporate video case studies, and why are they effective? A23: Corporate video case studies are video testimonials or presentations that showcase real-life examples of a company’s products or services in action. They’re effective for building credibility, demonstrating expertise, and providing social proof to potential customers.

Q24: What is corporate event highlight video coverage, and how is it beneficial? A24: Corporate event highlight video coverage involves capturing the key moments and highlights of a corporate event, such as conferences, trade shows, or product launches. It’s beneficial for recapping the event, sharing highlights with stakeholders, and promoting future events.

Q25: What are corporate video audience targeting strategies? A25: Corporate video audience targeting strategies involve identifying and segmenting target audiences based on demographics, interests, and behaviors, and tailoring video content to meet their specific needs and preferences. They help businesses reach the right audience with the right message, increasing engagement and conversions.

Q26: What are corporate video distribution strategies, and how do they work? A26: Corporate video distribution strategies involve planning and executing the distribution of video content across various channels and platforms, such as social media, email marketing, websites, and video hosting platforms. They work by maximizing the reach and visibility of video content to target audiences.

Q27: What are corporate video analytics tools, and how do they help measure performance? A27: Corporate video analytics tools are software platforms that track and analyze data related to video performance, such as views, engagement, and conversion metrics. They help measure performance by providing insights into audience behavior, content effectiveness, and ROI, allowing businesses to refine their video strategies.

Q28: What is corporate video content repurposing, and why is it beneficial? A28: Corporate video content repurposing involves repackaging and reusing existing video content across different formats or platforms, such as turning a webinar into short social media clips or blog posts. It’s beneficial for maximizing the value of video assets, reaching new audiences, and improving SEO.

Q29: What are corporate video storyboard templates, and how are they used? A29: Corporate video storyboard templates are visual blueprints or outlines that map out the sequence of scenes, shots, and visuals for a video project. They’re used to plan and visualize the structure, pacing, and flow of the video before production begins, ensuring a cohesive and engaging final product.

Q30: What is corporate video call-to-action optimization, and why is it important? A30: Corporate video call-to-action optimization involves crafting clear, compelling prompts or directives within video content to encourage viewers to take specific actions, such as visiting a website, making a purchase, or subscribing to a newsletter. It’s important for driving conversions and measuring the effectiveness of video content.

Q31: What are corporate video filming locations, and how are they chosen? A31: Corporate video filming locations are physical settings or environments where video content is shot. They’re chosen based on factors such as relevance to the video’s message or theme, visual appeal, accessibility, and budget considerations.

Q32: What are corporate video lighting techniques, and how do they impact the final product? A32: Corporate video lighting techniques involve using artificial or natural light sources to illuminate scenes and subjects during video production. They impact the final product by shaping the mood, atmosphere, and visual quality of the video, enhancing clarity, and focus, and creating depth and dimension.

Q33: What is corporate video motion graphics, and how are they created? A33: Corporate video motion graphics are animated graphic elements or visual effects used to enhance video content, convey information, or add visual interest. They’re created using software tools such as Adobe After Effects or Cinema 4D, and they’re beneficial for adding dynamic and engaging elements to corporate videos.

Q34: What are corporate video testimonials, and why are they effective? A34: Corporate video testimonials are video endorsements or reviews from satisfied customers, clients, or partners, sharing their positive experiences with a company’s products or services. They’re effective for building trust, credibility, and social proof, influencing purchasing decisions, and strengthening brand reputation.

Q35: What are corporate video interview techniques, and how do they enhance storytelling? A35: Corporate video interview techniques involve conducting interviews with key stakeholders, experts, or customers to gather insights, testimonials, or expertise for video content. They enhance storytelling by adding authenticity, credibility, and personal perspectives to corporate videos.

Q36: What is corporate video green screen technology, and how is it used in production? A36: Corporate video green screen technology, also known as chroma keying, involves filming subjects against a green backdrop and replacing the green background with a different image or video during post-production. It’s used to create immersive virtual backgrounds, simulate different locations, or add visual effects to corporate videos.

Q37: What are corporate video drone cinematography techniques, and when are they employed? A37: Corporate video drone cinematography techniques involve capturing aerial footage using drones or unmanned aerial vehicles (UAVs) equipped with cameras. They’re employed to showcase expansive landscapes, dynamic perspectives, or unique vantage points in corporate videos, adding visual interest and production value.

Q38: What are corporate video captioning services, and why are they important for accessibility? A38: Corporate video captioning services involve adding text overlays or subtitles to video content to provide a textual representation of spoken dialogue or narration. They’re important for accessibility, allowing viewers with hearing impairments to understand and engage with video content effectively.

Q39: What is corporate video product demonstration, and how does it influence purchasing decisions? A39: Corporate video product demonstration involves showcasing the features, benefits, and functionalities of a company’s products or services in action. It influences purchasing decisions by providing visual evidence of product performance, usability, and value, helping potential customers make informed choices.

Q40: What are corporate video testimonials, and why are they effective for brand credibility? A40: Corporate video testimonials are authentic endorsements or reviews from satisfied customers, clients, or partners, sharing their positive experiences with a company’s products or services. They’re effective for brand credibility by building trust, authenticity, and social proof, reassuring potential customers and strengthening brand reputation.

Q41: What is corporate video internal communication, and how does it foster employee engagement? A41: Corporate video internal communication involves using video content to convey messages, updates, or information within an organization to employees or team members. It fosters employee engagement by providing a visual, engaging, and accessible medium for communication, promoting transparency, alignment, and collaboration.

Q42: What are corporate video explainer animations, and how do they simplify complex concepts? A42: Corporate video explainer animations are animated videos that use visuals, graphics, and narration to explain complex ideas, processes, or concepts in a simple and engaging way. They simplify complex concepts by breaking down information into easily digestible visual elements, enhancing understanding and retention.

Q43: What is corporate video interactive content, and why is it effective for audience engagement? A43: Corporate video interactive content involves incorporating interactive elements such as quizzes, polls, or clickable hotspots into video content, allowing viewers to actively participate or engage with the content. It’s effective for audience engagement by providing an immersive, personalized, and interactive viewing experience, increasing viewer involvement and retention.

Q44: What are corporate video virtual events, and how do they facilitate remote engagement? A44: Corporate video virtual events are online events or conferences that use video streaming technology to connect remote participants in real-time, allowing them to attend presentations, workshops, or networking sessions from anywhere with an internet connection. They facilitate remote engagement by providing an interactive, accessible, and scalable platform for collaboration, communication, and knowledge sharing.

Q45: What are corporate video behind-the-scenes tours, and how do they build brand transparency? A45: Corporate video behind-the-scenes tours involve showcasing the inner workings, processes, or culture of a company through guided video tours of its facilities, offices, or production spaces. They build brand transparency by offering an insider’s perspective, humanizing the brand, and fostering trust and authenticity with audiences.

Q46: What is corporate video influencer collaboration, and how does it expand reach? A46: Corporate video influencer collaboration involves partnering with social media influencers, industry experts, or thought leaders to create video content that promotes a company’s products or services to their followers or audience. It expands reach by leveraging the influencer’s existing audience, credibility, and influence to increase brand visibility and engagement.

Q47: What are corporate video customer success stories, and why are they effective for sales? A47: Corporate video customer success stories, also known as case studies or client testimonials, are video narratives that highlight real-life examples of customer experiences, challenges, and outcomes with a company’s products or services. They’re effective for sales by providing social proof, addressing objections, and demonstrating the tangible benefits and value of a company’s offerings.

Q48: What is corporate video executive messaging, and how does it build leadership authority? A48: Corporate video executive messaging involves creating video content featuring company executives, leaders, or CEOs delivering key messages, updates, or insights to internal or external audiences. It builds leadership authority by showcasing thought leadership, expertise, and vision, and by fostering transparency, credibility, and trust with stakeholders.

