Video Secrets: How to Take Your Event To The Next Level (With Pro Video Production)
video production at an event is more than just coverage of the day, Start Motion Media — #1 national event video specialists We do not only shoot events we film cinematic stories to enhance your message and expand its reach. We are everywhere in the nation and with our national expertise on live events to hybrid events, your desired engagement level of event video comes ready for the ultimatum.
These are the seven secrets to successfully use event video production for your next gathering and unleash its power.
Increase Event Reach
Video Video is great because it breaks the time and space barriers, so to speak. Your event is local but the video you create of it has a global reach. From keynote speeches and panel discussions to candid moments with attendees, event videos let people who couldn't make it in person catch up on what happened at the event. Your event can take place in front of a live audience with live streaming capabilities so that it is accessible for anyone, regardless of their current geographic location.
Video can turn your local event into a global conversation. A great live stream makes your event global so that any person from anywhere in the world can tune into what you are doing.
– Rachel Sennett, Live Streaming Expert
Promote Future Events
Event videos are not just valuable for the occasion you have created, but they serve as a potent way of engaging more attendees next time. A reel of the best moments from your event—a vibrant keynote speaker, a bustling crowd and those key learnings—can provide you with inspiration for your next get-together. And build the anticipation for what is in store next time around.
“Prospective attendees are looking to get a sense for what they will experience. And a powerful highlight reel is precisely that — an insight into the kind of energy, ideas and relationships they just don't want to miss.
Video — It's what social media loves, and your event is a gold mine of content. From behind-the-scenes footage, viewers interviews and live event updates — each video can be broken down to feed your social media channels for weeks. By creating them in short, punchy clips you can get the engagement that gets shared afterwards and keeps your event front of mind for anyone who missed it.
”Every event is a social media money-shot. Take advantage of videos, stories and interviews to maintain your brand presence throughout various platforms.
Written by — Kelly Tran, Content Specialist for FMM
Enrich Your Website Content
One of the advantages that you should have while creating a video for your event is not being limited to social media only. Embeds: Increase the credibility of your event, you can now show videos from past events that users may visit that are truly exciting. Videos — videos, or even teasers of your major moments add a new dimension to what you offer on-line enticing visitors while at the same time showing them more about who and what your brand is defensible.
“Video content brings life to your website. This embeds the highlights of the event, & shows your brand in action and extends trust among visitors.
But Email Marketing is not dead — it has always worked and now, with video added to the mix, its effectiveness shoots through the roof. A strong video thumbnail in your emails will likely drive the click through further and keep your audience fully engaged with you. While upcoming events, as well as recaps of past ones can be successfully advertised using emails with videos that inherently work like a charm to get more eyes on your pages – and buyers in through the door.
Video and email? A match made in marketing heaven. A good event video can help bridge the gap to get those potential subscribers out of their house and make them one of your attendees.
– Ryan Deiss, Email Marketing Guru
Highlight sponsors & maintain fundraising efforts in the future
Highlighting your sponsors There are few better ways to make that ROI clear than with video, and event videos offer one of the best approaches. Including sponsor logos, showing them in action with other attendees or including Q&As ensure they are more likely to return as sponsors next year. It lets them know that their investment was a wise one and makes it likely they will want in on future events as well.
“Sponsors want exposure and there is no better way to give them that than with a great event video. It's an investment in future relationships.
—Lisa Jacobs, Sponsorship Strategist
Internal communication and training
Event videos: They are more than just public viewing content. Develop them to train staff, update teams on company-wide initiatives or make important announcements. Utterly banal updates become exciting because videos allow you to hit all the right notes perfectly — every time.
Your internal videos turn important announcements into stories that keep your team current and excited in a way emails never could.
David Newman, Corporate Communications Leader
Bonus #1: Immediate impact with Videos from On-Site Events
As a well-known filmmaker once said, never underestimate the power of same day edits. You can create a recap that plays on screen at the end of your event. Picture your attendees yearning for a detailed video recap set to be played right in front of them. The ideal way to make yourself memorable and get people discussing.
