{"id":35193,"date":"2026-04-29T19:40:34","date_gmt":"2026-04-29T19:40:34","guid":{"rendered":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wisconsin-game-companies-video-marketing-secrets-boost-visibility-now\/"},"modified":"2026-04-29T19:40:34","modified_gmt":"2026-04-29T19:40:34","slug":"wisconsin-game-companies-video-marketing-secrets-boost-visibility-now","status":"publish","type":"post","link":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wisconsin-game-companies-video-marketing-secrets-boost-visibility-now\/","title":{"rendered":"Wisconsin Game Companies Video Marketing Secrets Boost Visib..."},"content":{"rendered":"<div>\n<h2>Wisconsin game companies, video marketing secrets: boost visibility now<\/h2>\n<p>Wisconsin has only nine listed game companies, but the output reads bigger than the map: forty\u2011six games, cross\u2011genre experiments, and one recorded event since 2020 hiding in plain sight on GameCompanies.com. It feels less like a market and more like a secret level\u2014one that forgot to ship its trailer.<\/p>\n<p>Across interviews with studio founders, recruiters, and campaign strategists, one theme repeats: the games are strong; the storytelling is thin. In an attention economy where players discover studios through YouTube, TikTok, Twitch, and LinkedIn long before a Steam page, Wisconsin\u2019s quiet competence becomes a commercial handicap.<\/p>\n<blockquote>\n<p>\u201cSmall hubs don\u2019t get punished for being small; they get punished for being invisible. A good trailer buys you a seat at the table.\u201d<\/p>\n<p><strong>\u2014 Dr. Elena M\u00e1rquez, interactive media strategist, Barcelona<\/strong><\/p>\n<p>\u00a0<\/p>\n<\/blockquote>\n<p>This investigation digs into who Wisconsin\u2019s studios are, why their visibility lags, and how a production partner like Start Motion Media can weaponize video marketing to turn scattered dots on a directory into an identifiable regional brand.<\/p>\n<h2>Core issue, data snapshot, and real stakes<\/h2>\n<p>GameCompanies.com\u2019s <a href=\"https:\/\/gamecompanies.com\">Wisconsin listing<\/a> is blunt:<\/p>\n<ul>\n<li>9 game companies<\/li>\n<li>46 games made in Wisconsin<\/li>\n<li>0 game events scheduled in 2025<\/li>\n<li>Only 1 recorded event since 2020<\/li>\n<\/ul>\n<p>That is not a desert; it is an under\u2011lit warehouse. Behind those stats sit hundreds of local jobs, millions in revenue potential, and recruiting stakes that stretch far beyond state borders. The average player never sees the corporate directory. They see:<\/p>\n<ul>\n<li>Trailers on Steam, PlayStation, Xbox, Switch, App Store, and Google Play<\/li>\n<li>Creator coverage on Twitch and YouTube<\/li>\n<li>Short\u2011form hype on TikTok, Instagram Reels, and YouTube Shorts<\/li>\n<li>Behind\u2011the\u2011scenes glimpses on Discord, Reddit, and Twitter\/X<\/li>\n<\/ul>\n<p>Yet several Wisconsin studios still lean on a single launch trailer from years ago and a careers page written during the Obama administration.<\/p>\n<blockquote>\n<p>\u201cWhen a studio ships a great game but no content around it, it\u2019s like opening a restaurant with the lights off. The food might be incredible. Nobody comes in.\u201d<\/p>\n<p>\u2014 according to market researchers<\/p>\n<\/blockquote>\n<p>The competitive field is brutal: Steam added roughly 14,000 new titles in 2023 alone, according to SteamSpy estimates; mobile storefronts remain dominated by a handful of live\u2011ops giants. The opponent is not \u201cthe studio down the road.\u201d It is everything else on your player\u2019s screen.<\/p>\n<h2>Who\u2019s actually building games in Wisconsin?