{"id":35202,"date":"2026-05-01T19:58:14","date_gmt":"2026-05-01T19:58:14","guid":{"rendered":"https:\/\/www.startmotionmedia.com\/startup-video-production\/video-metrics-vidico-start-motion-media-click-worthy-truths\/"},"modified":"2026-05-01T19:58:14","modified_gmt":"2026-05-01T19:58:14","slug":"video-metrics-vidico-start-motion-media-click-worthy-truths","status":"publish","type":"post","link":"https:\/\/www.startmotionmedia.com\/startup-video-production\/video-metrics-vidico-start-motion-media-click-worthy-truths\/","title":{"rendered":"Video Metrics Vidico Start Motion Media Click Worthy Truths"},"content":{"rendered":"<div>\n<h2>Video Metrics, Vidico, Start Motion Media: Click-Worthy Truths<\/h2>\n<p>In 2025, every tech marketer has a dashboard that looks like the cockpit of a SpaceX rocket\u2026 but most of those beautiful charts are about as useful as a decorative treadmill. They move, they glow, they impress visiting executives, and nobody actually goes anywhere.<\/p>\n<p>Vidico, a production company that has clearly sold a lot of \u201cthis video will fuel your funnel\u201d decks, sits right in the middle of this problem. Their work for tech, SaaS, fintech, DTC and more is loud, polished, and performance-obsessed. Their site is dripping with case studies about 10x\u2013160x returns, lower CPAs, and signups by the hundreds of thousands. It\u2019s not subtle. It is, however, instructive: Vidico has built an entire brand on <em>visible impact<\/em>.<\/p>\n<p>The uncomfortable twist: impact only matters if you measure it properly. Views and vibes won\u2019t cut it anymore. Tech CMOs are being asked awkward questions in boardrooms like, \u201cBut what did this campaign <em>do<\/em>?\u201d and \u201cWhy are we spending more on TikTok than on, say, engineers who can actually fix the product?\u201d<\/p>\n<p>Here\u2019s the thesis, upfront: Vidico is very good at making high-performing video assets for tech brands, but the marketers who hire them need a sharper, more grown-up video metrics stack. And that\u2019s where Start Motion Media can act as the quiet, slightly nerdier cousin\u2014turning flashy creative into a rigorously measured growth engine, with dashboards that can survive contact with a CFO.<\/p>\n<p>\u00a0<\/p>\n<blockquote>\n<p><strong>\u201cIn 2025, the winner in tech video isn\u2019t the brand with the slickest animation reel; it\u2019s the one who can explain, in three slides, exactly how that reel moved pipeline, CAC, and payback.\u201d<\/strong><\/p>\n<p>\u2014 according to professionals in the industry<\/p>\n<\/blockquote>\n<h2>Vidico vs Start Motion Media: Video Production, Video Analytics Power Play<\/h2>\n<p>According to their own copy, Vidico is the production darling of technology and SaaS: animation, live action, explainers, product demos, crowdfunding videos, short-form social, AI-accelerated creative pipelines, the works. Their pitch is clear: \u201cWe craft by hand, but move fast through AI\u2011enablement and modern tools.\u201d Translation: \u201cWe are expensive, but we move your KPIs, and yes, we\u2019re going to say AI a lot.\u201d<\/p>\n<p>On the strengths side, Vidico does three things very well:<\/p>\n<ul>\n<li><strong>Category fluency in tech and SaaS:<\/strong> Their portfolio is heavily weighted towards apps, platforms, and abstract products that need visual translation into something even your uncle can understand.<\/li>\n<li><strong>Full-funnel formats:<\/strong> Brand films, product videos, explainers, case studies, TikTok ads, career videos\u2014they position themselves as the \u201cone video shop to rule them all.\u201d<\/li>\n<li><strong>Proof via case studies:<\/strong> They flaunt outcomes: 50% lower CPL, 335% brand recall lift, millions of views, and payback in under a month for some clients. Classic \u201cyou\u2019ll feel bad you didn\u2019t hire us sooner\u201d energy.