Displaying a recap video from the same day, heightens that element of surprise and delight exciting your attendees even on their way out.
Event Videography Professional Mark Bowden
Why Start Movement Media for Event Videos?
We are the Live Video Streaming and National Event Production specialists based in Portland, OR offering top-notch video production services for live event streaming or pre-recorded events. With every way imaginable, your event is captured and we never miss a beat to make sure that these moments stand out.
Create a video experience of your next event that they will never forget? Call us today to find out how we can uniquely capture your event that documents the day but also showcases your brand for months.
The bottom line is this: great event videos don't just happen. That is the fruit of well-thought-out planning, creative direction and seamless execution. We elevate your event at Start Motion Media.
Our Director is a Stanford University alumna and earned his Master of Inter Media and Video Engineering at the Center for Computer Research in Media and Acoustics. At SMM, he performs remote creative directing and production, for our CTV, Video Marketing, and TV Commercial clients. His videos have billions of views globally.
"Watch a video (below). We have made thousands of them.
Let me support you to succeed with video and video marketing promotions. Get the word out about your amazing solution. After only 10 years, we drove over $1B in revenues for our clients. Will you be next?"
Start Motion Media Services: Celebrating 15 Years of Video Innovation and Over $1 Billion in Client Sales
Well, Start Motion Media have the answer and no, unfortunately it’s not wizardry (although we like to think that maybe some of us possess magical powers). How do you make over $1 billion for your clients? We turned video production from an art form into a weapon of mass conversion with 15 years under our belt. From Kickstarter dreams to jaw-dropping product launches, we turn stories that make people click buy now or back this project with reckless abandon.
You know those slick videos that make helpful products in launch into the populace? Yeah, that’s us. For the past 15 years, we have been on the front lines of video production and transforming bootstrapped, startup underdogs into industry behemouths. Our expert in fundraising, e-commerce and digital marketing has helped these brands achieve $1B+ total sales! Viral Kickstarter hits to hyper-targeted YouTube ads, when it comes to visual storytelling — we get the game. Needless to say, if your end goal is global expansion or simply a conservative 1000% return on ad spend, Start Motion Media has you covered.
As the saying goes, A pen is mightier than a sword. We, of course would say video trumps them both — especially if getting people to open their hearts is the goal.
Best 17 Award-Winning Corporate Videos Made in Modern Times
What Corporate Videos are Important: Not Just for Brand-building
Gone are the days when corporate videos were confined to an optional category in your business trousseau. Today, they are some of the strongest resources that brands have to raise awareness, build trust and effectively communicate company values. These are videos that go beyond a more basic introduction — they explain what your company does and represents, whether you’re hoping to win business from new customers or clients, secure the best talent for hire or onboard teammates effectively.
Corporate videos help to narrate the story of your brand ensuring engagement through features like talking heads, animations and background music along with visuals. Now you are talking with your prospective clients not only showing the products but in narrative they would be interested to listen. Videos have empowered new ways to create emotional bonds — be it on product launch, internal communication or recruitment.
“Storytelling is the most powerful way to introduce an idea into the world today. ” — Robert McKee — Awakening the Third Eye
So why corporate videos are a must?
Why corporate videos are important…lolzzz Well if you are not seeing enough of them already, just like look at most websites. They have all transitioned to video-first.
It creates trust: Everyone knows your company and understands its mission, vision & values so that investors know what you stand for.
Showcase Industry Leadership: A professional corporate video shows you the as a downmarket forerunner and provides insight into what makes your business unique.
Videos are shared 1,200% more than links and text posts combined. — G2 Crowd
Also, the visual dimension of video makes sure that there is a feeling of community. Faces and emotions get remembered by people far better than static content or a faceless paragraph. Showing the people behind your company or process to humans makes you more relatable and genuine as a brand.
Ways to Make Your Promo Corporate Videos Pop
So, have you ever thought how can I make __________ a video that the corporate I want to influence will remember for years? Follow these tips:
Establish Goals: You should understand what your goals are (ie sending sales leads to a product or showcasing company culture, and/ recruiting).