Q49: What are corporate video storytelling workshops, and how do they enhance creativity? A49: Corporate video storytelling workshops are interactive sessions or training programs that teach participants how to develop compelling narratives, characters, and story arcs for video content. They enhance creativity by providing techniques, tools, and exercises to inspire innovative storytelling approaches, fostering collaboration, and experimentation.

Q50: What are corporate video marketing trends for the upcoming year, and how can businesses stay ahead? A50: Corporate video marketing trends for the upcoming year include the rise of interactive and shoppable video content, the growing importance of personalized and user-generated video content, the continued dominance of short-form video on social media platforms, and the increasing adoption of virtual and augmented reality experiences. Businesses can stay ahead by staying informed about emerging trends, experimenting with new formats and technologies, and focusing on delivering valuable, relevant, and engaging video content to their target audience.

The Best Corporate Videos of All time (Updated 2024)

The Best 17 Award-Winning Corporate Videos Ever Made

Find an Award Winning Corporate Video Producer: Video corporate gigs made with ease, so your Company Video can suceed.

This article features 17 of the best corporate videos ever made, featuring award–winning videos from some of the world‘s top company video makers. When it comes to media production companies, the most effective videos creatively combine storytelling, visuals, and sound to createpowerful and memorable stories. Find out which videos made the list and how you can use them as inspiration for your own projects. A corporate video is the catalyst that will take your business to the next level. Through well-crafted visual storytelling, you can effectively convey ideas, introduce offerings, increase brand awareness, and showcase your products.

Why are corporate videos so effective for your company?

In our digital age, video content takes preference because it is easy to consume and readily accessible. Businesses that invest in visual content report that they are able to more easily connect with a wider audience and drive sales.


Corporate videos are a powerful way to:


Spark excitement with a media production company for your product or service
Concisely share information about your corporate video brand
Showcase accomplishments to company video investors, and use our corporate video maker to connect with new audiences.
We can provide educational and corporate videography job training for employees
Boost your company’s website traffic content is an essential tool for marketing your business or organization. Contacts us to make professional quality visual content.



Ready to get started but need some inspiration first? We’ve gathered some of our favorite corporate videos for you to check out. video is a great example of how businesses can use humor to keep their audience engaged and entertained. The script is both funny and relevant at the same time. When making a corporate video, the best strategy you can take to increase viewership is to write a witty script and have fun while filming. If you enjoyed creating your video, it will translate to the content and come through to your audience.







Schedule a free consultation with a producer here (link).


What are the qualities of an award winning corporate video?


Well-crafted, engaging script

An award winning corporate video will have a well-crafted script that is precise, educational and entertaining. In the pre-production phase, focus on how to bring a personalized touch to your video that will engage the audience in a direct and personable way.


High production quality

Invest in producing a high quality video because the more polished you can make your video, the more your audience will trust that your brand has high standards and strives for excellence.



Whether you’re seeking to make an inspiring video, or hoping to get a laugh from your audience, make sure that the message your video delivers is authentic to your brand. Be yourself and showcase the best that your company or service has to offer.

Best Business YouTube Videos: Why Should You Have a Corporate Video Made?

Do you want more information on how to make a great corporate video, or do you just need some help choosing which company is right for you and your project? Let’s talk about that now.

Video Marketing Services | Facebook Ads | Youtube Ads | Kickstarter Videos | Social Media Content | TV Ads | Script Development

Best Corporate Videos 2021

This is one of the most amazing collection of Best Corporate Videos ever. it has become one of the most effective ways to promote products and services online. In fact, according to research conducted by eMarketer, nearly 80% of all Internet users watch videos every month. This means that almost 2 billion people view videos each month. With such numbers, it makes sense that businesses are starting to realize the importance of producing high-quality content. However, many companies still struggle to find time to create their own videos. As a result, they turn to professional videographers to produce videos for them.

Corporate Video Production Tips: How Do I Choose The Right Company?

Should My Brand Be in It Too?

Notwithstanding, it is important to note that even if you have an established brand and your company has been around for years, there may be times when you need to create new content. This could include creating a video about how your product or service can help customers solve problems they face every day. Or perhaps you want to highlight some of your most recent achievements with clients. Whatever the case, having a well-produced video will give potential customers more information about who you are as a business. And this will make them feel like they know what to expect from working with you.


Ready To Make A Corporate Video Of Your Own? Why Are They Called “Corporate” Videos?
Top 5 Reasons Companies Use Corporate Videos

In addition, it helps companies build trust among their customers and potential clients. When people see a professionally produced video they tend to think that the content was created by experts. This makes them believe that the product/service being offered has value and is worth paying attention to.

A corporate video gives businesses credibility because it shows that they take themselves seriously. People often look up to successful corporations and follow their lead. By producing a professional corporate video, your organization becomes one of those respected brands.

When done correctly, a corporate video can increase sales dramatically.

Ways Corporations Benefit From Using Top Corporate Videos

Plus, it allows you to create a memorable experience for your audience. In fact, according to research conducted by eMarketer, nearly half of consumers say they prefer watching online videos over reading text.

It provides a way to connect with current and prospective customers through different mediums such as email, websites, blogs, etc.

When used effectively, a corporate video can provide valuable insight into your products and services. For example, many organizations use corporate videos to explain new features, show testimonials, highlight key messages, introduce employees, promote events, showcase awards, and much more.

Benefits of Creating a Corporate Video

Furthermore, it’s important to note that most small businesses do not have the budget or resources needed to produce high-quality corporate videos on their own. Fortunately, there are plenty of affordable options available in order to help make sure your company gets its message across.

For instance, some of the best solutions include:

1) Online Services – These types of platforms allow users to upload files directly onto the site without needing to download anything. It’s easy to set up and requires no technical knowledge whatsoever. Plus, all editing tools are included.

Things Every Corporate Videographer Must Know About Their Clients

Nevertheless, when choosing an option like this, be careful about what type of file format you choose. Some sites only accept.avi, while other will work with both Windows Media and Flash, still others can do .mp4 or .mov. You should always check before uploading so you don’t waste time trying to find out later that your chosen platform doesn’t support certain formats.

2) Software – There are several software programs available today which offer free versions along with paid ones. However, we recommend using the paid version since it offers better quality than the free alternatives.

3) Professional Editing Tools – Many


Steps to Create Great Content for Your Client’s Next Award Winning Corporate Video

Today marks a revolutionary moment in the world of digital advertising. Start Motion Media, a leader in digital video ad solutions, is thrilled to announce the launch of its new services. The company is expanding its suite of solutions to include powerful, creative and highly tailored video ad campaigns with cutting edge analytics and targeted results.

Start Motion Media has been in the digital advertising industry for over six years, innovating and advancing the way companies, organizations and brands create amazing video ads. The company has consistently provided the highest quality video ad campaigns for clients that span a wide range of industries, and now aims to offer even more innovative solutions to meet the ever-changing needs of these clients. The new solutions include an array of cutting edge features to help customers take their video ads to the next level.

Start Motion Media combines its best-in-class analytics and optimization platform, with expert video production and creative direction, to make sure each video ad captures the audience’s attention and resonates with their audience. The new services also offer customers the ability to build custom campaigns from the ground up, ensuring that each video ad specifically delivers on their marketing strategy.

This includes the ability to track, analyze, and optimize each ad campaign in real-time, as well as offering options to customize the delivery of the video ad across multiple digital platforms. Start Motion Media’s suite of services is designed to ensure that each video ad resonates with the audience, and provides the maximum return on investment. The company’s powerful analytics and optimization platform enables customers to track, analyze and optimize the performance of their video ads on a per-platform basis.