<\/li>\n<\/ul>\n<p>But weaknesses lurk beneath the gloss:<\/p>\n<ul>\n<li><strong>Metric myopia:<\/strong> Most public case studies lean on views, generic \u201cbrand uplift,\u201d and \u201coutperforming old ads.\u201d Strong, but not the whole story when your CFO wants CAC by cohort or payback windows by segment.<\/li>\n<li><strong>Production-first framing:<\/strong> The strategy is there, but the narrative tilts heavily toward creative craft, less toward the ongoing optimization loop that serious performance marketers obsess over.<\/li>\n<\/ul>\n<p>In other words: Vidico makes high-performing video \u201cweapons.\u201d But who\u2019s calibrating the targeting system every month, feeding back learnings into each new cut? That\u2019s where a Start Motion Media\u2013style partner can complement them: campaign architecture, metric design, and long-term experimentation that treats each asset like a living hypothesis, not a finished sculpture.<\/p>\n<blockquote>\n<p><strong>\u201cStudios like Vidico excel at building the Ferrari. What most tech companies lack is the race engineer\u2014the team that tunes the engine weekly, reads the telemetry, and knows when to pit.\u201d<\/strong><\/p>\n<p>\u2014 according to business strategists<\/p>\n<\/blockquote>\n<h2>10 Essential Video Metrics Every Tech Marketer Should Track in 2025<\/h2>\n<p>Let\u2019s stop pretending \u201cviews\u201d is a strategy. Below is the grown-up, C-suite-proof list of metrics that should sit behind every Vidico-style production, whether you partner with them, Start Motion Media, or both.<\/p>\n<table>\n<thead>\n<tr>\n<td><strong>#<\/strong><\/td>\n<td><strong>Metric<\/strong><\/td>\n<td><strong>Why It Matters<\/strong><\/td>\n<td><strong>2025-Level Use Case<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>1<\/td>\n<td>Hook Retention (0\u20133 seconds)<\/td>\n<td>Shows if your opening shot &amp; hook work before the scroll thumb strikes.<\/td>\n<td>Vidico TikTok ad vs. internal ad: which one keeps 3-second retention above 70%?<\/td>\n<\/tr>\n<tr>\n<td>2<\/td>\n<td>Core Message Retention (25\u201350%)<\/td>\n<td>Did viewers actually see the value prop, not just the logo?<\/td>\n<td>Measure how many reach the section where you show the product solving a problem.<\/td>\n<\/tr>\n<tr>\n<td>3<\/td>\n<td>Completion Rate<\/td>\n<td>Signals narrative clarity and pacing, especially for explainers and demos.<\/td>\n<td>Compare completion rates (and then downstream demos booked) for multiple cuts.<\/td>\n<\/tr>\n<tr>\n<td>4<\/td>\n<td>Click-Through Rate (CTR)<\/td>\n<td>Bridges attention to actual action\u2014critical for paid campaigns.<\/td>\n<td>Test different CTAs for the same video variant and isolate message resonance.<\/td>\n<\/tr>\n<tr>\n<td>5<\/td>\n<td>Post-View Conversion Rate<\/td>\n<td>Tracks what happens after exposure; the actual money metric.<\/td>\n<td>Viewers who saw 50%+ of video vs. non-viewers: which group signs up more?<\/td>\n<\/tr>\n<tr>\n<td>6<\/td>\n<td>Cost per Qualified Action (CPQA)<\/td>\n<td>Upgrades \u201ccheap clicks\u201d into \u201cuseful humans.\u201d<\/td>\n<td>Define actions like \u201cproduct-qualified signups\u201d or \u201cSQLs\u201d, not just leads.<\/td>\n<\/tr>\n<tr>\n<td>7<\/td>\n<td>Incremental Lift<\/td>\n<td>Answers: \u201cWhat would have happened without this video?\u201d<\/td>\n<td>Run geo or audience holdouts to see net effect on signups or revenue.<\/td>\n<\/tr>\n<tr>\n<td>8<\/td>\n<td>Time to Payback<\/td>\n<td>Exec-speak for \u201cWhen do we get our money back?\u201d<\/td>\n<td>Track cohorts influenced by the campaign and model revenue vs media + production cost.<\/td>\n<\/tr>\n<tr>\n<td>9<\/td>\n<td>Sales Cycle Acceleration<\/td>\n<td>Does video shorten time from MQL to closed-won?<\/td>\n<td>Compare deal stages with vs. without case study or demo videos in the sequence.<\/td>\n<\/tr>\n<tr>\n<td>10<\/td>\n<td>Creative Learning Velocity<\/td>\n<td>How fast do you extract insights from tests?