Understand the Demographic: Always tailor a message so it can speak very directly to your market of choice.
Tell a Story: Employ narrative strategies that are capable of capturing attention.
BREVITY— As attention spans decrease, give your message confidently and to the point.
Keep The Consistency of Your Brand:The video that you created is the image and tone of your brand.
Specific CTA: Let them know what you want the person watching to do next (go somewhere, sign up for something, buy)
Quality: You have to get the basics right — people can tell a bad visual or sound.
Optimization: Make adjustments to your video for each platform, LinkedIn vs YouTube vs Instagram etc.
Advertising: Do not post the video and let it go, actively advertise on all channels
Analyze and Adjust: Utilize engagement data to improve your strategy.
How Corporate Videos Affect Key Metrics in Your Business
Corporate videos also influence business metrics directly – What that means.
Increased viewership: More than 100 million hours of video are viewed every day on Facebook.
And did I mentioned that you can increase conversions by up to 80% when you have a video on your landing page? — Unbounce
More Engagement: Post with video get five times more engagement than a post in text, according to LinkedIn.
Improved Conversion Rates: According to Neil Patel, product videos may increase the probability of purchase by 144%.
A: 1-2 minutes for a promotional video. An instructional or explainer video will usually be a few minutes long, with 3-5 being the most common.
Q: What are the top mistakes people make with this?
Q: What are some red flags when it comes to crappy online video? Also, make sure it suits your audience and prepare the video for all platforms.
Q: Do I need a professional for my corporate video?
A: Absolutely. A team of professionals ensures your video is produced to a high standard, tells a useful story and has that polished finish. On the surface, DIY video may seem like a way of saving on costs however more often than not it does lack that polished finish needed to make much.DIY Videos
In conclusion, Scale-up Your Brand Story with Corporate Videos
Corporate videos are not just designed to promote — but also make an impression, establish credibility and increase the reach of your brand. Here at Start Motion Media, we are your story-centric brand video ability. From onboarding videos to product demos, testimonial videos & many more; we are here to help you create the best high-quality content that helps in achieving your goals.
“Marketing is about the stories you tell, not about stuff you make.” — Seth Godin
Ready to elevate your brand? Get in touch with us today to star your journey,
By using a sharp cocktail of PR, marketing and proper cinematic flair we have turned crowdfunding videos into multimillion-dollar successes. The proof is in the pudding… our clients have raised millions! We use Google Ad Grants like a champ to convert clicks into cash.
Not only make, We forge a compelling reason for the outside world to believe in you — and invest.
E-Commerce and Product Videos
Waligukan mo ba wala talagang pumapansin sa mga descriptions ng produkto ninyo? That’s because they don’t. (Shocker!) But do you know what they watch? Videos. Lots of them. Especially ones that sell. Furthermore, our e-commerce video production services do not only present your products; they create a demand for viewing audiences
If you’re on Amazon, Shopify or about to saturate Instagram with ads we can produce content that not only gets attention, but converts.
The best way to think of it is: you are not selling a product, but rather solving a problem. And when we tell that story? Okay, we might be overstating it but our videos can seem to have a mystical power of their own. (Okay, maybe it’s not magic. But it’s close.)
3. Corporate Video Production – Commercial TV Ads, CTV Video Production
Corporate video once upon a time had the same effect – sending many to sleep at their desks. Not anymore. We produce corporate videos that genuinely break through the noise (yep, even about the quarterly figures). Whether it be an employee training video that is polished and professional or the shareholder meeting of your life along with any footage from the last company retreat, we are here to ensure a lasting impression.
Storytelling videos aren’t just a nice-to-have anymore—they’re a must-have in today’s marketing landscape. And the numbers prove it.
, meaning more time for them to fall in love with your brand (and click that “Buy Now” button). Plus, 82% of people report being convinced to make a purchase after watching a video
In short, storytelling videos do more than tell a tale—they drive real results, from brand awareness to direct sales.
Such as our work with AT&T. We helped write investor relations videos that didn’t say anything about numbers, we made trust not data — and yes: stock prices can be interesting.