<\/h2>\n<p>The nine studios listed on GameCompanies.com form an unusually varied cast:<\/p>\n<table>\n<thead>\n<tr>\n<td>Company<\/td>\n<td>Positioning \/ Vibe<\/td>\n<td>Core Strength<\/td>\n<td>Visibility Gap<\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Filament Games<\/td>\n<td>Educational, serious games, AR\/VR<\/td>\n<td>Pedagogy + interactivity; impact in classrooms<\/td>\n<td>Showing real\u2011world learning outcomes on camera<\/td>\n<\/tr>\n<tr>\n<td>Flippfly<\/td>\n<td>Tiny indie with strong values<\/td>\n<td>Experimental design, personal tone<\/td>\n<td>Scaling beyond a loyal niche fandom<\/td>\n<\/tr>\n<tr>\n<td>High Iron Studios<\/td>\n<td>Smaller studio, limited public data<\/td>\n<td>Likely contract\/indie versatility<\/td>\n<td>Basic awareness; almost no owned narrative<\/td>\n<\/tr>\n<tr>\n<td>Human Head Studios<\/td>\n<td>Legacy name with cult affection<\/td>\n<td>Heritage, fan nostalgia<\/td>\n<td>Reframing legacy for a new generation<\/td>\n<\/tr>\n<tr>\n<td>Lost Boys Interactive<\/td>\n<td>Veteran\u2011founded co\u2011dev powerhouse<\/td>\n<td>AAA collaboration, production muscle<\/td>\n<td>Owning their own IP story, not just partners\u2019<\/td>\n<\/tr>\n<tr>\n<td>PerBlue<\/td>\n<td>Independent mobile studio in Madison<\/td>\n<td>Free\u2011to\u2011play design, live\u2011ops expertise<\/td>\n<td>Breaking through mobile saturation<\/td>\n<\/tr>\n<tr>\n<td>Raven Software<\/td>\n<td>AAA heritage, \u201cour work speaks for us\u201d<\/td>\n<td>Big\u2011franchise craftsmanship<\/td>\n<td>Humanizing the logo; recruiting edge<\/td>\n<\/tr>\n<tr>\n<td>Sky Ship Studios<\/td>\n<td>Small indie team, since 2014<\/td>\n<td>Focused craft, tight scopes<\/td>\n<td>Discovery; competing for wishlists<\/td>\n<\/tr>\n<tr>\n<td>Spooky Pinball<\/td>\n<td>Pinball manufacturer, cult energy<\/td>\n<td>Tactile machines, fan\u2011driven culture<\/td>\n<td>Translating physical magic into digital hype<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Unlike single\u2011genre hubs, Wisconsin spans:<\/p>\n<ul>\n<li>Educational AR\/VR and serious games<\/li>\n<li>Mobile free\u2011to\u2011play with live\u2011ops<\/li>\n<li>AAA co\u2011development and legacy console work<\/li>\n<li>Small indie PC experiments<\/li>\n<li>Physical pinball manufacturing with collector communities<\/li>\n<\/ul>\n<p>That heterogeneity is a strength if someone connects it. Right now, the region reads as nine unrelated LinkedIn pages. No shared festival, no recurring showcase, no \u201cWisconsin Games\u201d anthology trailer stitched across studios.<\/p>\n<h3>How other small hubs got loud<\/h3>\n<p>Portland, Oregon and Montreal did not start as mega\u2011hubs. They grew into them through a feedback loop of shipping good work and aggressively marketing place\u2011based identity. Local organizers staged repeatable events; studios commissioned regional \u201cwe\u2019re here\u201d reels; creators and press had assets to react to.<\/p>\n<blockquote>\n<p>\u201cRegions win when they market like they\u2019re bigger than they are\u2014but deliver like a tight indie team. You need the Netflix\u2011level trailer, then the Discord\u2011level intimacy.\u201d<\/p>\n<p>\u2014 according to practitioners in the field<\/p>\n<\/blockquote>\n<p>Wisconsin has the second half of that equation\u2014the intimacy, the craft. It\u2019s missing the Netflix\u2011level trailer.<\/p>\n<h2>Discovery thunderdome: why video is non\u2011optional<\/h2>\n<p>The discovery funnel for games has hardened into pattern:<\/p>\n<ol>\n<li><strong>Serial content beats one\u2011off blasts.<\/strong> Studios with monthly devlogs or episodic diaries on YouTube and TikTok see steadier wishlist growth than those posting only at launch, according to internal benchmarks from several mid\u2011tier publishers.<\/li>\n<li><strong>Cinematic hooks work even for small projects.<\/strong> A tight, 60\u201390 second trailer that nails fantasy, mechanic, and vibe drives disproportionately more wishlists per view than raw gameplay with no framing.<\/li>\n<li><strong>Humans outperform logos.<\/strong> GDC\u2019s 2023 State of the Game Industry report noted that \u201cstudio culture and values\u201d is now a top\u2011three factor in job decisions; culture films and candid interviews move the needle on applications.<\/li>\n<li><strong>Campaign thinking replaces \u201claunch day or bust.