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You might have heard about the term marketing while you are surfing on the internet. When we discuss that in detail, we can understand that the term marketing implies marketing in a way, which means the marketing of any product or services through networks such as social media networks, websites, content etc.

A few examples we like are-, you might have seen many ads related to some products or services while you are surfing the internet. You can see banner ads while reading the website blogs or pop up ads or some kinds of video ads while watching some reels on Instagram or YouTube. These ads are the major part of marketing. Many small to large scale Business organizations use these marketing strategies nowadays to grow their business effectively at a minimum cost. 
We can check in detail about the importance of marketing in comparison to long-established and accepted marketing strategies.

Target Audience :

Finding the primary customers is necessary for every business brand. A few examples we like are-, your company has produced a new Sanitary pad. You need to market this product to the people to get the sales. But to get more sales, we need to market our product to the right audience, In this case, our primary customers could be a female aged between 18–50 years old because females with this age group will be having the menstrual cycle so that by finding the primary customers we can effectively market our product to that audience resulting more sales. It is possible only through marketing, Compared to long-established and accepted ones.

Cost Effectiveness:

Compared to long-established and accepted marketing strategies. Digital marketing provides cost-punch by providing Product Ads to the right audience. And what this means to you and your venture is, it can reduce the cost of marketing the product to the audience. Also, marketing methods have also carry outed organic marketing and pay per click methods to reduce the cost of advertising. Compared to long-established and accepted marketing.

Brand Goldmine:

Compared to marketing, the generation of brand value can be done better through the long-established and accepted marketing methods in which the long-established and accepted marketing includes plenty of audience irrespective of any divisions, so that to generate a brand value, the best option is long-established and accepted marketing other than marketing. But nowadays, the growth and the audience of long-established and accepted marketing is moving downwards, so that in subsequent time ahead, marketing will take the position of long-established and accepted marketing.

Engagements :

User engagements are the biggest advantage of marketing. A few examples we like are-, consider that you are watching the television along with your mobile, suddenly an ad pops up on your television, and you want to know more about that ad, so you have taken your mobile to search for it, but suddenly that ad has been lost.

But at the same time, that same ad has been popping up on your mobile so that you can quickly understand more about that by just clicking on that ad. This is actually meant by marketing drawd from the frequency of time, because almost 90% of humans are the lazy ones, so that most probably, when a person sees an ad on television, even though he is interested in knowing more about that ad, his laziness will never allow him to work, so that he skips that ad but in case of mobile suddenly when ad cam and if he is interested he needs to just click that ad for to know more about it this is one of the best advantage of marketing over long-established and accepted marketing.

Analytics:

Compared to long-established and accepted marketing, the marketing methods provide complete analytics of the Ads which we have created. Also, they provide A/B Testing services to check which ads perform well and which provides better conversion rates etc. Nowadays, the marketing networks have also provided another feature named Pay per click, which means whenever a person has seen your ad and if he is interested, he will click on the ad and for each click the provider has to pay a sufficient amount for social media networks.

Compared to long-established and accepted marketing, it is very cost-effective in which you can generate more conversion rates from your audiences within a small investment. You can also understand the complete analytics of marketing strategy which you have invested in marketing your products, which is far better than the long-established and accepted marketing methods, and it will also help you to take better decisions regarding the changes in your marketing methods.

So I hope that you have got a basic comparison idea between Traditional marketing and Digital marketing so now let's move onto the different types of marketing/ Sub categories of marketing, They are.

Search Engine Optimisation (Organic Discovery)

The major concept of marketing is search engine optimization, and it basically depends on the demand for keywords on which this search engine optimization works. Suppose that tomorrow is Christmas, and you know that you need to buy a plum cake for Christmas, so, because of that, you might search on Google for the best plum cakes in your locality, so then you will be seeing some search results related to your question. And these search results are part of Organic Discovery.

I know that you might be confused now, but I will answer all of your questions related to this. Suppose when a person writes a blog related to plum cake he uses mainly 3 keywords. They are

• The appreciation- eg): The best, Ever tried, Wonderful, Beauty, Etc…
• The content- eg): Plum cakes, fishes, places, flowers etc.
• The end – eg): Ever know, in 2023, in your locality, never seen, etc.

Now just picture the keywords that person had typed to see the results regarding the plum cake.

“Best plum cakes on his locality”. From here we can pick up the three keywords for our content, and they are, “The best”, “Plum cakes”,” In the locality”. Whenever a Writer had created a content regarding these keywords, most probably his search would be ranked first so that the consumer could get the desired results drawd from those keywords. We can discuss more about this in the upcoming blogs.