Start Motion Media also provides creative direction, production, and editing to make sure each video ad is as effective and tailored to each client’s needs as possible. The team of experienced video production professionals have a wealth of knowledge and expertise in creating video ads that are both visually stunning and emotionally engaging. The new services from Start Motion Media provide clients with the ability to create, monitor and optimize their video ad campaigns at a fraction of the cost of other digital advertising services.

The company’s suite of solutions also enables customers to tap into the ever-growing online video advertising marketplace and get the best return on investment. Start Motion Media’s new services are the perfect way for organizations, brands, and companies to reach their desired audiences with the perfect video ad campaign. Whether the goal is to increase sales, promote brand awareness, or simply create engaging content, Start Motion Media’s new services provide the capabilities to make that goal a reality.

So, if you’re looking for a powerful, creative and highly tailored video ad campaign, you know who to turn to: Start Motion Media. With its cutting edge analytics, expert video production, custom campaigns, and real-time optimization, Start Motion Media is the premier choice for all your digital video advertising needs.


Firstly, decide if you want to hire someone else to edit your video or if you would rather learn how to edit yourself. If you’re going to go down the route of hiring another person, then you’ll need to consider who exactly you’d like to collaborate with. Do you want to get a friend from college together with a local videographer? Or perhaps you’d like to team up with a well known production house? Either way, once you’ve decided upon whom you’d like to partner with, you’ll need to figure out where you want to shoot your video., once you’ve decided upon a service provider, here are steps to ensure that you get great results from your next project:

1) Research & Plan Ahead – Before starting any job, it’s essential to know exactly who you’re working with. Make sure you understand how long each step takes and whether or not you’ll need someone else involved. Also, consider if you want to hire a freelance videographer or go with a full-time employee. If you decide to go with a freelancer, ask him or her questions regarding his or her background and portfolio.


Questions to Ask When Choosing a Corporate Video Agency

1. How many years has he/she been doing business as a professional videographer?

2. What is his/her experience level ?

3. Does he/she specialize in one particular area such as weddings, events, etc.?

4. Will I receive a detailed proposal outlining my specific needs?

5. Is he/she willing to provide references?

6. Can I see samples of previous work?

7. Are there additional fees associated with adding music or sound effects?

8. Who will be responsible for post-production services


Top Reasons to Get a Corporate Video Made

1. Choose a company that specializes in corporate videos. This ensures that they have extensive experience producing them.

Find a company that provides good customer service. They must respond quickly to emails and phone calls.

Be clear on what kind of content you require. For example, does your client need a promotional piece or something more formal?

Understand their budget. A cheap price may mean low quality footage.

Ensure that you review the contract carefully. Read everything thoroughly and make sure that you agree to every clause.


2. Choose a company that specializes in corporate videos. This ensures that they have extensive experience producing them.

Find out their pricing structure beforehand. Most companies charge by the hour but some may also include equipment rental costs.

Determine if you want to use a freelance videographer or employ a staff member.

Understand the process thoroughly. For example, does the company require you to sign contracts? And, if yes, make sure you read through everything carefully.

Be clear on what kind of content you want produced.


10 of the Best Corporate Videos Ever Why Shouldn’t Everyone Have One?

Does Anyone Need a Corporate Video?

What’s more, it has become one of the most effective ways to market yourself online. In fact, according to research conducted by Google, people spend over 2 hours per day watching content on their smartphones and tablets. This means that if you aren’t producing high-quality content regularly, you could be missing out on tons of potential customers.

So, whether you own a small business or run a large corporation, chances are you’ll eventually find yourself needing a corporate video. But, where do you start? Here are five things to keep in mind when deciding whether or not you really need a corporate video.




Get More Info & Pricing

What are Corporate Videos Used For? Why Would Someone Want a Corporate Video?



How Much Does it Cost to Produce a Corporate Video? How Long Do You Plan On Keeping It Around? What Kinds of Uses Will People Be Able to Put This Video Into?
Check out our breakdown of corporate video costs.


What are the Goals for Your Corporate Video? | The Ultimate Guide

Accordingly, in order to make sure that every customer gets exactly what he or she wants, companies must understand their customers’ requirements better than anyone else. In addition, businesses need to provide services and products which meet those specific demands. Therefore, it becomes important for companies to develop strategies that help them achieve success in meeting all kinds of different customer expectations.

In fact, many people believe that understanding how to reach out to potential clients is just half of the battle won. After all, even though it might seem obvious, it still takes time and effort to actually do things right.


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What is a Corporate Video?

A corporate video is any non-advertisement video commissioned by a business, company, corporation, or organisation.

What Are Corporate Videos?

The most common are: Staff training videos Safety videos Investor and shareholder relations videos Content strategy overview videos Product or service explanation videos Executive proposal videos The 2 most common types are:

What is a brand video?

A brand video is a high-quality clip that promotes your business by embodying its message and ethos without overtly selling the viewer a specific product or service.

How much does corporate brand video cost?

The general industry standard for producing a good corporate brand video starts at about £10,000.

Why Are Corporate Videos Important?

Corporate videos have become increasingly important in recent years because, as one HubSpot study found, 54% of consumers want to see more video content from a brand or business they support!

What is an Explainer Video?

An explainer video is a short clip that, more often than not, uses a narrator to concisely explain anything about your company, product or service.

How much does a corporate explainer video cost?

The general industry standard for producing a good corporate explainer video starts at about $5,000.


Can You Make Money With Video?

No matter what your own industry or brand represents, you too can make an incredible corporate video, but only if you really believe in the power of providing value to your consumers by making it and not just because you have some money leftover in your marketing budget.

What is the Corporate Video?

In that case, the corporate video of Shopify could be a great example you can follow.

How to create corporate videos?

Moreover, this video’s branding is a perfect example of how you can create memorable corporate videos for your audience.

What is the message behind this video?

This corporate video gives the subliminal message that modern-day advertising needs to be done in an altogether different way, one which customers are looking to engage with like cat content, which has gone so viral till now.

What is the Corporate Video by AirBnB?

No fancy graphics, no heavy voiceovers, no nothing, just a simplistic video showing montages of real AirBnB hosts telling about their experiences with the service and how it has benefitted them.

What was the video about?

The video which focuses on “Catvertising” is one of the most humorous corporate videos out there, but don’t think that there are only humor and no information in there.

Why Corporate Videos?

When a business uses corporate videos in its marketing strategy, it can help it achieve up to a 49% increase in the amount of revenue it generates annually.

What is a Corporate Video?

A corporate video should eschew your company’s culture and the way you work, making others become more willing to work with you.

What Are the Best Corporate Videos Ever Made?

Following this idea, you can make killer corporate videos for your next brand campaign with the assistance of your corporate video production company and if you want inspiration for it, then here are the 10 best examples of corporate videos made by brands from across the world: If we had to declare a winner for the “Best corporate videos ever made” category, then we would put at the top of the roost.

What is the Unsung Hero?

Thai Life Insurance’s main aim behind this video was to show how their products embodied care and growth for their customers and how exactly, everyone was a part of a larger family.

What was the video about?

Titled the “Unsung Hero”, this is not your conventional corporate video.


What quality do you need?

Especially in B2B, you need some level of filming & editing quality to stay professional.

What is the Best B2B Video Marketing?

There’s always room for improvement, but the best B2B videos should get most of them right:

What is the most important aspect of a video?

No video works without grabbing the attention of its target audience and using their interests and concerns to hold on tight.

What is structure?

That can be something as emotive as a story, or something as simple as a series of logical points.

What’s the video?

You’re watching a corporate B2B video It features shots of the exterior of some offices.

