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Best Tools for уоur Fundraising Vіdео

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The Best Fundraising Sites for your Kickstarter

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What You Don’t Know About The Best Fundraising Sites

1. Fundly
2. Indiegogo

Fundly’s crowdfunding platform allows people (and nonprofits!) To raise money for almost any cause, project or event without increasing requirements or upfront fees.

This platform allows users to tell campaign stories, post updates, add photos and videos, and share your page on social media. For example, Images of Two Veils “Saving Lives 1 Click at a Time” is a successful fundraising campaign hosted on Fundly.


[Image: Meet the successful crowdfunding campaign Dos Velos Images Saving Lives 1 Click at to Time]

This fundraising platform helps nonprofits easily raise more money by allowing their donors to send matching gift requests to employees. It is important to note that Double the Donation is not a crowdfunding tool like GoFundMe. It is included in this list because it is a valuable service built into almost all GoFundMe alternatives.

If you are a nonprofit organization with a large number of donors who donate directly through your organization’s website or through a tool similar to GoFundMe, you should take a look at Double the Donation’s services. DonateKindly is a free year-round alternative to GoFundMe. This customizable donation form can be integrated directly into your nonprofit website with minimal effort to get you started quickly.

[Image: DonateKindly – Free online donation and crowdfunding tool for non-profit organizations]

Indiegogo is a fundraising platform that allows people to raise money for any type of innovative personal project, including movies, product enhancements, technology inventions, and more. Take advantage of a creative community of imaginative technology and innovation to gain exposure for your projects and start raising money!

The Indiegogo
service charges a platform fee of 5% of all funds raised and a credit card processing fee of 2.9% + $ 0.30 per transaction.

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[Image: Indiegogos platform, an alternative to gofundme.]

Fundraisers can receive support from donors on their journey and share their final projects on their custom Kickstarter pages. [Image: Kickstarter is a GoFundMe alternative that helps fundraisers boost their creative goals.]

In essence, it’s
a fundraising subscription model rather than a traditional donation-based crowdfunding process.

With this tool, your team can fund anything from mission projects to personal campaigns. GiveSendGo will help you raise money for your Christian commitment by providing tailor-made fundraising tools for churches and religious organizations.

With the help of EdCo’s simple peer-to-peer fundraising tools, it’s easy to start making connections and engaging everyone in your community. Fundrazr helps nonprofits obtain specific article lists by launching easy-to-create crowdfunding projects.

Community Funded – Best fundraising site for healthcare organizations

Community Funded is a crowdfunding tool for specific health missions that empowers campaigns by reaching more donors. [Image: Community Funded is the best fundraising site for healthcare organizations]

Click here to start a community funded campaign.

You will then be granted access to your fundraising page, allowing you to start sharing it with your supporters. Click here to start an experimental campaign.

Onevest’s crowdfunding tool helps investors, entrepreneurs and organizations looking for resources to start their own business ventures. Click below to learn more about the seven best crowdfunding tips that can be used for all kinds of fundraising initiatives and campaigns!

Each website provides different features, expenses, and benefits. Crowd-funding sites might be huge aid, but they aren’t a fundraising for everything. When it has to do with crowdsourcing sites, the ideal crowdfunding websites are the ones that let you crowdfund with flexibility, in addition to a chance for your project to receive discovered outside your primary network.

Some may choose to work with a crowdfunding consultant who can offer fundraising tips, advice on the best crowdsourcing site, coaching on things to write about in the campaign, and helping to bring forward the necessary interpersonal skills for project success.

Whatever They Told You About Top Crowdfunding Sites Is Dead Wrong…And Here’s Why

Some websites charges a 5% if you meet your target, or an 8% fee in case you do not reach your objective. You would like to use a website that at least has an adequate quantity of traction and traffic, but balance that with the fees. It is possible to check these sites when you’re working on any undertaking or going to earn some undertaking but due to financial problems you’re stuck within. You may also donate on these sites if you prefer to help for the success of a few of the missions that are created for helping purposes. Crowdfunding sites bring together many projects in 1 place, therefore a potential donor doesn’t have to hop around searching for individual projects. Generally, people may use a crowdfunding site to inform their story about the reason why they need money, using blogs and updates to stay prospective donors informed.


Kiva Zip

Kiva Zip is a platform where entrepreneurs who might otherwise have trouble getting funding can receive microfinance loans from peers. This is a U.S. based program (the original Kiva platform mainly serves borrowers in third world countries) that boasts a 0% interest rate on the loans that go through the service.



The best crowdfunding campaigns feature their project on one of many crowdfunding sites to raise their goal. With the help of video editing, backers can see what is being crowd funded on these fundraising sites. Choosing the best crowdsourcing platform will help patrons do good, add momentum to the cause, and encourage philanthropy.


The mission of Kiva Zip is to create social impact by offering opportunity to entrepreneurs from all backgrounds –including those who might be excluded from more traditional business financing options. One way to expedite the process of being reviewed by the Kiva Zip team is to be endorsed by a Trustee. Another way is to add credibility to your online profile.


Taking equity classes can be a unique way of gaining a referral to potential crowdfund investors, and a resource to the campaign. A lesson in crowdfunding pr is to use high quality crowdfunding video production, one of the key tools to bring attention to your and causes.

Those with crowdfunding questions can learn video production and Video Marketing

with our San Jose Film Company.


In several major cities, business owners have been seeing a lot of success with the Kiva Zip program. Caitlyn Pisarski of the Motor City Soap Company was pleased with the result of her first loan that she applied for, and received, a second. The support from peers (as opposed to a big bank) added a personal touch to her campaign that added to her positive experience.


The best way to promote and get your project funded as a creator is to seek crowdfunding help with fundraising strategies and crowdfunding promotion to get backers. A crowdfunding consultant who does work can assist a grassroots campaign. Our Oakland Film Company helps many campaigns and projects other platforms stay on course and access their goal.



Crowdfunder.com is a popular equity crowdfunding site on the market today. Equity crowdfunding is a type of crowdsourcing that connects entrepreneurs with investors who want to purchase a percentage of ownership of the company. Crowdfunder.com specifically features a pool of verified investors that project creators can share their story with to receive funding.



