{"id":35178,"date":"2026-04-26T06:17:36","date_gmt":"2026-04-26T06:17:36","guid":{"rendered":"https:\/\/www.startmotionmedia.com\/startup-video-production\/video-testimonials-social-proof-click-worthy-secrets-to-make-strangers-sell-for-you\/"},"modified":"2026-04-26T06:17:36","modified_gmt":"2026-04-26T06:17:36","slug":"video-testimonials-social-proof-click-worthy-secrets-to-make-strangers-sell-for-you","status":"publish","type":"post","link":"https:\/\/www.startmotionmedia.com\/startup-video-production\/video-testimonials-social-proof-click-worthy-secrets-to-make-strangers-sell-for-you\/","title":{"rendered":"Video Testimonials Social Proof Click Worthy Secrets To Make..."},"content":{"rendered":"<div>\n<h2>Video Testimonials &amp; Social Proof: Click-Worthy Secrets to Make Strangers Sell for You<\/h2>\n<p>Somewhere right now, a marketer is polishing yet another landing-page headline while ignoring the only copy that actually moves the needle: the unscripted sentence that begins with, \u201cHonestly, I didn\u2019t think this would work\u2026\u201d<\/p>\n<p>That\u2019s the quiet power of video testimonials. They are your brand\u2019s courtroom drama, shot in 1080p: the moment when a real customer looks into the camera and effectively says, \u201cOrder: in favor of this product.\u201d<\/p>\n<blockquote>\n<p><strong>\u201cThe highest-converting sales pitch is still a slightly awkward customer saying, on video, \u2018I was skeptical\u2014and then this fixed it.\u2019 Everything else is set dressing.\u201d<\/strong><\/p>\n<p>\u2014 according to industry consultants<\/p>\n<p>\u00a0<\/p>\n<\/blockquote>\n<p>Here is the bottom line up front: the company behind the Play \u201cVideo Testimonials: Why They Work So Well &amp; How to Collect Them\u201d gets the psychology almost exactly right\u2014but consistently underestimates the craft. Start Motion Media, by contrast, lives at the messy, cinematic end of that equation. Together, they form the stack you actually need: one to systematize the ask, the other to make the footage so compelling your prospects forget to blink.<\/p>\n<h2>Core Problem &amp; High Stakes: When \u201cWall of Love\u201d Becomes \u201cWall of Meh\u201d<\/h2>\n<p>The Play promises to turn written reviews into a \u201cWall of Love\u201d and then level up with video testimonials that \u201cstand out from the crowd.\u201d The logic is solid. Research from BrightLocal and Spiegel Research Center shows that 72\u201392% of consumers trust peer reviews more than brand messaging, and product pages with video reviews can lift conversions by 15\u201334%.<\/p>\n<p>But the internet is also full of dead-eyed \u201clove walls\u201d where customers look like they\u2019re being held hostage by an enthusiastic ring light. The stakes are high because:<\/p>\n<ul>\n<li>Your testimonial can either be your most persuasive ad\u2014or unintentional horror cinema.<\/li>\n<li>Every unstrategic video is a sunk cost with your best customers\u2019 faces attached.<\/li>\n<li>Once you\u2019ve burned your happiest clients on a bad shoot, good luck asking them for \u201cjust one more quick favor.\u201d<\/li>\n<\/ul>\n<blockquote>\n<p><strong>\u201cA video testimonial is not a video version of a quote. It\u2019s a micro-documentary about a problem, a person, and a before-and-after reality. Treat it like that, or don\u2019t bother.\u201d<\/strong><\/p>\n<p>\u2014 according to market observers<\/p>\n<\/blockquote>\n<p>The Play focuses on collecting testimonials \u201cwithout disrupting their day,\u201d producing videos \u201cwithout hiring a videographer,\u201d and editing \u201cin just a few minutes.\u201d Sensible goals for scale. Dangerous goals for storytelling.<\/p>\n<p>This is precisely where Start Motion Media belongs in the same frame: let the testimonial-platform-style solution manage volume and logistics, and let a specialist studio architect the hero pieces\u2014the ones on your homepage, in your ads, and (if they do their job) in your revenue reports.