What are the best B2B videos?

These are 9 of the best B2B videos I’ve ever seen.


What is the documentary style?

In this corporate video from Google , the videographers utilize an observational documentary style.

What are the benefits of corporate videos?

Some companies have managed push the form to a higher level, leading to better brand engagement.

What is the video?

The video (seen below) proves that you can convey what you need even when shooting on an iPhone as long as you compose your shots accordingly and utilize your edits appropriately.

What is aximizing engagement?

This video maximizes engagement due to its movement and exploration of the workspace.

How does it work?

The comedy on display in this video from Twitter combines some of the most popular comedic approaches of the last decade; it’s Tim and Eric Community The Office and it totally works.

Research has shown that storytelling videos have a significant impact:

Video can increase sales by up to 32%.
Descriptive videos are widely used in internal company communications
(27% of companies use video for HR messages and 29% of companies use video to cover operational and office messages).
53% of companies believe video will help them raise awareness.
For 49% of jobs, video helped increase engagement.
52% of companies say video helps build trust.

This video has a wholesome and heartwarming emotional tone which gives testimony to the company’s values. The viewer follows the young girl as she dances through her home, a symbol to inspire trust and security for the audience as they become familiar with this brand. The writers of this script took a creative and artistic approach and combined it with a high quality video, which shows audiences that the company commits to high standards.

This corporate video by Cadillac was featured in the commercials for the 2021 Super Bowl. It references the classic movie Edward Scissorhands to bring about a sense of familiarity and connection with the viewer. Its comical side keeps the audience engaged and curious. This is a great corporate video because it’s memorable, endearing, and lighthearted.


What qualifies as an award winning corporate video?

A corporate video is a powerful and versatile tool that companies use to share information about their business, introduce a service or product, market their brand, and provide educational training for employees.


What are the top 5 reasons why companies create corporate videos?


Educate customers and build brand awareness. Video content allows for your audience to easily consume information about your product or service. Video can serve to educate your viewers in a quick manner and allow for information to be shared concisely and effectively.

Increase sales and conversion rates. After watching a promotional video, viewers are more likely to ask and eventually purchase your product or service than if they were just looking at a print or digital advertisement.

Demonstrate your product or service easily. Video is the best way to easily explain how your product works or how a customer might benefit from your company’s services. Once a customer understands your product or service, they are more likely to purchase it.

Drive traffic to your website. 75% of viewers will visit a company’s website after watching their video. Businesses have the opportunity to drive traffic to their site by using this excellent tool in their marketing strategy.

Highlight your successes and improve your credibility. When you use video to tell your company’s story, your message is much more likely to land in a compelling way than if you were only using text or still graphics. Video allows for you to showcase your product or service in a unique and personal way and this can help create an emotional connection between your company and the audience it intends to serve.


What are the different types of corporate videos?

There are many different types of corporate videos depending on your objective. Here are a few common categories of corporate videos:


Company Profile and Branding
Promotional and Brand
Product Demos
Recruiting, Training and How-To


What should my business keep in mind when making our corporate video?


When making your corporate video, you’ll want to brainstorm on a main objective and message that you hope to get across. Then, you’ll want to decide on an emotional tone. Do you want your video to be funny, serious, touching, or inspiring? Think clearly about what kind of impression you intend to make with your audience. Craft a compelling story that will keep your audience engaged and entertained. Be concise, specific, and authentic!


How do I choose the right award-winning corporate video production company?


The right production company will help you craft a compelling story for your brand and develop a video that will keep audiences interested and engaged. When looking for a production company to work with, you’ll want to do your research first.


When looking for the best video production company in your area, here’s a checklist of things to keep in mind:

Study their video portfolio. Do they have experience creating videos similar to the style and vision you have in mind?
Read client testimonials and customer reviews.
Ask about their rates. How does their price compare to similar video production companies in your area?


At Start Motion Media, we love to uplift businesses and entrepreneurs through creating visual stories. We know you have an inspiring tale – let us help you bring it to life.

Online video advertising ideas for Beginners – Now Studio

Video Styles

Corporate Tube : Discovering the ROI of Corporate Video




This is an awesome case of how to utilize movement designs and voiceover in your video. This video fortifies the advantages of Rhapsody through a blend of striking on-screen content and voice over. This is joined with dynamic film of sprinters utilizing the application, set to a fiery drum beat. In only 60 seconds, you know all that you have to think about Rhapsody




Ford Focus

This video is effortlessly a standout amongst the most enhance recordings. It claims to the two groups of onlookers Honda is endeavoring to achieve: adrenaline junkies and the family driver. The intelligent component was totally unique at the time.

This is exceptional as in it puts the purchaser 100% responsible for what they watch. Shockingly, the host site never again exists for this battle, yet you can see the crusade trailer beneath:




Stressed that the recordings above are excessively entangled, escalated, or costly? Bluehost has discovered the arrangement. They shot and altered this video throughout a solitary day. It is an extraordinary illustration that your video does not need to be convoluted to be powerful.

Amid the video, Bluehost demonstrates their workspace (which incorporates a winding slide), their worker benefits, (for example, free lunch) and the general energy and camaraderie of the organization. A advertisement, conversion optimized enrolling video is an awesome device to draw in new, similarly invested individuals to your organization.



University College

This video, from the University College, is a fantastic case of an instructive limited time video. They know their intended interest group and advance themselves as an inventive and dynamic college. The understudies enlighten you concerning the school, and show you around the grounds at the same time. It has humor, it is novel, and it targets a quite certain market.

You may see that Pitney Bowes doesn’t specify anything about their administrations, yet incorporates their logo toward the end. When you have an intense and critical video, this procedure can work to attract thoughtfulness regarding your organization by being ‘shareable’. Video works best when it’s streamlined to accomplish a solitary objective, as opposed to endeavoring to hit different targets.




Powerful and Motivational Videos



What’s In A Work From Home Wellness Box?

How Incredibly Successful People THINK Brendon Buchard is a New York Times Best Selling Author and motivational speaker. If you haven’t read Brendon’s book The Charge, I highly recommend it. This is one of my favorite clips on his YouTube channel, which talks about the difference in mindset between a successful person and an unsuccessful person.

Quote of the day from this video:“Success has been figured out – it’s a mindset game.” “Successful people say ‘I want to do that, but I don’t know how to do that’, but instead of stopping they say ‘then my job is to go learn that’. They take their current limitation and they put it on their agenda as a job to do”. you looking for great team building videos? Dan Pink’s awesome TED Talk above is something that every leader and manager on your team needs to watch. It will challenge your understanding of what motivates people, especially in the workplace.

Quote of the day from this video:

“There is a mismatch between what science knows and what business does.” “That new operating system for our businesses revolves around three elements: Autonomy, Mastery and Purpose.” There is a mismatch between what science knows and what business does Click To Tweet Why Do We Fall Failure is inevitable in both personal and professional life. What matters isn’t IF you fail… it’s how you respond to that failure. Do you learn from your failures and move forward, or does failure become an excuse to give up entirely?


Quote of the day from this video:“A lot of people go to work everyday miserable, and all they do is just talk about is how miserable they are. But they don’t do anything about it.” “You’ve got remind yourself that you’ve got powers within you, talents within you, that you haven’t even reached for yet.” You’ve got to remind yourself that you’ve got powers within you Click To Tweet The Happiness Advantage One of my absolute favorite videos on what happiness truly means. I’ve watched this video at least 10 times and it’s still as impactful as the first time I watched it. Shawn is an amazing storyteller and his light-hearted humor is very engaging.

