Today I'm going to teach you everything I do to help any project to raise to your goal within the first 48 hours of going live with a campaign. What you do with it after that is up to you. Sound good?
Top Choices of Pr – What You Should Do About It
With an unbelievable reach and targeted outreach approach, campaigns are seeing their pledge rate and exposure multiply with the assistance of an experienced team that may put their project before the proper eyes. That's why all the top campaigns utilize press as a portion of their advertising strategy. While crowdfunding campaigns certainly gain from having a group of people specializing in the undertaking, there continue to be plenty of solo consultants that may help, too. Classic PR campaigns have a tendency to follow along with the 1 pitch fits all strategy which is based around a normal press release. Successful campaigns need fantastic communication. Indiegogo campaigns especially require the additional exposure to become funded. Also, you won't ever have to spam people with ads.
I feel inspired that you chose to show up today, because what this community is already doing really amazes me. You are up to such incredible things. Being a startup entrepreneur is a unique calling – > you are creating solutions, you are thinking beyond the confines of normal day to day, and you are walking the talk by networking with each other to make your impact more powerful. I feel to lucky to get to share these keys with you, because I know you are going to be able to run with them and make a huge difference.
I'm here to share with you a unique skill set – I learned through trial and testing in over a hundred campaigns, it's a marketing approach that combines telling your personal story and then direct community organizing – this is really different than an established company presenting a product – it's a skill set that paves a way for you to introduce yourself personally as a founder and gather and train what we call “evangelists” – people who believe in you so much that they are willing to give up their money and their time to support YOUR dream. How on earth could you motivate someone to do that when you don't even have a product yet? More on that soon.
I'm also going to talk about some examples of projects that succeeded. I'm going to give you the schedule that we use to launch campaigns, Finally, I'm going to show the exact four step conversation that is how we build evangelists and activate your community around your launch day so you can 10X increased likelihood to finish as a success. I'm going to cover what goes into video planning, as well as some tips for how to shoot and edit your video that makes crowdfunding sense.
Why PR?
I love, love , love this work, I'm so excited, because I know that sharing your crowdfunding project is one the most meaningful things I can do with your Life – I see how it's creates a funnel for prosperity and creativity to pour through everyone who does it. A crowdfunding project is so much bigger than the money you might raise, because the people you touch and inspire are going bring unheard of resources and exceptional ideas to your Business , and then they will go on bring other people to you to do the same. I sincerely believe it's the best way to gain momentum with your business regardless of what stage you are at.
But here's the thing: Innovation is a speculative act.
As much as crowdfunding has democratized anyone's ability to contribute or receive funding, I see that what is rarely discussed is the tremendous risk and the unknowns that are an ineherent part. You really won't have any idea bout how your project will perform on the launch day, and you absolutely need to “spec out” your launch in advance to at least have a healthy understanding of how much risk there is. because after running hundred of projects and seeing the darker corners of this industry, there are just too many ways to blow it: secretive agencies charging outrageous amounts for nonperforming promises, Facebook and google don't care if your clicks convert, if you get to sales on social media they'll sideline all your content – let's face it: it's really hare to sell something from scratch and not spend a huge amount of money doing it. – , I'm here to lower the water line for how we use grassroots community organizing to get stable outcomes everytime at a fraction of the cost of ads and PR agencies.
Online Marketing- Dead or Alive? – The Basics
To use very effective PR and marketing and advertising strategies you need to to be able to connect with your intended audience. In a nutshell, PR is a superb complement to the crowdfund ecosystem. TopLevel PR offers crowdfunders several packages to pick from to make certain they are receiving the correct help they will need to be successful.
Life After Marketing
Get Funded PR has a history of getting results and is a thought leader once it comes to crowdfund advertising. Obviously, media relations is wholly different now to when I started 20 decades ago.
The Battle Over Market Share
Here's What I Know About Launch Pr
If any PR service is attempting to get you to buy what's basically a glorified press release, then don't waste your earnings!PR providers come up short in regards to getting their clients results.
Your story matters
I believe that each and every one of us has an idea inside us, And what other business method allows you to engage your audience first and build your product after? Here's the key about story: people won't buy what your selling, they buy who you are and the passion and enthusiasm you have for your way of life. I had a client reflect on his campaign – he said, you know, if I delivered the project on time but didn't let my backers in on every detail of our business development practice, I would have failed.
Where I came from
My Dad were entrepreneurs supplement called DIM that has powerful hormone balancing properties.
The google ads weren't even converting enough to pay for themselves. People we met at conferences weren't using the business cards that were handed to them to write us back.