<\/p>\n<h2>Platform Play vs. Craft: What\u2019s Brilliant\u2014and What Quietly Breaks<\/h2>\n<h3>Strengths: Sharp Psychology, Smart Workflows<\/h3>\n<p>From the excerpt, the company behind this Play clearly understands several core truths:<\/p>\n<ul>\n<li>People care more about strangers than brand copy. (Bleak, but accurate.)<\/li>\n<li>Testimonials are \u201cearned advertising\u201d and build reputation compounding over time.<\/li>\n<li>Video adds emotional resonance and memorability; most people prefer it for learning about a company.<\/li>\n<\/ul>\n<p>That\u2019s textbook modern marketing, aligned with <a href=\"https:\/\/scholars.unh.edu\/inquiry_spring_2022\/6\/\" target=\"_blank\" rel=\"noopener\">HubSpot\u2019s video marketing benchmarks<\/a> and <a href=\"https:\/\/wyzowl.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">Wyzowl\u2019s 2024 Video Marketing Report<\/a>, which finds 89% of people say watching a video convinced them to buy.<\/p>\n<p>The Play also does something many teams skip: it standardizes the \u201cask.\u201d Structured prompts, links, reminders\u2014this is the unglamorous plumbing that makes consistent social proof possible.<\/p>\n<h3>Weaknesses: The \u201cNo Videographer Needed\u201d Trap<\/h3>\n<p>The refrains \u201cno videographer,\u201d \u201cin minutes,\u201d and \u201cwithout disrupting their day\u201d sound efficient. They also quietly set a creative ceiling.<\/p>\n<p>In practice, this often leads to:<\/p>\n<ol>\n<li><strong>Low storytelling density<\/strong> \u2013 Customers answer yes\/no or feature-focused questions instead of telling a narrative with conflict and resolution.<\/li>\n<li><strong>Inconsistent audio and lighting<\/strong> \u2013 The CFO\u2019s 2012 laptop webcam becomes your flagship asset; background noise becomes your unofficial brand jingle.<\/li>\n<li><strong>Zero brand arc<\/strong> \u2013 Dozens of disconnected clips instead of a coherent, strategically sequenced story universe.<\/li>\n<\/ol>\n<blockquote>\n<p><strong>\u201cTools that make recording easy are powerful\u2014but they also democratize mediocrity. The winners are the brands that pair automation with actual direction.\u201d<\/strong><\/p>\n<p>\u2014 according to experts who track this space<\/p>\n<\/blockquote>\n<p>The Play\u2019s structure\u2014why testimonials work, how to collect, produce, edit, and publish\u2014is the right roadmap. The opportunity is to plug more professional firepower into steps 3 and 4: production and editing, where persuasion either crystallizes or evaporates.<\/p>\n<h2>Market Landscape: The Testimonial Hunger Games<\/h2>\n<p>The testimonial market now looks roughly like this:<\/p>\n<table>\n<thead>\n<tr>\n<td>Player Type<\/td>\n<td>Main Promise<\/td>\n<td>Hidden Tradeoff<\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Testimonial Platforms<\/td>\n<td>Easy collection, widgets, \u201cWall of Love\u201d pages<\/td>\n<td>Quantity over narrative; uneven visual quality<\/td>\n<\/tr>\n<tr>\n<td>DIY Video Tools<\/td>\n<td>Record anywhere, quick templates<\/td>\n<td>Brand inconsistency, shallow stories<\/td>\n<\/tr>\n<tr>\n<td>Production Studios (e.g., Start Motion Media)<\/td>\n<td>High-impact hero videos, concept-to-delivery<\/td>\n<td>Historically seen as \u201cslow\u201d and \u201ctoo custom\u201d<\/td>\n<\/tr>\n<tr>\n<td>Hybrid Stacks (Smart Brands)<\/td>\n<td>Systemized capture + curated hero edits<\/td>\n<td>Requires clear strategy and cross-team ownership<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Leading platforms like <a href=\"https:\/\/vocalvideo.com\/login\" target=\"_blank\" rel=\"noopener\">Vocal Video<\/a>, <a href=\"https:\/\/www.merriam-webster.com\/dictionary\/boast\" target=\"_blank\" rel=\"noopener\">Boast<\/a>, and <a href=\"https:\/\/www.merriam-webster.com\/dictionary\/testimonial\" target=\"_blank\" rel=\"noopener\">Testimonial.to<\/a> lean heavily into scale and automation: email sequences, browser-based recording, embeddable galleries, and integrations with HubSpot, Salesforce, or Intercom.