Quote of the day from this video:“If happiness is on the opposite side of success, your brain never gets there.” “We’re finding it’s not necessarily the reality that shapes us, but the lens through which your brain views the world that shapes your reality. And if we can change the lens, not only can we change your happiness, we can change every single educational and business outcome at the same time.” “What we found is that only 25% of job successes are predicted by I.Q. 75% of job successes are predicted by your optimism levels, your social support, and your ability to see stress as a challenge instead of as a threat.” If happiness is on the opposite side of success, your brain never gets there Click To Tweet Prove Them Wrong

If you’ve ever had someone tell you that you can’t do something, that your dreams are unrealistic, or that your goals are too high then this video will strike a chord with you. Are you and your team willing to fail over and over again to get to the next level? To be better tomorrow than you are today? Some teamwork videos for employees are just fluff – this one is not.

Quote of the day from this video:“Don’t wish it was easier, wish you were better.” Don’t wish it was easier, wish you were better Click To Tweet A Pep Talk From Kid President to You

If you can watch this video without cracking a smile, you might be a robot. There are a lot of good lessons and laughs in this one. Enjoy!

Quote of the day from this video:“Boring is easy, everybody can be boring. But you’re gooder than that.” “It’s like that dude Journey said, don’t stop believing, unless your dream is stupid. Then you should get a better dream.” Boring is easy, everybody can be boring Click To Tweet How Bad Do You Want It?

We all claim to want success, but how much are we really willing to sacrifice to achieve it? This one is a staple for our Sales Team an amazing team motivation video.

Quote of the day from this video:“Most of you say you want to be successful, but you don’t want it bad. You just kind of want it. You don’t want it badder than you want to party, you don’t want it is as much as you want to be cool. Most of you don’t want success as much as you want to sleep.” “If you’re going to be successful, you’ve got to be willing to give up sleep.”



How we rated our corporate video awards

video production helps you build your brand and create content so that you can thrive. We’ve produced these tips for success so that you can take your video production seriously. This arena breaks down the best tips for success when picking corporate video production services.

What is corporate video production?

It refers to any production from internal communications or training, culture, or as a marketing or recruiting methods. A commercial video would be the ideal investment for a corporation if they are willing to see the benefits of commercial videography




This video from Foursquare positively has a one of a kind approach: to make the best ‘most exceedingly terrible video’. We think they’ve succeeded. This corporate video demonstrates every one of the things you would prefer not to do in a video: from the storyline, the distance to appalling impacts, this video truly has everything. Twitter adjusts a barely recognizable difference between an aggregate tumble and interesting spoof.

Do you need your own particular corporate video? We would love to visit. Round out the contact frame or call us 415 409 8075


What’s the history of video production companies?

Well, video commercials have been around for a while, in fact they start in 1941 to place ads during the early TV. The purpose of commercial videos is to make sure your communications are done in the absolute best way possible. The kinds of commercial videos include testimonial videos, product explainer videos, annual recap videos, as wells as TV commercials and video ads. The thing about advertising video production. In human resources you might use if for recruiting videos or for orientation or company culture, or for training and or safety, as well as your company announcements.

Most commercial video production companies dream of an iconic advertisement to help transform their industry, we build off of principles to make sure things go best.

Why make a video?

Discovering the ROI of Video

Well, it’s proven that brand video production is the most effective way to provide ROI to your company. The business base for your creative video productions comes to helping you predict what the effects of your marketing experience will be.

For your executives, 59% would rather learn from a video than read text, and 4 out of 5 shoppers feel that demo videos are helpful. And the numbers for revenue growth are sounding – it turns out that you can fro your revenue on average 49% faster that non video marketers.

So the best and most important part of pitching a video production agency to you corporate leads are that you can develop and estimated ROI, and find someone who has the right budget for your advertising video production.


With regards to drawing in new clients, it bodes well that video content is viable. It joins visual symbolism, sound, and additional items like impacts or content headings to illustrate your idea than any one part alone. Furthermore, since video is dynamic, it catches eye superior to static pictures or dividers of content.

So as to draw in new clients, this blend of eye catching media and an obviously clarified idea is critical, settling on video an incredible decision. Video frequently implies that watchers can see your item or administration in real life, preemptively addressing inquiries they may have had and showing genuine applications. This is incredible for driving buys.

The measurements underneath shed some light on the best way to utilize video to catch consideration, gain brand mindfulness, drive buys, and impact your general deals pipe.



Does video content catch consideration in a significant manner?

85% of advertisers state that video is a successful method to get consideration on the web. ( Animoto )

Watchers guarantee they hold 95% of a message when gotten through video. ( Social Media Week )

The normal video holds 37% of watchers right to the finish of the video. ( Hubspot )

The normal standard for dependability of customized recordings is 35% higher than non-customized recordings. ( Hubspot )



Is video content successful in picking up brand mindfulness?

Video advertisements were the #1 way shoppers found a brand they later obtained from. ( Animoto )

94% of video advertisers state video has helped increment client comprehension of their item or administration. ( Wyzowl )
30% of portable customers state video is the best vehicle for finding new items. ( Facebook )
96% of individuals state they’ve viewed an explainer video to get familiar with an item or administration. ( Wyzowl )

Is video content compelling in driving buys?

93% of brands got another client on account of a video via web-based networking media. ( Animoto )
79% of individuals state a brand’s video has persuaded them to purchase a bit of programming or application. ( Wyzowl )
92% of versatile clients report offering recordings to other people. ( Social Media Week )


Does video content influence the business channel?
84% of advertisers state video has helped them increment traffic to their site. ( Wyzowl )
81% of advertisers state video has helped them produce leads. ( Wyzowl )
80% of advertisers state video has expanded harp time on their site. ( Wyzowl )
41% of advertisers state that video has helped them lessen bolster calls. ( Wyzowl )




Channels for Distributing Video Content

Since we’ve secured the effect that video substance can have on shopper brand mindfulness and buy plan, we’re going to plunge into the choices you have for sharing your video content.

We’ll concentrate mostly via web-based networking media stages since there are such huge numbers of social channels to browse, yet there are other extraordinary channel alternatives outside of social also. The details underneath can help point you the correct way with regards to where to share your video content.

While this is extraordinary for the individuals who produce recordings, it likewise shows that soon you will have more challenge around there than any time in recent memory. Similarly as the expanded utilization of email as a showcasing channel is making it harder to be seen in swarmed inboxes, just as be seen as valuable to clients, advertisers will probably battle to get commitment from recordings as the business gets immersed.

This implies it is indispensable that advertisers remain in front of the challenge so as to convey the following enormous video type at the opportune time. Guaranteeing you utilize the most recent strategies or spotlight on the correct zones can assist you with continueing to see comes back from your video content.

To this end, we’ve investigated a portion of the large video promoting patterns for 2020, which you can use to advise your advanced showcasing procedure. Here are a portion of the patterns that we and industry specialists trust you ought to be considering in front of the new year:



Is utilizing video content via web-based networking media significant?
58% of shoppers visit a brand’s online life pages before visiting their site. ( Animoto )
24% of shoppers are making more buys because of promotions via web-based networking media than they did a year ago. ( Animoto )
60% of customers who made a buy from a brand got some answers concerning them via web-based networking media. ( Animoto )
The main 3 buy driving stages are YouTube, Facebook, and Instagram. ( Animoto )
Would it be advisable for me to utilize video content on Instagram?
77% of advertisers have posted a video on IGTV. ( Animoto )
41% of advertisers state that Instagram Stories has gotten progressively significant over the most recent a year. ( Animoto )
1 of every 4 shoppers made a buy subsequent to seeing a story on Instagram. ( Animoto )

Would it be advisable for me to utilize video content on Twitter?

