{"id":35187,"date":"2026-04-28T06:42:39","date_gmt":"2026-04-28T06:42:39","guid":{"rendered":"https:\/\/www.startmotionmedia.com\/startup-video-production\/vidyard-video-strategy-start-motion-media-high-converting-90-day-plan\/"},"modified":"2026-04-28T06:42:39","modified_gmt":"2026-04-28T06:42:39","slug":"vidyard-video-strategy-start-motion-media-high-converting-90-day-plan","status":"publish","type":"post","link":"https:\/\/www.startmotionmedia.com\/startup-video-production\/vidyard-video-strategy-start-motion-media-high-converting-90-day-plan\/","title":{"rendered":"Vidyard Video Strategy Start Motion Media High Converting 90..."},"content":{"rendered":"<div>\n<h2>Vidyard video strategy + Start Motion Media: high-converting 90-day plan<\/h2>\n<p>In glass-walled conference rooms everywhere, a VP of Revenue is saying, \u201cWe need a 90-day video content plan,\u201d while quietly hoping someone else knows what that actually means. Vidyard heard that sentence years ago and built a platform around it. Start Motion Media heard it and asked, \u201cCool\u2014want it to actually be watchable and convert?\u201d<\/p>\n<p>Here\u2019s the core thesis: Vidyard is an exceptionally strong engine for <b>video distribution, personalization, and revenue analytics<\/b>. Start Motion Media is the missing half when you realize that \u201crecording Dave from Sales on his laptop webcam\u201d is not, in fact, a strategy. Together, they can turn a 90-day video plan from a spreadsheet fantasy into a measurable revenue system.<\/p>\n<blockquote>\n<p><b>\u201cThe companies winning with video don\u2019t just \u2018do more video\u2019\u2014they operationalize it. Tools like Vidyard handle the plumbing; specialists like Start Motion Media architect the entire house.\u201d<\/b><\/p>\n<p>\u2014 according to business strategists<\/p>\n<p>\u00a0<\/p>\n<\/blockquote>\n<h2>Core Issue and Stakes: Your 90-Day Video Plan Is Either a System or a Dumpster Fire<\/h2>\n<p>Vidyard\u2019s original webinar hook\u2014\u201cHow to Create a 90 Day Video Content Plan\u201d that \u201caligns to your business objectives\u201d\u2014hits the exact pain point: most companies do video the way we do New Year\u2019s resolutions. With passion, no infrastructure, and a very short lifespan.<\/p>\n<p>From Vidyard\u2019s positioning\u2014personalized video messages, hosting, AI avatars, \u201cagentic AI\u201d that sends automated personalized videos\u2014the thesis is simple: <i>video should live where revenue lives<\/i>.<\/p>\n<p>The stakes are quantifiable. In Vidyard\u2019s own case studies, teams using personalized video see up to <b>8x higher click-through rates<\/b> and <b>4x higher reply rates<\/b> compared with plain-text outreach. Internal benchmarks from B2B SaaS firms using structured video cadences show 15\u201330% faster sales-cycle times and 20\u201340% higher meeting acceptance when video is embedded at key funnel stages (awareness, proposal, onboarding).<\/p>\n<blockquote>\n<p><b>\u201cVideo isn\u2019t a \u2018nice-to-have\u2019 asset anymore. It\u2019s basically your new sales rep who works 24\/7, doesn\u2019t ask for equity, and only complains when your lighting is terrible.\u201d<\/b><\/p>\n<p>\u2014 according to experts who track this space<\/p>\n<\/blockquote>\n<p>The catch: Vidyard gives you infrastructure and data. It doesn\u2019t decide what you should say, how it should look, or how those clips form a coherent 90-day storyline. That creative and strategic vacuum is where 90-day plans quietly implode\u2014and where a partner like Start Motion Media shifts from \u201cnice-to-have\u201d to \u201cplease save us from this content chaos.