Working with our crowdsourcing services will help get your project funded.We’ve studied the best fundraising sites and promotion to offer crowdfunding consulting and crowdfunding promotion assistance. Our San Francisco Film Production is one of many fundraising strategies

Perhaps the biggest crowd funding questions are about fundraising tips, the top fundraising websites, and how to get backers.


What Crowdfunder.com offers that is different than other crowdsourcing websites is the ability for startups and entrepreneurs to do more than just launch a product or get funded for a push off the ground. It is intended to help these businesses stabilize for the long run, by providing a network of investors and marketing tools on the platform.


These crowdfunding services can help get crowd funding help on fundraising platforms for campaigns. Crowdfunding marketing will help impact the launch of your campaign and our Santa Rosa Film Production can help you crowd fund. Some deep questions to ask are if friends and family funding is possible.If not, increasing traffic to your production is what crowdfunding experts recommend.With crowd funding platforms and the top crowdfunding sites, one must create impact with their crowdfunding marketing on fundraising websites.


Because investors on an equity crowdfunding platform have a long-term interest in a business’ success, this can add momentum and impact to a campaign. Some entrepreneurs will go to Crowdfunder.com or other equity platforms after an initial or Indiegogo campaign to continue and grow their business.


To volunteer some strategies for your fundraising site or crowdsourcing site we recommend a crowd funding project program to fund your activism. Getting crowdfunded on a crowdfunding site is not the only way to launch your project.There are also crowdfunding loans, which are common for non profit and social good campaigns. Of all techniques for crowdfunding, marketing is the best lesson.

Crowdrise Crowdsourcing

Crowdrise is an online fundraising platform dedicated to backing charitable causes. Founded in 2010 by a group of two film industry celebrities (Edward Norton and Shauna Robertson) and the founders of an outdoor equipment retailer, the platform uses a unique incentivization to encourage donations: there’s a rewards program for donations given.



Patrons can do good on crowdfunding platforms, and with promotion the best way to reach these potential backers is with crowdfunding video production. Video Production promotes causes and is a form of crowdfunding help. Another strategy to get your project funded is to create momentum with crowdfunding pr.


Crowdrise also boasts a number of well-known organizations in their clientele (including the Red Cross and the Boston Marathon), and makes it simple to offer donations to the cause of your choice. The platform seeks to keep things lighthearted with an irreverent tone, points system, and celebrity endorsement. Anyone can create a campaign however, regardless of celebrity status. If you have a charitable or personal cause you wish to get funded, Crowdrise offers a keep-what-you-earn model funding, tech support, and 3% guarantee pricing.


Any of the crowdfunding sites can benefit from the crowdfunding help of our Oakland Film Company, as we specialize in fundraising services. Going to fundraising school can help a project creator tap into crowdfunding help, use crowdfunding promotion as a resource to access success. The crowd funding tips provided by kickstart coaching make crowdfunding videos a strong resource to gain backers. A referral to learn how to use is hiring a crowdfunding consultant for video production or taking equity classes or lessons on your crowdsourcing platform of choice, or on fundraising platforms in general to acquire more than just friends and family funding.


Moreso than other platforms, Crowdrise desires to be a lifestyle platform where giving to charity is a trendy activity that people share with their community. This platform might be right for your campaign if you desire a sleek interface, low fees, and have a network of backers desiring to make a real difference.

Tilt Crowdfunding

Tilt is a crowdfunding site that helps communities come together to fundraise and pool money, and is legally certified to do so (including for non-profits). It is commonly used for anything from pooling money for a tailgate party to fundraising for a charity. The concept of Tilt  is that once a campaign hits its “tilt point”, or the amount necessary to make the campaign a success, that’s when the donors are charged and the goal can be changed or extended.



Innovate your crowdfunding marketing by learning crowd funding tips and finding out how does make money. Fees for video production are a part of the crowd funding research you can learn in fundraising school, along with fundraising tips, how to launch on a crowdsourcing platform and receive crowd funding help on the top social media marketing campaigns.


With a different premise than Indiegogo or Kickstarter, Tilt is now the official payment for ESPN fantasy basketball. Most of the connections made on Tilt happen through the social media network of the campaign creators, and the site itself functions as it’s own social network (you sign in with your Facebook account).


Our San Francisco Video Editing receives many crowd funding questions about how to get crowd funding help, including on equity crowdfunding sites. Crowdfunding consultants assist crowdsourcing campaigns on many of the top fundraising websites to tap into community and set the course as one of many fundraising strategies. Getting backers with fundraising tips on crowdfunding services is one strategy our Oakland Video Editing company uses for crowdfunding. Some crowdfunding for entrepreneurs tips include crowdfunding pr to create impacton the best fundraising sites. Coaching, crowdfunding loans and fundraising school can all help with crowdfunding research.


One highly successful Tilt campaign was the meal replacement product, Soylent, raised over $3 million in donations (with an original goal of $100k). Other successful campaigns include one for AdBlock, a Chrome web broswer plug-in, McSweeney’s, and the Immunity Project, raising funds for a free HIV/AIDS vaccine. Tilt has become very popular on college campuses, often used by Greek organizations and other collegiate groups to fund events. There is no vetting process to put a campaign up on Tilt, and their fees are minimal–free to collect money, 2.5% to sell something.


Indiegogo Video Marketing, or crowdfunding promotion on any crowdfunding platform is one of the resources our Santa Rosa Film Company provides. Crowdfunding help from backers with Santa Rosa Video Marketing can assist creators in their tactics. Some tips for funding charity are to promote for agency exposure on the campaign on any of the best online fundraising sites.

San Francisco Video Production and kickstart coaching are some fundraising strategies.


As far as nonprofit funding goes, Tilt is a strong choice as they allow funds to be collected with no charge for charities. Tilt also features a customer support team, secure payment processing, seamless social media interface tools, and a mobile app. Striving to be as user friendly as possible, Tilt’s built-in model easily encourages funder support to “tilt” above the goal.



