One of the most successful ways to receive required money for startup companies is through crowdfunding. Users can donate to a proposed endeavor on popular crowdfunding platforms like Kickstarter and Indiegogo, which assist entrepreneurs raise funds.
According to reports, Kickstarter has sponsored over 117,000 companies thanks to the donations of an approximately 12 million people. Each month, these platforms get hundreds of startup campaigns. Each project competes for user financing. So, how can you differentiate your campaign from the rest of the pack?
How to pick a Plan for your Commercial Campaign Production?
A crowdfunding campaign is simply a plea to potential investors to put their money into your firm instead of others. Videos work because they combine sight and sound to present material in a way that emotionally engages with viewers in a small space of time.
However, not just any video will suffice. It should pique a viewer’s interest and make him or her want to watch the entire video. A video must be captivating while yet conveying the content. It should be deserving of winning any crowdfunding video contest and have the potential to go viral. When it comes to crowdfunding videos, the material must entice viewers to do the desired action: donating.
Examples of Commercial Videos Production to Inspire Your Campaign
The profitability of crowdfunding projects is heavily influenced by videos. A well-made crowdfunding video can inspire viewers to engage by allowing them to see precisely what they’re backing, whether it’s you or your product/service. Here are a few examples:
- Pulp – Indiegogo
Pulp is a wine discovery platform that delivers high-quality wines for users to try. They are a corporation that aims to eliminate elitism from the winemaking process.
When they were crowdfunding, their major goal was to educate potential investors learn what they liked about wine and how to buy a wine that would suit them instead of picking at random.
So, what makes their video so inspiring?
To begin with, Pulp is an excellent crowdfunding video example since the crowdfunding video has excellent sound quality. They use an enthusiastic, lively soundtrack throughout the video, which works nicely with the imagery.
LightCam is a security camera and smart light bulb that offers protection without the need for monthly payments or compromising your privacy.
So, what makes their video so captivating?
The LightCam crowdfunding campaign video is an excellent example of a crowdfunding video since it starts off by teaching you how to use the product in a short-narrated sequence. This demonstrates how convenient the product is, demonstrating how valuable the product would be to prospective buyers right away.