{"id":25172,"date":"2019-08-27T00:25:48","date_gmt":"2019-08-27T00:25:48","guid":{"rendered":"https:\/\/www.startmotionmedia.com\/commercial-video-production\/?p=25172"},"modified":"2022-03-26T13:33:15","modified_gmt":"2022-03-26T13:33:15","slug":"10-hacks-to-use-youtube-for-commercial-video-marketing","status":"publish","type":"post","link":"https:\/\/www.startmotionmedia.com\/commercial-video-production\/10-hacks-to-use-youtube-for-commercial-video-marketing\/","title":{"rendered":"10 Hacks To Use YouTube For Commercial Video Marketing"},"content":{"rendered":"<p>Stated by different <a href=\"https:\/\/thinkbrandedmedia.com\/\"><span class=\"s2\">Dallas video production companies<\/span><\/a>, YouTube is an insanely popular video-sharing site that has a massive reach, especially to millennials and Gen-Xers. According to recent studies, 80% of internet users aged 18-49 spend time watching YouTube. YouTube is a fantastic platform for businesses and allows them to build a strong relationship with consumers, build trust, and increase the company\u2019s brand recognition. In this article, we\u2019re going to discuss various ways that you can utilize YouTube to market your <a href=\"https:\/\/www.startmotionmedia.com\/commercial-video-production\/film-company-near-me\/\">company<\/a>.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=koPmuEyP3a0\">https:\/\/www.youtube.com\/watch?v=koPmuEyP3a0<\/a><\/p>\n<h3>\u00a0 \u00a0 \u00a0 \u00a0\u200b<span class=\"s3\">Plan a Marketing Strategy<\/span><\/h3>\n<p><span class=\"s3\">\u00a0 \u00a0 \u00a0 \u00a0<\/span>\u200bBefore you try to produce video content, you should ask yourself what the purpose of your channel will be. Will the channel informs the user, or will it entertain? Is it meant to drive the <a href=\"https:\/\/www.startmotionmedia.com\/commercial-video-production\/top-10-award-winning-corporate-videos\/\">audience<\/a> to your website? Will it push them to buy a product? Producing a detailed <a href=\"https:\/\/www.startmotionmedia.com\/commercial-video-production\/start-motion-promotions-influencers-apply-now-marketing-tips\/\">marketing<\/a> <a href=\"https:\/\/www.startmotionmedia.com\/commercial-video-production\/motion-promotions-for-your-ftc-compliant-influencer-strategy\/\">strategy<\/a> will help you come up with video ideas that\u2019ll be successful.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"container-lazyload preview-lazyload container-youtube js-lazyload--not-loaded\"><a href=\"https:\/\/www.youtube.com\/watch?v=SRfsJi_0HHA\" class=\"lazy-load-youtube preview-lazyload preview-youtube\" data-video-title=\"Michael Bubl\u00e9 vs bubly sparkling water Super Bowl 2019 Ad\" title=\"Play video &quot;Michael Bubl\u00e9 vs bubly sparkling water Super Bowl 2019 Ad&quot;\">https:\/\/www.youtube.com\/watch?v=SRfsJi_0HHA<\/a><noscript>Video can&#8217;t be loaded because JavaScript is disabled: <a href=\"https:\/\/www.youtube.com\/watch?v=SRfsJi_0HHA\" title=\"Michael Bubl\u00e9 vs bubly sparkling water Super Bowl 2019 Ad\">Michael Bubl\u00e9 vs bubly sparkling water Super Bowl 2019 Ad (https:\/\/www.youtube.com\/watch?v=SRfsJi_0HHA)<\/a><\/noscript><\/div>\n<h4>\u00a0 \u00a0 \u00a0 \u00a0\u200b<span class=\"s3\">Brainstorm Video Ideas<\/span><\/h4>\n<p>\u200bOnce you figure out your &#8220;why,&#8221; begin to brainstorm video ideas. Depending on your intended desired message, you\u2019ll end up producing different kinds of videos. For example, if you\u2019re looking to entertain you may develop a comedic skit. If you\u2019re looking to inform, you may produce a talking head video. These ideas don\u2019t have to be set in stone, but it\u2019s a good idea to have a clear direction as you begin to execute your videos.