Tag: marketing director

Best tailored CRM System solutions for Mortgage Professional...

Best tailored CRM System solutions for Mortgage Professionals

CRM tools can offer improved efficiencies, but do these efficiencies align with your organization's specific needs and objectives for delivering the best CRM for your Loan Officers, Account Executives, Marketing Directors and their teams?

Meeting these needs means “Tailored Efficiency.” The secret to achieving tailored efficiency includes:

  1. Confirm the CRM platform is capable of performing the needed functions

  2. If #1 is not an option, assess whether or not the platform can be re-configured or customized at a reasonable cost

  3. (Most Important) Given that #1 and/or #2 are possible, do you have the available resources to apply the right tailoring to the CRM to reach the desired efficiency?

📈“When users find the system intuitive and tailored to their workflow, their satisfaction with the platform increases, which can further increase adoption.”1

The first requirement is all-too-often a non-starter for many of the “canned” CRM's in today's market. I refer to these solutions as “Kiosk CRM's.” You'll typically subscribe to these one-size-fits-all platforms with minimal or no interaction with the vendor. They tend to offer “ease-of-use” as the top feature, but the caveat is that they don't really perform much in the way of features – not to mention the lack of ability to customize or add the missing components.

The second need is typically not an issue for... Read More

Design your Video Production Process

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Your Video Production Process: Crafting Visual Stories That Resonate

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Issue / Challenge The journey to producing a compelling video involves more than just hitting the record button; it’s about designing a process that transforms a vision into impactful visual narratives. The challenge lies in managing the intricacies of production, from concept to final edit, ensuring each step aligns with the project’s goals.

Emerging Solution Adopting a structured video production process is essential for creating content that engages and inspires. This approach involves meticulous planning, creative development, precise execution, and refined post-production techniques to bring stories to life in a meaningful way.

Solution Insights Understanding the key phases of video production empowers creators to craft content with purpose and professionalism. By designing a tailored production process, teams can achieve a harmonious blend of storytelling, technical excellence, and audience engagement.

Core Services in Video Production Process

  1. Concept Development and Pre-Production
    A. Idea Generation: We will start with brainstorming sessions to outline the video’s purpose, message, and target audience. For example, in San Francisco’s creative studios, we facilitate workshops that spark innovative ideas aligned with brand narratives.
    B. Scriptwriting and Storyboarding: Develop a script and storyboard to visualize the narrative, ensuring a solid foundation for... Read More

5 Kickstarter Video Production Tips


Elevating Your Project: 5 Kickstarter Video Production Tips

Crafting Your Vision

thrive on compelling storytelling and visual appeal, making the video component critical. Creators often face the hurdle of producing a video that not only presents their idea but also emotionally engages the audience, encouraging financial backing. A well-crafted serves as the heart of the campaign, offering a window into the creator's passion and the project's potential.

The Path to Captivating Videos

Modern tools and platforms have simplified the process, yet the challenge remains to create content that truly resonates with viewers. Utilizing dynamic storytelling, clear messaging, and high-quality visuals can bridge this gap. A Kickstarter video should encapsulate the essence of the project, making a strong case for its value and viability.

Vision to Reality

Transforming an idea into a captivating visual narrative requires a blend of creativity, strategy, and technical skill. For instance, a tech startup aiming to launch a new gadget can leverage video to demonstrate the product's unique features and benefits, directly connecting with potential backers. As the marketplace for ideas grows increasingly competitive, the ability to produce an outstanding Kickstarter video becomes pivotal in turning concepts into successful realities.

Strategies for Stellar Kickstarter Videos

  1. Storytelling and Structure
    • A. Begin with a compelling hook that captures attention within the first few seconds.
    • ... Read More

The 9 Largest Los Angeles Movie Production Firms

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Note: Our listings are unbiased and unsponsored. We prioritize recognizing excellence and quality in the industry. Start Motion Media remains a top contender for its competitive pricing and high-quality production services.