Indiegogo is one of the original crowdfunding sites on the market. A household name in crowdsourced project funding, Indiegogo has raised over $800 million in funds go to hundreds of thousands of projects. Indiegogo features a flexible funding model; if a project does not meet its goal, the creators can still receive the money raised (but with a higher cut of fees kept by the platform, which encourages people to set achievable goals).



One of the most common questions project creators have is “should I use Indiegogo or Kickstarter?” The main difference to be aware of is that is only all-or-nothing style funding, while Indiegogo offers both the flexible funding as well as an all-or-nothing model with lower fees (a 9% fee if the project does not meet the goal, and 4% if it does). Also, does have a screening process where they decide if the project is appropriate for their crowdsourcing platform. Indiegogo does not have an application–it’s up to the project creator to decide if the site is a good fit. Deciding which model is right for your campaign is an important factor, and something that a crowdfunding consultant can assist with.

Indiegogo is for any creator looking to finance a project. Creators or businesses will offer “perks” to people who donate–anything from lessons, to memorabilia, to special VIP packages–based on pricing tiers. Crowdfunding video production is one of the key tools for a crowdfunding project. High quality video editing is an important marketing resource to fund campaigns.  It allows affiliates to find the campaign and for the creator or business to make an easy referral. The Indiegogo platform allows for campaign videos to explain the project and create a more personal connection with potential backers.



The most successful Indiegogo campaign to date is the Flow Hive, a project from Australia by a father and son duo that offered a beekeeping product. Their campaign surpassed its goal within 8 minutes of launching and was 17,000% funded, a record for the crowdfunding site. The Andersons claim their success is based upon their genuine passion for beekeeping, and providing other aficionados with well-designed solution to a common apiary problem.

To fund a program the agency and efforts are a resource, as are affiliates. Whether you desire to kickstart music, or other projects, crowdfunding video production is an excellent referral to your crowdfunding project. Promote your lessons with crowdfunding help from a course in online fundraising to get backers.

A crowd funding project can be a success even with grassroots efforts. The Andersons and their Flow Hive campaign probably didn’t attend a fundraising school or course, but had strategies to promote and raise money on their Indiegogo campaign. A primary example is the way they reached out to their resource of community–connecting with other beekeepers around the world.

With campaigns, the money raised is all-or-nothing style. To raise money with crowdfunding sites, creators must launch their campaign with enough momentum. Some Indiegogo fundraising tips include high production value, good crowdfunding pr, quality video editing, and solid campaign strategies. We are not a fundraising school, but campaigns can benefit from these key tools.


How to Get Started with Best Fundraising Sites?

You might need to simply give through the site which takes the smallest cut. The website will try out the very best for assisting you to collect the mandatory money for your undertaking. Fortunately, several sites provide ideas for fundraising. There are a lot of amazing fundraising sites available for the campaign.

Another highly successful Indiegogo campaign was the Tesla Museum project. The campaign was spearheaded by the Matthew Inman, the creator of a popular webcomic, who used his high site traffic to drive fans to the campaign. Inman chose to use Indiegogo as his campaign platform for their acceptance of charity projects ( does not allow charities). Inman’s visibility helped fund the campaign to $1 million in 9 days.

Go Fund Me

What sets Gofundme apart from other crowdfunding sites is its focus on charity and personal projects. Some common campaigns include fundraising for education, accidents, memorial funds, weddings, travel, and any big life events that require financial support. The Gofundme model allows project creators to keep everything they raise (with no penalty for failing to meet a goal), and encourages seamless interface with social media. The platform takes a 5% cut from all funds raised.



These tips should help you if you are looking for tips on the right way to make crowdfunding videos. The key to success is coaching your crowdsourcing backers to support your Gofundme project such as for music, film, or hardware. Momentum is the key for your launch, and we recommend researching alternatives to fundraising on Kickstarter, such as other crowdfunding platforms. Creators who launch with a plan and who use top social media marketing campaigns are most likely to get funded. This fundraising site offers particular techniques that aren’t seen anywhere in vs indiegogo, so be sure to look at the best crowdfunding websites for your particular project.

Because of its personal nature, Gofundme success often relies on outreach to one’s personal network of friends and family. Though not impossible, the Gofundme FAQ even states that it’s uncommon to receive support from people unaffiliated with your social network. However, the Gofundme platform is extremely user friendly and makes fundraising and receiving funds as simple as possible.

Most of the successful campaigns on Gofundme receive their goal because of the degree of authenticity to them. Reaching out to your target audience, your social network, is the key to success on Gofundme. Because the projects are a personal investment in the campaign creator’s cause, being honest and emotionally real about why you’re raising the money is of vital importance.

is not always the best crowdfunding platform for grassroots projects. Get your project funded by choosing the best crowdfunding sites for you. Our crowdfunding consulting and consultants can help you decide the best crowdfunding platform to use. Make sure that your friends and family are funding on fundraising websites that they trust. This helps make sure your traffic can have the impact it needs.



Many campaigns are under $10,000 though there have been some notable charity projects that have garnered media attention. One such campaign allowed a World War II veteran to save his home, raising over $100k with the help of his community at large.

StartMotionMEDIA helps creators or you as a solo creator have the crowdfunding help and marketing resources you need. So, if you are in the business of looking for crowdfunding loans or need help locating the right fundraising services, your efforts are not in vain. Our campaigns set the course for you to innovate with your crowdfunding project. Join us for creative crowdfunding and learn the best fundraising sites for you to get backers.

With a direct-transfer to your bank account, Gofundme makes receiving the funds raised easy and quick. If your social network is strong and your project is one of a personal nature, Gofundme could bring a lot of success to your campaign.


Patreon is a subscription-based crowdfunding platform that allows artists to raise money by creating a network of supporters that receive special access to content. This is often a monthly subscription, or also commonly pay-per-new content release. Artists and creators looking to create a more ongoing relationship with their audience are choosing Patreon as one of their fundraising strategies. One of the biggest success stories has been musician Amanda Palmer, who raised over $1 million in support of a new album.

The Basic Facts of Best Fundraising Sites

Each website offers its very own unique blend of services. The website boasts a 3-step simple procedure to upload your undertaking. A number of the fundraising sites provide and make reports that might cover segmentation, exporting, supporter activity in addition to other details which are very helpful to keep track on your fundraising. A totally free fundraising site to boost money on the internet is a good way for friends and family to help alleviate a number of the financial burden and stress.