Search engine marketing (SEM) –

It is another marketing strategy for marketing products drawd from the keywords searched by a person on people who are searching. A few examples we like are-, you might feel that whenever you have searched for a product / service on any platform, then from that time onwards you can see the ads related to that product/ service and this kind of marketing strategy for reaching the products & services to the needed customers is called SEM.

Social media marketing (SMM) –

It is one of the most important marketing methods for to grow your business and it is of two types,

• Paid advertising – It is a method of social media marketing in which we provide the ad for the respective social media platform to advertise it worldwide at a fixed price concerning the range of audiences which we want to show this ad to them.
• Organic marketing – It is another way to generate sales through social media without spending a single penny. And it can be possible either to become a social media influencer or by having a successful theme page on your social site.

While comparing these two methods, we can say that, for faster growth, I would prefer paid advertising over organic marketing. But suppose if you don't have enough money to spend, but still, if you are an influencer or have a theme page, you can generate minimal sales by promoting the product organically.

Content marketing –

It is the marketing method in which a product or a service is advertised through that content is called content marketing. A few examples we like are-, you might have seen some of the contents in which they represent a common problem for everyone, and then they will introduce their product as a solution content for that problem drawd from that they will market their product to the people, and this kind of marketing is called content marketing.

In olden times, content marketing was widely popular in long-established and accepted marketing, but its huge expenses are not affordable for small businesses, but nowadays, due to the presence of these social media networks, every individual can create content and market it at a very minimal cost. And what this means to you and your venture is, content marketing has now become a part of marketing.

Email marketing –

It is one of the oldest methods of marketing, and it is still running successfully, especially for B2B as well about B2C companies. Email is one of the professional ways to inform customers about our products or services, if they like our products or services, they will probably purchase our products or services and also ensure that whenever a new customer comes to your website to purchase something, you must contact them consistently by creating Email campaigns. This will create a bond between the customer and the company.

Affiliate marketing –

It is a part of marketing in which there is an affiliate who has to market the products / services for that business organisation, so that whenever a person purchases a product through his affiliate link he will be getting a small percent of commission from it. By this method, both members benefit from it. This is why affiliate marketing is one of the fastest ways to generate side income for people, but this method is highly successful for the people who were social media influencers /professional writers / people having growing social media theme pages.

Influencer marketing –

Have you ever wondered from where these social media influencers generate their income ? The answer is through influencer marketing. Because we know that when we like a person's attitudes or actions we trust them, and we follow them through our social media platforms. So whenever a person shows us a new product, most probably we will watch it, even though it is a paid promotion. The reason behind this is the trust which we have in that person, so with no doubt we will click on it and we may also purchase it. This is a kind of affiliate marketing for influencers and it is called influencer marketing.

Mobile marketing –

All the marketing strategies which we have previously discussed are mainly compatible for both the desktop and for the laptop and other than these marketing techniques, still there are other techniques of marketing which there are compatible only for mobile devices and such marketing techniques are,

Mobile apps – Theseare only compatible for the Mobile thus it connects the mobile users to the organisation through these mobile applications.

SMS - This feature is only available for mobiles so that some of the organisations are still using this feature but due to continuous scams through these SMS platforms people are not willing to check the ad messages with the misconception of being cheated, So that its popularity has now decreased to the minimum.

Digital marketing represents a kinetic shift in the way businesses promote their products or services, exploiting channels and technology to reach and engage audiences in a more pinpoint, interactive, and measurable manner. Compared to long-established and accepted marketing techniques, marketing offers advantages such as exact audience focusing on, cost-punch, real-time analytics, and greater opportunities for engagement and interaction. By using marketing strategies, businesses can effectively compete in today's marketplace, driving growth, and achieving objectives with greater efficiency and punch.

Xavier Shaji is a proficient content writer with a passion for writing content related to business ideas and news articles over a year ago. He specializes in creating SEO-friendly articles, blog posts, and news content on various platforms. such as Newsbreak, Medium, etc. With his passion for this field, he contributed his work to various projects such as,
* Providing business-related Motivational posters and articles to the various inspiring people to start a business
* Proving the news info to the various social media platforms such as Newsbreak, Meta, Twitter (now X), Pinterest, LinkedIn, etc…

In addition to these professional qualifications, some Hobbies/ daily routine tasks could help him create content more interesting and engaging for the users. They are.
* Reading books related to business strategies and mental development
* Meditating for 15 minutes every morning
Through these hobbies, his content becomes more engaging and user friendly thereby creating an interaction with the audience.

Looking forward to providing Interactive content for your Motion media company as a content writer.

For Hiring:
For further inquiries and discussions please visit Xavier Shaji through LinkedIn, or contact him directly at

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