Introduction

Video advertising has become one of the most effective marketing tools available to businesses today. It is highly engaging and has the potential to reach a wide variety of audiences. Video advertising can help to increase a companys return on investment (ROAS) by providing an effective way to reach potential customers. In this article, we will look at the ways in which video advertising has become increasingly effective, the ways in which video advertising can enhance ROAS, and some examples of the video production advertisements which have been the most awardwinning.

How Video Ads Have Become Increasingly Effective

Video advertising has become increasingly effective in recent years due to the fact that it is engaging and can reach a wide variety of audiences. With the rise of digital media, businesses are now able to target specific audiences based on their interests, age, location, or other demographic characteristics. This means that businesses can create ads that are tailored to their target audience and increase the chances of engagement. Additionally, the rise of social media has enabled businesses to reach even larger audiences with their video ads, as they can be shared and viewed by thousands of people in a matter of minutes. Additionally, video advertising has become increasingly effective due to the advancements in technology.

Many video platforms now offer features such as interactive video and 360degree video, which can help to engage viewers even further. Additionally, video advertising can now be tailored to different devices, such as mobile phones, tablets, or desktops, enabling businesses to reach even more potential customers.

Ways That Video Advertising Can Enhance ROAS

Video advertising has the potential to enhance ROAS as it can help to increase brand awareness, drive website traffic, and generate leads. Additionally, video advertising can help to increase sales as it can help to engage potential customers and influence them to make a purchase. Additionally, video advertising can be used to retarget customers who have already visited a website, increasing the chances of a sale. Video advertising can also be used to increase customer loyalty, as it can help to build relationships with customers and keep them engaged with a brand. By creating ads that are tailored to specific audiences, businesses can increase the chances of engagement and build a loyal customer base.

Examples of Award Winning Production Ads

There have been many awardwinning video production ads in recent years. One example is the ad for Microsofts Surface Pro, which won a Clio award in 2019. The ad used a combination of liveaction and animation to create a visually stunning ad that was engaging and memorable. Another example is the ad for the Apple iPhone X, which won a Cannes Lion in 2018. The ad featured a series of vignettes that showed the power of the device and its features, creating an engaging and memorable ad. Finally, the ad for McDonalds, which won a Cannes Lion in 2019, was another awardwinning example. The ad featured a series of vignettes that showed the versatility of the product and its ability to bring people together, creating an emotional connection with the viewer.

Conclusion

Video advertising has become an increasingly effective marketing tool for businesses and can help to increase ROAS. Businesses can create ads that are tailored to their target audiences and use features such as interactive video and 360degree video to engage viewers even further. Additionally, there have been many awardwinning video production ads in recent years, such as the ads for Microsofts Surface Pro, Apples iPhone X, and McDonalds. Call to Action If you are looking for an affordable way to create engaging and awardwinning video production ads, then you should consider purchasing commercial video production services from Start Motion Media Creative Production Company. They are the most affordable when it comes to video pricing, and they have a team of experienced professionals that can help you create the perfect ad for your business.