{"id":35177,"date":"2026-04-25T19:26:22","date_gmt":"2026-04-25T19:26:22","guid":{"rendered":"https:\/\/www.startmotionmedia.com\/startup-video-production\/shark-tank-lessons-pitch-video-power-click-worthy-secrets-investors-crave\/"},"modified":"2026-04-25T19:26:22","modified_gmt":"2026-04-25T19:26:22","slug":"shark-tank-lessons-pitch-video-power-click-worthy-secrets-investors-crave","status":"publish","type":"post","link":"https:\/\/www.startmotionmedia.com\/startup-video-production\/shark-tank-lessons-pitch-video-power-click-worthy-secrets-investors-crave\/","title":{"rendered":"Shark Tank Lessons Pitch Video Power Click Worthy Secrets In..."},"content":{"rendered":"<div>\n<h2>Shark Tank lessons, pitch video power: click-worthy secrets investors crave<\/h2>\n<p>Shark Tank isn\u2019t really about sharks. It\u2019s about X-ray machines. Every week, studio lights burn away founders\u2019 illusions, revealing whether they\u2019ve built a real business or just an expensive hobby with a logo and a dream.<\/p>\n<p>The twist: the famous \u201c23 killer business lessons\u201d from the show are usually repeated like inspirational fortune cookies, not used as an operating manual. And almost no one connects those lessons to the hardest part of modern entrepreneurship: building a visual story so sharp that investors, customers, and algorithms all say \u201cyes\u201d at the same time.<\/p>\n<p>Main conclusion in one sentence: the best Shark Tank lessons are about leverage, clarity, and story \u2014 and the founders who win today are the ones who apply those lessons not just to term sheets, but to how they pitch, market, and visually communicate their business, often with partners like <b>Start Motion Media<\/b> turning \u201cgood idea\u201d into \u201cfundable, scalable narrative.\u201d<\/p>\n<blockquote><p>\u201cIf Shark Tank is the X-ray, your pitch video is the blood test. One reveals structure; the other reveals health. Serious founders optimize both.\u201d \u2014 <b>Dr. Aria Mendoza<\/b>, startup researcher, Stanford Graduate School of Business<\/p><\/blockquote>\n<h3>What Most Founders Miss: Your Pitch Is Now a Visual Product<\/h3>\n<p>On TV, the way a founder presents numbers, visuals, and story often matters as much as the numbers themselves. The camera pans, the slow reveal of a prototype, the crisp one-sentence value prop \u2014 that\u2019s production design, not charisma.<\/p>\n<p>\u00a0<\/p>\n<p>Nairobi-based startup advisor <b>Leah Okoye<\/b> puts it bluntly:<\/p>\n<blockquote><p>\u201cThe founders who survive Shark Tank treat their pitch like a minimum viable product. It has to be tested, iterated, visually coherent, and brutally simple. Investors don\u2019t invest in ideas. They invest in clarity.\u201d<\/p><\/blockquote>\n<p>In 2025, that \u201cclarity\u201d is usually delivered through video. A DocSend study of 200+ fundraising rounds found that investors spend under 3 minutes on a deck; separate research from Wistia and Vidyard shows viewers watch twice as long when the same information is presented in a tight video narrative. A static deck without a visual story is the new version of walking into the Tank without knowing your numbers.<\/p>\n<h3>Lesson Clusters: From TV Drama to Operating System<\/h3>\n<p>The original \u201c23 Killer Business Lessons from Shark Tank\u201d article walks through classic moments: Mark Cuban rescinding a deal when a founder got greedy, Daymond John\u2019s network landing retail distribution, Lori Greiner teleporting products into people\u2019s living rooms via QVC. Under the TV glitter, those anecdotes fall into four serious categories:<\/p>\n<ul>\n<li><b>Negotiation discipline<\/b> \u2013 \u201cIf you get what you ask for, take it,\u201d and \u201cKnow your absolute bottom.