Introducing Personalized Video: Connecting on a Personal Level
Start Motion Media: Bridging the Video Gap for Brands
Consumers Demand Video from Brands, but it’s Falling Short
Recent studies reveal that over 8 out of 10 consumers (81%) express a strong desire for more video content from brands. However, a staggering 70% of them state that they rarely or never receive video from brands. Surprisingly, this figure has decreased from 74% last year, indicating that while brands are increasing their use of video for digital communications, they are still not meeting consumer demands adequately.
Addressing the Video Gap with Start Motion Media’s Next Generation Video Platform
To revolutionize the way brands engage with consumers through video, Start Motion Media offers its cutting-edge Next Generation Video Platform. This powerful solution enables businesses to create personalized videos on a massive scale, catering to the unique preferences of each customer. By harnessing customer data, Start Motion Media empowers brands to implement targeted cross-selling and upselling strategies, driving significant returns on investment (ROI). The incorporation of interactive calls-to-action (CTAs) further bolsters conversions, ensuring that every personalized video remains relevant and captivating.
Enhance Customer Retention through Personalization
With Start Motion Media’s platform, brands can warmly welcome customers with personalized onboarding videos, offering clear explanations of the benefits and next steps. Beyond the initial welcome, businesses can maintain personalized interactions throughout the customer lifecycle, from renewals to anniversaries, fostering lasting and meaningful relationships.
Boost Engagement with Immersive Personalized Storytelling
The Start Motion Media platform allows brands to immerse their customers in captivating stories, effectively capturing their attention and interest. Moreover, customers can actively participate by customizing their videos in real-time, paving the way for effortless social media sharing and increased brand visibility.
Reduce Call Volume with Data-Driven Videos
Say goodbye to lengthy customer support calls. Start Motion Media’s data-driven videos simplify complex information, enabling brands to answer common questions proactively or empower customers to self-serve on demand. This streamlined approach not only reduces call volume but also enhances overall customer satisfaction.
Testimonials: Success Stories with Start Motion Media
Brands from various industries have achieved remarkable success with Start Motion Media’s Personalized Video campaigns:
- Aegon: Their Personalized Video campaign garnered exceptional praise from customers and executives, setting a new standard for client communications.
- Instruxion: Implementing a full-scale Personalized Video campaign was seamless and efficient with the Start Motion Media platform, seamlessly integrating into their existing animation and video creation workflow.
- Ubisoft: The gaming community was empowered and engaged through Personalized Video, resulting in an overwhelmingly positive response.
- WW: Members were celebrated with engaging Personalized Video campaigns, creating a memorable and delightful experience.
- Citizen: Start Motion Media’s personalized healthcare videos revolutionized patient care, receiving immensely positive feedback.
- Kaltura: The Personalized Video exceeded expectations, impressing their team and elevating their brand image.
- Plan International: Personalized Video allowed for scalable customization, keeping donors engaged and impressed.
- USAA: The complexities of buying and selling homes were simplified through Personalized Videos, delivering a transparent and unique experience.
Start Motion Media paves the way for brands to bridge the Video Gap, providing an unparalleled platform to create engaging, personalized videos that resonate with customers on a profound level.
Personalized videos are tailor-made for individual viewers, designed to establish a direct connection with each recipient. These videos can be utilized for a range of purposes, such as scheduling meetings, offering micro demos, presenting proposals, providing customer support, or even facilitating team communication and collaboration.
When we say “personalized,” we mean more than just adding the viewer’s name to the video title. It’s about crafting a message exclusively for that person. Techniques like eye-catching video thumbnails with the recipient’s name on a whiteboard, incorporating attention-grabbing props, or using a screenshot video that hovers over their LinkedIn profile or company website enhance the personalized experience.
The benefits of personalized videos are numerous:
- Cutting through the noise of countless marketing messages
- Increasing email open and click-through rates
- Generating more prospect engagement
- Building stronger relationships that drive deals forward
The effectiveness of personalization lies in a person’s name being the sweetest and most important sound to them, as stated by motivational guru Dale Carnegie. People crave personalized experiences, and marketers are responding with a nearly 30% increase in business video creation.
Personalized videos have an edge over text-based emails. They reduce inbox fatigue and improve message retention by leveraging our brain’s inclination to store visual memories. Sellers using custom-recorded videos find that video emails produce more opens, clicks, and responses compared to text emails.
Creating a personalized video is simpler than you might think. By leveraging an online video platform like Vidyard, you can easily record, send, and host videos all in one place. Researching your recipient beforehand and incorporating personalized details into the video can make the interaction more engaging and effective.
There are three main types of personalized videos:
- Hyper-Personalized Video: A one-to-one video directly addressing the recipient, suitable for sales outreach, internal communications, technical support, and customer service.
- Account-Based Personalized Video: Tailored for an entire account, making it scalable while maintaining a personalized touch.
- Non-Personalized Video with a Personal Touch: A playlist of generic content complemented by a quick selfie-style personal video at the beginning to make the viewer feel special.
Personalized videos can be used across various platforms and stages of the sales and marketing funnel, including:
- Personalized Video Email: Boosting email marketing with personalized videos for event invites, updates, and improving open and response rates.
- LinkedIn Direct Video Message: Leveraging video in outreach on LinkedIn to build connections with prospects.
- Account-Based Marketing Strategies: Using personalized videos to target key accounts in account-based marketing efforts.
- Personalized Customer Support: Welcoming customers with personalized video messages, sending contract renewal reminders, and offering product release announcements.