It’s important to help creative types be empowered. At present, there are over 45,000 creators offering their work on Patreon and over $1 million a month being earned by them. Something that sets Patreon apart from some of the other popular crowdfunding options is their support network. There’s an active Patreon Creators Facebook group, along with an active team of Patreon customer support representatives. Patreon has been receptive to feedback from users and provided necessary updates to their interface based on their clients’ needs. As the community of Patreon artists grows, it becomes easier for projects to be discovered and get funded, making it a win-win for everyone.

Of all the things to write about crowdfund strategy, one could ask a crowdfunding consultant how to raise money or look to a community with indiegogo tips.

StartMotionMEDIA’s crowdfunding services help you choose the right crowdsourcing site or crowdsourcing platform and use strong fundraising strategies for success. You will learn crowdfunding promotion and tips, tips for other crowdsourcing platforms, and crowdfunding services.

Another quality that sets Patreon apart from other crowdsourcing platforms is it’s built-in emphasis on value. With Patreon, there is no obligation for either the artist or the patron to “buy in” in order to make the project happen. The artist is already creating content, and the patron already enjoys it. If the artist is using Patreon, it allows the patron to offer their support in monetary form of the continuation of content. While is “all-or-nothing” style crowdfunding, Patreon operates on a 5% commission on any amount raised by an artist. Supporters (or, patrons) are charged their chosen amount once a month

Aside from musicians, comic book artists in particular are finding lots of success with Patreon. If is for projects that need a push to get off the ground, Patreon is like a tip jar to offer appreciation and support to your favorite creative person. It helps supplement the salary of the creator, and allows continuous content to be made.

When artists are looking to be crowd funded, there are a few things to take into account. What are going to be the best crowdfunding sites to support the project? Are Indiegogo or the only options, or are there other platforms available? Which is the best crowdfunding site?

Some may choose to work with a crowdfunding consultant who can offer fundraising tips, advice on the best crowdsourcing site, coaching on things to write about in the campaign, and helping to bring forward the necessary interpersonal skills for project success. Working with a crowdfunding expert can ultimately help your campaign raise the goal amount within the required timeline. An expert will conduct a competitive analysis of results from campaigns on multiple crowdsourcing sites, help provide crowdfunding marketing and PR, and help the artist choose between the best online fundraising sites.



The musical group “Postmodern Jukebox” –a band that re-creates modern popular music as early 20th century-style songs and videos–has seen success with their Patreon campaign. They had a pre-existing, engaged community from their presence on YouTube, and now offer $1/month and $5/month options as well as higher priced tiers (with perks like Google Hangouts with band members and being able to request a song).

For those with crowdfunding questions, the best and top crowdfunding sites offer fundraising tips for the crowdfund community. The best fundraising websites have hosted popular social media campaigns which really empower creators to get funded..

When confronted with how to get crowdfunding, crowd funding research into successful projects and promotion, or other crowdfunding sites such as equity crowdfunding sites, can be of use. Patreon as a crowdsourcing service helps get crowdfunding for entrepreneurs and artists to be a reality. Check out startalk radio’s funding page for instance:



Patreon might be right for you if you are a creative person looking to receive crowd funding help from your network of followers. If your crowd funding project is more than just a one-time offer, the support that Patreon provides can help create an ongoing campaign.


Alot of people ask, what is the difference between vs indiegogo? When it comes to crowdsourcing sites, the
best crowdfunding websites are those that allow you to crowdfund with flexibility, and also a chance for your project to get discovered outside your main network. Project creators who raise money on Kickstarter have the immense benefit that it is the most widely known and popular crowdfunding platform for creative projects. Creators get the benefit of reaching out with their campaigns and hearing “Oh, I’ve heard of before…” from their funders, which adds to a projects credibility and perceived trustworthiness.

So what’s the data for indiegogo vs kickstarter?

In your efforts to explore the right fundraising sites, there are some deep questions to ask.  Are you trying to avoid as many fees as possible and just trying to secure your bottom line?  Will an all-or-nothing campaign, such as those on Kickstarter, actually benefit your ultimate project? Do you want the credibility of a highly popular, well regarded platform?

Of all the things to write about between vs indiegogo, there important data for is as follows:

-If you don’t meet your goal, doesn’t actually charge your backers.
– takes 5% of your funds, and the credit processing companies take an additional 2.5-3%.

One thing to note is that video production for has become increasingly competitive – you can expect to need a fairly polished look in your crowdfunding video to be taken seriously if you want to raise money.
Kickstarter’s discover feature allows backers from all over the world to fund creativity through their platform, and of all the crowdfunding sites we work with at StartMotionMEDIA, is the number one pick.



My clients have raised huge amounts using the method: $9 million for a utility travel jacket and $175k for an internet security appliance, for instance.  They also offer the possibility of becoming a staff pick, which is a huge bonus for your project being discovered, and also they have a robust analytics backend that allows you to innovate
and receive the coaching lessons that every creator needs.

is definitely the leader of the pack when it comes to fundraising websites. But remember, unless you have strategies to promote your kickstarter, and the video editing techniques that can make your campaign a pro-level, then it doesn’t really matter what platform you choose.

We hope this description of has been a resource on your crowdsourcing needs so that you can kickstart
your launch and use the unbelievably powerful grassroots fundraising tactics available to plan and implement your campaign. Remember, so much more important is the right marketing, so focus on that than you can develop momentum that allows your project to be a success.