<\/td>\n<td>Number of validated learnings (not just new edits) per quarter across channels.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Academic work backs this shift. A 2024 Nielsen study on digital video effectiveness found that campaigns with systematic lift testing and sales-cycle analysis produced 32% higher ROI than those judged on reach and engagement alone. In other words, rigor pays rent.<\/p>\n<blockquote>\n<p><strong>\u201cThe modern metric stack is less about \u2018Did we win?\u2019 and more about \u2018What did we learn that makes the next campaign cheaper, faster, and smarter?\u2019\u201d<\/strong><\/p>\n<p>\u2014 according to those familiar with the sector<\/p>\n<\/blockquote>\n<h2>Competitive and Market Context: Vidico vs. The Rest of the Video Circus<\/h2>\n<p>The tech-video landscape in 2025 is crowded. You\u2019ve got big platforms like <a href=\"https:\/\/www.startmotionmedia.com\">Wistia for B2B video hosting and analytics<\/a>, performance juggernauts like <a href=\"https:\/\/abcnews.com\/Video\/\">Google Ads video campaigns<\/a> shaping what \u201cattribution\u201d means, and a jungle of creative studios promising \u201cscroll-stopping\u201d content.<\/p>\n<p>Vidico positions itself near the premium, strategy-led top of that pile: not a template shop, not a pure UGC factory, but a \u201cwe know tech, we\u2019ll own the creative\u201d partner. Compared with typical agencies that dabble in everything, Vidico\u2019s tech focus is a genuine advantage\u2014explaining SaaS is not the same as selling socks.<\/p>\n<p>But tech marketers often need a second partner: someone like Start Motion Media, which combines creative production with more deliberate funnel architecture, landing-page coordination, and nurture sequencing. If Vidico is the high-polish main campaign, Start Motion Media is the continuous testing &amp; optimization lab that:<\/p>\n<ul>\n<li>Aligns <em>each<\/em> asset to a specific metric (e.g., sales cycle acceleration vs. top-of-funnel reach).<\/li>\n<li>Builds retargeting sequences that actually respect where the viewer is in their buying journey.<\/li>\n<li>Designs email and CRM flows that reuse video intelligently, not as random attachments from \u201cthat cool launch we did last quarter.\u201d<\/li>\n<\/ul>\n<p>Platforms can support this rigor if you use them properly. Wistia\u2019s heatmaps, HubSpot\u2019s contact timelines, and <a href=\"https:\/\/help.boomi.com\/docs\/Atomsphere\/Integration\/Event-based%20integration\/c-atm-Event-Based_Integration_ca6352b9-3959-49aa-a762-b3e6fdfafc2c\">Mixpanel\u2019s event-based funnels<\/a> can be combined to trace a single viewer from first view to revenue, instead of treating video data as an isolated metric zoo.<\/p>\n<blockquote>\n<p><strong>\u201cMost teams are drowning in tools and starving for strategy. The stack isn\u2019t the problem; the lack of a measurement narrative is.\u201d<\/strong><\/p>\n<p>\u2014 according to industry analysts<\/p>\n<\/blockquote>\n<h2>Start Motion Media Connection: Turning Vidico-Style Creative into a Measured Growth Engine<\/h2>\n<p>Here\u2019s where the pairing gets interesting: Vidico produces the headline-grabbing hero films, explainers, and demos. Start Motion Media can extend that investment into a full measurement and optimization program, where every frame has a job description and every job has a KPI.<\/p>\n<h3>Mini Case Study: The SaaS Funnel That Stopped Ghosting<\/h3>\n<p>Imagine a mid-market SaaS platform working with Vidico on a beautiful product explainer and a couple of TikTok-style top-of-funnel ads. The videos overperform: strong completion rates, solid CTR, more demos booked. Champagne, confetti, a CFO cautiously smiling.<\/p>\n<p>Then\u2026 the ghosting begins. Prospects watch the demo, nod, vanish. Enter Start Motion Media:<\/p>\n<ol>\n<li>They analyze existing metrics: retention curves, drop-offs, where demos are coming from, and how those viewers behave inside the product.