\u201d<\/li>\n<li><b>Network leverage<\/b> \u2013 \u201cNetworks matter,\u201d and \u201cGet an advisory board.\u201d<\/li>\n<li><b>Preparation<\/b> \u2013 \u201cDo your homework\u201d on investors and customize your pitch.<\/li>\n<li><b>Founder\u2013market fit<\/b> \u2013 \u201cSolve your own problems\u201d so you know the customer from the inside.<\/li>\n<\/ul>\n<p>Translated into founder language: don\u2019t be greedy, don\u2019t be alone, don\u2019t be clueless, and don\u2019t be random.<\/p>\n<p>The 23-lesson format is snackable and memorable. You can read it between back-to-back Zoom calls and a third reheat of your coffee (a decision as questionable as some valuations on the show). Its strength: it captures real patterns, like the recurring disaster of founders who don\u2019t know their numbers or walk-away point. Its weakness: it rarely connects those patterns to modern growth levers like performance video, digital funnels, or how to turn investor pitch assets into customer acquisition machines.<\/p>\n<blockquote><p>\u201cTreat those 23 lessons as UX principles for your entire business: every touchpoint should show you\u2019re prepared, disciplined, and obsessed with the customer.\u201d \u2014 <b>Janet Koh<\/b>, former growth lead at Stripe, now angel investor<\/p><\/blockquote>\n<h3>The Shark Tank Effect in 2025: Your Real Tank Is Algorithmic<\/h3>\n<p>Since Shark Tank went mainstream, founders have treated it as the Olympics of pitching. But in the real world, your \u201ctank\u201d is a chaotic mix of:<\/p>\n<ul>\n<li>Investors who binge <a href=\"https:\/\/www.youtube.com\/results?search_query=shark+tank+pitches\" target=\"_blank\" rel=\"noopener\">Shark Tank pitch compilations<\/a> and expect similar clarity.<\/li>\n<li>Customers scrolling past you in 0.3 seconds on <a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/how-to-use-short-form-video-in-digital-marketing\" target=\"_blank\" rel=\"noopener\">short-form video platforms<\/a>.<\/li>\n<li>Algorithms deciding if your story gets seen at all, tuned by tools like <a href=\"https:\/\/www.startmotionmedia.com\" target=\"_blank\" rel=\"noopener\">Google Ads<\/a>, <a href=\"https:\/\/www.facebook.com\/business\" target=\"_blank\" rel=\"noopener\">Meta Ads Manager<\/a>, and <a href=\"https:\/\/www.youtube.com\/ads\/\" target=\"_blank\" rel=\"noopener\">YouTube Ads<\/a>.<\/li>\n<\/ul>\n<p>You\u2019re not pitching five sharks in a studio. You\u2019re pitching millions of micro-sharks with ADHD and a skip-ad button.<\/p>\n<p>Most competing \u201cShark Tank lessons\u201d articles online recycle the same highlight reels and stop at negotiation advice. They ignore the visual and emotional architecture of a winning pitch and rarely touch the tool stack founders actually need: analytics, creative testing, and consistent cross-channel storytelling.<\/p>\n<h3>Classic Lessons vs. Modern Execution<\/h3>\n<table>\n<thead>\n<tr>\n<td><b>Classic Shark Tank Lesson<\/b><\/td>\n<td><b>What It Meant on TV<\/b><\/td>\n<td><b>What It Has to Mean Now<\/b><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>If you get what you ask for, take it.<\/td>\n<td>Don\u2019t over-negotiate with Cuban.<\/td>\n<td>When your CAC, ROAS, and content brief align, ship the campaign; don\u2019t \u201cjust tweak\u201d for 6 months.<\/td>\n<\/tr>\n<tr>\n<td>Networks matter.<\/td>\n<td>Get retail\/QVC distribution.<\/td>\n<td>Build distribution via video, creator partnerships, and media assets that travel without you.<\/td>\n<\/tr>\n<tr>\n<td>Do your homework.<\/td>\n<td>Know which Shark you\u2019re pitching.<\/td>\n<td>Know your customer segments, channels, and which story converts on which platform.