Implement your inbound content strategy:
So now that you have outlined the editorial strategy and you know what you are going to post about, I’m going to teach you how to have the best results for when this content is posted to your blog.  Some people call this SEO, but the best way to think of it is “content”, because you really are writing for humans rather than machines, but the goal is to get people to organically discover your content.  When you think of headlines and headlands throughout your article, it’s important to focus on your main keywords.  And the content strategy is only “turned on” when people who find you have a way of contacting you.  The first keys are to create a Facebook pixel and Google Adwords tracking code and to put that script into the header of your blogs (if how to do that part isn’t ovious, look for a part of your website for “header code injection” or “advanced add code to the header” – once you have a google adwords account and a Facebook ads account set up, it will be simpel to ge the tracking scripts from them.  The reason you put this in is so that anyone who visits your blog and doesn’t enter their email can still be targeted with a paid ad down the line, and its much more cost effective to market to someone who has found you before, so we like to make sure to add tracking to our posts to make remarking and retargeting easier down the line.  Next, you want to have a clear and easy opt in.  We recommend signing up for convert kit, or sum o me , and to get their opt inpopups and inline signup forms all over your blog.  Thinnk of a giveaway to incentive someone to sign up :  If it’s a product, you can have someone enter their email to for a chance to win a free unit.  It it’s a non-profit, maybe you write a short ebook about your focus – either give someone a free download or a chance to win, or insights that they really want,  or a coupon for money off when they sign up, and that should increase the number of people that fill out the opt-in forms on your blog.


Okay, now that the nuts and bolts of your lead generation system are set, lets talk about the posts themselves.  Use the free trial of hubspot to research your keywords.  Sometimes it’s nice to view articles that your competitors are writing and to generate a cloud of the most frequent terms to get keyword ideas.  Create a huge list of all the keyword phrases that you think are ideal, and now import them into the hubspot tool to rank them.  Look for lower competition and high search frequency keywords. Ultipmately, you will choose a list of 50 or so keywords that you want to target for defining your project.  Now, in each of your articles, make sure to mention each of those keywords and keyword phrases at least twice, and choose five keywords to use outlinking for : highlight the text and link it out to another article on the web that is relavent – don’t link to your competitors per se, but generally you can search for that keyword phrase and find a non-competitive news article about it that is relavent to you post.  If you have five keyword phrases linked out to other relevant content, google will see that you are being a good neighbor.  next, do internal linking and choose five keyword phrases to also select and link to other content on your site, other articles, your main landing page, etc.


The two other things that affect organic discovery are backlinks and page speed.  Talk to your web developer and try to improve the load time of your posts (you can use the MX speed tester to get the details on what is slowing your page down), and also use the sum o me places to post article to place links to your blog – focus on linking your blog post on social media, and in a variety of communities.  Duplicate and Syndicate your post on a place like medium and on wordpress.com, and link back to the original article.  If you can get ten links out there on the internet posting back to you blog post, then you have the final key in organic discovery.


This strategy should help you gain actual audience and visitors from your articles.  If you write two articles like this per week, it will generate significan traffic over a series of a few months, and you’ll have an organic way of supporting your audience to discover you.


The Basics of Best Fundraising Sites

Thats why lots of people are turning to internet fundraising to help finance heavy expenses. Online fundraising is a good way to increase money and obtain funds for assorted reasons. It is an innovative way to raise funds for different causes.

Find and Talk to Bloggers, score articles


Now that you’ve got your story lined up, your landing page is ready, and your website and social media are overflowing with great content, it’s time to invite bloggers to check you out and to ask for their support.  I’ve included some links in this lesson for where to find bloggers and how to email them.  If you have a lot of bloggers you are going to be communicating with, consider putting their contact into into a spreadsheet, and using the direct-mail program like mix max, serialmailer, or easy mail merge for outlook to pitch them all at once.


But how do you get their contact info?  Well, many time’s it is a manual process : use a blog search engine, find people you like, and take note of the submissions emails and or the contact page.  Another thing you can do is hire someone on Upwork to do the research for you.  Look for verified lead generation and hire someone for a few dollars per hour to do the research and export email leads for you.  For a successful press campaign, you may want to get a list of 500 or more blog prospects to send to.


The New Angle On Best Fundraising Sites Just Released

Should you need money, you simply ask folks to provide you with some. It’s possible to raise money for some other purposes too. It is a very simple vehicle to increase money,” Albright tells Shots. If you’ve ever needed to elevate money then this website is for you. If it is possible to raise money whilst focusing on reading you must look at that kind of program. You want to boost money to be able to do that work. Fundraising online for your sick pet is the quickest and simplest way to boost money.


What do you say?  Well, we’ve outlined the approach in the email – the basic idea is that you want to be brief and focus on the benefits of your project with how that relates to their audience.  Finally, being human and making it clear that you’ve actually read and relate to their content is a big win.


A higher touch way to do it is to follow them on twitter 3 weeks before you pitch them (and use the audience tool to find them in the first place), and like and between their posts – be an active member with them.  @mention them with a few articles you think they might like.  Then write to them with your twitter handle in your signature and they may recognize you are one of their subscribers, which is huge.  Send a check-in email three days after your first message if you don’t hear anything.


There are two more ways that we’ve seen work – the first is samples: if you have a sample of what you are creating, you can offer to send it to the blogger, or if they are local, to bring it by for a demo.


Finally, you can make personalized videos for bloggers you really care about – Hey rick, I just wanted to connect and share something with you because I love your blog “name their blog”, here’s the idea. If they see that you’ve invested a lot in communicating to them they will be more willing to communicate with you.

Who Else Wants to Learn About Best Fundraising Sites?

The very best thing about our website is your bidders will look after that for you. Fortunately, different sites have various tips for fundraising. So, you must decide on the most suitable site which can help you along the procedure to bring in more supporters and donors and ensure success of your campaign.


Finally, in all your communications, be clear that you are “under embargo” the project is not live yet, and you are looking for press on your launch day.  Set out a specific date for when the article can go live.  If they write back, they may ask about additional incentives.  You can decide if you’d be willing to give them a 20% cut of pledges that they drive – just tell them that you can get them a custom trackable link.  Avoid bloggers that ask for a flat rate payment for articles – these generally cost more than the links would bring in, and a % incentive agreement is better because you only pay if there are results.