<\/p>\n<p>&nbsp;<\/p>\n<h2>\u00a0 \u00a0 \u00a0 \u00a0\u200b<span class=\"s3\">Make Your Video<\/span><\/h2>\n<p><span class=\"s3\">\u00a0 \u00a0 \u00a0 \u00a0<\/span>\u200bWhen it comes to producing your video, two of the most important factors are the lighting and the sound. You don\u2019t have to have an expensive camera to produce a quality video; some of the most popular viral videos are made with a smartphone. Invest in some high-quality lighting equipment and a microphone to make sure that your videos are appealing to watch. Also, invest in good editing software as well to make sure that it all comes together smoothly in post-production.<\/p>\n<div class=\"container-lazyload preview-lazyload container-youtube js-lazyload--not-loaded\"><a href=\"https:\/\/www.youtube.com\/watch?v=gkY6A-Czfks\" class=\"lazy-load-youtube preview-lazyload preview-youtube\" data-video-title=\"Ad Meter 2019: T-Mobile\" title=\"Play video &quot;Ad Meter 2019: T-Mobile&quot;\">https:\/\/www.youtube.com\/watch?v=gkY6A-Czfks<\/a><noscript>Video can&#8217;t be loaded because JavaScript is disabled: <a href=\"https:\/\/www.youtube.com\/watch?v=gkY6A-Czfks\" title=\"Ad Meter 2019: T-Mobile\">Ad Meter 2019: T-Mobile (https:\/\/www.youtube.com\/watch?v=gkY6A-Czfks)<\/a><\/noscript><\/div>\n<h4>\u00a0 \u00a0 \u00a0 \u00a0\u200b<span class=\"s3\">Keywords are Key<\/span><\/h4>\n<p><span class=\"s3\">\u00a0 \u00a0 \u00a0 \u00a0<\/span>\u200bJust like Google, keywords are essential to making sure that viewers find your video in the sea of millions that get uploaded to YouTube every day. Do some research on popular videos that are similar to yours, and utilize their keywords to put into your titles and tags.<\/p>\n<p>&nbsp;<\/p>\n<h3>\u00a0 \u00a0 \u00a0 \u00a0\u200b<span class=\"s3\">Mastering YouTube\u2019s Algorithm<\/span><\/h3>\n<p><span class=\"s3\">\u00a0 \u00a0 \u00a0 \u00a0<\/span>YouTube favors videos that make the user watch for a long duration of time, instead of videos that get clicked on and clicked off quickly. Be sure to make a video that\u2019s over 10 minutes long, and make your content engaging from start to finish. Also, YouTube favors engagement, so encourage viewers to like, comment, and share the video.<\/p>\n<p>&nbsp;<\/p>\n<h3>\u00a0 \u00a0 \u00a0 \u00a0\u200b<span class=\"s3\">Implement a Call to Action<\/span><\/h3>\n<p><span class=\"s3\">\u00a0 \u00a0 \u00a0 \u00a0<\/span>\u200bAt the end of the video, be sure to have a call to action. This could be something as simple as asking them to share the video with a friend or asking them to follow your business on <a href=\"https:\/\/www.startmotionmedia.com\/commercial-video-production\/10-best-social-media-marketing-companies-unleashing-commercial-success\/\">social media<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2>\u00a0 \u00a0 \u00a0 \u00a0\u200b<span class=\"s3\">Promote, Promote, Promote<\/span><\/h2>\n<p><span class=\"s3\">\u00a0 \u00a0 \u00a0 \u00a0<\/span>\u200bOnce you finish making and uploading your video, the work isn\u2019t done yet! Promote your video throughout your other social media platforms and on your main website. If you have an email list, promote the video to your subscribers as well.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stated by different Dallas video production companies, YouTube is an insanely popular video-sharing site that has a massive reach, especially to millennials and Gen-Xers. According to recent studies, 80% of internet users aged 18-49 spend time watching YouTube. YouTube is a fantastic platform for businesses and allows them to build a strong relationship with consumers, build trust, and increase the company\u2019s brand recognition. In this article, we\u2019re going to discuss various ways that you can utilize YouTube to market your company. \u00a0 \u00a0 \u00a0 \u00a0\u200bPlan a Marketing Strategy \u00a0 \u00a0 \u00a0 \u00a0\u200bBefore you try to produce video content, you should ask yourself what the purpose of your channel will be. Will the channel informs the user, or will it entertain? Is it