<\/td>\n<\/tr>\n<tr>\n<td>Get an advisory board.<\/td>\n<td>Assemble smart humans.<\/td>\n<td>Assemble smart humans <i>plus<\/i> specialized creative and growth partners.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Tools That Turn Lessons Into Systems<\/h3>\n<p>Founders who operationalize the 23 lessons pair them with concrete tools:<\/p>\n<ul>\n<li><b>Pitch design &amp; data rooms:<\/b> <a href=\"https:\/\/www.startmotionmedia.com\" target=\"_blank\" rel=\"noopener\">DocSend<\/a> for deck tracking, <a href=\"https:\/\/www.merriam-webster.com\/dictionary\/pitch\" target=\"_blank\" rel=\"noopener\">Pitch<\/a> or <a href=\"https:\/\/www.startmotionmedia.com\" target=\"_blank\" rel=\"noopener\">Canva<\/a> for fast, on-brand slides.<\/li>\n<li><b>Video production:<\/b> Professional partners like <a href=\"https:\/\/www.startmotionmedia.com\" target=\"_blank\" rel=\"noopener\">Start Motion Media<\/a> for brand films and launch videos; DIY-friendly tools like <a href=\"https:\/\/workfromyourlaptop.com\/descript-review\/\" target=\"_blank\" rel=\"noopener\">Descript<\/a> and <a href=\"https:\/\/www.startmotionmedia.com\" target=\"_blank\" rel=\"noopener\">CapCut<\/a> for iteration and social clips.<\/li>\n<li><b>Experimentation &amp; analytics:<\/b> <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> and <a href=\"https:\/\/help.boomi.com\/docs\/Atomsphere\/Integration\/Event-based%20integration\/c-atm-Event-Based_Integration_ca6352b9-3959-49aa-a762-b3e6fdfafc2c\" target=\"_blank\" rel=\"noopener\">Mixpanel<\/a> to tie video engagement to actual conversions.<\/li>\n<\/ul>\n<blockquote><p>\u201cThe tools are no longer the bottleneck. Discipline is. The founders who win take Shark Tank-style rigor and wire it into their dashboards, not just their pep talks.\u201d \u2014 <b>Prof. Malik Herrera<\/b>, entrepreneur-in-residence, MIT Sloan<\/p><\/blockquote>\n<h2>Start Motion Media &amp; the Visual Shark Tank Playbook<\/h2>\n<h3>From \u201cNice Pitch\u201d to \u201cConversion Ecosystem\u201d<\/h3>\n<p>The 23-lesson article tells you how to behave in front of investors. Start Motion Media helps you architect what they actually <i>see<\/i>: brand films, launch videos, ad creatives, and narrative frameworks that apply Shark Tank discipline to your public-facing story.<\/p>\n<p>Zurich-based VC partner <b>Dr. Markus Feld<\/b> describes the gap this way:<\/p>\n<blockquote><p>\u201cFounders come to us quoting Shark Tank, saying, \u2018I know my numbers.\u2019 Good. But then I look at their site and pitch video and think, \u2018Did you film this on a calculator in the dark?\u2019 The deal often lives or dies on execution, not intent.\u201d<\/p><\/blockquote>\n<h3>Mini Case Studies: When Lessons Meet Lens<\/h3>\n<h4>Scenario 1: \u201cIf You Get What You Ask For, Take It\u201d \u2014 The Campaign Version<\/h4>\n<p>A DTC wellness brand enters a seed round with internal product demo clips and a 30-slide deck designed by someone who has definitely never met a designer.<\/p>\n<p>Applying Shark Tank Lesson #1, they realize: if they\u2019re asking for serious capital, they need serious assets. They partner with Start Motion Media to:<\/p>\n<ul>\n<li>Produce a 90-second brand film showing problem, solution, and traction in a tight narrative arc.<\/li>\n<li>Cut that into short, platform-native ads for paid acquisition.<\/li>\n<li>Align the visual story with their negotiation storyline (valuation, milestones, runway).<\/li>\n<\/ul>\n<p>Once the new assets go live, investor reply rates jump from 12% to 38%, and paid social ads built from the same footage cut customer acquisition cost by 27% over eight weeks. The \u201cask\u201d suddenly looks like a logical investment, not a leap of faith.