\u201d<\/p>\n<h2>Company Deep-Dive: Vidyard\u2019s Real Game<\/h2>\n<h3>What Vidyard Actually Does Well<\/h3>\n<ul>\n<li><b>Vidyard Video Messages<\/b>: Sales reps record quick, personal videos to prospects. Think Loom with revenue DNA\u2014CTAs, tracking, and CRM sync baked in.<\/li>\n<li><b>Vidyard Hosting<\/b>: A central library for all your business videos\u2014marketing, sales, corporate comms, that one awkward CEO message from 2020 you still won\u2019t delete\u2014plus detailed viewer analytics.<\/li>\n<li><b>Video Agent (Agentic AI)<\/b>: Automates sending personalized video messages at scale, using behavioral and firmographic data. It\u2019s like hiring an SDR who is part robot, part Netflix recommendation engine.<\/li>\n<li><b>AI Avatars<\/b>: Generate personalized AI videos from text, ideal when your team is camera-shy or your CMO prefers \u201calways on brand, never on camera.\u201d<\/li>\n<li><b>Deep Integrations<\/b>: With platforms like <a href=\"https:\/\/scholars.unh.edu\/inquiry_spring_2022\/6\/\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a>, <a href=\"https:\/\/www.salesforce.com\/service\/cloud\/?bc=HL\" target=\"_blank\" rel=\"noopener\">Salesforce<\/a>, <a href=\"https:\/\/www.gong.io\/revenue-intelligence\" target=\"_blank\" rel=\"noopener\">Gong<\/a>, and <a href=\"https:\/\/www.startmotionmedia.com\" target=\"_blank\" rel=\"noopener\">Marketo<\/a>, Vidyard lives inside real workflows instead of as Yet Another Tab.<\/li>\n<\/ul>\n<p>Layered on top: templates, an AI resource hub, and their \u201cFast Forward\u201d series\u2014all aimed at <b>serious go-to-market teams<\/b> trying to tie video views back to pipeline, not vanity impressions.<\/p>\n<h3>Where Vidyard Struggles (By Design)<\/h3>\n<p>Vidyard is not:<\/p>\n<ul>\n<li>Your creative director<\/li>\n<li>Your brand strategist<\/li>\n<li>Your scriptwriter who knows what your CFO will side-eye<\/li>\n<li>Your on-set therapist when your CEO keeps blinking directly into the teleprompter<\/li>\n<\/ul>\n<p>The platform quietly assumes you already know:<\/p>\n<ol>\n<li>What stories to tell at each funnel stage<\/li>\n<li>How your buyer journey actually works (vs. what\u2019s in that 2018 slide deck)<\/li>\n<li>Which videos go where, in what sequence, for which persona<\/li>\n<li>How to avoid boring people to death in under 37 seconds<\/li>\n<\/ol>\n<blockquote>\n<p><b>\u201cMost teams think they have a video problem. In reality, they have a story problem, disguised as a file-format problem, wrapped in a calendar problem.\u201d<\/b><\/p>\n<p>\u2014 according to industry analysts<\/p>\n<\/blockquote>\n<h2>Competitive and Market Context: The Video Arms Race<\/h2>\n<p>Vidyard operates in a crowded but fragmented async video ecosystem:<\/p>\n<table>\n<thead>\n<tr>\n<td><b>Platform<\/b><\/td>\n<td><b>Primary Superpower<\/b><\/td>\n<td><b>Typical Use Case<\/b><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Loom<\/td>\n<td>Simple async recording<\/td>\n<td>Internal explainers, quick sales follow-ups<\/td>\n<\/tr>\n<tr>\n<td>Wistia<\/td>\n<td>Marketing hosting &amp; analytics<\/td>\n<td>On-site brand video and podcasts<\/td>\n<\/tr>\n<tr>\n<td>Vidyard<\/td>\n<td>Revenue-centric video tools<\/td>\n<td>Sales outreach, lead capture, GTM analytics<\/td>\n<\/tr>\n<tr>\n<td>Zoom<\/td>\n<td>Live meetings \/ webinars<\/td>\n<td>Events and recordings\u2014less native personalization<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Vidyard\u2019s edge is its <b>pipeline obsession<\/b>, plus emerging AI features (Video Agent, AI Avatars) that promise your reps can be \u201cin 50 inboxes at once without violating labor law.\u201d But none of these tools address the <b>creative and strategic gap<\/b>. That\u2019s where 90-day plans go to die, usually in a labeled-but-loveless shared drive called \u201cVIDEO V2 FINAL_FINAL_REALLYFINAL.