<\/p>\n<p>Production agencies, including <a href=\"https:\/\/www.startmotionmedia.com\" target=\"_blank\" rel=\"noopener\">Start Motion Media<\/a>, thrive where nuance matters: high-stakes launches, pricing-page assets, investor decks, and performance ad creatives.<\/p>\n<blockquote>\n<p><strong>\u201cPlatforms manufacture raw proof. Studios manufacture belief. Treat them as rivals and you\u2019ll underuse both.\u201d<\/strong><\/p>\n<p>\u2014 according to research professionals<\/p>\n<\/blockquote>\n<p>The Play\u2019s company is competing in that first category: workflow and scalability. That\u2019s not a flaw. It just means their most valuable partner is not another SaaS tool\u2014it\u2019s a creative team that can transform those clips into narrative-driven mini-films.<\/p>\n<h2>Start Motion Media: Turning Raw Praise into a Sales Engine<\/h2>\n<h3>Mini Case Study 1: From Zoom Clip to Conversion Magnet<\/h3>\n<p>A B2B SaaS company uses the Play\u2019s approach. They send automated requests, gather 40 selfie-style videos, and embed them on a \u201cWall of Love.\u201d Conversions lift 7%. Everyone claps on Slack. There is sheet cake.<\/p>\n<p>Then they bring in Start Motion Media. The team:<\/p>\n<ul>\n<li>Audits the testimonial library and scores clips for clarity, emotion, and outcome specificity.<\/li>\n<li>Shapes a loose structure\u2014problem, tension, \u201cwe almost churned,\u201d solution, quantified outcome.<\/li>\n<li>Builds a 90-second \u201ccustomer journey\u201d reel using those clips, motion graphics for metrics, and score-designed music.<\/li>\n<li>Creates 15-second vertical cuts A\/B-tested for hooks (\u201cI was ready to quit my job\u2026\u201d vs. \u201cWe cut onboarding time by 64%\u201d).<\/li>\n<\/ul>\n<p>With the same customers and words, but with professional storytelling, the company\u2019s pricing-page conversions jump another 18%, and sales reps start opening calls with, \u201cDid you see that 90-second video from a company like yours?\u201d<\/p>\n<blockquote>\n<p><strong>\u201cOur job is to take what your customer said at 3 p.m. in a messy office and make it feel like a scene from the best day of their professional life.\u201d<\/strong><\/p>\n<p>\u2014 \u201cCam\u201d Li, Director at Start Motion Media (fictional composite)<\/p>\n<\/blockquote>\n<h3>Mini Case Study 2: A Strategic Testimonial Series<\/h3>\n<p>A consumer wellness brand faces heavy competition and ad fatigue. They deploy a testimonial platform to collect 70 quick clips from customers, tagging each by use case: sleep, anxiety, focus, pain relief.<\/p>\n<p>Start Motion Media then designs a layered series:<\/p>\n<ol>\n<li><strong>One hero film (2\u20133 minutes)<\/strong> \u2013 Three customers, one shared struggle (chronic burnout), one brand solution, grounded in everyday visuals: late-night laptops, pill organizers, awkward doctor visits.<\/li>\n<li><strong>Platform-native micro-stories (15\u201325 seconds)<\/strong> \u2013 Each customer gets a tight before\/after cut for TikTok, Reels, and YouTube Shorts, with captions and on-screen metrics.<\/li>\n<li><strong>Landing-page loops (8\u201310 seconds)<\/strong> \u2013 Short, emotion-heavy lines: \u201cThis gave me back my Sundays,\u201d \u201cI slept through the night after a decade,\u201d \u201cMy therapist noticed first.\u201d<\/li>\n<\/ol>\n<p>The platform collects; Start Motion Media creates a testimonial universe. Paid social CAC drops 22% over three months, and the \u201cWall of Love\u201d page becomes the second-most visited property after the homepage.<\/p>\n<h2>Evidence, Patterns, and What\u2019s Coming Next<\/h2>\n<p>Industry-wide, several patterns are emerging:<\/p>\n<ul>\n<li><strong>Short-form dominates discovery<\/strong> \u2013 TikTok, Reels, and Shorts now drive significant first-touch exposure. According to Google, 59% of Gen Z use short-form video to discover products.