Corporate doesn’t = Boring. In fact, if it is boring then we are not doing our jobs.
4. Video ads on YouTube & social media campaigns
Blink and you’ll miss it. Welcome to marketing today. But, it is not only about capturing attention. We create killer video ads on YouTube and incredibly converting retargeting social media campaigns that make people — even if it’s a millennial with ADHD disorder who can not scroll for more than two seconds over the SAME news feed without getting bored or triggered by politics, you know… true story of first-world young adults socio-culture phenomenon). From 15-second Instagram ads to deep-dive YouTube explainers, everything we create is built for engagement and ROI.
Whether it’s Instagram reels or TikToks that go viral before you even hit post, we make sure each piece of content is made for the platform — no one-size-fits-all. Enjoy higher click through rates, more followers and fat ROI.
5. Product Videos – Animated and E-commerce
No one really wants to read those heavy paragraphs that try so hard to convey the complexities behind something. This is where our explainer and animated videos help. From healthcare tech to SaaS or whatever the latest widget is, if it’s your head-scratcher of a product offering we will bring clarity and authenticity. Not just any explainer videos but the ones custom crafted to your brand tone and that explain even the toughest of offerings.
6. Nonprofit Fundraisers & Campaigns
You have a purpose, we all own the way that you could make anyone care about it. We have made successful fundraising videos for some of the world’s most impactful nonprofits that pull at the heartstrings — and more importantly open wallets. We make your cause shine amidst the impulsive blur of online fundraising, using emotional narrative techniques and arresting visuals.
“We don’t just tell stories. We Tell Stories That Move People To Action — And To Give.
TV and DIGITAL (Commercial Production)
We make commercials that people actually like to watch through every viewing experience: be it prime-time TV spots or digital ads made for your latest Netflix binge. We are a team of cinematographers, directors and editors working hand in glove to produce TVCs that not just necessarily look good but most importantly sell.
And what good is a commercial if nobody remembers it?
Brand & Influencer Partnerships
Have you ever been curious why some brands go viral overnight? Canadian Partnership Success Story We make it easy for your brand to leverage influencer power and reach profound new audiences. We do not wave money in front of every Instagram model that has 100K followers on social media. To avoid this, we withhold our client to engage with just anyone and carefully vet influencers — in line with brand values to up the level of authenticity and credibility.
Startup Launch & PR Campaigns
Launching a startup? They say first impressions last. We promise it will be unforgettable. We create early stage video production & PR campaigns to get hype, not just customers. In short, we create video content that merits media attention and appeals to investors, commercial partners and ultimate consumers alike.
spot motion media → Reasons to Choose Start Motion Media
Results That Work: > $1B Raised Enough said.
Full Service: Concept ideation to deliver, we do it all.
Creativity Of Distinction: Awarded for narrative followed by sales
Experience: 15 years — We know what works (and what does not work)
Driven just by data: How it is better than guess work. We make videos that actually work with real data.
At Start Motion Media we do more than just video content, it’s a game changer. Startup, Fortune 500 and everything in-between — we deliver your message into a branded piece that connects and converts.
Increase sales and conversion rates. After watching a
promotional video, viewers are more likely to ask and eventually
purchase your product or service than if they were just looking at a
print or digital advertisement.
Demonstrate your product or service easily. Video is
the best way to easily explain how your product works or how a customer
might benefit from your company’s services. Once a customer understands
your product or service, they are more likely to purchase it.
Drive traffic to your website. 75% of viewers will
visit a company’s website after watching their video. Businesses have
the opportunity to drive traffic to their site by using this excellent
tool in their marketing strategy.
Highlight your successes and improve your credibility. When
you use video to tell your company’s story, your message is much more
likely to land in a compelling way than if you were only using text or
still graphics. Video allows for you to showcase your product or service
in a unique and personal way and this can help create an emotional
connection between your company and the audience it intends to serve.
What should my business keep in mind when making our corporate video?