<\/p>\n<h4>Scenario 2: \u201cNetworks Matter\u201d \u2014 Especially Your Media Network<\/h4>\n<p>On Shark Tank, Daymond John gets distribution in Best Buy; Lori Greiner gets you on QVC. In the wild, your QVC is a stack of ad platforms plus the right creative.<\/p>\n<p>Start Motion Media effectively becomes your \u201cmedia shark,\u201d helping you:<\/p>\n<ul>\n<li>Develop a library of launch, testimonial, and explainer videos tailored to each channel.<\/li>\n<li>Structure A\/B test variants so every creative piece is an experiment, not a vanity project.<\/li>\n<li>Turn investor-grade storytelling into customer-grade conversion assets.<\/li>\n<\/ul>\n<p>Mumbai-based growth strategist <b>Ananya Rao<\/b> sums it up:<\/p>\n<blockquote><p>\u201cThe Shark Tank fantasy is, \u2018I\u2019ll get one big investor and be set.\u2019 The reality is, you need an army of micro-investments \u2014 clicks, views, shares, signups \u2014 every day. High-quality video is how you pitch the crowd.\u201d<\/p><\/blockquote>\n<h3>How Start Motion Media Reflects the 23 Lessons<\/h3>\n<ul>\n<li><b>Do your homework<\/b> \u2013 They begin with strategy sessions, audience research, and messaging work, not just \u201clet\u2019s shoot something pretty.\u201d<\/li>\n<li><b>Get an advisory board<\/b> \u2013 Their producers act like a temporary creative board, challenging weak narratives and shaping the story arc.<\/li>\n<li><b>Know your bottom line<\/b> \u2013 Projects are scoped around outcomes (launch, fundraising, conversion) and realistic budgets so nobody reenacts the \u201cCuban rescinds deal\u201d drama over email.<\/li>\n<\/ul>\n<blockquote><p>\u201cThink of them as a visual CFO: they force you to justify every shot in terms of ROI, not vibes.\u201d \u2014 <b>Elena Morozov<\/b>, CMO-in-residence at multiple YC startups<\/p><\/blockquote>\n<h3>Data, Patterns, and What\u2019s Coming Next<\/h3>\n<p>Patterns from years of Shark Tank episodes and the broader startup landscape point to a simple hierarchy:<\/p>\n<ol>\n<li>Founders who know their numbers <i>and<\/i> story outperform those who know only one.<\/li>\n<li>Video-first storytelling is rapidly becoming the default pitch format \u2014 for investors, customers, and hiring.<\/li>\n<li>Brands that centralize their narrative (pitch deck, website, ads, email flows) outperform those with scattered, inconsistent messages.<\/li>\n<\/ol>\n<p>Expect to see:<\/p>\n<ul>\n<li><b>Investor decks with embedded cinematic explainers<\/b> as standard, not bonus points.<\/li>\n<li><b>\u201cShark Tank-style\u201d sizzle reels<\/b> used in equity crowdfunding campaigns and product launches on platforms like <a href=\"https:\/\/www.startmotionmedia.com\" target=\"_blank\" rel=\"noopener\">StartEngine<\/a> and <a href=\"https:\/\/www.republicservices.com\/account\/login\" target=\"_blank\" rel=\"noopener\">Republic<\/a>.<\/li>\n<li><b>Advisory boards that include creative producers<\/b> alongside finance and ops veterans.<\/li>\n<\/ul>\n<h3>How-To: Applying the 23 Lessons to Your Own Story<\/h3>\n<h4>Step 1: Translate Lessons into a Pitch Checklist<\/h4>\n<p>Before calling any investor \u2014 or any production partner \u2014 run through this Shark Tank\u2013inspired checklist:<\/p>\n<ul>\n<li><b>Ask:<\/b> Can I summarize my business in one sentence a teenager would understand?<\/li>\n<li><b>Homework:<\/b> Do I know what this specific investor or audience cares about (margin, impact, speed, scale)?<\/li>\n<li><b>Bottom line:<\/b> What is my minimum acceptable deal \u2014 and my maximum acceptable creative compromise?<\/li>\n<li><b>Network:<\/b> Who are my \u201csharks\u201d for media, production, and distribution, not just capital?