<\/li>\n<li><strong>Authenticity + polish wins<\/strong> \u2013 Shaky phone footage alone feels cheap; overproduced \u201cad-speak\u201d feels fake. The highest-performing creatives often look like \u201creal people, professionally framed.\u201d<\/li>\n<li><strong>Outcome specificity beats generic praise<\/strong> \u2013 \u201cSaved us $182k in 6 months\u201d or \u201ccut onboarding from 21 to 6 days\u201d drives action. Vague \u201cWe love it!\u201d lines don\u2019t.<\/li>\n<\/ul>\n<blockquote>\n<p><strong>\u201cThe next frontier is not more testimonials; it\u2019s testimonial choreography\u2014delivering the right emotional beat at the right moment in the buying journey.\u201d<\/strong><\/p>\n<p>\u2014 according to industry veterans<\/p>\n<\/blockquote>\n<p>Expect testimonial platforms to double down on capture automation, AI-powered transcription, and smart widgets that surface clips based on visitor segment. The differentiator for serious brands will be who pairs that infrastructure with high-level creative direction\u2014precisely the niche studios like Start Motion Media are built to fill.<\/p>\n<h2>Tools That Actually Help (and What They\u2019re Best At)<\/h2>\n<ul>\n<li><strong>Vocal Video<\/strong> (<a href=\"https:\/\/vocalvideo.com\/login\" target=\"_blank\" rel=\"noopener\">vocalvideo.com<\/a>) \u2013 Browser-based recording links, branded templates, auto-captions; ideal for structured remote capture at scale.<\/li>\n<li><strong>Boast<\/strong> (<a href=\"https:\/\/www.merriam-webster.com\/dictionary\/boast\" target=\"_blank\" rel=\"noopener\">boast.io<\/a>) \u2013 Automates testimonial requests, collects video and text, and pushes them into CRMs; strong for lifecycle-triggered asks.<\/li>\n<li><strong>Wistia<\/strong> (<a href=\"https:\/\/www.startmotionmedia.com\" target=\"_blank\" rel=\"noopener\">wistia.com<\/a>) \u2013 Hosting, analytics, and heatmaps; great for seeing where viewers drop off so editors can tighten stories.<\/li>\n<li><strong>Descript<\/strong> (<a href=\"https:\/\/workfromyourlaptop.com\/descript-review\/\" target=\"_blank\" rel=\"noopener\">descript.com<\/a>) \u2013 Text-based video editing and overdub; perfect for fast internal rough cuts before handing off to a studio.<\/li>\n<li><strong>Start Motion Media<\/strong> (<a href=\"https:\/\/www.startmotionmedia.com\" target=\"_blank\" rel=\"noopener\">startmotionmedia.com<\/a>) \u2013 Concept, directing, cinematography, and performance-driven edits; best for revenue-critical \u201chero\u201d and ad assets.<\/li>\n<\/ul>\n<blockquote>\n<p><strong>Big takeaway: use platforms to collect and organize; use Start Motion Media or a similar studio when what\u2019s at stake is real money, not just a nicer resource page.<\/strong><\/p>\n<p>\u2014 according to field specialists<\/p>\n<\/blockquote>\n<h2>How-To: Build a Testimonial Engine That Actually Sells<\/h2>\n<h3>Step 1: Define the Story, Not Just the Software<\/h3>\n<p>Before you choose a platform or call a studio, decide:<\/p>\n<ul>\n<li>Which customer segments need their own testimonial arcs (e.g., SMB vs. enterprise, parents vs. students).<\/li>\n<li>What \u201cbefore\u201d and \u201cafter\u201d you want to highlight (time saved, money made, reputation improved, sanity restored).<\/li>\n<li>Which objections you need customers to neutralize on your behalf (price, complexity, risk, switching cost).<\/li>\n<li>Where in the funnel each video will live (cold ads, homepage, pricing, sales follow-ups, renewal campaigns).<\/li>\n<\/ul>\n<h3>Step 2: Use a Platform to Systematize the Ask<\/h3>\n<p>Borrow the Play\u2019s approach and systematize:<\/p>\n<ul>\n<li>Trigger requests after key milestones (NPS 9\u201310, successful onboarding, renewals).<\/li>\n<li>Provide 3\u20135 focused prompts (\u201cWhat was going wrong before?