Video for Series A/B Fundraising

VC Fundraising: Building Strong Investor Relations for Long-Term;

Types of Investor Relations Videos and Their Strategic Value

To clarify each type’s unique benefits, here’s a table that outlines the strengths and ideal use cases for investor relations video formats.
Video TypeDescriptionBest Use CaseExample Scenario
Product DemoDemonstrates product features and benefitsShowcasing product potentialSaaS company demonstrating workflow platform
Founder StoryShares the background and vision of foundersBuilding trust and personal connectionHealthtech founder sharing patient outcomes vision
Customer SuccessReal-world examples of customer impactProving market validation and demandFintech startup with customer testimonial

The Role of Video in Attracting Series A

Venture capital (VC) fundraising is a complex and competitive endeavor that requires meticulous planning, strategic execution, and effective investor relations. In the dynamic world of venture capital, maintaining strong relationships with investors is paramount to securing funding, fostering trust, and driving long-term success for both venture capitalists and the startups they support. In this overview, we'll delve into the importance of investor relations in VC fundraising and provide actionable insights to help venture capitalists build and maintain strong, mutually beneficial relationships with their investors.

The Importance of Investor Relations in VC Fundraising

Investor relations play a crucial role in VC fundraising, serving as the linchpin that connects venture capitalists with potential investors and fosters ongoing communication, trust, and collaboration throughout the investment lifecycle. Effective investor relations are essential for:
  • Securing Funding: Building and maintaining strong relationships with investors is key to successfully raising capital for venture capital funds and startups. Investors are more likely to commit significant capital to ventures managed by venture capitalists with a proven track record, strong reputation, and transparent, communicative approach to investor relations.
  • Fostering Trust and Confidence: Transparent, timely, and proactive communication with investors fosters trust, confidence, and credibility. By keeping investors informed about fund performance, investment opportunities, risks, and challenges, venture capitalists can build strong, trusting relationships that encourage continued investment and support.
  • Driving Long-Term Success: Strong investor relations are essential for driving long-term success in venture capital. By cultivating a network of engaged, supportive investors, venture capitalists can access valuable insights, expertise, and resources that can help startups succeed, grow, and achieve their strategic objectives.

Key Strategies for Building Strong Investor Relations in VC Fundraising

Building and maintaining strong investor relations in VC fundraising requires a strategic and proactive approach that prioritizes transparency, communication, and value creation. Here are some key strategies to help venture capitalists build and nurture strong, mutually beneficial relationships with their investors:
  • Using a Video to Get In the Door: Transparency is paramount in investor relations. Venture capitalists should provide investors with clear, accurate, and timely information about fund performance, investment strategy, portfolio companies, risks, challenges, and opportunities. Open channels of communication, regular updates, and proactive outreach are essential for fostering trust, building credibility, and demonstrating commitment to investor success.
  • Value-Added Engagement: Venture capitalists should actively engage with investors to understand their needs, expectations, and investment preferences. By offering personalized, value-added services such as exclusive networking events, industry insights, expert consultations, and co-investment opportunities, venture capitalists can enhance investor engagement, satisfaction, and loyalty.
  • Risk Management and Compliance: Venture capitalists should prioritize risk management and compliance to protect investors' interests, ensure regulatory compliance, and uphold the highest standards of integrity and professionalism. Implementing robust due diligence processes, risk assessment frameworks, and compliance protocols can help venture capitalists mitigate risks, safeguard investor capital, and build confidence among investors.
  • Performance Tracking and Reporting: Venture capitalists should implement comprehensive performance tracking and reporting mechanisms to provide investors with clear, actionable insights into fund performance, investment outcomes, and portfolio company progress. Regular performance reviews, benchmarking analysis, and transparent reporting can help investors make informed decisions, assess the impact of their investments, and evaluate the effectiveness of the venture capital fund's strategy and execution.

Comms Dept: Elevating VC Fundraising through Effective Investor Relations Videos - A Core Start Motion Media Service

Performance tracking, and reporting, venture capitalists can build and maintain strong, mutually beneficial relationships with their investors that support the growth, innovation, and success of the startups they support.

