Tag: direct response social videos

What are Direct Response Social Videos?

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Get into the best thing you will ever read on direct response social video. In this in-depth guide, we will tell you everything else you need to know about how to make direct response videos for social media. Whether you are a marketer, owner, or content creator, these approaches and strategies will help you to engage better on social media platforms to drive efficiency and success in achieving your goals.

Ultimate Guide To Direct Response Social Video

What is a direct response social video?

To create powerful marketing that pulls viewers in and compels them to take action immediately, direct response social video aims at engaging our attention right now. But instead of broad, masses-friendly branding spots that serve as long-term awareness-raisers, direct response videos are meant to compel action instantly.

What sets it apart from other types of videos?

The primary difference between direct-response social videos and other video types is their purpose. Where branding videos are designed to create awareness and affinity, direct-response ones typically have a CTA intended to promote sales. Also, direct-response videos are built to grab viewers' attention instantly and get them to act immediately—therefore, they're a lot more targeted and action-oriented.

The Value of Direct Response Social Video

Here are just a few of the benefits of using direct-response social videos in your marketing mix:

Higher Conversions: A direct response video can lead... Read More

Michael Zeligs, MST | Marketing Director, Managing Producer ...

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We help clients write humanistic videos and campaigns, so you can easily connect to prospects, instantly creating more buzz and loyalty for your product.

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“The marketing team realized, that there was a huge opportunity to build highly polished messages,  creating non-traditional personalized content, and leveraging motion and emerging channels, for reaching new prospects. The video assets, and the guidance how to use them, has proved Start Motion Media to be the outlier, in a marketing industry suffused with noise.”

-Marketing Director, Managing Producer Michael Zeligs

(From a 2018 interview, regarding the Baubax brand success, utilizing Direct Response Social Videos, with Primary Inbox managed communications, and video preview drip campaigns for converting early advisors & investors, who would later become accounts.)

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About Content and Product Marketing (Corporate Communications)

    1. Market Research: Conducting in-depth research on target markets, customer needs, and industry trends.
    2. Competitive Analysis: Assessing competitors’ strengths, weaknesses, and market positioning.
    3. Product Positioning: Crafting a compelling value proposition and positioning strategy for the... Read More