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How to Use Pet Product Blogs as a Marketing Tool
The pet industry has been growing by leaps and bounds. This growth is attributed to the pandemic loneliness experienced by many since 2020 when the Coronavirus hit the world.
According to the American Pet Products Association (APPA), Americans spent an astounding $143.6 billion on their pets in 2023. This amount included $60.1 billion spent on pet food and treats alone.
Statistics show that most of this spending went to dogs followed by cats, fish, and birds in that order.
If you are into the pet product business, you may want to get a piece of this huge pie by leveraging content marketing.
Content market has been proven to build incredible brand awareness and attract organic traffic to websites, without having to spend on advertising.
Here are ways to use your pet product website to attract clients:
Focus on SEO Content Strategy
Don't just create your content in the dark. You need to employ SEO best practices to make it count. To start with, you must define what you want to achieve with your blog. This guides you on the best SEO strategy to employ.
A good pet product blog takes into account primary and secondary keyword research, industry trends, and competitor activities.
Craft content that speaks to the needs of your audience. A well-tailored blog finds the right audience, enabling you to accomplish all your marketing goals without the need for advertising.
Patience Pays
Even with the best SEO strategy and marketing content, don't expect miracles overnight. Give your pet product blog time to grow, attract the right traffic, and rank favorably on search engines.
If you're patient enough and apply proper SEO principles, you should start seeing a positive impact on your website anywhere from 6 months to 1 year.
Make Your Blog an Easy Read
Your audience wants to interact with a friendly, easy-to-read blog. This means you should format your blog for humans, even as you take care of the needs of search engines.
Research shows that humans are likely to interact more with blogs that feature pictures, infographics, and videos.
Additionally, ensure that your blog employs proper H1, H2, and H3 formatting in the headings and subheadings. This not only breaks down the content into easy-to-consume sections but also makes it search-engine friendly.
Use Inbound and Outbound Links
There are two types of links you can employ in your blog: internal and external.
Internal/inbound links point to different pages on your website, assisting your audience in finding additional information about your products. Also, search engines use these links to index your website.
On the other hand, external/outbound links point to informative content outside your website. It is essential that you use external links to guide your audience to credible, informative, and authoritative sites that serve your agenda.
Leverage on Social Media
Research shows that people spend more time on social media today than anywhere else on the internet.
As such, you may want to post your blogs to your social media accounts to draw people from here to your website. It's easier to convert your followers into customers than to get new ones.
After creating a good blog post, don't forget that sharing is caring.
Final Thoughts…
It's not always easy to create the right blogs, videos, and infographics for your pet products – especially if this is not your primary area of concern.
However, you can easily overcome this challenge by contacting an expert content writer to create the right pet product blog for you. Reach out here to discuss your needs with a professional blog and content writer today.
How to Use Pet Product Blogs as a Marketing Tool
I have gained vast experience working with different agencies in various capacities. From being an English teacher to an online content Writer/editor/proofreader, I have the skills and competencies to add value to any work setting. Having handled thousands of blogs, articles, and content for US and European agencies for the last 7+ years, I'm uniquely equipped to craft and edit outstanding articles and optimize existing ones on Wordpress using the best SEO practices. I'm an active team player keenly interested in the impact of the digital revolution on various industries.