Video Secrets: How to Take Your Event To The Next Level (With Pro Video Production)
Video production at an event is more than just coverage of the day, Start Motion Media — #1 national event video specialists We do not only shoot events we film cinematic stories to enhance your message and expand its reach. We are everywhere in the nation and with our national expertise on live events to hybrid events, your desired engagement level of event video comes ready for the ultimatum.
These are the seven secrets to successfully use event video production for your next gathering and unleash its power.
These are the seven secrets to successfully use event video production for your next gathering and unleash its power.Increase Event Reach
Video Video is great because it breaks the time and space barriers, so to speak. Your event is local but the video you create of it has a global reach. From keynote speeches and panel discussions to candid moments with attendees, event videos let people who couldn't make it in person catch up on what happened at the event. Your event can take place in front of a live audience with live streaming capabilities so that it is accessible for anyone, regardless of their current geographic location.
Video can turn your local event into a global conversation. A great live stream makes your event global so that any person from anywhere in the world can tune into what you are doing.
– Rachel Sennett, Live Streaming Expert
Promote Future Events
Event videos are not just valuable for the occasion you have created, but they serve as a potent way of engaging more attendees next time. A reel of the best moments from your event—a vibrant keynote speaker, a bustling crowd and those key learnings—can provide you with inspiration for your next get-together. And build the anticipation for what is in store next time around.
“Prospective attendees are looking to get a sense for what they will experience. And a powerful highlight reel is precisely that — an insight into the kind of energy, ideas and relationships they just don't want to miss.
(Event Marketing Strategist, Julia Michaels)
Fuel Social Media Engagement
Video — It's what social media loves, and your event is a gold mine of content. From behind-the-scenes footage, viewers interviews and live event updates — each video can be broken down to feed your social media channels for weeks. By creating them in short, punchy clips you can get the engagement that gets shared afterwards and keeps your event front of mind for anyone who missed it.
”Every event is a social media money-shot. Take advantage of videos, stories and interviews to maintain your brand presence throughout various platforms.
Written by — Kelly Tran, Content Specialist for FMM
Enrich Your Website Content
One of the advantages that you should have while creating a video for your event is not being limited to social media only. Embeds: Increase the credibility of your event, you can now show videos from past events that users may visit that are truly exciting. Videos — videos, or even teasers of your major moments add a new dimension to what you offer on-line enticing visitors while at the same time showing them more about who and what your brand is defensible.
“Video content brings life to your website. This embeds the highlights of the event, & shows your brand in action and extends trust among visitors.
– Joe Pulizzi, Content Marketing Institute
Take Email Marketing to the Next Level
But email marketing is not dead — it has always worked and now, with video added to the mix, its effectiveness shoots through the roof. A strong video thumbnail in your emails will likely drive the click through further and keep your audience fully engaged with you. While upcoming events, as well as recaps of past ones can be successfully advertised using emails with videos that inherently work like a charm to get more eyes on your pages – and buyers in through the door.
Video and email? A match made in marketing heaven. A good event video can help bridge the gap to get those potential subscribers out of their house and make them one of your attendees.
– Ryan Deiss, Email Marketing Guru
Highlight sponsors & maintain fundraising efforts in the future
Highlighting your sponsors There are few better ways to make that ROI clear than with video, and event videos offer one of the best approaches. Including sponsor logos, showing them in action with other attendees or including Q&As ensure they are more likely to return as sponsors next year. It lets them know that their investment was a wise one and makes it likely they will want in on future events as well.
“Sponsors want exposure and there is no better way to give them that than with a great event video. It's an investment in future relationships.
—Lisa Jacobs, Sponsorship Strategist
Internal communication and training
Event videos: They are more than just public viewing content. Develop them to train staff, update teams on company-wide initiatives or make important announcements. Utterly banal updates become exciting because videos allow you to hit all the right notes perfectly — every time.
Your internal videos turn important announcements into stories that keep your team current and excited in a way emails never could.
David Newman, Corporate Communications Leader
Bonus #1: Immediate impact with Videos from On-Site Events
As a well-known filmmaker once said, never underestimate the power of same day edits. You can create a recap that plays on screen at the end of your event. Picture your attendees yearning for a detailed video recap set to be played right in front of them. The ideal way to make yourself memorable and get people discussing.
Displaying a recap video from the same day, heightens that element of surprise and delight exciting your attendees even on their way out.
Event Videography Professional Mark Bowden
Why Start Movement Media for Event Videos?
We are the Live Video Streaming and National Event Production specialists based in Portland, OR offering top-notch video production services for live event streaming or pre-recorded events. With every way imaginable, your event is captured and we never miss a beat to make sure that these moments stand out.
Create a video experience of your next event that they will never forget? Call us today to find out how we can uniquely capture your event that documents the day but also showcases your brand for months.
The bottom line is this: great event videos don't just happen. That is the fruit of well-thought-out planning, creative direction and seamless execution. We elevate your event at Start Motion Media.
-Start Motion Media CEO, Lucas Walker
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