meant to drive the audience to your website? Will it push them to buy a product? Producing a detailed marketing strategy will help you come up with video ideas that\u2019ll be successful. &nbsp; &nbsp; \u00a0 \u00a0 \u00a0 \u00a0\u200bBrainstorm Video Ideas \u200bOnce you figure out your &#8220;why,&#8221; begin to brainstorm video ideas. Depending on your intended desired message, you\u2019ll end up producing different kinds of videos. For example, if you\u2019re looking to entertain you may develop a comedic skit. If you\u2019re looking to inform, you may produce a talking head video. These ideas don\u2019t have to be set in stone, but it\u2019s a good idea to have a clear direction as you begin to execute your videos. &nbsp; \u00a0 \u00a0 \u00a0 \u00a0\u200bMake Your Video \u00a0 \u00a0 \u00a0 \u00a0\u200bWhen it comes to producing your video, two of the most important factors are the lighting and the sound. You don\u2019t have to have an expensive camera to produce a quality video; some of the most popular viral videos are made with a smartphone. Invest in some high-quality lighting equipment and a microphone to make sure that your videos are appealing to watch. Also, invest in good editing software as well to make sure that it all comes together smoothly in post-production. \u00a0 \u00a0 \u00a0 \u00a0\u200bKeywords are Key \u00a0 \u00a0 \u00a0 \u00a0\u200bJust like Google, keywords are essential to making sure that viewers find your video in the sea of millions that get uploaded to YouTube every day. Do some research on popular videos that are similar to yours, and utilize their keywords to put into your titles and tags. &nbsp; \u00a0 \u00a0 \u00a0 \u00a0\u200bMastering YouTube\u2019s Algorithm \u00a0 \u00a0 \u00a0 \u00a0YouTube favors videos that make the user watch for a long duration of time, instead of videos that get clicked on and clicked off quickly. Be sure to make a video that\u2019s over 10 minutes long, and make your content engaging from start to finish. Also, YouTube favors engagement, so encourage viewers to like, comment, and share the video. &nbsp; \u00a0 \u00a0 \u00a0 \u00a0\u200bImplement a Call to Action \u00a0 \u00a0 \u00a0 \u00a0\u200bAt the end of the video, be sure to have a call to action. This could be something as simple as asking them to share the video with a friend or asking them to follow your business on social media. &nbsp; \u00a0 \u00a0 \u00a0 \u00a0\u200bPromote, Promote, Promote \u00a0 \u00a0 \u00a0 \u00a0\u200bOnce you finish making and uploading your video, the work isn\u2019t done yet! Promote your video throughout your other social media platforms and on your main website. If you have an email list, promote the video to your subscribers as well.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startmotionmedia.com\/commercial-video-production\/wp-json\/wp\/v2\/posts\/25172"}],"collection":[{"href":"https:\/\/www.startmotionmedia.com\/commercial-video-production\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startmotionmedia.com\/commercial-video-production\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startmotionmedia.com\/commercial-video-production\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startmotionmedia.com\/commercial-video-production\/wp-json\/wp\/v2\/comments?post=25172"}],"version-history":[{"count":0,"href":"https:\/\/www.startmotionmedia.com\/commercial-video-production\/wp-json\/wp\/v2\/posts\/25172\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.startmotionmedia.com\/commercial-video-production\/wp-json\/wp\/v2\/media?parent=25172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startmotionmedia.com\/commercial-video-production\/wp-json\/wp\/v2\/categories?post=25172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startmotionmedia.com\/commercial-video-production\/wp-json\/wp\/v2\/tags?post=25172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}