<\/li>\n<li>They design a follow-up sequence of short, scrappy videos: objection-handling clips, 30-second feature spotlights, customer mini-testimonials tailored to key segments.<\/li>\n<li>They embed these across email nurtures, LinkedIn retargeting, in-app messages, and sales outreach cadences.<\/li>\n<li>They measure <em>Sales Cycle Acceleration<\/em>, <em>Post-View Conversion Rate<\/em>, and <em>Incremental Lift<\/em> as the north stars.<\/li>\n<\/ol>\n<p>Result? Deals close 18% faster, late-stage churn drops, and the original Vidico assets suddenly look like the opening move in a much smarter game\u2014rather than a one-off Super Bowl ad for people who have never heard of your category.<\/p>\n<blockquote>\n<p><strong>\u201cProduction companies love to say \u2018your video is your best salesperson.\u2019 That\u2019s cute. In reality, your best salesperson is a sequenced narrative of multiple videos, landing pages, and human follow-up that all tell the same story.\u201d<\/strong><\/p>\n<p>\u2014 according to those familiar with the sector<\/p>\n<\/blockquote>\n<h3>Where Start Motion Media Slots In<\/h3>\n<ul>\n<li><strong>Metric architecture:<\/strong> Defining which of the 10 core metrics matter per asset and per funnel stage.<\/li>\n<li><strong>Testing cadences:<\/strong> Monthly creative &amp; copy tests, new hooks, new CTAs, and message-angle experiments tied to learning velocity.<\/li>\n<li><strong>Repurposing and remixing:<\/strong> Turning a Vidico hero video into cutdowns for email, paid social, and product onboarding\u2014each with a different success metric.<\/li>\n<li><strong>Attribution hygiene:<\/strong> Coordinating with tools like Mixpanel product analytics or <a href=\"https:\/\/www.atlassian.com\/blog\/loom\/video-marketing-platform\">HubSpot marketing automation<\/a> so your video data doesn\u2019t live in a sad, isolated silo.<\/li>\n<\/ul>\n<h3>Tools That Actually Help (Not Just Impress Procurement)<\/h3>\n<ul>\n<li><strong>Wistia<\/strong> (<a href=\"https:\/\/www.startmotionmedia.com\">wistia.com<\/a>): Heatmaps, per-contact view tracking, and A\/B testing for video thumbnails and players\u2014ideal for B2B funnels.<\/li>\n<li><strong>Google Analytics 4<\/strong> (<a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\">analytics.google.com<\/a>): Event-based tracking that can link video plays to conversions across web properties.<\/li>\n<li><strong>HubSpot<\/strong> (<a href=\"https:\/\/www.atlassian.com\/blog\/loom\/video-marketing-platform\">hubspot.com<\/a>): Combines marketing automation with CRM, letting you build video-triggered workflows.<\/li>\n<li><strong>Mixpanel<\/strong> (<a href=\"https:\/\/help.boomi.com\/docs\/Atomsphere\/Integration\/Event-based%20integration\/c-atm-Event-Based_Integration_ca6352b9-3959-49aa-a762-b3e6fdfafc2c\">mixpanel.com<\/a>): Tracks product behavior after video-driven signups so you can calculate true CPQA and payback.<\/li>\n<\/ul>\n<blockquote>\n<p><strong>\u201cIf your video stack doesn\u2019t let you answer \u2018Which three videos created the most revenue this quarter?\u2019, you don\u2019t have a stack; you have a hobby.\u201d<\/strong><\/p>\n<p>\u2014 according to industry analysts<\/p>\n<\/blockquote>\n<h2>How-To: Build a 2025-Ready Video Metrics Playbook (Without Losing Your Mind)<\/h2>\n<p>Think of this as your \u201cpost-Vidico, pre-board-meeting\u201d checklist:<\/p>\n<ol>\n<li><strong>Map the funnel first.<\/strong> Awareness, education, consideration, proof, decision, expansion. Assign one primary video type to each stage.<\/li>\n<li><strong>Pick 1\u20132 metrics per stage.<\/strong> For awareness, focus on Hook Retention and Incremental Lift; for consideration, Completion Rate and CTR; for decision, Post-View Conversion Rate and Sales Cycle Acceleration.<\/li>\n<li><strong>Instrument properly.