93% of Twitter video sees occur on portable. ( Twitter )

Recordings with negligible Tweet duplicate have a 13% higher brand and message review and in general view time than recordings with longer Tweet duplicate. ( Twitter )

Discover what video showcasing patterns you should know about for 2020 so as to all the more likely shape your advanced advertising system and convey results.

Online life, the ascent of Stories and the manner by which individuals devour media have all added to making video more significant than any time in recent memory, which means it pays to know about the video showcasing patterns for 2020. Truth be told, 83% of advertisers accept that video is getting progressively significant, which flag the beginning of more brands utilizing them as a feature of their computerized promoting systems.

It is evaluated that individuals will spend all the more day by day minutes watching video throughout the following not many years than any time in recent memory, bringing about more promoters putting resources into online video advertisements so as to drive commitment.



Customized recordings

Personalization is a gigantic popular expression at this moment and is something that advertisers need to pay attention to as well as need to get right. Not exclusively do 72% of buyers state they will now just connect with advertising messages that are customized, 60% of advertisers believe personalization to be a key procedure for improving the nature of their leads.

Past these measurements, personalization crosswise over advertising enables you to assemble an association with your crowd by giving them encounters that are custom-made to them. This encourages you to stand apart from the group, giving buyers motivation to buy and tending to their necessities and torment focuses.

Through personalization, you’re ready to give exceptionally focused on answers for buyers’ needs, adequately sparing them opportunity with regards to scanning for those arrangements and settling on a buy choice. You’ll additionally turn into significantly progressively essential, which is significant as over 90% of shoppers are bound to shop brands who they perceive and who give pertinent offers and proposals.

Over this, 48% of customers state that they need recordings to mirror the items/administrations they’re keen on with regards to illuminating their basic leadership. Strangely, a further 43% said they need recordings to be intelligent so as to enable them to choose what data they need to see and when, which could be the following stage to video personalization.

While customized recordings have been around for a couple of years – much like site personalization – the expanded significance being put on personalization in general by shoppers implies that it is probably going to take off in 2020 and in light of current circumstances.

Brands that have utilized personalization in the past have seen extraordinary outcomes, for example, Cadbury, which propelled a customized video in 2014. This video consolidated watchers’ own substance (when they had consented to associate with the brand) to naturally produce a video that spoke straightforwardly to them. This crusade brought about an active visitor clicking percentage of 65% and a change pace of 33.6%. While this is a more established model, despite everything it shows the power that personalization inside video can have.

“Customized video is an under-used device and worth testing. From our experience, crusades often produce 50%+ email open rates and 40%+ CTRs. The outcomes represent themselves.”

Jon Mowat – Author and MD of Hurricane.

An information first approach

As we’re seeing crosswise over advertising in general, the one-size-fits-all methodology is never again conveying. An information first approach can guarantee you’re focusing on the correct crowd with the correct informing at the opportune time so as to build commitment and change. This is the reason this methodology will be applied more to video showcasing in 2020.

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Video is Twitter’s quickest developing promoting instrument. ( Twitter )

There are more than 2 billion video sees on Twitter every day, which is 67% development over a year ago. ( Twitter )

Tweets with video draw in 10x a bigger number of commitment than Tweets without video.

Advanced Tweets with recordings spare over half on cost-per-commitment.

Would it be a good idea for me to utilize video content on Facebook?

Facebook is the #1 stage where advertisers intend to put resources into the following a year.)
33% of advertisers have utilized Facebook Live as a channel.
On Facebook, 1 of every 5 recordings is a live communicated
Would it be a good idea for me to utilize video content on LinkedIn?
80% of video sees on LinkedIn happen with no stable.
Content on LinkedIn intended for quiet survey is 70% bound to be observed completely all the way to the finish. ( LinkedIn )
Would it be advisable for me to utilize video content on YouTube?
YouTube supplanted Facebook as the #1 stage that influences shopper conduct.YouTube is the #1 buy driver on social.
YouTube has 1 billion clients, which is nearly ⅓ of the Internet.
Over 70% of YouTube watchtime originates from versatile substance.
Consistently, individuals watch over a billion hours of video on YouTube.
83% of purchasers overall lean toward YouTube to watch video content.
Would it be a good idea for me to utilize different channels for video content?
41% of video advertisers have utilized online course as a channel.
11% of video advertisers have utilized augmented simulation as a channel.
Cisco predicts that live Internet video will represent 17% of Internet video traffic by 2022.


Video Marketing Industry Trends?

Since you know where you should post your video content, you may be considering how different organizations are moving toward video showcasing. Is video showcasing developing? Do organizations see the video showcasing as significant? These measurements shed some light on general patterns in the showcasing space and where the business may be moving in the coming years.

Is video content being utilized by different organizations?

70% of organizations state they’re making more recordings presently contrasted with a similar time a year ago.
96% of advertisers have put promotion spend on record.
87% of organizations currently use video as a showcasing instrument.
91% of video advertisers think about video as a significant piece of their showcasing system.
84% of advertisers rank video creation aptitudes substantial when procuring for another promoting position.
18 is the average number of recordings distributed by organizations every month.
52% of little and medium-sized organizations utilize a blend of in-house and redistributed assets for video creation.
Cutting-edge and expert administrations organizations make the newest recordings every year.

Is video going to keep on developing?

By 2020, the number of recordings crossing the Internet every subsequent will move toward 1 million.
99% of advertisers guarantee they will keep on utilizing video in their methodology.
88% of advertisers are focused on giving more dollars to video battles later on.

Customer Preferences for Video Content

At this point, you can most likely tell that video content is viable and significant, yet do purchasers appreciate drawing in with them? The simultaneous measurements answer this inquiry and feature some particular inclinations shoppers have for video content. Look at them for subtleties on video length, arrangement, and shopper seeing propensities.

Do individuals like watching recordings?

78% of individuals report watching recordings online every week, with 55% of those viewing consistently.
68% of individuals state they’d most want to find out about another item or administration by watching a short video.
54% surprisingly need advertisers to put out more video content.

Is video position significant?

The four most normal video types are explainers, item demos, how-tos, and tributes. 86% of the business-related video sees you occur on work area programs.
82% of individuals think that it’s irritating to watch recordings with a “dark bar” where the videographer hasn’t adequately seen the video to show in their picked direction.
When seeing recordings, 75% of individuals like to observe on a level plane.)
60% of clients film content on a level plane. (This methodology gives marks a superior comprehension of what works with regards to their recordings, including the best stage, who they have to target, and the substance of their recordings – among different elements. This data can be gigantically valuable with regards to returns, improving your video promoting ROI.
Various enormous brands are presently utilizing information to drive video imagination, and it is delivering profits. PepsiCo is one case of information gone video promoting conveying results. The organization needed to re-arrange the brand Quaker in the UK and utilized the knowledge to advise its video content, bringing about a business lift of 4.25%. Sometimes it was 2x the elevate seen with their nonexclusive methodology.


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29 Aug: Top Ways to Run and Grow a Social Media Account

Top Ways To Run And Grow A Social Media Account

Are you looking to up your social media game and make the most out of all those accounts? With an ever-expanding range of options available, it’s easy to get overwhelmed by the thought of creating and growing a successful presence on various platforms. As daunting as it may seem, with a few essential tips and tricks, achieving a successful social media account can be surprisingly simple. 

In this post we’ll provide an overview of the top ways to help run and grow your social media accounts into something spectacular — helping you forgo confusion in favor of confidently running multiple accounts like a boss!

Create an Engaging Profile

In today’s digital world, social media has become an essential tool for individuals and businesses alike to establish their online presence and reach out to a wider audience. Creating a captivating profile is a crucial aspect of running and growing a successful social media account. Incorporating a professional headshot and a well-crafted bio can help convey your personality, expertise, and values to your followers. 

