{"id":24764,"date":"2020-03-06T16:51:54","date_gmt":"2020-03-06T16:51:54","guid":{"rendered":"https:\/\/www.startmotionmedia.com\/commercial-video-production\/?p=24764"},"modified":"2024-07-23T11:19:47","modified_gmt":"2024-07-23T11:19:47","slug":"baubax","status":"publish","type":"post","link":"https:\/\/www.startmotionmedia.com\/commercial-video-production\/baubax\/","title":{"rendered":"Commercial Video Production – Baubax – Media Pro..."},"content":{"rendered":"

\"Baubax<\/p>\n

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Hiral Sanghavi needed $20,000 on Kickstarter to fund his\u00a0BauBax travel jacket<\/a>. He smashed that target and raised a whopping $9 million.<\/h2>\n

The crowdfunding\u00a0campaign<\/a>\u00a0for the jacket with 15 built-in features was launched on July 7. Sanghavi had 58 days to meet the goal, but got there in just five hours.<\/p>\n

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The jacket quickly became the most-funded clothing campaign “not just on Kickstarter but in the history of crowdfunding,” said Sanghavi.<\/p>\n

It wasn’t only the most-funded clothing campaign.<\/p>\n

The BauBax jacket drive, which ended Thursday, also became Kickstarter’s fourth-most funded campaign ever after the two Pebble Smart Watches and the multi-purpose Coolest Cooler box.<\/p>\n

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Related: This jacket does 15 things<\/span><\/a><\/p>\n

“I knew we had a great idea, that we’d maybe get a million or two, but never $9 million,” said Sanghavi.<\/p>\n

The travel jacket comes in four styles and is designed with multiple hidden functions to make commuting more comfortable and hands-free.<\/p>\n

Those include a neck pillow that inflates in two seconds, an insulated cupholder pocket and gloves concealed in each sleeve.<\/p><\/blockquote>\n

Above quote from CNN Money<\/a><\/p>\n

The road from Kickstarter campaign launch to ordering the first 80,000 jackets has been nothing short of a sprint for Sanghavi and his team. But the inspiration to keep moving forward from one challenge to the next has come in unexpected places.<\/p>\n

\u201cWe have gotten so many emails on LinkedIn and direct mail from our customers and readers around the world who say, \u2018Your story has inspired me and my wife to take the plunge into entrepreneurship and start something of our own.\u2019 And that is so, so humbling. And feels great,\u201d says Sanghavi. \u201cWe were just doing our thing. We were living our dream. Our dream was to launch this product and in that course we ended up inspiring so many people. That feels really nice. That is the moment of success for me. Money is fine, but the fact that we can inspire someone through our work, that is exciting and humbling.\u201d<\/p>\n