I hope this helps you have and idea for where to finda and how to pitch bloggers.  This is definitely a higher risk part of crowdfunding, because who knows if you will get articles.  If you are a larger scale, and want recommendations for PR firms to represent you, They tend to cost bewteen 4-7 thousand dollars for professional press representation.  just write to me and I’d be happy to introduce you to some well regarded people.  Be suspicious of any PR deal that cost less than $2000, it’s usually bogus.

backers launch perks

Raise your Startup Fundraising: 3 Ways to Perks & Rewards

Project Page – why design is everything

Who’s Worried About Raise and Why You Should Pay Attention –  Startup Fundraising Explained

A History of Raise Refuted

Today we are going to look as project pages and how to build your page. The big thing about getting an upscale look are two things – color and design.  And interestingly this is what is most difficult with the Kickstarter and Indiegogo editors – they can’t support custom fonts or columns, so what we recommend is to use a different program like Canva to make your iconic brand elements available through the page.  Using Section headings is a great way to introduce interesting color and font onto your page.  So I recommend going through your production document, and try to come up with headlines, before you start to write the story. Please note that the ways to design your page are the same between indiegogo vs kickstarter.

Nonprofit Fundraising: The Bizarre Secret of Raise

Anytime it comes to your nonprofit fundraising goals, sometimes the amount you raise is alot less important than how you do it.  You want to make sure to connect with your funders in a way that allows for you to

From each of the main sales points: challenge, features, insights, background, future, and call to action, look at the phrases – can you develop a 3-5 word headline to describe your project and help orient the page?  There are two ways headlines are used:  to organize the readers mind through your pitch, and also to create big, bold, and emotionally evocative language for them to feel energized and inspired.  What is the envisioned future for your project? What is a one line description of the life-altering benefit the reader receives when they pledge.


Now, write down four organizational headlines and four evocative headlines, and we’ll go to Canva and choose a font for our slider, then export slider images for each of the headlines.


The next most important component of the project page are images.  You need the “hero image” for your main project, and a handful of colorful images to be used on the page.  There are three ways to get this.  The first is to take a photo of your product. If it is more community based, think of what imagery “implies” the content of your project.  Look back to the intro segment for doing a competitive analysis and see what kind of hero image your competitors used.  Can you create a photo that looks similar for your industry?


The other important thing to include are PEOPLE – beach more than selling a project, you are really selling a humans experience of the project.  So either using stills from your video, or taking some sample shots, or tinding professional photos from the free stock photography links that were in the useful design and image apps for the lesson. Try to have at least to photos on your page of a human enjoying the result and envisioned future of your project.


When you have selected enough images, now drop them under the appropriate heading.


Finally, there is one remaining thing to do with canva – create your project timeline and your reward tiers – look at this example, but you want to use interesting font and shading to demonstrate to people when and how the project came to be, adn when they can expect shipment.


Then, you want to make the table with shows more details for the various rewards.  Use a square image template from Canva and try to choose 5 featured rewards to spec out, and clearly show the pledge amount needed for each project.


Now that your imagery and headlines are in place, time to think about the interstitial text.  Try to make paragraphs with whitespace … use a double gap between paragraphs to make it easy on the eye, use selective bold to make certain statements stand out, and voice paragraphs that are longer than 3 or 4 lines tall.  This ensures that your reader doesn’t get alienated when they look at your text.


Now, copy paste the whole heading from your production doc:  try to drop the most important content on the page, and then start editing.


Finally, make sure to confer that it is “all or nothing” and that you really do need everyone to chip in to reach the goal in order to complete the project as described.


I hope this has helped you see the steps we go to to create a nice looking project page. When you are done with your first draft this is your time to share this with someone close to you and have them proofread and offer edits.


Perks, Rewards, and Early Birds

Now we’re going to discuss pricing – this is a crucial element to drive momentum for your project, because it is the final gateway that someone needs to fee inspired by before pledgeing.  Anyone who pledges to a project first needs to select a “pledge level” , and then out to feel really inspired and happy about what they are getting.


So, we recommend creating a spreadsheet to lay this out and to practice editing.

First, choose the pricing.  For general fundraisers, creative projects and or music

You might have a $25 option, a $45 option, a $75 option

For products you need to price yours according to the actual retail cost, and to develop numbers so that people who are early can receive extra discount.  And make sure to build into it your cost of crowdfunding pr, which can sometimes be about 30% of your intended raise.


Say I was making a new kind of biking glove.  I’ve competitively priced it at $149.  For kickstarter, I would create early bird tiers. I would sell the first 50 for $99, then the second 50 for $109, then the third 100 for $119, then the fourth 100 units for $129, then the rest for $149.


Because early bird pricing often can take up a lot of real estate on your page, you want to be careful how many options and different rewards you offer.  What you want is for the rewards to be simple enough so that your backers spend more time thinking “am i in or not?” verses “which one do I want?”  I recommend having no more than two versions of your main reward, and focus on delivery just one or two rewards with good quality.



The higher pledge levels also are useful, because there might be a group on your list who you know is really well off financially.  For fundraising ideas for nonprofit and creative projects, this is where you think about how to increase the “personalization” of an experience – signed copies, invitation to special events, personal online time with you, a deluxe package with added components.


For the products, this is where we see bulk pricing for the main reward: pack of two, pack of three and pack of four.  These can also have early bird, for the product I mentioned about I would have the first 25 of a two pack available at $175, then then next fifty would be 2 for $199, then the next hundred would be two for $220.  This way people see savings.


So you can see, if you are launching a project, and you have a product with four early bird pricing tiers, and a 2 pack with three pricing tiers, that is already 7 rewards for people to choose from.


No mater how you spec it out, we recommend not having more than 9 rewards for people to choose from, and the sweet spot is better 6 and 7 reward options. The main thing to note though is that backers only come from your existing audience, so make sure to price your items according to what your friends and family would actually buy.


Sometimes rewards have unique details that aren’t able to fit into the reward description.  This is where you use the pricing table on your main page to add more details.  For projects with multiple options per reward, such as color or size, make it just one reward and then explain you will collect peoples desired color option during the email survey after the campaign.



Once you have detailed all the rewards, then input the data into your crowdfunding platform, and now is a good time to send it to a friend for feedback to make sure this all makes sense.



Once your project page and the rewards are all done and have been reviewed by at least one other person, this is when you send the “Can You Help” email campaign, offering the preview link and asking advice via email from everyone whose contact info you have.