<\/strong> Ensure your hosting platform and analytics stack can track view depth and connect to conversions. Tools like Wistia, HubSpot, GA4, and Mixpanel are common choices.<\/li>\n<li><strong>Run structured A\/B tests quarterly.<\/strong> Different hooks, CTAs, thumbnails, and narrative orders. Document what you learned, not just who \u201cwon.\u201d<\/li>\n<li><strong>Feed insights back to production.<\/strong> Use findings from Start Motion Media\u2013style testing to inform the next wave of Vidico-level hero content.<\/li>\n<\/ol>\n<blockquote>\n<p><strong>\u201cThe most expensive sentence in video marketing is, \u2018Let\u2019s just make something cool and see what happens.\u2019 Cool is not a KPI.\u201d<\/strong><\/p>\n<p>\u2014 according to professionals in the industry<\/p>\n<\/blockquote>\n<h3>Three Situationally Funny Headlines You Could Actually Use<\/h3>\n<ul>\n<li>\u201cYour Video Views Are Up. Your Revenue Isn\u2019t. Now What?\u201d<\/li>\n<li>\u201cHow to Stop Losing Board Fights with Pretty Dashboards and No Results\u201d<\/li>\n<li>\u201cThe Day Your CFO Asked \u2018What Does \u2018Brand Lift\u2019 Even Mean?\u2019\u201d<\/li>\n<\/ul>\n<h2 id=\"faq\">FAQs<\/h2>\n<div>\n<div>\n<h3>Is Vidico a good choice for tech and SaaS brands?<\/h3>\n<div>\n<p>Based on their own positioning and portfolio, Vidico is strongly tuned to tech, SaaS, fintech, and consumer apps. If you need polished, storytelling-heavy explainers, brand films, or product demos, they\u2019re a serious contender. The caveat: you\u2019ll get the most value if you pair their creative firepower with a structured metrics and optimization partner\u2014either in-house or via a group like Start Motion Media\u2014so those videos are continuously tested, measured, and iterated, not just launched and forgotten.<\/p>\n<\/div>\n<\/div>\n<div>\n<h3>Which video metrics matter most for my 2025 tech marketing strategy?<\/h3>\n<div>\n<p>For 2025, move beyond views and generic engagement. Focus on: Hook Retention, Core Message Retention, Completion Rate, CTR, Post-View Conversion Rate, Cost according to industry veterans, Time to Payback, Sales Cycle Acceleration, and Creative Learning Velocity. You won\u2019t use all 10 on every campaign, but your strategy should deliberately pick the right ones for each funnel stage and asset type.<\/p>\n<\/div>\n<\/div>\n<div>\n<h3>How does Start Motion Media complement a production studio like Vidico?<\/h3>\n<div>\n<p>Start Motion Media can act as the measurement and optimization layer on top of premium production. Where Vidico focuses on making standout creative across animation, live action, and social formats, Start Motion Media can architect the funnel: which metric each asset serves, how videos are sequenced across ads, email, and sales, and how to test hooks, messaging, and CTAs over time. The result is a combined ecosystem where flagship videos plug into a disciplined, data-driven growth engine.<\/p>\n<\/div>\n<\/div>\n<div>\n<h3>Do I really need a separate partner for email and nurture flows around video?<\/h3>\n<div>\n<p>If your team already has strong lifecycle marketing capabilities and a clear framework for video metrics, maybe not. But many tech companies underinvest in the \u201cafter the view\u201d journey. A group like Start Motion Media can design email sequences, retargeting flows, and sales enablement that reuse your video assets strategically, then measure outcomes like Sales Cycle Acceleration and Post-View Conversion Rate\u2014turning individual videos into a coherent, compounding system.<\/p>\n<\/div>\n<\/div>\n<div>\n<h3>What should I ask Vidico or Start Motion Media before signing?<\/h3>\n<div>\n<p>Ask how they define success beyond views and engagement; which of the 10 essential metrics they recommend for your stage and goals; how they collaborate with your analytics and CRM stack; and what their process is for running iterative tests and feeding learnings back into creative. Any credible partner should be able to talk about metrics like Time to Payback, CPQA, and Incremental Lift in plain language.