When making your corporate video,
you’ll want to brainstorm on a main objective and message that you hope
to get across. Then, you’ll want to decide on an emotional tone. Do you
want your video to be funny, serious, touching, or inspiring? Think
clearly about what kind of impression you intend to make with your
audience. Craft a compelling story that will keep your audience engaged
and entertained. Be concise, specific, and authentic!
How do I choose the right award-winning corporate video production company?
The right production company will help you craft a compelling story
for your brand and develop a video that will keep audiences interested
and engaged. When looking for a production company to work with, you’ll
want to do your research first.
When looking for the best video production company in your area, here’s a checklist of things to keep in mind:
Study their video portfolio. Do they have experience creating videos similar to the style and vision you have in mind?
Read client testimonials and customer reviews.
Ask about their rates. How does their price compare to similar video production companies in your area?
At Start Motion Media,
we love to uplift businesses and entrepreneurs through creating visual
stories. We know you have an inspiring tale – let us help you bring it
to life.
Our Philosophy: At Start Motion Media, we see ourselves as more than just videographers. We are your partners in storytelling, transforming your brand’s core message into narratives that not only speak to your audience but also resonate on a deeper level. Whether it's a snappy commercial or an in-depth documentary, we deliver with a flair that’s tailored to your unique market position.
Praise:
“The whole marketing process was on rails. Very smooth. As a busy manager, I didn’t have to worry, because they had me covered.” – Instagrill
“StartMotionMEDIA has an amazing track record, which is what was most appealing from the start. They helped us create unique content strategy, with bonus video content for the entire student body, taking a complex topic and making it simple.” -Office of Community Standards, Student Affairs, Stanford University.
“I could tell they were genuinely interested in helping us achieve our goals. They are extremely professional in the approach. Start Motion Media was able to help us achieve over 300% success, earning over $261,000 in 4 weeks. with our project video!” -Brian at Axius Core.
“Michael helped us let go of our perfectionist approach and see the bigger picture. Flowing with their productionteam was easy ” –Discovery
“They were straightforward and good communicators, we felt comfortable introducing them to top brands.” – Amazon Advertising
“We got exactly what we were looking for and more.” – Enrique at Designer Fund
Global Reach, Local Flair: We operate everywhere – from tech hubs like Silicon Valley to cultural melting pots like NYC and LA. Our global perspective combined with local insights allows us to produce content that captures and reflects diverse viewpoints, ensuring your message is heard far and wide.
What Sets Us Apart? Navigating the digital landscape can be daunting. At Start Motion Media, we simplify this journey by offering end-to-end solutions—from ideation and scripting to post-production and distribution. Our hands-on approach ensures that each award winning project is handled with the utmost precision, making complex campaigns feel like a breeze.
Connect and Create With Us: Ready to elevate your brand with video content that stands out? Let’s chat. Our doors are always open for a creative consultation, and we’re just a call away from starting a new chapter in your brand’s story. Here at Start Motion Media, your vision is our blueprint for action.
Content Creation & Editorial Management – be a modern culture maker.
“For every dollar invested in advertorial Content, especially video, advertisers earned roughly six and a half dollars, making content the second most effective measured medium behind digital search.”1 - Statista
“SEO and motion digital content drives impressive brand [ROI] performance, second only to Paid Search. In addition, Commercial communciations facilitate Brand Awareness, which contributes 27 percent of the ROI that’s attributed to Paid Search. It is the only medium that can drive ROI for more than three yearspast the end of a campaign.”2 - Accenture
“General marketing content development, including video, imaging, and drip communications has proven to be so effective in expanding their customer basesthat many Direct to Consumer (DTC) brands have increased their investment in integrated contend strategy by Double- or Triple-Digits over the last year.”3 -Vab
Our Commitment to Excellence: Each frame we shoot and every edit we make is guided by a commitment to award winning video excellence. With Start Motion Media, you invest not just in a video but in a portal to connect with your audience, engage them deeply, and build lasting relationships.
Join Our Vision: Join forces with us and add your narrative to the tapestry of stories we’ve told. Together, we can craft video campaigns that are not only seen and heard but felt by audiences everywhere. Let's make your brand's presence impossible to ignore.