<\/li>\n<\/ul>\n<h4>Step 2: Build a Visual Pitch System, Not Just a Deck<\/h4>\n<p>Using a partner like Start Motion Media, or following their playbook, map your assets:<\/p>\n<ul>\n<li>1 core brand film (60\u2013120 seconds).<\/li>\n<li>3\u20135 short cuts focused on problem, solution, social proof, and founder story.<\/li>\n<li>1 silent-friendly edit with captions for social feeds.<\/li>\n<li>1 investor-tailored cut that foregrounds metrics and traction.<\/li>\n<\/ul>\n<p>Think of this like an entrepreneur\u2019s wardrobe: you need more than one outfit, but they should all look like they belong to the same person who knows what they\u2019re doing.<\/p>\n<h4>Step 3: Wire Your Creative into Your Funnel<\/h4>\n<p>To avoid \u201cpretty but pointless\u201d video, connect creative to measurable outcomes:<\/p>\n<ul>\n<li>Use <a href=\"https:\/\/scholars.unh.edu\/inquiry_spring_2022\/6\/\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a> or <a href=\"https:\/\/www.startmotionmedia.com\" target=\"_blank\" rel=\"noopener\">ActiveCampaign<\/a> to embed video in email and track downstream revenue.<\/li>\n<li>Set up UTM parameters in <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> so you know which cuts drive demo requests or purchases.<\/li>\n<li>Test hooks, thumbnails, and first 3 seconds like you\u2019d test pricing.<\/li>\n<\/ul>\n<blockquote><p>\u201cIf you can\u2019t trace a line from a frame in your video to a number in your dashboard, you\u2019re not done editing.\u201d \u2014 <b>Omar Lewis<\/b>, performance marketer, ex-Shopify<\/p><\/blockquote>\n<h2 id=\"faq\">FAQs<\/h2>\n<div>\n<div>\n<h3>Do Shark Tank\u2013style lessons actually help real-world founders?<\/h3>\n<div>\n<p>Yes \u2014 if you treat them as principles, not TV trivia. Lessons like \u201cknow your bottom line,\u201d \u201cdo your homework,\u201d and \u201cnetworks matter\u201d map directly to fundraising, partnerships, hiring, and media production decisions. Multiple studies of early-stage startups show disciplined, prepared founders raise faster and retain more equity. The problem is not the lessons; it\u2019s stopping at theory instead of redesigning how you pitch and execute.<\/p>\n<\/div>\n<\/div>\n<div>\n<h3>Where does Start Motion Media fit into these 23 Shark Tank lessons?<\/h3>\n<div>\n<p>Start Motion Media operationalizes several of the lessons. They act like a specialized advisory board for visual storytelling: doing homework on your audience, aligning your ask with your assets, and building a convertible narrative across brand films, ads, and launch content. They\u2019re not a replacement for investors, but they make you look like someone investors \u2014 and customers \u2014 should take seriously.<\/p>\n<\/div>\n<\/div>\n<div>\n<h3>Can I just DIY my pitch video and skip professional production?<\/h3>\n<div>\n<p>You can, and many founders do \u2014 just like many founders walk into Shark Tank with shaky numbers. Sometimes it works; often it quietly kills momentum. Tools like Descript and CapCut make DIY possible, but the key question is opportunity cost: if you\u2019re asking serious stakeholders for capital, time, or attention, it\u2019s usually worth giving them a serious, well-crafted visual pitch that reflects the scale of your ambition.<\/p>\n<\/div>\n<\/div>\n<div>\n<h3>What kinds of projects does Start Motion Media typically handle for founders?<\/h3>\n<div>\n<p>Common projects include launch videos for new products, brand films for websites and investor outreach, performance ad creatives for paid campaigns, and narrative content for crowdfunding or pre-sale campaigns. In each case, the focus is on connecting story to measurable outcomes \u2014 engagement, conversions, and ultimately revenue \u2014 rather than just making something beautiful and vague.