Including relevant information such as your interests, achievements, and educational background can also provide insight into your brand or personal identity. With a carefully curated profile, you can spark the interest of potential followers and create a lasting impression in the online world.

Develop A Content Strategy

When it comes to running and growing a social media account, having a well-thought-out content strategy is key. It’s not enough to post random content sporadically and hope for the best. Instead, you need to decide on specific content topics that align with your brand identity and mission. 

Additionally, choosing the right platform-specific content formats can help your content stand out and engage your audience. Will you be sharing images, videos, or written posts? You’ll also need to establish a posting frequency that keeps your audience engaged but doesn’t overwhelm them.

Try Alternative Ways for Gaining Followers

As a social media user, gaining followers is one of the most crucial aspects of running and growing your account. While many users opt for the traditional approach of posting regularly, tagging relevant users, and using hashtags, trying out alternative ways to gain followers can be a game-changer. One of these alternative approaches is to explore getting an Instagram followers package you can find online. These packages are designed to provide Instagram users with real and active followers in a short span of time. 

This can help boost your account’s visibility and attract more users to follow your page. So, if you’re looking for a quick solution to increase your Instagram followers, give these packages a try and see the difference they can make.

Leverage Influencers

Social media has become an essential tool for businesses to grow their presence, reach new customers, and engage with their audience. However, building a strong following on social media takes time, effort, and most importantly, the right strategy. One approach that has been gaining traction in recent years is to leverage the power of influencers. These individuals have a significant following in your industry and can help you gain exposure and credibility with your audience. 

Collaborating or securing an endorsement from an influencer can be a game-changer for your social media account, helping you to expand your reach and attract more followers. Therefore, don’t be afraid to reach out and see if partnering with an influencer is the right move for your brand.

Monitor And Respond To Mentions

Running and growing a social media account requires continuous monitoring of your account’s activity. You should always keep an eye out for any mentions or comments related to your account and respond promptly to them. This helps improve your engagement and build a strong relationship with your audience.

Whether it’s a question, feedback, or just a shoutout, responding to your followers’ mentions shows that you value them and are committed to providing the best possible experience. So, always have your notifications turned on and be ready to jump in and participate in conversations whenever necessary. Remember, monitoring and responding to mentions can make a big difference in establishing your brand identity and building a loyal following.

Foster Relationships

Building strong relationships with other social media accounts is essential to successfully running and growing your own account. By engaging with other accounts on a regular basis, you can establish a network of trusted partners and supporters who will amplify your message and help you reach a wider audience. 

This means commenting on and sharing their content, participating in conversations and Twitter chats, and collaborating on projects and campaigns. Not only will this help you expand your reach and increase engagement, but it will also create a positive community of like-minded individuals who can help you achieve your social media goals.

Create Contests/Giveaways

Merely having a social media account is not enough to entice customers to engage with your content. One way to boost interaction and grow your following is by creating contests and giveaways. These promotions can be a powerful tool for attracting new followers and rewarding loyal ones. 

Offering exclusive discounts or rewards is an effective way to keep your followers engaged and interested in your brand. Whether it’s a photo contest or a simple retweet giveaway, hosting contests will not only help expand your audience but fortify your relationships with existing ones. 

Establish a Consistent Posting Schedule

Since social media is all about staying engaged with your followers, it’s important to post regularly. One of the most effective ways to build a successful social media account is by having a consistent posting schedule. This way, your followers can rely on you and know when to expect new content from you.

Creating an editorial calendar for yourself can be beneficial in this regard. Use the editorial calendar to plan out what content you want to post, when you want to post it, and which channels you will be posting it on. This can help ensure that all of your posts are relevant and on-brand.

Leverage Hashtags to Build Your Audience 

Even though social media marketing is all about creating relationships, it’s also important to make sure that people know who you are and what your brand stands for. A great way to do this is by using hashtags in your posts. Hashtags are an effective tool for increasing visibility and helping potential customers find relevant content on social media platforms. 

When choosing a hashtag for your brand, think about what kind of message it sends. It should be easy to remember and direct customers to the type of content your brand is associated with. For example, if you are selling sports apparel, then using a hashtag like #sportswear may be an effective way to promote your products on social media. Additionally, you can use popular hashtags associated with your industry or niche to make sure your content reaches the right target audience.

Use Eye-Catching Visuals 

When it comes to social media, visuals are key. People love engaging with content that is visually appealing and unique. Whether you are creating graphics, text overlays, or videos, make sure that they stand out from the rest. A great way to do this is by creating visuals that are consistent with your brand’s aesthetic and style. For example, if you are a fashion brand, then be sure to create visuals that feature vibrant colors and stylish fonts. 

Also, using engaging visuals can help spark conversations on social media. Whether it’s a graphic of an upcoming product or a behind-the-scenes video, using visuals can be a great way to engage with and build your audience. And, don’t forget to link back to your website whenever possible. 

Measure Your Results 

Finally, it’s important to keep track of your social media efforts and measure the results. This way, you can find out what content works best for your audience and make adjustments accordingly. Use analytics tools like Google Analytics or Facebook Insights to gain valuable insights into how your followers are engaging with your content.  

Keeping track of your social media performance can help you continue to optimize your content and make sure that it resonates with your target audience. Plus, you can use the insights to create campaigns that are tailored to each platform and help you reach even more potential customers. Not to mention, getting a deeper understanding of your followers can help you create content that is tailored to their needs.

Growing a successful and engaging social media profile is as crucial now as ever. Following the above strategies, such as creating an engaging profile, developing a content strategy, monitoring and responding to mentions, leveraging influencers, tracking performance metrics, and fostering relationships will help you create and permanently retain an audience of interested followers that interact with your account. 

Also, once your social media profile is established it’s absolutely essential that you continue to update the account with relevant material and inform your followers of new updates. To maximize success in running a successful social media account it takes consistent dedication, creativity, and determination. With the right resources and dedication you can make sure that your content is entertaining and interactive for all of your followers.

29 Aug: From Lens to Click: 6 Strategies for Compelling Visual Merch...

From Lens to Click: 6 Strategies for Compelling Visual Merchandising

The art of visual merchandising has evolved from merely arranging products on shelves to crafting immersive and captivating shopping experiences. In an era where online shopping competes fiercely with brick-and-mortar stores, compelling visual merchandising has become a powerful tool to entice customers and drive sales. The journey from the initial concept to the final click-worthy arrangement involves careful planning, creativity, and an understanding of consumer psychology. 

1. Harnessing the Power of Color Psychology

Colors possess the remarkable ability to evoke emotions and influence buying behavior. By strategically incorporating colors that resonate with your brand and target audience, you can create a visually cohesive and emotionally resonant shopping environment. 

Looking into tips for taking photos can also help you gain more insight into which colors work best and the type of lighting to choose. For instance, warm tones like red and orange can stimulate appetite and impulse buying, making them ideal for food-related products. 

On the other hand, cool tones like blue and green exude calmness and trust, making them suitable for technology and health-related items. Understanding the psychology behind colors empowers you to curate an atmosphere that aligns with your brand’s identity and objectives.

2. The Art of Storytelling Through Displays

Humans are natural storytellers and respond deeply to narratives. Utilize this innate inclination by infusing storytelling into your visual displays. Craft displays that tell a story about your products, whether it’s their journey of creation, the problem they solve, or the lifestyle they enable. This not only piques curiosity but also creates an emotional connection between the customer and the product. For instance, a display showcasing outdoor camping gear could transport customers to an adventurous wilderness, sparking their desire to own the featured products and experience the depicted lifestyle.