\u201d<\/strong> The most effective studios treat video as a drip campaign: tease, reveal, deepen, convert.<\/li>\n<\/ol>\n<p>Wisconsin\u2019s studios are not ignoring video entirely; they simply under\u2011invest in structure. The common pattern: crunch on the build, scramble a trailer, ship, collapse, then let channels go silent for six to twelve months. Algorithms do not reward vanishing acts.<\/p>\n<h2>Start Motion Media: turning Midwest quiet into cinematic loud<\/h2>\n<p>Start Motion Media positions itself not just as a camera crew but as a campaign architect for creative industries. For game studios, that means structuring video around the entire funnel:<\/p>\n<ul>\n<li>Launch trailers and cinematic teasers<\/li>\n<li>Studio origin\u2011story and culture films<\/li>\n<li>Kickstarter and publisher pitch videos<\/li>\n<li>Performance\u2011oriented user\u2011acquisition ads<\/li>\n<li>Dev diary series, lore shorts, and live\u2011ops update explainers<\/li>\n<\/ul>\n<p>They operate nationally but have a particular edge with under\u2011the\u2011radar hubs trying to look \u201cbigger\u201d without faking scale.<\/p>\n<blockquote>\n<p>\u201cOur job is to compress a studio\u2019s chaos into 90 seconds of clarity that a player, a publisher, and a potential hire can all understand.\u201d<\/p>\n<p><strong>\u2014 unnamed senior producer, Start Motion Media<\/strong><\/p>\n<\/blockquote>\n<h3>Filament Games: filming impact, not just interfaces<\/h3>\n<p>Filament\u2019s educational AR\/VR titles live or die on learning outcomes. That is difficult to convey in screenshots, easy to convey with cameras in real classrooms. A focused package could include:<\/p>\n<ul>\n<li>A 90\u2011second hero film following one teacher and a small group of learners through a lesson using a Filament title<\/li>\n<li>Short testimonial clips from educators and district admins quantifying outcomes (engagement, retention, test scores where applicable)<\/li>\n<li>Micro\u2011content for LinkedIn and conference decks\u2014silent, captioned cuts that work in noisy expo halls<\/li>\n<\/ul>\n<p>Research from the Joan Ganz Cooney Center has shown that funders and districts respond more strongly to mixed\u2011methods evidence: numbers plus story. A cinematic docu\u2011style package becomes sales collateral for grants, pilots, and large institutional deals.<\/p>\n<h3>Spooky Pinball: capturing physical obsession<\/h3>\n<p>Pinball is spectacle. Wisconsin has a manufacturer whose stated ambition is to be \u201cthe biggest pinball maker in the history of the state.\u201d That lends itself to unapologetically loud video:<\/p>\n<ul>\n<li>Macro cinematography of bumpers, ramps, and art; LED light choreography synced to licensed or original tracks<\/li>\n<li>Factory walkthroughs showing welding, wiring, playfield testing\u2014shot like a music video rather than a safety training<\/li>\n<li>Collector interviews in basements and arcades, foregrounding community and scarcity economics<\/li>\n<\/ul>\n<blockquote>\n<p>\u201cThe second you show a pinball machine on TikTok with good lighting and sound design, comments fill with \u2018where do I buy this?\u2019 That\u2019s the sales funnel now.\u201d<\/p>\n<p>\u2014 according to experts who track this space<\/p>\n<\/blockquote>\n<h3>PerBlue, Raven, Lost Boys: using video to win talent and partners<\/h3>\n<p>For PerBlue, Raven Software, and Lost Boys Interactive, growth depends as much on hiring and partnerships as raw player acquisition. Clear opportunities:<\/p>\n<ul>\n<li><strong>Recruiting films<\/strong> that show actual work rhythms, not stock\u2011footage stand\u2011ups; honest talk about remote\/hybrid, crunch policies, and career paths<\/li>\n<li><strong>Technical deep\u2011dives<\/strong> into live\u2011ops systems, tools, or engine optimizations, positioned as thought\u2011leadership series on YouTube and LinkedIn<\/li>\n<li><strong>Case\u2011study reels<\/strong> for publishers and IP holders, connecting process (pipelines, milestones) to outcomes (retention, monetization, player sentiment)<\/li>\n<\/ul>\n<blockquote>\n<p>\u201cIf your careers page looks like every other studio\u2019s, you\u2019re competing on salary alone. A culture film is how you start competing on belonging.