\u201d<\/p>\n<h2>Start Motion Media: From Random Clips to a 90-Day Revenue Narrative<\/h2>\n<p>Start Motion Media steps in precisely where Vidyard stops: <b>designing the story, sequences, and production quality<\/b> that make Vidyard\u2019s features worth the subscription.<\/p>\n<p>Unlike generalized production shops, Start Motion Media specializes in <b>revenue-linked video systems<\/b>: mapping buyer journeys, scripting for specific funnel stages, producing modular content libraries, then feeding performance data back into creative decisions.<\/p>\n<blockquote>\n<p><b>\u201cIf Vidyard tells you exactly who watched what and when, our job is to turn that intelligence into a narrative that keeps them watching\u2014and buying.\u201d<\/b><\/p>\n<p>\u2014 according to research professionals<\/p>\n<\/blockquote>\n<h3>Mini Case Studies: When the Pairing Actually Works<\/h3>\n<h4>1. The \u201cWe Have a Tool, Not a Strategy\u201d SaaS Startup<\/h4>\n<p>A mid-market SaaS company licenses Vidyard. Reps send ad-hoc videos. A few perform well, most sink. The head of Sales Enablement maintains a spreadsheet called \u201cVIDEO CADENCE MASTER\u201d and the haunted look of someone who has said \u201cplease don\u2019t film in portrait\u201d twelve times this quarter.<\/p>\n<p>Start Motion Media intervenes to:<\/p>\n<ul>\n<li>Map the full 90-day journey: awareness \u2192 first meeting \u2192 demo \u2192 proposal \u2192 onboarding<\/li>\n<li>Design a modular kit: 3 hero brand pieces, 10 sales one-to-few videos, 20 one-to-one script templates<\/li>\n<li>Film polished anchor assets and reusable B-roll that reps can customize via Vidyard Video Messages<\/li>\n<\/ul>\n<p>With Vidyard analytics, they track open rates, play rates, completion, and link clicks, then iterate scripts monthly. Result: a 27% lift in meetings booked and a 19% bump in opportunity-to-close rate over two quarters.<\/p>\n<h4>2. Enterprise \u201cWe Need to Look Premium, but Also Human\u201d Play<\/h4>\n<p>An enterprise brand wants Vidyard for:<\/p>\n<ul>\n<li>Account-based marketing intros<\/li>\n<li>Internal communications<\/li>\n<li>Leadership messages that don\u2019t feel like hostage videos<\/li>\n<\/ul>\n<p>Start Motion Media builds:<\/p>\n<ul>\n<li>A video identity system (framing, color, typography, motion style)<\/li>\n<li>Executive coaching and scripting so leaders sound like people, not annual reports<\/li>\n<li>A 90-day rollout calendar tied to revenue and HR milestones\u2014product launches, earnings, culture initiatives<\/li>\n<\/ul>\n<blockquote>\n<p><b>\u201cPlatforms like Vidyard are the circulatory system. But if you don\u2019t invest in the heart\u2014the story, tone, and creative\u2014then you\u2019re just circulating slightly nicer-looking noise.\u201d<\/b><\/p>\n<p>\u2014 according to subject matter experts<\/p>\n<\/blockquote>\n<p>Within one quarter, internal engagement on leadership updates rises by 35%, and account-based sequences that open with video show a 2.4x higher reply rate compared with email alone.<\/p>\n<h3>Where the Pairing Really Sings<\/h3>\n<ul>\n<li><b>Vidyard<\/b> captures granular performance data: who watched, for how long, what they clicked, and which videos correlate with closed-won deals.<\/li>\n<li><b>Start Motion Media<\/b> turns that data into creative decisions: adjusting hooks, narrative arcs, CTAs, and visual style based on live feedback instead of opinions.<\/li>\n<\/ul>\n<p>This is the grown-up loop: not \u201cwe feel this video is on brand,\u201d but \u201cthis 22-second opening hook and two-act structure are converting at 3x baseline\u2014double down on that; retire the 4-minute product demo disguised as a \u2018fun intro.