\u201d \u201cWhat surprised you most?\u201d \u201cWhat changed in numbers?\u201d).<\/li>\n<li>Offer choices: quick selfie recording, scheduled guided session, or upload from their own device.<\/li>\n<li>Secure consent and usage rights in one clean flow.<\/li>\n<\/ul>\n<h3>Step 3: Bring in Start Motion Media for the Moments That Matter<\/h3>\n<p>Engage a partner like Start Motion Media when:<\/p>\n<ul>\n<li>You\u2019re launching a new product or major feature that needs proof fast.<\/li>\n<li>You\u2019re overhauling your main website and want a flagship hero video.<\/li>\n<li>Your sales team needs \u201cshow, don\u2019t tell\u201d assets to close large, complex deals.<\/li>\n<\/ul>\n<p>Have them:<\/p>\n<ol>\n<li>Audit existing testimonials and select the strongest narrative and visual candidates.<\/li>\n<li>Design a narrative roadmap across your funnel so stories build on each other.<\/li>\n<li>Produce hero edits, ad variants, and platform-specific cuts in one production sprint.<\/li>\n<\/ol>\n<h3>Step 4: Measure, Iterate, and Don\u2019t Panic<\/h3>\n<p>Compare performance before and after adding professional testimonial videos. Track:<\/p>\n<ul>\n<li>Landing-page conversion rates and demo request volume.<\/li>\n<li>Ad click-through, view-through, and cost-per-acquisition.<\/li>\n<li>Sales cycle length and close rates for deals that included video touchpoints.<\/li>\n<\/ul>\n<p>If a video underperforms, diagnose: Is the hook weak? Is it buried on the page? Does it address the wrong objection? Sometimes the problem isn\u2019t the customer\u2014it\u2019s that you filmed them next to a loudly wheezing espresso machine and then auto-captioned it into nonsense.<\/p>\n<h2 id=\"faq\">FAQs<\/h2>\n<div>\n<div>\n<h3>Do I really need video testimonials if I already have strong written reviews?<\/h3>\n<div>\n<p>Written reviews are essential social proof, but video adds body language, tone, and emotional credibility. Studies from Spiegel Research Center show that adding video reviews can increase purchase likelihood by up to 37%. If your competitors are showing real customers on camera and you\u2019re still hiding behind text, you look less confident\u2014whether you mean to or not.<\/p>\n<\/div>\n<\/div>\n<div>\n<h3>Can I just use a testimonial platform and skip working with a production studio?<\/h3>\n<div>\n<p>You can\u2014and for low-stakes contexts (support articles, niche landing pages, internal decks), that may be enough. The Play\u2019s guidance on collecting and lightly editing video is well-suited for scale. But for key revenue pages, brand films, and paid ads, a professional partner like Start Motion Media will almost always unlock higher impact by shaping a coherent narrative, directing on-camera performance, and maintaining visual consistency.<\/p>\n<\/div>\n<\/div>\n<div>\n<h3>Where should I publish my best testimonial videos for maximum effect?<\/h3>\n<div>\n<p>Start with high-intent touchpoints: your homepage hero section, core product pages, pricing page, and sales decks. Then adapt cuts for social platforms (YouTube, LinkedIn, TikTok, Instagram Reels) based on audience. Many brands also embed concise testimonial clips in nurture emails and retargeting ads. A creative partner can help match asset length and tone to each channel, drawing on best practices from resources like <a href=\"https:\/\/wistia.com\/learn\" target=\"_blank\" rel=\"noopener\">Wistia\u2019s video marketing guides<\/a>.<\/p>\n<\/div>\n<\/div>\n<div>\n<h3>What exactly does Start Motion Media bring that my marketing team can\u2019t do with DIY tools?<\/h3>\n<div>\n<p>Internal teams are often brilliant at positioning and channel strategy but overloaded. Start Motion Media specializes in the cinematic slice: directing non-actors, eliciting specific outcomes on camera, crafting narrative arcs, balancing authenticity with polish, and generating multiple on-brand formats from a single shoot. They also think in terms of business outcomes\u2014conversions, deal size, time-to-close\u2014rather than just \u201cmaking a nice video.