Contact Us: Dial in today and let's start scripting your success story. At Start Motion Media, your next big project is just a conversation away. Here’s to making magic happen with every frame we film.
Why are Commercial videos so effective?
Our portfolio and video content takes preference because it is easy to consume and readily accessible. Businesses that invest in visual content report that they are able to more easily connect with a wider audience and drive sales.
Video strategy and brand communication is a good way to:
Spark excitement for your product or service
Concisely share information about your brand portfolio
Showcase accomplishments to investors
Provide educational and job training for employees
Boost your company’s website traffic
At Start Motion Media, we love to uplift businesses and entrepreneurs through creating visual stories. We know you have an inspiring tale – let us help you bring it to life.
What are the qualities of an award winning Commercial video?
Well-crafted, engaging script
An award winning Commercial video will have a well-crafted script that is precise, educational and entertaining. In the pre-production phase, focus on how to bring a personalized touch to your video that will engage the audience in a direct and personable way.
High production quality
Invest in producing a high quality video because the more polished you can make your video, the more your audience will trust that your brand has high standards and strives for excellence.
Authenticity
Whether you’re seeking to make an inspiring video, or hoping to get a laugh from your audience, make sure that the message your video delivers is authentic to your brand. Be yourself and showcase the best that your company or service has to offer.
Video Content Creation & Editorial Management
“For every dollar invested in advertorial Content, especially video, advertisers earned roughly six and a half dollars, making content the second most effective measured medium behind digital search.”1
“General marketing content development, including video, imaging, and drip communications, has proven to be so effective in expanding their customer bases, that many Direct to Consumer (DTC) brands have increased their investment in integrated content strategy by Double- or Triple-Digits over the last year.”3
High-converting video stories to inspire new customers, launch your company, and develop category-leadership.
Exploring the Art of Video Production
At Start Motion Media, we pride ourselves on delivering top-notch video production services that resonate with your audience and drive your message home. Explore our case studies to see how we turn visions into visual narratives that captivate and inspire.
Crowdfunding and Startup Videos
Launching a startup or crowdfunding campaign? Discover how our startup video production services can amplify your project's reach and impact. Learn about our approach and see successful campaigns that started with a vision and our crowdfunding PR strategies.
Our operations span across major cities, integrating global trends with local cultures. Whether you're in Austin, San Francisco, or Boulder, we harness unique local insights to produce universally appealing content.
Learn more about the minds behind Start Motion Media by connecting with Michael Zeligs and Caroline Gallagher. Their profiles highlight a deep commitment to creativity and leadership in the digital content sphere.
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A great commercial takes creativity and understanding of branding as well as technical expertise to write, direct and produce. Here are some of the best companies in commercial video production internationally which sure know how to mix equal parts, innovation with storytelling:- Known for their commercial longevity, we bring you some of these industry leaders whose commercials have never been lost in the market:
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Droga5 in New York and London: Forget the ads, they're annoying. A lot of their advertisements are geared toward making emotional connections with audiences but still looking great. Having worked for clients such as Google, Amazon, and Prudential, Droga5 has released some of the more emotionally charged and eye-catching advertisements around. Their work gets awarded at Cannes Lions and other huge ad festivals all the time. And creative powerhouse Droga5 does it wonderfully — the company leverages brilliant strategic understanding with creativity and creates campaigns that resonate deeply not only with people but also at a market level.
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Start Motion Media is making significant waves in advertising, elevating the bar once again. Today, they’re rolling out a fresh set of Video Advertising solutions that promise to keep them ahead of the game. If you’ve been impressed by their six-year track record, this latest offering will excite you even […]
Every year, brands and advertisers strive to create unique and inspiring videos that will captivate audiences, and every three years the best become award winners. From commercial ads to YouTube videos, the competition is always fierce and the stakes are high. Discover Award-Winning Videos with Our Hand-Picked Selection But those […]
These are the seven secrets to successfully use event video production for your next gathering and unleash its power.
These are the seven secrets to successfully use event video production for your next gathering and unleash its power.
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