It wasn't until my dad went out on a limb and made a personal call to tell a friend about the research supporting the supplement, and then they partnered to get a write up in the townshend letter, that soon they found their first supplier agreement.
What's so interesting about their experience? My parents company went from zero orders, enduring huge financial risk, and spending lots of money on costly useless marketing efforts to over two million dollars in yearly revenue in only a few years, not because of technology or marketing but because of two friend's who they made contact with in the industry. Making a million dollars in your business had alot more to do with the power of friendship and partnership than any of the traditional mass visibility approaches you might think are today's marketing must-haves.
The birth of p2p marketing
Fast forward to 2009 – I started StartMotionMEDIA because I saw so many entrepreneurs ready to profit from their passions through. and I was amazed at how it was the most direct route to small and medium levels of funding. Here's an insight for the direction I took it: I was going to kick everything off with a mini workshop on a variety of topics. I sent out a Facebook invite inviting to my community, and I had about 50 responses for friends who wanted to come. I was really excited for the event, and I trusted the numbers that facebook gave me as “interested”. But when I went to the meeting location on the day of the event, not a single person showed up. I was devastated. In that moment I realized that Facebook's generalized report on my community engagement had completely failed me. I vowed never again to rely solely on social media, and in that moment I saw that community is really just a mass of individuals, and to pursue actual personal contact with the folks who I wanted to showcase my idea to, would be the only way to judge if anyone in particular had enough buy-in to join.
Since then, anytime I'm doing outreach for anything, each person gets a personal message from me…I'm even willing keep track and follow up if they don't respond to my first message. I demonstrate that I want to show up as a friend to someone before I make any kind of ask of them, and people really appreciate how much personalized hand holding I give them to support them to make their investment amid the billions of other things that are on their mind.
Very good marketing produces a picture of your business for your customers that includes your company culture (Branding) in addition to your products or services. That's because you're likely to need to tell people what your company is about and why they ought to fund you. A small company typically are not able to get a conventional bank loan if it has been operating for under 2 decades or is asking for less than $250,000.
Now when promote things I get huge response and tons of actual supporters, AND I get the pleasure of having ongoing, warm relationships with the people I care about most. Here's what I discovered. – and they take the time to write me back. Seriously. When I send a typical run of the mail newsletter to 3,000 people, I get 25% opens, 3% clicks, and maybe two to five people will write me back. When I send a personal message campaign, where the recipients feel singled out as if I just hit “compose”, Personal message = 100% open rate and 30-40% reply rates (!!!) I can send a mail to my 500 closest friend and I'll have 200 people write me back! This kind of engagementis what can actually contribute to my bottom line once I go live, and it always come from one on one relationships, personal conversations happening through direct message.
Why is this important?
When it comes to crowdfunding, especially for the first 20 to 40 thousand dollars, the people that matter most are your actual friends, Family, acquaintances, colleagues, coworkers, and anyone else who you have even the slightest amount of personal connection with in your life. Whoever you convert with ads and PR after that is up to you, but I can tell you that ads and PR wont convert AT ALL unless you have a secure grassroots funding base of people who care for you.
Some people say “I don't want to market to my friends, that feels sleazy” – but actually, everyone in your life misses you and, they want a chance to connect with you about anything. Plenty of people will back you not because they love your project, but because they love you. And people that love you are a hundred times more likely to buy anything.
core teaching 3- Your video:
Now we are going to look at what makes a video really shine. There are three components to any video that create an immediate and lasting impression on the viewer – sound quality, background music, and image quality. Many viewers will bounce immediately from a piece that doesn't meet these qualities, so it's very very important to get your instantly recognizable quality characteristics nails – this is more important than story, more important than product. If it feels cheesy with boring or corporate background music, if the visuals are shaky or if you show them only a talking head, if the interview audio is echoey or boomy – these will destroy credibility very fast. You've invested so much in your project. Why would you risk all that by proclaiming to the world that you didn't invest in your video? Here's a special equation that viewers are always using to measure whether they will donate to a project – investment in video equals investment in a quality project.
I know I can become a backer to a project when it has an amazing video, because I see that the creator has good attention to details and that they really care about my experience.
So I'm going to have you look at a few video examples, and to see what a top shelf video really looks and sounds like
How to connect with me
I want you to have more breathing room, for your launch to feel easy and effortless. And so I've made something that will let you always have access to me no matter when you plan your launch.
Fully Funded a online community and a 5 week course of what I've taught you today and so much more, it's super cool, it includes all of the tasks you need to do to launch a campaign, organized in an intuitive course center, plus weekly support calls, my online community, and links to the apps and resources that help most.