3. Mastering the Rule of Three

The rule of three is a design principle that suggests that grouping items in three is visually appealing and memorable. When applied to visual merchandising, it involves arranging products in sets of three, creating a harmonious and balanced composition. This technique is particularly effective for highlighting key products or creating eye-catching focal points. Whether it’s a trio of handbags or a trio of skincare products, the rule of three guides the customer’s gaze and facilitates quick decision-making.

Mastering the Rule of Three not only enhances the aesthetic allure of your displays but also taps into fundamental cognitive patterns that humans find pleasing. Our brains are naturally drawn to patterns and symmetrical arrangements, and the rule of three capitalizes on this inclination. By strategically grouping products in threes, you create a rhythm that guides the viewer’s eye seamlessly from one element to another. This technique goes beyond mere aesthetics – it influences the way customers navigate your displays and absorb information.

4. Dynamic Visuals Through Lighting and Texture

Lighting and texture are two often underestimated elements in visual merchandising that can significantly enhance the overall shopping experience. Well-designed lighting can highlight specific areas, and products, or even create a mood within your store. Meanwhile, incorporating textures – whether through tactile displays or textured backdrops – adds depth and intrigue to your visual arrangements. Consider how the interplay of light and texture can elevate your store’s ambiance and make your products more alluring.

5. Engaging Senses Beyond Sight

While visual elements take the forefront in merchandising, engaging multiple senses can create a holistic and memorable shopping experience. Incorporating auditory and tactile stimuli can leave a lasting impression on customers. For instance, playing soft, relevant background music can set the mood and influence the pace at which shoppers move through the store. 

Additionally, allowing customers to touch and feel products through interactive displays provides a sense of involvement and connection. Combining sensory experiences with visual aesthetics creates a rich environment that encourages customers to linger, explore, and make meaningful purchasing decisions.

6. Rotating Themes and Seasonal Displays

To keep your visual merchandising fresh and aligned with the changing seasons, incorporating rotating themes and seasonal displays is crucial. Adapt your displays to coincide with holidays, festivities, or even seasonal shifts in fashion and trends. This dynamic approach not only showcases your adaptability but also gives customers a reason to return regularly. It sparks curiosity about what’s new and encourages repeat visits. 

By staying attuned to the pulse of the seasons and trends, you can create a sense of anticipation and excitement, fostering a sense of community and engagement among your customers.

In a world where consumers are bombarded with choices, mastering the art of compelling visual merchandising is a powerful way to stand out and create an unforgettable brand experience. From the strategic use of colors that resonate with emotions to weaving captivating narratives through displays, each technique discussed in this post serves as a brushstroke on the canvas of an immersive shopping journey. By incorporating the rule of three for balanced compositions and playing with lighting, texture, and sensory engagement, you can create an experience that extends beyond mere shopping. 


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29 Aug: Unlocking Explosive Growth: Leading Social Media Hacks For 2...

Nowadays, everyone has access to social media. It can be used for professional purposes, daily life connectivity, browsing feeds, and much more. Such immense usage of social media has caused the introduction of marketing in social platforms.

For instance, sources such as Instagram are being used as online stores. Similarly, other platforms are being used to market online businesses or websites. But since this has become so popular, the competition has also risen.

This post is for those who want to harness the potential of this great marketing medium. We will show you some tips or hacks for effective social media marketing. You can benefit from these even if you have an ongoing campaign. So, stay with us.

Why Use Social Media Marketing

Some of you might already be convinced that social media is a great source for gathering an audience. But to fortify this notion of yours, we will share some facts with you. 

Statistics show that in 2023, the estimated number of social media users worldwide is 4.89 Billion. This means that more than 90% of internet users have access to social media. This is why it is essential to add social media to your online marketing campaign. 

The usage statistics of social media are also mind blowing. A source reveals that on average, a user spends 2 hours and 28 minutes per day on social media. Such extensive usage makes social media the perfect platform to capture the attention of users. 

These are proven statistics that every marketer should be aware of. They show the real potential of social media platforms. They can keep you motivated throughout your social marketing campaign.

Leading Tips

By now, you should be eager to use this great medium of marketing for your own online business. So, here are some tips and tricks that you can follow as a beginner. 

  1. Schedule Your Posts

The time of your posting might seem unimportant to a rookie, but experienced marketers know how impactful it is. Finding out the time when the majority of your customers are online and scheduling your posts accordingly is a great tactic.

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This helps in increasing the reach of your social media post. Your message gets delivered to the maximum number of people. This nurtures more leads which causes an increased traffic on your website. 

  1. Don’t Post Too Often

Posting content regularly at fixed times is necessary. However, if you are posting a new slide every day of the week, you reach is likely to go down. Some people think that more content posting means more reach and interactions.

However, it is the complete opposite of that. If you upload a new post every day, your content will lose its charm and people will start ignoring it. That’s why, you should be careful of how often you are posting. Depending on your content type, you can upload once or twice a week. 

  1. Focus More on Images and Videos

According to an online source, 66% of consumers find short-term videos to be the most interacting form of content on social media. Similarly, image-based social media posts are also quite interacting.

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That’s the reason, you should focus on providing quality content in the form of images or videos. This increases the chance of users actually watching what you shar. If you use long text descriptions as your main form of communication, you are going to get ignored by a majority of users.

  1. Create Captivating Descriptions/Captions

Sure, visual content should be your main form of content on social media. But there is also a need for writing captions for those images or videos. These captions describe what the post is about and provide an essential context.

These captions need to be short and descriptive. But things like word choice, sentence structuring can sometimes exhaust your brain. You might have to write descriptions again and again to get the perfect sample.

Sometimes, to avoid such fatigue, you can take assistance from automated online tools such as a sentence rephraser. Such tools will paraphrase your caption to make it more engaging. 

  1. Harness the Power of Multiple Platforms at Once

In social media marketing, you should never restrict yourself to a single platform. You should utilize all the platforms that are relevant to your line of work. For example, if you have an online clothing store, you can use platforms like Instagram, Facebook, and X all at once.

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This ensures that your content reaches to a maximum number of audiences. Consequently, utilizing multiple platforms contributes to building a strong online presence of your brand. 

However, if you notice that one platform is performing better than the other, you can focus more on the better-performing source. 

  1. Use Paid Promotion

Because of the vastness of social media, it is very hard to get noticed. There is a lot of competition. To tackle this, you can use the power of paid advertisement. These ads allow you to target specific audiences. This ensures that your content reaches the right audience.

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When that happens, you build a customer-base which interacts with your social media page. As a result, you might gain popularity and start getting organic audience as well. In other words, you can use paid promotion as a starting point for your social media strategy.

  1. Use Proper Calls to Action

A call to action is a phrase that urges a user to perform a certain task. For example, in your social media post caption, you can write something like ‘Click this link for 30% off.’ This is a call to action. These have special significance in social media marketing. 

You can come up with these CTAs on your own. Another approach could be to write full-fledged sentences and summarizing it into a short phrase. This summarization technique can be applied manually or by using an online summarizer. 

The benefit of using such CTAs is that it redirects your social media followers to your website. This can lead to them providing conversions or making purchases. 

  1. Interact with Users Often

The upside of social media as compared to other marketing channels is that it is a platform where you can communicate with your users. Blog websites or product selling online stores are just a one-way communication. 

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But in social media this in not the case. You can use various polls and quizzes to get the opinions of your users. This sometimes provides great insights on what changes your business needs to make. In this way, you can create a customer-oriented brand and maximize conversions. 

Wrapping Up

In the beginning, we gave you various reasons about why social media is one of the best channels for digital marketing. The excessive usage of these platforms makes them a great opportunity for marketing different products and services. Just by keeping things light and minimally promotional, and following the above techniques, you can also reap the benefits of this marketing medium.