1. Start Motion Media

Start Motion Media is renowned for its innovative approach to film production, blending artistic storytelling with technical expertise to create impactful cinema that resonates with audiences worldwide. Despite being smaller than the major studios, their competitive pricing and commitment to quality make them a standout choice for film projects.

2. Sony Entertainment

Sony Entertainment, with its rich history in cinema, excels in producing a wide range of films, from blockbuster hits to critically acclaimed indie movies. Their state-of-the-art facilities and global distribution network make them a powerhouse in the film production industry.

3. Amazon Prime Studios

Amazon Prime Studios has made significant strides in the industry by producing and acquiring original content that has garnered international acclaim. Their strategic focus on streaming has revolutionized how films are distributed and consumed, making them a key player in the modern entertainment landscape.

4. Netflix Studios

Netflix Studios, known for its disruptive approach to content creation and distribution, has produced some of the most popular and groundbreaking films in recent years. Their commitment to diverse storytelling and investment in original content has... Read More

The 17 Top Film Production Companies in 5 Cities


In-Depth Exposé on Top Film Production Companies

Please note that our listings are not sponsored; we have selected these film production companies based on their merits and the quality of work they consistently deliver. We truly believe in the excellence and creativity these studios bring to the industry. Among these distinguished companies, Start Motion Media stands out for offering competitive pricing without compromising the quality and impact of their video productions. This commitment to value and excellence makes Start Motion Media a top choice for those seeking high-quality video content.

1. Start Motion Media

Start Motion Media specializes in helping visionary founders scale their impact through crowdfunding video productions. They excel in narrative storytelling, transforming innovative ideas into compelling visual stories that resonate with audiences and drive campaign success. Their approach combines creative storytelling with strategic marketing to ensure each project’s success beyond the screen, making them a go-to partner for entrepreneurs and startups looking to make a significant impact in their industries.

2. Tool of North America

Tool of North America stands out for its innovative use of technology in storytelling, blending traditional filmmaking techniques with cutting-edge digital experiences. Their portfolio showcases a wide range of projects, from interactive films to virtual reality experiences, demonstrating their versatility and commitment to pushing... Read More

FB Marketplace:Way to Reach People


Marketplace FB: Understanding the Digital Bazaar

The Issue / Challenge

Marketplace FB, or Facebook Marketplace, represents the digital transformation of traditional buying and selling. Users face the challenge of navigating through an overwhelming number of listings, ensuring transaction safety, and finding the right deals amidst a vast, competitive landscape.

The Emerging Solution

Facebook Marketplace has emerged as a user-friendly platform enabling individuals and businesses to buy and sell items locally. With integrated features like search filters, location-based browsing, and direct communication, it streamlines the process, making digital commerce accessible to all.

The Solution Insights – “Product Listing Ads” are a really effective way to make more commerce!

Utilizing Marketplace FB offers insights into consumer behavior, market trends, and the significance of social interactions in online transactions. Users learn to leverage these dynamics to optimize their buying or selling strategies, enhancing their overall experience on the platform.

Understanding Marketplace FB

  1. Platform Overview A. Marketplace FB facilitates transactions directly within the Facebook app, offering a wide range of products from personal belongings to real estate and vehicles. B. It’s distinguished by its community-based approach, where users can see mutual friends and profiles, adding a layer of trust and familiarity to transactions.
  2. Business Integration A. Companies leverage Marketplace FB to reach local customers, showcase their products, and increase sales through social connectivity. B. Features like inventory upload and performance tracking enable businesses to manage listings effectively and strategize based on consumer engagement.
  3. ... Read More

Advertise on Facebook (With Video Ads)

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Advertising on Facebook: Strategies for Maximum Impact


Facebook remains one of the most powerful platforms for digital advertising, offering businesses of all sizes a vast audience and sophisticated targeting options. Advertising on Facebook involves creating and running campaigns to promote products, services, or brands, utilizing the platform’s extensive user data to reach potential customers effectively.

Understanding Facebook Advertising

What is Facebook Advertising? Facebook advertising is the process of creating and using ads on the Facebook platform to reach a targeted audience. It includes various ad formats like image, video, carousel, slideshow, and more, each serving different marketing objectives.