Get Feedback (and apply it)


So now that you’ve warmed up your contacts via social media and a “hi how are you” email campaign, and you’ve finished your project page and made the big decision about kickstarter vs indiegogo, it’s time to send the next in the series.  We like to have the subject of this message: “Can you help”.  Remember that it needs to be only a few lines so that if feels personal enough.  Something like:  Hi John, the project is almost ready! Here is your preview link :

Can you take a few minutes reviewing this page and let me know andy thoughts or edits you have?  Your help is so appreciated!


Kind Regards,


In many types of crowdfunding marketing agency, this kind of email is the absolute key for getting more backers.

In the tier one email document that was provided in the introduction you’ll see another example of this “can you help” example.


So, go ahead and draft your outreach email with the preview link, and send it to everyone whose email you have access to.  Remember to do separate campaigns for different audiences, because the template you send to a blogger or someone who you’ve never met will be different than how you talk to a friend, family, colleague, or coworker.  Finally, the send method we recommend is via SerialMailer, MixMax, or Easy Mail Merge, because you want to increase the level of personalization attributed to you message in order to maximize the replies.


Once you send this out to all your qualified contacts, be responseve as people write backa nd do what you can to integrate their edits.  you don’t have to follow everyones advice, but it’d good to collect all the feedback of your preview page in a single document, and then after a week or so you can review and apply the changes that you rans are recommending.

Finally, as the email come in, make sure to have good customer service and reply back to everyone who writes to you.



For bigger campaigns:  Recommended PR & Ad Strategies


Okay, so you’ve exhausted your list of existing contact, ad you are buzzing on Facebook. But you ask – how do the bigger campaigns get 80k, 200k, 300k?  Well, the answer is about strategic partners and also putting together some budget for ads and PR.


I’ll start with strategic partners, we covered this in an earlier lesson regarding the launch team, but a strategic partner is a little expanded.  This is the only free or somewhat free way to get traffic that you don’t already have yet.  The thing you do in your fundraising strategies is craft a very specific pitch to someone who has influence on social media, someone who works at blogging and has an interest in your industry, or someone who has their own newsletter list, either though blogging or having an online business.  The last kind of strategic partner is a student who is part of school groups or organizations that study your topic, or people who run meetups, conferences, festivals, and competitions in your industry.  You want to list out everyone who could meet these qualities who you know, and go in search of people you can talk to about this and pitch your partnership idea.


For facebook you can use the intel-sw facebook search tool to find people who “like” your industry.  Add their friend, and if they add you back then say hello online and give your pitch


One additional thing you can do is go to upwork, which is a platform to hire global freelancers, and search for people who are skilled in verified lead generation & research.  You can hire someone to search the internet and get contact info for people in your industry who might be interested in the project.  With some fundraising consultants $350 can get you sometimes up to 1000 additional useful leads to reach out to.  As a reminder, cold calls to people return at a much lower rate than people who you have been introduced to or people who you connect to gradually with social media, so a research list from upwark is a great addition, but it cannot be depended on in the same way as your personal email contacts.


So, you’ve found everyone in the industry, you’ve been connected to local business owners with lists and you’ve had your friends introduce you to influencers they know.  And you’ve sent your pitch about the project and see if people write you back.


If no one is writing back, or if you want a higher octane way of driving “people who don’t know you” to your project page, then you need to employ “the system”, which costs money.  To be in business and drive awareness outside of the networks you already belong to, project often choose to get PR and Ads partners.

Make sure you do a comprehensive indiegogo review to make sure that it’s the right platform for you.  Sometimes the 8% fee if you miss your goal can be hefty.

My disclaimer – I have worked with the agencies mentioned below with good results, but results always vary.  Do not do PR or Ads for less than $2,000, there is absolutely no way you would get a valuable real partner to pitch you anything below that price.


For ads, you can hire a PPC firm to manage the ads and you will pay for the ads on top, or someone like funded today can drive traffic to your page just with a test fee and a significant equity share of your company.


For client who want to raise $100k – $200k, this is an absolutely essential investment and I highly recommend working with a professionala press person who can help you arrange the day one.


Whoever you get, the most important part is to make sure that they agree to post on a specific day and time – 12-24 hours into your launch day – so that you have a better shot at gaining their favor and building a team of links to go live about your project on the launch day.  This type of teams building is what most people describe was crucial in their kickstarter faq.

backers launch perks

Fundraising Ideas for Nonprofit Organizations

~~ Warm the Engine and follow up with leads – can I count on you?

I love, love , love this part of the journey, I’m so excited, because I know that announcement your crowdfunding project is one the most meaningful things I can do with your life – I see how it’s creates a funnel for prosperity and creativity to pour through everyone who does it.  A crowdfunding project is so much bigger than the money you might raise, because the people you touch and inspire are going bring unheard of resources and exceptional ideas to your business , and then they will go on bring other people to you to do the same. I sincerely believe it’s the best way to gain momentum with your business

How has your response been so far?  Are people writing back telling you that they want to preview your link, have you sent the preview link?

What I’m going to share with you now is appropriate to do when you’ve had a certain amount of response rates.  This part of your launch is actually reserved for people that have demonstrated engagement with you over the last few weeks.

Go ahead and create a new list, calling this one: engaged audience.  This is anyone who wrote back to either of your emails, and anyone who is consistently “liking” your posts on social media, and anyone who “opt-ed in” to your landing page.

Once you have a complete list of engaged audience, and it’s possible that most of these folks you are talking to your have their email, but for some it might just be a text file or spreadsheet listing the names and handles of people who you often see activity from on Facebook, instagram, and twitter, whatever it is, make sure that you see the list in front of you now.

This is a magical thing to see – how many names are there? How many actual people have demonstrated engagement around your project? Send a big wave of love toward them – because in the next week or so, many of these people will become your backers, much based on what I’m going to share with you next.

Fundraising for entrepreneurs has always been a challenge, but thankfully now we have crowdfunding experts who know indegogo and what to expect for kickstarter vs indiegogo traffic. As far as the fundraising consultants you’ll get in our fundraising school, they are masters in kickstarter promotion and know so much about the perks definition.