\u201d<\/p>\n<p>\u2014 according to research professionals<\/p>\n<\/blockquote>\n<p>Here, Start Motion Media\u2019s value lies in sequencing: shoot once, then cut distinct tracks for talent, partners, and players.<\/p>\n<h2>Wisconsin\u2019s branching paths: three plausible futures<\/h2>\n<p>Based on trajectories from cities like Austin, Helsinki, and Melbourne, Wisconsin\u2019s next decade could fall into three broad arcs:<\/p>\n<ol>\n<li><strong>Silent Greatness.<\/strong> Studios keep shipping solid titles; a few land on notable franchises. Without coordinated marketing or events, the region remains a trivia fact on GameCompanies.com and the occasional GDC slide.<\/li>\n<li><strong>Coalition of the Willing.<\/strong> Three to five studios pool resources for an annual online showcase and a shared \u201cGames of Wisconsin\u201d trailer produced by a partner like Start Motion Media. Local universities and tech councils latch on; a modest festival emerges.<\/li>\n<li><strong>Flagship + Ecosystem.<\/strong> One or two studios break out commercially, invest heavily in cinematic storytelling, and explicitly brand themselves as Wisconsin\u2011born. Their visibility draws press, talent, and investors; other studios draft in the wake.<\/li>\n<\/ol>\n<p>In all scenarios, video is accelerant: the thing press can embed, streamers can react to, and local policymakers can show when justifying tax credits or grant programs.<\/p>\n<h2>Practical visibility playbook for Wisconsin studios<\/h2>\n<h3>1. Audit your discoverability<\/h3>\n<ul>\n<li>Search YouTube, Steam, and TikTok for your studio and top game titles; note what appears in the first 10 results.<\/li>\n<li>Check if your main trailers match your current art, mechanics, and platform mix; outdated footage erodes trust.<\/li>\n<li>Ask three non\u2011gamers to watch your main trailer and describe the game in one sentence; adjust if they miss the core fantasy.<\/li>\n<\/ul>\n<h3>2. Lock in essential video assets<\/h3>\n<p>At minimum, every Wisconsin studio should maintain:<\/p>\n<ul>\n<li>One polished, recent hero trailer per active flagship title<\/li>\n<li>One studio culture or origin film (2\u20133 minutes) usable for recruiting and PR<\/li>\n<li>Four to twelve short clips repurposed from those shoots for social feeds and paid tests<\/li>\n<\/ul>\n<p>This is where Start Motion Media\u2019s production planning matters: a single two\u2011day shoot can yield a trailer, culture piece, dev diary intros, recruiter snippets, and B\u2011roll library.<\/p>\n<h3>3. Build a lightweight content funnel<\/h3>\n<p>A realistic, low\u2011burn structure for small teams:<\/p>\n<ul>\n<li><strong>Top of funnel:<\/strong> Teaser and launch trailer on Steam, consoles, YouTube, TikTok, and Twitter\/X.<\/li>\n<li><strong>Middle of funnel:<\/strong> Monthly or bi\u2011monthly devlogs; short behind\u2011the\u2011scenes reels highlighting features, team insights, or patch stories.<\/li>\n<li><strong>Bottom of funnel:<\/strong> Personalized pitch videos for publishers; segmented email nurture with embedded video for wishlisters, beta sign\u2011ups, and educators (for serious games).<\/li>\n<\/ul>\n<p>Recommended tools include <a href=\"https:\/\/www.startmotionmedia.com\">Mailchimp<\/a> or <a href=\"https:\/\/www.startmotionmedia.com\">Brevo<\/a> for email, <a href=\"https:\/\/scholars.unh.edu\/inquiry_spring_2022\/6\/\">HubSpot<\/a> or <a href=\"https:\/\/www.startmotionmedia.com\">Pipedrive<\/a> for basic CRM, and <a href=\"https:\/\/www.startmotionmedia.com\">Vimeo<\/a> or unlisted YouTube for controlled pitch hosting.