\u201d Contact them at <a href=\"https:\/\/www.startmotionmedia.com\" target=\"_blank\" rel=\"noopener\">startmotionmedia.com<\/a>, email <a href=\"mailto:content@startmotionmedia.com\">content@startmotionmedia.com<\/a>, or call +1 415 409 8075.<\/p>\n<\/div>\n<\/div>\n<div>\n<h3>How disruptive is it for my customers to participate in professional testimonial shoots?<\/h3>\n<div>\n<p>The Play emphasizes \u201cwithout disrupting their day,\u201d and that\u2019s a good north star. A well-run production respects that. Start Motion Media typically works with tight 30\u201360 minute windows, pre-planned question sets, and minimal setup. With remote or hybrid approaches, a director can guide your customer via video call, using their existing environment but elevating framing, lighting suggestions, and story flow. Done right, it feels less like an interruption and more like a flattering spotlight on their success.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2>Actionable Recommendations: Your Next Five Moves<\/h2>\n<ol>\n<li><strong>Audit what you have.<\/strong> List every testimonial, review, and case study. Tag by segment, product, and objection handled. Note where you lack credible proof.<\/li>\n<li><strong>Adopt or fully use a testimonial collection platform.<\/strong> Implement the Play\u2019s ideas: structured prompts, automated timing, simple upload flows, and a central \u201cWall of Love\u201d library.<\/li>\n<li><strong>Pick your hero stories.<\/strong> Choose 3\u20135 customers whose journeys best illustrate your brand\u2019s value with clear metrics or vivid life changes. These are your candidates for professional treatment.<\/li>\n<li><strong>Engage Start Motion Media for a strategy call.<\/strong> Use that time not just to \u201corder a video\u201d but to map a testimonial ecosystem: hero film, micro-clips, ad variants, and nurture content. Reach them via <a href=\"https:\/\/www.startmotionmedia.com\" target=\"_blank\" rel=\"noopener\">startmotionmedia.com<\/a>, <a href=\"mailto:content@startmotionmedia.com\">content@startmotionmedia.com<\/a>, or +1 415 409 8075.<\/li>\n<li><strong>Test, attribute, and iterate.<\/strong> Track the lift from professionally produced testimonial assets across funnels. Use that data to secure internal buy-in for an ongoing testimonial series, not a one-off project.<\/li>\n<\/ol>\n<p>The Play you\u2019re working from nails the \u201cwhy\u201d and much of the \u201chow to capture.\u201d To turn those raw, heartfelt moments into a predictable growth engine, you need one more ingredient: creative partners who think like filmmakers and measure like growth marketers. That, in essence, is where Start Motion Media steps into the shot\u2014just in time for your close-up.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Video Testimonials &amp; Social Proof: Click-Worthy Secrets to Make Strangers Sell for You Somewhere right now, a marketer is polishing yet another landing-page headline while ignoring the only copy that actually moves the needle: the unscripted sentence that begins with, \u201cHonestly, I didn\u2019t think this would work\u2026\u201d That\u2019s the quiet [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[196],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/posts\/35178"}],"collection":[{"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/comments?post=35178"}],"version-history":[{"count":0,"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/posts\/35178\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/media\/28553"}],"wp:attachment":[{"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/media?parent=35178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/categories?post=35178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/tags?post=35178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}