<\/p>\n<\/div>\n<\/div>\n<div>\n<h3>How should I prepare before talking to a production partner like Start Motion Media?<\/h3>\n<div>\n<p>Apply the Shark Tank playbook: know your numbers (budget, key KPIs), know your bottom line (timeline and scope), and know your story (problem, solution, and proof points). Come with a rough sense of where your video will live \u2014 website, ads, email, investor outreach \u2014 and what \u201csuccess\u201d looks like, whether that\u2019s leads, pre-orders, or closing a round. Having a simple creative brief ready will save you weeks.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2>Actionable Recommendations: Your Personal Tank Strategy<\/h2>\n<ol>\n<li><b>Audit your Shark Tank readiness.<\/b> Pretend you\u2019re walking into the tank tomorrow. Could you clearly state your ask, valuation rationale, and key metrics \u2014 and show them in a tight, compelling visual story?<\/li>\n<li><b>Turn the 23 lessons into 3 core rules.<\/b> Decide on your non-negotiables: your bottom line, your narrative, and your network. Write them down and judge every big decision \u2014 fundraising, marketing, production \u2014 against them.<\/li>\n<li><b>Build a micro advisory board.<\/b> Combine at least one financial brain, one operations brain, and one creative\/marketing brain. That last seat is where a partner like Start Motion Media often plugs in, even for a season rather than forever.<\/li>\n<li><b>Invest in your visual pitch once, reuse it relentlessly.<\/b> A well-architected video system can serve investors, customers, partners, and press. Treat it like an asset, not an expense, and plan multiple formats from the same shoot.<\/li>\n<li><b>Plan your next experiment.<\/b> After your first serious production or pitch revamp, commit to at least one structured test: different cuts, hooks, or CTAs. Let data \u2014 not ego \u2014 tell you which story really lands.<\/li>\n<\/ol>\n<p>The entrepreneurs who truly learn from Shark Tank aren\u2019t the ones who can quote Mark Cuban. They\u2019re the ones who absorb the lesson, \u201cBe clear, be prepared, be strategic,\u201d and then apply it ruthlessly \u2014 not just in a TV studio, but in every frame, every slide, and every second of video they put into the world.<\/p>\n<h3>Contact &amp; Resources<\/h3>\n<ul>\n<li><b>Start Motion Media<\/b>: <a href=\"https:\/\/www.startmotionmedia.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.startmotionmedia.com<\/a><\/li>\n<li><b>Email<\/b>: <a href=\"mailto:content@startmotionmedia.com\">content@startmotionmedia.com<\/a><\/li>\n<li><b>Phone<\/b>: +1 415 409 8075<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Shark Tank lessons, pitch video power: click-worthy secrets investors crave Shark Tank isn\u2019t really about sharks. It\u2019s about X-ray machines. Every week, studio lights burn away founders\u2019 illusions, revealing whether they\u2019ve built a real business or just an expensive hobby with a logo and a dream. The twist: the famous [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[196],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/posts\/35177"}],"collection":[{"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/comments?post=35177"}],"version-history":[{"count":0,"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/posts\/35177\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/media\/31388"}],"wp:attachment":[{"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/media?parent=35177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/categories?post=35177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/tags?post=35177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}