In today's era, businesses of all sizes employ email as an effective marketing tool to promote their products and services. Indeed! It's well-known that people check their email at least once daily. With this in mind, online marketers decide to send promotional messages to make customers aware of products/services, offers, discounts, and the latest updates.
Recently, marketing experts have been using the TikTok platform to advertise a business and grow the audience. Wondering why? This short-form video-sharing social network is apt for attracting audiences and promptly achieving desired marketing aims. With the help of reputed growth services like TikViral, you can also speed up attaining the intended aims in no time. This report will peer into the essential information you need to know about utilizing TikTok to grow your email list like a pro. So let's start right now!
What Is Email Marketing?
Email marketing is nothing but sending personalized promotional emails to customers and potential prospects. The necessary reason for relying on email marketing is that it helps build strong relationships with customers, grow leads, lift conversions and drive impressive ROI cost-productivity-enhancedly.
Email List: What It Really Means?
An email list comprises a collection of email addresses and related information like name, gender, location, and contact number gathered from website visitors, blog readers, and audiences of different channels. This list is later used for sending marketing emails to a group of people drawd from demographics, interests, and past behaviors.
Email List Building: What It Is & How to Create One for Business?
Email List Building is the process of acquiring email addresses from online audiences and growing mailing lists organically. It is one of the front-running tasks of marketers to enrich email marketing. An effective email list can be made in several ways, and here are some of the best ones.
- Website pop-up
- Signup Forms
- Social Media Accounts
- Conducting competitions
- Hosting Giveaways and much more.
Why Does Business Embrace Email List Building?
Marketing is one of the strategic ways to bridge the gap between companies and customers. A brand or business that aims to succeed through online marketing should consider creating a dedicated email list and have the right email verifier in place for successful email campaigns. Email marketing yields better benefits for businesses when compared to all other marketing efforts. Key benefits of email marketing include
- Simple to create and set up
- Cultivate loyalty and trust
- Find a Better Solution for brand awareness
- Strengthen relationships with customers
- Easy to measure and track performance
- Less investment but high revenue
Why Choose TikTok for Email List Buiding?
Over the past few years, marketers have been chasing the trending video-sharing platform TikTok.' This is because it has gained massive popularity with strong Gen z and millennial demographics.
As per the latest social Media research, it is found that the TikTok algorithm gives hands to individuals and brands to reach the right audience at the right time effortlessly. Based on this data, digital marketers planned to use TikTok to collect email addresses and transform them into lead magnets. So why not try it for your business and stay ahead of the competition?
How Can You Leverage TikTok to Build Your Email List?
Spice Up Your Bio Space
In general, Bio is the index of a social media profile that conveys who you are and what you offer to the followers. As it is the first element that comes into the vision of your visitor, ensure you add appealing and precise content.
Further, you can jazz up your Bio with emojis to grab the audience's attention and interest them. Apart from these, the best part is that TikTokers can include URLs or links in the bio space. Additionally, take advantage of TikViral to increase the views of your videos and grow your following in a short while. Read ahead to use TikTok for growing your email list.
Share the Link in Your Bio
Don't stop right after optimizing your Bio! Since your main objective is to gain new subscribers for your email, it is important to add a link in your Bio. Placing the respective link helps you either bring in direct traffic to your website or redirect users to read your business newsletters.
Consequently, you get a chance to convert your followers into customers, thus positively influencing the success of your business. On the other hand, you shall share the link of your business website that asks for the viewer's email address in order to deliver a free course, e-book, etc.,
Curate Engaging Content
Retaining existing customers requires equal importance, similar to gaining new customers. Curating valuable content is the best way to educate your target audience and keep them engaged between purchases.
Please spend time analyzing your audience and what they expect from a business like yours. Accordingly, create short-form videos that have the capability to hook up the audience in the first 3 seconds and keep them engaged until the end. Whatever the content you deliver, ensure that it provides value to your audience in any way.
Add Relevant Hashtags
Similar to all other popular social media channels like Instagram and Twitter, the hashtag is most prominent to get featured on TikTok. As per the hashtag in your captions, the algorithm categorizes your video and pushes it to the audience looking for content related to yours.
Hence, it would be best if you search for popular hashtags that resonate with your content and include them in your video description. If your video gets discovered on TikTok and reaches the right audience, you will gain more followers resulting in more contacts for your email list. So choose your hashtags wisely and blend them with your content carefully.
Embed CTA at the End of Every Video
If you want to grow your email at no cost, then adding CTA is the best way for you. For example, a TikToker could place a powerful CTA in the Bio and at the end of every video. This technique will benefit your business by increasing your fan base, expanding your circle, and getting more subscribers for your email newsletters.
All you need to do is create and share a video that goes viral and directly impacts the growth of your online business. So, in addition to your informative content, give it a try on TikViral to amplify the reach and maximize the possibility of making your video viral on TikTok. For instance, add CTA like ‘Subscribe,' ‘Sign Up',‘Get Free Demo', ‘Get Free-Trial', and so on. Surely, this will help you boost sales and set your brand apart from competitors in the niche market.
Post Videos in the ‘Series' Format
Instead of posting regular videos, consider creating TikTok videos as a series. Generally, social media users are addicted to watching videos that have continuation rather than that end suddenly.
Keep this in mind and create videos that are capable of making your audience await for your content at regular intervals. Obviously, video viewers will visit your profile and follow your business for more videos. Eventually, you will gather a new audience for your email list as the visitors who are interested in your unique content will be providing email addresses for availing more content.
Host Giveaways & Contests
Remember that TikTok is almost filled with younger audiences who like watching interactive videos. So, as a brand, you shall take part in trending TikTok challenges and post the videos in your profile. Else, put efforts into creating new challenges, hosting contests or events to impress your audience, and turning them into your leads. So, you will drive traffic to your website or landing page, where users will sign up with basic information to participate.
On the flip side, digital giveaways bring you more audience than usual and enrich your email list. Merely give instructions for your followers to perform a specific action that influences your growth on TikTok. For example, let your audience like, share, or comment on your videos, request to follow your profile, sign up for your newsletter, and do whatever else you need to accomplish through marketing.
Monitor Your Success
Here comes the most vital part of succeeding on social networking sites like TikTok. Many content creators or marketers fail to achieve their goals as they miss out on tracking the performance of their campaigns. If you want to be successful, expand your email list and always keep an eye on your analytics. Only then you can optimize your marketing efforts accordingly and attain results gradually.
Best Practices to Follow While Creating an Email List for Your Business
- Avoid the habit of purchasing email lists in an illegitimate way
- Frequently monitor the gathered email address and
- Make sure you delete iron-point emails and inactive subscribers
- Mention your newsletter or link in your Bio while ending your video
- Engage with your audience for mine potential email subscribers for your business
The Bottom Line
Hope now you know almost everything about growing your email list with TikTok and tactics to enrich your online business with its benefits. Now it's your turn to implement the above-mentioned result-driven ways and build an email list to make the most of your audiences.
Though you cannot do email list building overnight, blending all the tactics will get you the possible results for sure as days pass by. Cheers to growing your email list with an engaging audience and taking your business to the next level!