Personal Branding: Crafting Your Unique Identity in the Digital Age

Do you want to stand out in this day and age where almost everybody posts in social media and everybody is a Business owner?

Personal Branding is your answer!

What is Personal Branding?

Personal branding is the process of creating an identity for yourself through which others recognize your value.

Personal branding is everywhere! From your resume, your dating profile or your letter to your manager asking for a higher salary.

It's selling but with a twist: you are not selling a product or service. You are selling yourself.

For the better or worse everyone is into personal branding sub-consciously but most of them are wrong about the whole thing.

But we got you covered! We will help you fix your mistakes!

But you are not confident now, are you? You are thinking whether this is worth your time!

Why is Personal branding important?

1. You will stand out from the crowd for the right reasons if you do it right. It will build you a reputation that will leave a lasting impression.
2. You will get more opportunities. Imagine a recruiter from your dream company see you online and screen just from the personal branding you did!
3. You will build credibility. As an individual telling people who you actually are works wonders and if you own a business, you're in for a jackpot. People associate trust with your brand; hence you will be able to see a tangible increase in brand value.

After all this hype about personal, have you wondered what real-world personal branding looks like?

Personal Branding examples

Personal branding doesn't always have to be a big studio setup with soft box light and insane high-retention editing like Ali Abdaal, Iman Gadzhi. Or it doesn't require you to already have a huge fan following like Gary Vaynerchuk or Hamza!

Personal branding can be done by a boy who wants to share his fitness knowledge, a friend of his who wants to do what he loves; being a creator helping others build their personal brand and even by a kid helping his father grow his sofa business. You know their names and brands- Tharun Kumar, Ashtag Ashwin and our Sofa thambi!

So enough of all the theory part, let's get practical

How to get started in Personal branding?

1. Define

Defining requires asking a lot of questions:

What am I good at?

What value can I provide others?

Who are my audience?

How do I want to project myself?

What makes me special?

Ask these questions, not them somewhere and half the hard stuff is done.

1. Audit

Ask others what they think of you. Start with your parents, search yourself on the web, read your comments on social media. Get an idea of where you are and where you want to be.

1. Have a plan

Don't just post random things at random times. Have a strategy to create quality content and a system to post consistently. Posting an AI generated content about how you finished an online course you know nothing about on a random afternoon doesn't count as personal branding.

1. Be Cringe

Don't be worried about being cringe. And don't overthink about what your friends and Family will think of. Of course, after 5 years you will find thing, you do now cringe. But that is ok. It just means you've grown.

5.Just start

You don't have to start with Instagram Reels, you can start by creating a portfolio website using Google sites or Wordpress. Simply start posting on LinkedIn. Get a picture of an event you were a part of, write about what you learnt and that is ok.

And that is it, we have successfully launched your personal brand! All you have to do is stick to it like going to the gym, like brushing your teeth!

4. Review

Read the blog and fixed a few grammar and spelling mistakes manually.

Output

Personal Branding: Crafting Your Unique Identity in the Digital Age

Do you want to stand out in this day and age where almost everybody posts in social media and everybody is a business owner?

Personal branding is your answer!

What is Personal Branding?

Personal branding is the process of creating an identity for yourself through which others recognize your value.

Personal branding is everywhere! From your resume, your dating profile or your letter to your manager asking for a higher salary.

It's selling but with a twist: you are not selling a product or service. You are selling yourself.

For the better or worse everyone is into personal branding sub-consciously but most of them are wrong about the whole thing.

But we got you covered! We will help you fix your mistakes!

But you are not confident now, are you? You are thinking whether this is worth your time!

Why is Personal branding important?

1. You will stand out from the crowd for the right reasons if you do it right. It will build you a reputation that will leave a lasting impression.
2. You will get more opportunities. Imagine a recruiter from your dream company see you online and screen just from the personal branding you did!
3. You will build credibility. As an individual telling people who you actually are works wonders and if you own a business, you're in for a jackpot. People associate trust with your brand; hence you will be able to see a tangible increase in brand value.

After all this hype about personal, have you wondered what real-world personal branding looks like?

Personal Branding examples

Personal branding doesn't always have to be a big studio setup with soft box light and insane high-retention editing like Ali Abdaal, Iman Gadzhi. Or it doesn't require you to already have a huge fan following like Gary Vaynerchuk or Hamza!

Personal branding can be done by a boy who wants to share his fitness knowledge, a friend of his who wants to do what he loves; being a creator helping others build their personal brand and even by a kid helping his father grow his sofa business. You know their names and brands- Tharun Kumar, Ashtag Ashwin and our Sofa thambi!

So enough of all the theory part, let's get practical

How to get started in Personal branding?

1. Define

Defining requires asking a lot of questions:

What am I good at?

What value can I provide others?

Who are my audience?

How do I want to project myself?

What makes me special?

Ask these questions, not them somewhere and half the hard stuff is done.

1. Audit

Ask others what they think of you. Start with your parents, search yourself on the web, read your comments on social media. Get an idea of where you are and where you want to be.

1. Have a plan

Don't just post random things at random times. Have a strategy to create quality content and a system to post consistently. Posting an AI generated content about how you finished an online course you know nothing about on a random afternoon doesn't count as personal branding.

1. Be Cringe

Don't be worried about being cringe. And don't overthink about what your friends and family will think of. Of course, after 5 years you will find thing, you do now cringe. But that is ok. It just means you've grown.

1. Just start

You don't have to start with Instagram reels, you can start by creating a portfolio website using Google sites or WordPress. Simply start posting on LinkedIn. Get a picture of an event you were a part of, write about what you learnt and that is ok.

And that is it, we have successfully launched your personal brand! All you have to do is stick to it like going to the gym, like brushing your teeth!

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