 

Importance of Having a Video to Catch Interests of Series A Investing

Getting that Series A is one of the most important milestones in the life of any startup and — spoiler alert — we all know that investor relations (IR) can make all the difference when it comes to cornering VCs. However, with in-person meetings being a rare breed and the competition to raise funds being tough, video has turned into an engine for connecting with potential investors. That story can be their product video, their growth metrics, or even simply their relationship with VCs, but hey video just helps startups to portray their compelling story.
With our clients we cover how to use investor relations (IR) videos to differentiate yourself in Series A fundraising, using ABM strategies to reach the correct investors with the correct message. Drawing on practical examples, industry insights, and action steps, you’ll discover how to develop interest, and start building credibility, to give you the best odds of attracting that all important Series A funding.

The Importance of Series A Fundraising Investor Relations Videos in 2025

  1. Video has established itself as a necessary weapon in the startup arsenal for cutting through the noise and hooking investors by 2025. Video content provides a quick and engaging way to demonstrate potential in an age where investors are bombarded with pitch decks.
  2. Improved Investor Grasp: Videos provide an opportunity to explain various topics in a simplified manner helping you articulate your product, market and growth strategy in an engaging, short video.
  3. Establishes Trust and Credibility: IR videos are personal; they showcase your team and your customers. This is important because VCs want to know who the people leading the company are.
  4. Backing ABM Campaigns: Startups can target particular VCs via account-based marketing (ABM) and video is one of the best formats for personalized outreach.
"Investor relations videos offer a glimpse of the team, of the product, of the growth potential — in my opinion, this is as good as seeing it firsthand. It's like without leaving our desks we are sitting with the founders in the room."

Investor Relations Videos - Series A Fundraising Types

Such video formats must match your funding aims to attract Series A investors. There are three impactful varieties of IR videos that are sure to leave a lasting impression:

Product Demo Videos

Product demos are one of the most powerful ways of demonstrating how your product works as well as what makes it unique. It takes only a few minutes to show off its core functionalities, how users will benefit from it, and its competitive edge.Example Use Case: A demo created by a SaaS company that showcases how their platform simplifies enterprise workflow, what pain points it can address, and how it scales.

Founder: "Our Story and Vision" Videos

Investors want to know who’s running the company. Founder story videos give a face to the founders, describe the reasons why they started the startup, and provide insight into the vision behind the startup. That relationship is often what gets you funded.Example Use Case: The CTO of a fintech startup shares their product experience, the problem they are solving, and how many clients are using it

Customer Success Stories

 

Series A Fundraising: Account-Based Marketing (ABM) Tips for Video

Account-based marketing (ABM) — arguably the most appropriate strategy for startups seeking to raise Series A. The very best investors for your specific vision, industry, and growth stage, are likely to be in the first cohort you reach out to: These Investors should be your ABM strategy. Here are the ways through which you can use Video in your ABM strategy:

Identify Target Investors

It is the most crucial part of the process in ABM because, if you don't know your audience, well you don't have an account-based marketing agency at that point. Find a handful of VCs whose portfolios are related to your industry, mission and product stage. Follow-up with custom video content on what they like to invest in.

Personalize the Pitch

Use personalized video messages when reaching out to investors with their special interest. E.g., mention the way your company's growth fits with the previous investments for the VC, or specific parts align with their investment philosophy.For example, a B2B SaaS startup could showcase how their software enables remote work through personalized video pitches, which is relevant to the type of portfolio the relevant investor has.

Engage with Personalized Video Retargeting

If investors have already engaged with you in the past, video retargeting enables you to stay front-of-mind. Video retargeting continues to provide updates and insights after someone has engaged with your content, reminding them that your company is starting to become relevant and grow.Tip from ABM Guru: "Account-based marketing for investors is more than just throwing a line. For investors to be engaging and nurturing it is about relationship building over time and using video to keep investors interested and informed.

Proof for Video Series A Fundraising Success by Startups

Check out the ways startups have used our videos to interest investors and raise funds.

TeraBASE– Product Demo and Roadmap

In their pitch, Notion combined product demos with vision-heavy videos to present their all-in-one workspace software to would-be investors. Boasting versatility, their product demo videos demonstrated various use cases of Notion for business, education, and personal productivity. Investors were particularly drawn by this transparent evidence of an able and adaptable market.