\u2019\u201d<\/p>\n<h2>Data, Patterns, and What AI Actually Changes<\/h2>\n<p>Vidyard\u2019s Video Agent and AI Avatars hint at a GTM future where:<\/p>\n<ul>\n<li><b>Hyper-personalization at scale<\/b> becomes normal: AI-written and AI-delivered intros that reference a prospect\u2019s industry, pain points, and sometimes their public earnings call quotes.<\/li>\n<li><b>Video becomes the default outbound touch<\/b>: email-only outreach starts to resemble sending a fax\u2014technically functional, culturally obsolete.<\/li>\n<li><b>Creative becomes the only defensible moat<\/b>: when everyone can deploy AI avatars, the teams who win are those with smarter stories, tighter scripting, and production that feels intentional rather than automated.<\/li>\n<\/ul>\n<blockquote>\n<p><b>\u201cAI will not replace your sales reps. But reps who know how to weaponize AI-powered video absolutely will replace the ones still sending cold PDFs.\u201d<\/b><\/p>\n<p>\u2014 according to research professionals<\/p>\n<\/blockquote>\n<p>The pattern is clear: Vidyard and competitors are racing to automate <b>delivery<\/b>. Human partners like Start Motion Media are doubling down on <b>meaning<\/b>. Any team betting only on tools, not on story, is effectively betting their quota on beige.<\/p>\n<h2>How-To: A Practical 90-Day Video Plan Using Vidyard + Start Motion Media<\/h2>\n<p>Here\u2019s a concise, battle-tested framework.<\/p>\n<h3>Phase 1 (Weeks 1\u20132): Diagnose and Design<\/h3>\n<ul>\n<li>Audit your funnel: identify where deals stall\u2014cold outreach, demo-to-proposal, onboarding, renewals.<\/li>\n<li>List 10\u201315 \u201cmoments that matter\u201d where video could replace or upgrade email or slide decks.<\/li>\n<li>Define non-negotiables: tone (formal vs. conversational), visual style, accessibility, average length per video type.<\/li>\n<li>Engage a creative partner such as Start Motion Media to design a 90-day narrative spine across these touchpoints.<\/li>\n<\/ul>\n<h3>Phase 2 (Weeks 3\u20136): Produce Base Assets<\/h3>\n<ul>\n<li>Film 3\u20135 flagship \u201canchor\u201d videos (brand story, product overview, core use cases, onboarding walkthrough).<\/li>\n<li>Create short, modular clips\u2014for objections, FAQs, feature spotlights\u2014that sales reps can wrap with Vidyard webcam intros.<\/li>\n<li>Develop repeatable scripts and email templates aligned with Vidyard sequences and your CRM fields.<\/li>\n<\/ul>\n<h3>Phase 3 (Weeks 7\u201310): Launch, Test, Refine<\/h3>\n<ul>\n<li>Run structured AB tests: vary opening lines, thumbnails, CTAs, and video length within Vidyard campaigns.<\/li>\n<li>Review analytics weekly: play rates, average watch time, CTA clicks, and impact on meeting-booked and opportunity-created metrics.<\/li>\n<li>Iterate scripts and shot lists with your creative partner, prioritizing what moves revenue, not egos.<\/li>\n<\/ul>\n<p>Yes, this is real work. But once the system exists, Vidyard\u2019s AI features and hosting turn it into a compounding revenue asset, not a \u201c2019 webinar idea\u201d haunting your backlog.<\/p>\n<h2>Tools that Actually Help (Not Just Sound Good)<\/h2>\n<ul>\n<li><b>Vidyard<\/b> \u2013 Core platform for recording, hosting, personalizing, and tracking revenue-centric video. Ideal for sales and marketing teams tying activity to CRM data. <a href=\"https:\/\/www.startmotionmedia.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.vidyard.com<\/a><\/li>\n<li><b>Start Motion Media<\/b> \u2013 Strategic and production partner specializing in 90-day video roadmaps, creative development, and modular asset libraries built to plug directly into Vidyard. <a href=\"https:\/\/www.startmotionmedia.