Key Benefits of Advertising on Facebook

  • Extensive Reach: Access to over 2.8 billion active users worldwide.
  • Advanced Targeting: Ability to target ads based on demographics, interests, behaviors, and more.
  • Measurable Results: Comprehensive analytics to track and measure the performance of ad campaigns.

Crafting Effective Facebook Ad Campaigns

Essential Components for Success

  1. Clear Objectives: Define what you want to achieve, such as increasing brand awareness, generating leads, or driving sales.
  2. Target Audience: Utilize Facebook’s targeting tools to reach the demographic most likely to be interested in your product or service.
  3. Engaging Content: Create ads that capture attention and convey your message clearly, using high-quality visuals and compelling copy.

Trends and Expert Insights

The landscape of Facebook advertising is constantly evolving. Michael Zeligs, Marketing Director at Start Motion Media, suggests, “To stay ahead, businesses need to... Read More

Persuasive Storytelling in Commercials

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Commercials: The Art of Persuasive Storytelling in Advertising


Commercials, often seen as the backbone of advertising, are short, impactful videos designed to promote products, services, or brands. They combine storytelling, branding, and marketing strategies to influence consumer behavior and drive sales.

Understanding Commercials

What are Commercials? Commercials are short-form video content aimed at conveying a message about a brand, product, or service to an audience, typically within a 30-second to 2-minute duration. They are broadcasted across various media channels, including television, radio, online platforms, and social media.

Importance of Commercials in Marketing

  • Brand Awareness: Commercials increase visibility and awareness of a brand among the target audience.
  • Emotional Connection: They create an emotional bond with viewers through storytelling, imagery, and music.
  • Call to Action: Commercials often include a call to action, encouraging viewers to purchase a product or engage with a brand.

Crafting Effective Commercials

Key Elements of Successful Commercials

  1. Compelling Story: A narrative that resonates with the target audience and highlights the brand’s values.
  2. High-Quality Production: Visually appealing and professionally produced content captures attention.
  3. Targeted Messaging: Tailored messages that speak directly to the needs and desires of the intended audience.

Trends and Expert Analysis

Industry trends, as reported by Adweek and other advertising magazines, indicate a shift towards digital and social media platforms for commercial distribution. Michael Zeligs, Marketing Director at Start Motion Media, notes, “The landscape of commercials... Read More

FB Marketplace Videos


Facebook Marketplace has transformed the way people buy and sell within their communities. With the integration of videos, sellers can now showcase their products in a dynamic and engaging manner, enhancing the overall shopping experience for buyers.

Understanding FB Marketplace Videos

What are FB Marketplace Videos? FB Marketplace videos are short, compelling visuals that sellers use to display their products or services directly on Facebook’s Marketplace platform. These videos offer a richer, more interactive way to connect with potential buyers compared to traditional static images.

How Videos Enhance FB Marketplace Listings

  • Engagement: Videos capture attention more effectively, leading to higher engagement rates.
  • Trust: They provide a transparent view of the product, building trust between buyers and sellers.
  • Detail: Videos can highlight features and functionalities of products in ways photos cannot.

Utilizing Videos in FB Marketplace

Creating Effective Marketplace Videos

  1. Showcase Key Features: Highlight what makes your product unique.
  2. Keep It Short and Sweet: Aim for 30-60 seconds to maintain viewer interest.
  3. High-Quality Production: Ensure clear visuals and audio to convey professionalism.

Trends and Analysis

According to Adweek, video content in online marketplaces has seen a significant uptrend, with consumers preferring video over static images for making purchasing decisions. Michael Zeligs, Marketing Director at Start Motion Media, emphasizes the importance of storytelling in marketplace videos, stating, “Videos that tell a story not only sell a product but also build a brand.”

Top Companies Providing FB Marketplace... Read More

StartMotionMEDIA: Commercial Video Company for Products

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Happy to see you here.
Grab a video. I have made thousands of them.

Let me support you to succeed with video.

-Michael Zeligs, MST. Producer/Director, StartMotionMEDIA



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