NovaDONTICS: From Top-Down Buying to Customer Success and Growth

Slack highlighted popular brands using their service and real use cases in the investor relations videos. Slack opened with testimonials from some big clients, then demonstrated how the software had improved the communication/connection for different teams — giving credibility while also showcasing their business model in action.Founders Story: Warby ParkerThe founders of Warby Parker talked about their background and why the company wanted to provide highest-quality eyeglasses to consumers. Investors looking for strong impact brands were very attracted to this humanized brand approach which created a personal connection.VC Insider: “Watching a product work, actual customers talking about the product, or what the founders plan to do with the product make for a much stronger pitch. Video is an important tool in deciding what start-ups we pay attention to — VenturebeatDo You Know Good Practices for Making Investor Relations Videos?Use These Best Practices to Optimize Your Investor Relations Videos. So they all make sure that you feel professional, clear and in tune with what investors are expecting in your videos.Keep It Concise and FocusedInvestors are short on time — concision is key; you should aim for a runtime between 2-3 minutes. Try to have only one primary takeaway or area of impact in each video so your discussion stays focused and digestible.Use High-Quality ProductionFor investor relations it is all about quality, not quantity. Be professional, polished — good use of lighting, sound, visual. If your budget allows it, hire a cinematographer.Reveal the People Behind the BrandSure investors are also investing in people as they do with products. Make personal connections about passion, competence and the team’s expertise.End with a Strong Call-to-ActionEvery video should have an obvious next step in mind: it could be booking a meeting, downloading a pitch deck, or signing up for an investor update. Provide a Low Barrier to Entry for InvestorsTrack and Measure EngagementYou should analyze the videos to see how they perform — the number of views, engagement time, and shares. This is valuable information on which videos hit home with investors.FAQs: The Most Important Video Questions Startups Have About the Use of Video for Series A FundraisingHere are the frequently asked questions that startups have while using video for Investor relations and ABM in Series A funding.How long should an investor relations video be?Aim for 2-3 minutes. Investors don't have time to burn -- and short, focused videos are more likely to keep their attention while getting your point across.What categories of videos work for Fundraising Series A?Impact, team strengths, and market validation are the 3 I's for Series A fundraising — making product demos, founder story videos, and customer success stories some of the most impactful content for this stage.Personalizing videos for account-based marketing: What does that look like?Name specific investors, emphasize points of alignment, and tailor your conversation to portfolio imperatives for a personalized touch.Q: Do IR videos need to be professionally produced?Free, but professional production is required (not mandatory). Those like high-quality imagery that speaks to credibility if done well (you can still do well with a smartphone and great lighting).
  1. What are the success metrics for my IR videos?
Analyze this by measuring metrics like the number of times videos are viewed, total watch time, and engagement rates. Success is also measured by increased interest, requests to set up meetings, and positive feedback.How to Create Investor Relations Videos on a BudgetHere are some cost-effective solutions for producing effective IR videos for startups:Use a Smartphone with Stabilizer Gear: It allows you to shoot a nice video on your smartphone camera if you have a stabilizer or a tripod to keep the smartphone steady.FREE INVESTOR RELATION VIDEO EDITING TOOLS: Applications such as iMovie, DaVinci Resolve or Canva can be an excellent choice for your editing needs.Utilize Natural Lighting: Schedule filming during the day and shoot near a window, you will have the best quality lights without paying for extra equipment.Recruit Intern or Freelancers: Look for inexpensive talent on websites like Upwork or team up with local students from film academies interested in startups.A Tip from IR Consultant For Your Budget: “Investors want clarity and value most of all. In 2011, someone who was making a 15-minute documentary with a $7,000 budget, said Focus on compelling storytelling and simple visuals to deliver your views, even if you don't have much of a budget.The Wrap: Making Investor Relations Videos that Attract Interest and CapitalIf start-ups look for Series A, investor relations video is a must-have. You could also capture investor interest, create credibility and help your startup stand out in the crowded startup landscape around the world by focusing the eyes towards engaging, high-quality formats such product demos, founder stories, and customer success stories. Incorporating these videos into an account-based marketing strategy elevates your game even more; now you can customize the delivery of your vision to the handful of VCs that will be most likely to get behind it.So, get to work applying these ideas. However you are filming them, in-house or through the professionals, ensure that every frame captures the passion, promise, and commitment that embody your startup. Having the right video strategy strikes the first chord in getting closer to that Series A round.