From Likes to Leads: How Instagram Engagement Opens Real-World Doors

From Likes to Leads: How Instagram Engagement Opens Real-World Doors

Disclosure: Some links, mentions, or brand features in this article may reflect a paid collaboration, affiliate partnership, or promotional service provided by Start Motion Media. We’re a video production company, and our clients sometimes hire us to create and share branded content to promote them. While we strive to provide honest insights and useful information, our professional relationship with featured companies may influence the content, and though educational, this article does include an advertisement.

Social media marketing success now depends on brands working together with influencers who drive engagement and help grow their Instagram follower base. Through their partnerships with brands influencers build credibility and trust which improves brand reputation. Influencers have more success in bringing new followers to the brand’s social media platforms although inspiring action these followers to purchase the brand’s products and services.

Influencers provide essential support to a brand when they show their appreciation for the brand’s products and services. When influencers who have trustworthy followers share their genuine preferences through effective content about products they love, these followers often develop similar positive feelings towards those products. When you ask an influencer to feature your product, you will increase engagement and in the form of that influencer’s followers.  

Brands use Instagram as a platform to sell directly to customers and direct visitors to their online store.

online store. 

Direct sales 

Brands are able to conduct direct sales through Instagram’s platform haves. Businesses have the ability to develop shoppable posts and stores which confirm tagging of products. Product information such as pricing details can be contained within in these posts. By selecting “shop now,” interested buyers will handle straight to the brand’s online store.

Advertising 

Instagram provides multiple advertising choices that can be allocated to a business’s marketing budget. Boosting any post allows you to transform it into advertising content. The Ads Manager tool on Instagram enables businesses to develop targeted marketing strategies across both Facebook and Instagram platforms.

Specific demographics are available for focusing on when you use Instagram ads. Your Instagram ads have the capability to send users straight to your website or direct them to specific projects and services. Your online store becomes easily accessible for your product fans who want to purchase your project.

Offer in-app checkout 

Instagram users who like your product might lose interest if they find the purchasing process too complex or time-intensive. Instagram improved the purchasing experience through its unified in-app checkout have. Integrating in-app checkout into your Instagram account improves the purchasing experience and helps increase conversion rates.

Run giveaways and promotions. 

Running giveaways and promotions through your Instagram account will allow you to attract more people and enhance customer interaction while increasing your sales numbers. Provide complimentary products or discounts to users who interact with through likes or shares or who follow your profile during a designated timeframe.

Partner with an influencer 

As previously mentioned in this article influencers help expand your brand through their promotional content. Most influencers will require payment to promote your brand but the resulting publicity will drive more likes and followers along with sales. Using the right influencers can boost your brand’s legitimacy and make it seem more trustworthy. The perception of legitimacy and reliability for your brand and products will lead more people to transition from liking to purchasing.

 

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How-To Business Editor – Greg Dasko is an entrepreneur and content creator with over a decade helping people launch side hustles, build credit, and create wealth through actionable advice.

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