by Malinda Abraham

Walt Disney Company Corporate Review

Everyone agrees that The Walt Disney Company is a top-tier corporation. A key objective of this research was to identify the operational procedures that have directly led to the company's success.

The Walt Disney Company, more commonly known as Disney, is a global media and entertainment conglomerate with headquarters in Burbank, California. The Walt Disney Company was originally founded as the Disney Brothers Studio on October 16, 1923; it adopted its current name in 1986. The advent of animated films and the creation of Mickey Mouse, the company's renowned mascot, are often credited with contributing to the company's early success. Following its meteoric rise to prominence in the early 1950s, the company diversified into fields like live-action films, television, and theme parks. Disney's profits declined after Walt's unexpected death in 1966, especially in the animation division. Disney's stockholders elected Michael Eisner as CEO in 1984, ushering in the studio's golden age, which has become known as the Disney Renaissance (Richard, 2019).

Since the 1980s, Disney has been developing and purchasing subsidiary firms in an effort to broaden the appeal of its products beyond its core demographic of young families. Walt Disney Pictures, Walt Disney Animation Studios, Pixar, Marvel Studios, Lucasfilm, 20th Century Studios, 20th Century Animation, and Searchlight Pictures are all under the Walt Disney Studios umbrella. Disney is successful in many other industries, including those unrelated to its... Read More

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1. Do the Needful

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