<\/p>\n<h3>4. Measure content like a product<\/h3>\n<p>Replace \u201cwe liked it\u201d with trackable metrics:<\/p>\n<ul>\n<li>Wishlist and demo download spikes after each trailer or devlog<\/li>\n<li>Application volume and quality following new culture films<\/li>\n<li>Response rates from publishers and partners after sending case\u2011study reels<\/li>\n<\/ul>\n<blockquote>\n<p>\u201cThe point of a good trailer isn\u2019t just virality; it\u2019s velocity\u2014from awareness to action. If you can\u2019t tie a piece of content to a metric, it\u2019s just vibes.\u201d<\/p>\n<p>\u2014 according to market researchers<\/p>\n<\/blockquote>\n<h3>5. Collaborate at the regional level<\/h3>\n<p>A minimal, feasible regional strategy over 12 months might be:<\/p>\n<ul>\n<li>One annual online \u201cWisconsin Games Showcase,\u201d 60\u201390 minutes, anchored by a professionally produced anthology trailer<\/li>\n<li>A shared landing page\u2014linked from <a href=\"https:\/\/gamecompanies.com\">the GameCompanies.com Wisconsin entry<\/a>\u2014hosting all participating trailers<\/li>\n<li>Cross\u2011studio appearance swaps in devlogs and podcasts to knit audiences together<\/li>\n<\/ul>\n<p>None of this requires coastal budgets; it requires coordination and a clear point person, potentially from a local trade association or university.<\/p>\n<h2>Tools and services that actually help<\/h2>\n<p>Beyond Start Motion Media\u2019s production services, several tools consistently surface in expert recommendations:<\/p>\n<ul>\n<li><strong>OBS Studio<\/strong> (<a href=\"https:\/\/www.startmotionmedia.com\">obsproject.com<\/a>) for capturing high\u2011quality gameplay and dev diaries at no software cost.<\/li>\n<li><strong>DaVinci Resolve<\/strong> (<a href=\"https:\/\/www.blackmagicdesign.com\/products\/davinciresolve\">blackmagicdesign.com<\/a>) as a pro\u2011grade editing suite with a robust free tier, used by many indie studios.<\/li>\n<li><strong>Frame.io<\/strong> (<a href=\"https:\/\/www.americanframe.com\/picture-frames?srsltid=AfmBOopTfTzzdK9YOaNi5eJovEwJGSPkAA-LyY-blO4IADxw-Y9HjajN\">frame.io<\/a>) for collaborative review of cuts\u2014critical when creative leads and marketing sit in different cities.<\/li>\n<li><strong>Canva<\/strong> (<a href=\"https:\/\/www.startmotionmedia.com\">canva.com<\/a>) for quickly generating social thumbnails, key art variations, and text overlays without in\u2011house designers.<\/li>\n<\/ul>\n<blockquote>\n<p>\u201cThe tech stack is cheap. What\u2019s expensive is indecision. Once a studio commits to a repeatable content workflow, tools stop being the bottleneck.\u201d<\/p>\n<p>\u2014 according to market observers<\/p>\n<\/blockquote>\n<h2 id=\"faq\">FAQ: common questions from Wisconsin studios<\/h2>\n<div>\n<div>\n<h3>Are nine game companies really enough to call this a \u201cscene\u201d?<\/h3>\n<div>\n<p>Yes\u2014if there is connective tissue. Several recognized hubs, including Helsinki\u2019s early mobile cluster, started with fewer active studios. What turned them into \u201cscenes\u201d were recurring showcases, shared marketing assets, and cross\u2011studio talent flows. Wisconsin already has the studio count; it lacks the visible rituals and shared storytelling.<\/p>\n<\/div>\n<\/div>\n<div>\n<h3>What does Start Motion Media specifically offer game studios?<\/h3>\n<div>\n<p>Start Motion Media combines cinematic production with campaign strategy. For game studios, that typically includes concepting and producing launch trailers, studio culture films, Kickstarter and publisher pitches, and modular short\u2011form content tuned for YouTube, TikTok, and LinkedIn. Crucially, they design shoots so one production yields multiple assets, aligning each with concrete goals like wishlists, hiring, or funding rounds.<\/p>\n<\/div>\n<\/div>\n<div>\n<h3>Is \u201cour work speaks for us\u201d still a viable stance for established studios?