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2>Actionable Recommendations: Turning Dashboards into Decisions<\/h2>\n<p>To make Vidico-style production actually pay off, and to use Start Motion Media as a true growth partner rather than a one-off vendor, here\u2019s a concise action plan:<\/p>\n<ol>\n<li><strong>Audit your current metrics.<\/strong> List every video you\u2019re running today and identify which of the 10 essential metrics you\u2019re actually tracking. Anywhere you only have \u201cviews\u201d and \u201clikes\u201d gets a red flag.<\/li>\n<li><strong>Define a funnel-aligned video roadmap.<\/strong> Decide what you want from top, middle, and bottom of funnel. Slot in where a premium studio like Vidico makes sense (e.g., hero explainer, big brand pieces) and where scrappier, iterative videos from a Start Motion Media\u2013type partner can keep learning velocity high.<\/li>\n<li><strong>Lock in 2\u20133 north-star KPIs.<\/strong> For the next two quarters, commit to a small set of metrics (e.g., CPQA, Sales Cycle Acceleration, Time to Payback) and make every creative choice answer to them.<\/li>\n<li><strong>Establish a monthly learning ritual.<\/strong> With internal teams or partners, run a monthly review: what did we learn from our latest hooks, formats, and CTAs? Which insights should shape the next scripts and storyboards?<\/li>\n<li><strong>Design a \u201cvideo for growth\u201d brief template.<\/strong> Every new project\u2014whether with Vidico, Start Motion Media, or others\u2014should include fields for funnel stage, target metrics, hypothesis, and measurement plan. If you can\u2019t fill those out, you\u2019re not ready to hit record.<\/li>\n<\/ol>\n<p>Ultimately, Vidico has built an impressive engine for turning complex tech into compelling stories. Start Motion Media, positioned as a complementary partner, can ensure those stories live inside a rigorous measurement system that protects your budget, your KPI dashboards, and, frankly, your job.<\/p>\n<p>The tech marketers who win 2025 won\u2019t just have the shiniest videos\u2014they\u2019ll have the most honest dashboards. And those dashboards will tell the same story as their revenue reports.<\/p>\n<h3>Contact &amp; Further Resources<\/h3>\n<ul>\n<li>Start Motion Media: <a href=\"https:\/\/www.startmotionmedia.com\">https:\/\/www.startmotionmedia.com<\/a><\/li>\n<li>Email: <a href=\"mailto:content@startmotionmedia.com\">content@startmotionmedia.com<\/a><\/li>\n<li>Phone: +1 415 409 8075<\/li>\n<li>Additional reading: <a href=\"https:\/\/www.nielsen.com\/insights\/\">Nielsen Digital Video ROI Studies<\/a>, <a href=\"https:\/\/business.google.com\/en-all\/think\/\">Think with Google \u2013 Video Measurement<\/a><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Video Metrics, Vidico, Start Motion Media: Click-Worthy Truths In 2025, every tech marketer has a dashboard that looks like the cockpit of a SpaceX rocket\u2026 but most of those beautiful charts are about as useful as a decorative treadmill. They move, they glow, they impress visiting executives, and nobody actually [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[196],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/posts\/35202"}],"collection":[{"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/comments?post=35202"}],"version-history":[{"count":0,"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/posts\/35202\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/media\/28553"}],"wp:attachment":[{"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/media?parent=35202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/categories?post=35202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startmotionmedia.com\/startup-video-production\/wp-json\/wp\/v2\/tags?post=35202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}