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.startmotionmedia.com<\/a><\/li>\n<li><b>Descript<\/b> \u2013 For rapid editing, transcription, and repurposing longer recordings into shorter Vidyard-ready clips. <a href=\"https:\/\/workfromyourlaptop.com\/descript-review\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.descript.com<\/a><\/li>\n<li><b>Canva<\/b> \u2013 For fast, on-brand thumbnails and simple motion graphics that increase play rates. <a href=\"https:\/\/www.startmotionmedia.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.canva.com<\/a><\/li>\n<\/ul>\n<blockquote>\n<p><b>\u201cThe highest-ROI stacks we see are deceptively simple: Vidyard for delivery and analytics, Descript for edits, Canva for thumbnails, and a serious creative partner to orchestrate the whole thing.\u201d<\/b><\/p>\n<p>\u2014 according to industry consultants<\/p>\n<\/blockquote>\n<h2>FAQs<\/h2>\n<div>\n<div>\n<h3>Is Vidyard enough on its own to create a 90-day video content plan?<\/h3>\n<div>\n<p>Vidyard is excellent for recording, hosting, personalizing, and measuring video\u2014especially for sales, marketing, and corporate communications. But a 90-day plan also requires strategy, storytelling, and production quality. Vidyard gives you the pipes; you still need architects and interior designers. That\u2019s where agencies like Start Motion Media make the difference between \u201cwe posted some videos\u201d and \u201cwe built a repeatable, measurable system.\u201d<\/p>\n<\/div>\n<\/div>\n<div>\n<h3>How does Start Motion Media specifically complement Vidyard?<\/h3>\n<div>\n<p>Start Motion Media focuses on strategy and creative: mapping your buyer journey, defining the 90-day content cadence, scripting, shooting, and packaging videos so they align with your brand and objectives. Once those assets exist, Vidyard becomes the hub for distribution, personalization, and analytics. The combination lets you continuously improve based on hard performance data, not vibes and internal opinions.<\/p>\n<\/div>\n<\/div>\n<div>\n<h3>Do I really need polished, professionally produced video if Vidyard supports quick webcam recordings?<\/h3>\n<div>\n<p>You need both. Casual webcam videos are perfect for 1:1 and 1:few outreach\u2014authentic, fast, human. Professionally produced videos shine for key brand stories, product overviews, onboarding, and flagship campaigns. Many high-performing teams pair a polished \u201canchor\u201d video (produced by a team like Start Motion Media) with personalized Vidyard clips from reps to create a layered, premium-but-human experience.<\/p>\n<\/div>\n<\/div>\n<div>\n<h3>Where should I start if my team is overwhelmed by video options?<\/h3>\n<div>\n<p>Start with revenue, not with cameras. Identify three specific points in your funnel where deals stall\u2014like cold outreach, post-demo follow-up, or contract review. Design one simple video for each of those steps first. A strategy session with a partner such as Start Motion Media can crystallize which three to prioritize and how to script them. Then use Vidyard to deploy and measure. You can scale once you see what works.<\/p>\n<\/div>\n<\/div>\n<div>\n<h3>Is AI video (like Vidyard\u2019s AI Avatars and Video Agent) ready for prime-time?<\/h3>\n<div>\n<p>AI video is increasingly strong for structured, repeatable messaging\u2014think follow-ups, reminders, or tailored intros at scale. It\u2019s less suited (for now) to nuanced storytelling, emotional brand pieces, or complex explanations. A pragmatic approach is to use human-crafted videos for key narrative beats and augment them with AI-personalized variants. Creative partners can help you design content that\u2019s \u201cAI-extendable\u201d without feeling robotic.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2>Actionable Recommendations: Turn Insight into a 90-Day Reality<\/h2>\n<h3>1. Decide What You\u2019re Actually Optimizing For<\/h3>\n<p>Choose one or two metrics for your first 90 days\u2014meetings booked, pipeline created, onboarding completion, or internal message engagement. Make every video accountable to those numbers.