The global economy is booming, and the share markets are touching their lifetime heights. This is a strong indication of the growing global workforce and changing business models.

The current market scenario indicates the right opportunity to grow your investment portfolio. But a lot of people lack basic market knowledge and growing trends and are hence hesitant to invest.

This comprehensive guide aims to provide you with in-depth research on how to select your next investment opportunity.


1. Do the Needful



Before you jump into the vast world of investment, it is vital to learn about the basics of investment. Investing without proper knowledge of the market could lead to potential loss.  

Successful investment portfolios are not created in a single day, make it a habit to gradually learn the insights of investing and practice with a demo account before investing your capital.  

You should refer to books and investment courses that deal with modern investment options like diversification, affiliate account programs and cryptocurrency.  

Affiliate account programs are a trusted and attractive avenue to learn the workings of the market while earning monetary gains through partner commissions.  

You can visit for further details regarding affiliate accounts and to learn more about partner commissions.


2. Investment Strategy

There are different investment strategies that can be implemented to grow your portfolio. These strategies are dependent on personality traits:  

  • Adventurer- This strategy is used by often volatile but strong-willed and entrepreneurial people.
  • Celebrity- This strategy lays its basics on following the latest market trends without analyzing data.
  • Guardian- People associated with this strategy invest for the long term and are hesitant to make changes in their portfolio.
  • Individualistic- Similar to adventurer, this strategy is used by strong-willed people who are also known for their thorough and analytical approach.  
  • Straight arrow- This strategy is the homogenous combination of all the other strategies.
  • Since you have the best idea of your financial condition, your choice of strategy is going to impact your investment strategy.  

The best investment strategy should resemble your personality traits and though these decisions may vary from person to person, they do not guarantee success.


3. Diversification



Simple allocation funds refer to investing in a single investment option, in contrast, multi-allocation funds refer to investing in different investment options simultaneously.

Simple allocation is a favorable approach to adopt for more steady gain, but it could also potentially lead to higher risk.

Moreover, diversifying asset classes not only could substantially reduce the risk factor, but it could also lead to greater monetary rewards.

You should not limit yourself strictly to either one of the strategies and adopt a more flexible approach to divide your investments.


4. Return on Investment

Return on investment or ROI is a mathematical equation that allows us to calculate the worth of an investment compared to the performances of others. It can also be translated as the monetary valuation of a company.

You should carefully analyze the ROI of your investments and then invest accordingly. It is recommended to only invest in assets that have ROI ranked higher than the average inflation rate to be financially viable in the long run.


5. Snowball Method

Compound growth is literally a time-tested strategy to grow wealth. The “snowball effect” refers to the compound growth when your investment’s capital starts accumulating additional return.  

Therefore, it is recommended to start investing earlier to gain the benefit of compound growth.


6. Stock Market



Often, people term stocks as “quick-rich-scheme,” but in reality, stocks are reliable trading options that offer higher long-term appreciation than traditional bonds.  

There are, however, a few things to remember when choosing to trade in the stock market.

  • Dividend- a dividend is the distribution of the company’s stock earnings to its shareholders. The dividend amount is subjective to the stocks’ performance and is determined by the company.


  • P/E Ratio- price-to-earnings ratio or P/E ratio is the ratio of a company’s equity value to its net income.


  • Historical Return- historical return refers to the past performance of a specific asset or investment in percentage.


  • Beta- is the measurement of the movement of a particular stock in relation to the movements in the overall market.


  • Earnings Per Share (EPS)– is the dividend of the company’s net income by number of outstanding shares of stocks. It is also a financial metric to measure a company’s profitability.  


7. Liquidity



Like most industries, the stock market can be both rewarding and punishing. In case of a tremendous loss or unexpected gain, you should have liquidity for swift transactions.

Liquidity is the ease by which an asset or holding can be converted into cash without losing its original value. Hence, you should diversify your portfolio with short-term investments like debt funds, recurring deposits and large-cap mutual funds for readily available liquidity.


8. Taxation

Probably the most important aspect of managing your portfolio account is to be aware of the taxation on investment gains. There are a variety of tax-free investment options like insurance, pension schemes and government-issued savings schemes.

Taxation could also vary on the duration of capital gains, for instance, short-term capital gains are taxed at 15%, in contrast, long-term capital gains are exempted from any taxes.  



Investment is a safe, reliable and smart approach to accumulating wealth while staying ahead of inflation. Many people make the mistake of jumping into the stock market before proper planning and structure.

Hence, you should initially try to learn the basics of investments and market trends before risking your capital. Also, adopt diverse strategies and techniques to diversify your portfolio and reduce the associated risk.