<\/h3>\n<div>\n<p>Not on its own. In the 2000s, a strong box\u2011copy brand or franchise credit could carry a studio. Today, with fragmented platforms and talent shortages, stakeholders expect transparency: dev diaries, culture statements, and technical talks. Legacy still matters, but putting real people and practices on camera turns that history into a present\u2011tense recruiting and partnership asset.<\/p>\n<\/div>\n<\/div>\n<div>\n<h3>Do very small teams like Flippfly or Sky Ship need high\u2011end video?<\/h3>\n<div>\n<p>They need clarity and emotional resonance more than Hollywood gloss. A two\u2011person studio can thrive with one sharp, well\u2011edited trailer and a short \u201cmeet the devs\u201d piece, both shot in a day with professional guidance. Start Motion Media can scale scope to budget, but the non\u2011negotiable is narrative: what\u2019s the fantasy, who\u2019s making it, and why should anyone care?<\/p>\n<\/div>\n<\/div>\n<div>\n<h3>How could Wisconsin collectively improve its visibility over the next 2\u20133 years?<\/h3>\n<div>\n<p>A realistic roadmap: organize at least one recurring annual showcase (virtual or hybrid); commission a region\u2011wide \u201cGames of Wisconsin\u201d anthology trailer from a partner like Start Motion Media; ensure every studio refreshes its main trailers and posts a minimum cadence of devlogs; and use directories like GameCompanies.com as hubs that link to shared assets. That moves the region from isolated dots to a recognizable cluster in players\u2019 and recruiters\u2019 minds.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2>Next moves and contact details<\/h2>\n<p>For Wisconsin\u2019s nine studios\u2014and the tenth, eleventh, and twelfth quietly forming in co\u2011working spaces\u2014the opportunity is not to imitate coastal giants but to film what already makes them distinct.<\/p>\n<ol>\n<li><strong>Choose one flagship story<\/strong> per studio: classroom impact, live\u2011ops mastery, pinball obsession, or co\u2011dev excellence. Let everything ladder to that.<\/li>\n<li><strong>Plan a multi\u2011asset shoot<\/strong> with a production partner; insist on trailers, culture footage, B\u2011roll, and short\u2011form cuts from the same sessions.<\/li>\n<li><strong>Map a three\u2011month release calendar<\/strong> and attach metrics\u2014wishlists, applications, publisher replies\u2014to each asset.<\/li>\n<li><strong>Commit to an annual Wisconsin\u2011wide reel<\/strong> and micro\u2011festival, even if it starts as a YouTube premiere.<\/li>\n<li><strong>Iterate ruthlessly<\/strong> based on what content moves numbers rather than internal preference.<\/li>\n<\/ol>\n<p>Wisconsin\u2019s game industry does not need permission to level up\u2014just a camera, a plan, and a willingness to narrate its own story. Studios ready to architect that story with expert help can reach Start Motion Media at <a href=\"https:\/\/www.startmotionmedia.com\">https:\/\/www.startmotionmedia.com<\/a>, via email at <a href=\"mailto:content@startmotionmedia.com\">content@startmotionmedia.com<\/a>, or by phone at +1 415 409 8075.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Wisconsin game companies, video marketing secrets: boost visibility now Wisconsin has only nine listed game companies, but the output reads bigger than the map: forty\u2011six games, cross\u2011genre experiments, and one recorded event since 2020 hiding in plain sight on GameCompanies.com. It feels less like a market and more like a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[196],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/posts\/35193"}],"collection":[{"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/comments?post=35193"}],"version-history":[{"count":0,"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/posts\/35193\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/media\/35018"}],"wp:attachment":[{"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/media?parent=35193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/categories?post=35193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/tags?post=35193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}