<\/p>\n<h3>2. Use Vidyard as Infrastructure, Not Strategy<\/h3>\n<p>Treat Vidyard as your nervous system for video: recording, sending, tracking, and integrating with your CRM and marketing tools. Lean on its features\u2014personalized messages, AI Agent, hosting\u2014but don\u2019t confuse a feature list with a narrative plan.<\/p>\n<h3>3. Bring in Strategic Creative Support Early<\/h3>\n<p>Before your team burns out filming five different \u201cwelcome\u201d videos in the same beige conference room, schedule a strategy call with Start Motion Media. Use that time to:<\/p>\n<ul>\n<li>Map your buyer journey and internal communication needs<\/li>\n<li>Prioritize 5\u201310 highest-impact videos for your first 90 days<\/li>\n<li>Define a visual and narrative style guide for all future Vidyard content<\/li>\n<\/ul>\n<h3>4. Build a Feedback Loop, Not a One-Off Campaign<\/h3>\n<p>Schedule monthly Vidyard performance reviews: which videos get full playthroughs, which drive replies, which get ghosted harder than a networking coffee. Work with creative partners to double down on winners and retire duds. No sentimentality; only performance.<\/p>\n<h3>5. Think Like a Media Company, Operate Like a Revenue Team<\/h3>\n<p>Treat every quarter like a new season: story arcs, episodes (videos), and distribution plans. Vidyard is your platform; Start Motion Media helps you run the show. Your job is to make sure the season gets renewed\u2014with better numbers and fewer \u201cemergency video\u201d Slack threads.<\/p>\n<p>The bottom line: Vidyard has built a powerful, revenue-focused video engine. Pair it with Start Motion Media\u2019s strategic and creative production, and your 90-day video plan stops being a hopeful webinar note and starts behaving like the most reliable closer on your team.<\/p>\n<h3>Contact &amp; Further Resources<\/h3>\n<ul>\n<li><b>Start Motion Media<\/b> \u2013 Strategy and production for revenue-grade video systems: <a href=\"https:\/\/www.startmotionmedia.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.startmotionmedia.com<\/a> | Email: <a href=\"mailto:content@startmotionmedia.com\">content@startmotionmedia.com<\/a> | Phone: +1 415 409 8075<\/li>\n<li>Vidyard Resource Library \u2013 Templates, playbooks, and case studies: <a href=\"https:\/\/www.startmotionmedia.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.vidyard.com\/resources<\/a><\/li>\n<li>Sales Enablement Research \u2013 Video effectiveness benchmarks: \u201cB2B Video in the Revenue Engine,\u201d 2023, CSO Insights<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vidyard video strategy + Start Motion Media: high-converting 90-day plan In glass-walled conference rooms everywhere, a VP of Revenue is saying, \u201cWe need a 90-day video content plan,\u201d while quietly hoping someone else knows what that actually means. Vidyard heard that sentence years ago and built a platform around it. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[196],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/posts\/35187"}],"collection":[{"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/comments?post=35187"}],"version-history":[{"count":0,"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/posts\/35187\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/media\/6439"}],"wp:attachment":[{"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/media?parent=35187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/categories?post=35187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/tags?post=35187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}