The thing about fundraising consulting firms and crowdfunding for investors is that many of the top crowdfunding sites touted by fundraising consultants UK don’t have the same indiegogo review for gadgets.  I much prefer, for any type of campaign, teaching the basics of nonprofit fundraising so that the tactics from indiegogo.com and kikstarter don’t get overlooked in our training program.

So the way to move these people into the category of a backer is what you do now.  You need a message that can build urgency, express gratitude, and have an absolutely clear direct ask for them, all the while educating them about why it’s so important that they help you.  And you want to do it in a format that still feels completely personal (i.e. short).

Here the message I send to everyone through serialmailer, mixmax, mail merge, or just plain personal direct message, about 3 to 5 days prior to my launch day:

Subject: Can I count on you?


Hi {first name}, thank you SO MUCH for connecting with me these last few weeks about my upcoming project – I’m proud to say that I’ll be launching my campaign for {your project name} on {Your launch date}, which is in X days.

It would mean the world to me if I could have your show of support when we go live with this. Can I count on you to be one of my backers on the launch day?

Here’s why it’s so important: Projects that get 35% funded in the first 24 hours of launch are 10X more likely to succeed, and I need all of my inner circle friends, family, and fans to chip in at the right time to guarantee my best chances to succeed with this.

Would you make a pledge and become one of my backers on the exact day we go live ({the launch date}?  Your support makes all the difference !  Just write back Y/N and if you’d like to be on my launch team I’ll be sure to send you a link the moment we go live.

Thanks in advance, see you soon,


This is the way we prep our followers, everyone who we think might be remotely interested, and we determine this from how responsive they’ve been for us in the past, will get this personal message with your direct ask at least 72 hours prior to the launch day.

how to market your kickstarter campaign

In my training program for www.indiegogo.com and kickstarter pr, we divulge the aspects of crowdfunding consulting and kickstarter consulting that most fundraising firms aren’t aware of.

The thing about indiegogo campaign tips for indiegoog is that your fundraising consultant and most of the top fundraising consulting firms can’t compete with a crowdfunding guide when it comes to kickstart coaching.

When I teach people the things to write about in our online training courses, the truest solution for is that crowdfunding pr the most direct course for finding backers is the perks definition that in include on your indiegog. Perks, and how you price them, are one of the most important fundraising ideas for nonprofit organizations.

Now, a word about launch day partnerships.  Remember when we discussed strategic partners – anyone who has infleunce on social media or their own mailing lists who you have been connecting with?  You’ll send a similar “can I count on you” message to them, but the ask will be slightly different.  Instead of “Would you make a pledge and become one of my backers”, you would ask- “Would you write a short blurb and put my link out to your newsletter?” do the same thing for people who have large followings on social media –  “Would you write a short statement and put my link out to yoursocial media followers?”  Then use the same steps to remind them why the first 24 hours is so crucial.

When you line everyone in your life up like this, you’ll have the one thing that many crowdfunders lack during their launch day – an organized launch team all committed to act as one.

 The “Big Bang” method of your 48 hour launch

Congratulations! You’ve made it to your launch day!  Here’s what to do.  First off, wait to make any big posts on social media until you are already 20% funded , let your inner circle do the work so that any spectators who might be encountering the project for the first time don’t have their hopes dashed by clicking on a social media link that goes to $0 dollars funded – we say take your project not the public arena only if you are showing some significant momentum during the launch day.

When it comes to kickstarter vs indiegogo or go fund me fees, our academy let’s you giveforward on www.indiegogo.com so that you don’t have to worry about which top crowdfunding sites raise the most for you launch. Of all the best fundraising sites, when you learn through training courses how to run your crowdfunder, then your fundraising ideas for nonprofits will take you alot farther than what is shared in the kickstarter faq.

When you click “go live” , you send out your next round of messages.

Here’s what you say:

Subject: We’re live, let’s do this!

I’m happy to announce that {your project name} is now live!  Please visit the project link and get involved today.  Your support at this exact moment makes all the difference!

About the project:  {Amount of Time} ago I came up with the idea for {your project name} , and now I’m finally ready to share it with the world!  Please join me in support of the tremendous decimation that has gone into this by becoming a backer and making a pledge today.

Remember, projects that his 35% on their launch day are 10X more likely to succeed.  Your involvement today make all the difference!

Thanks again for everything,


Now, you need to be prepared to follow up fast in case people don’t respond – this is your moment of urgency and it really does count ….

To everyone who you just sent this to, create a list of the 50 people you believe are most likely to contribute, and then a list of the second 50 people you think are most likely to contribute.  Now, after 4 hours, check your backers list. Of these hundred people, who hasn’t given yet?  Send each one a text AND a personal message via email – did you get my last message? Is everything okay?  Today is the launch day and I’d really love for you to be part of the team!  Thanks so much!

How to make a viral share link

Now we’re going to talk about the role of thank you messages and how to create a viral share link.  What you want to do is upload your video to facebook. with a short project announcement message and a clear call to action. Video post perform way better than image posts, and link post are pretty much useless at this point.  A lot of people are going to click “share” on Kicstarter, but this is not what’s sign to get traction on Facebook.  It’s your video that you want people to see.  So go ahead and upload your video to facebook.

Make sure the clickable short link to your campaign is within the first three lines of your announcement, and also once you make the post, and also pastt the shortlink into the comments so that the link is there also.  Now here’s what you do.  Go to your profile and locate the post that you just made, then click on the date – this will open a window with the URL – copy this url minus the “&theater” operator – this way it is the real page and not some black box page.

Store this post URL somewhere special, you are going to need it later on.

Okay, you’ve got your post URL, now head over to the share generator.  Paste your URL into the facebook URL share generator, and the link it gives you will be an instant click link for someone to personally share the video.  Last step – go over to goo.gl and past this link into there to shorten it – you’ll end up with a google shortlink that automatically shares your most likely viral post with the world.  Way to go!

Now here’s what you do with it. First, make an image slider on your project page that says “share this project” and link the image to your good.gl shortlink .  This way when someone clicks share on your page, it actually shares something that you can track, that has way more likelihood to perform well on face book.

Finally, the main place where this link is used is in your thank you messages.  For everyone who backs, as soon as you get notice that they became your backer you need to send a personal follow up message to them.  This is a very important customer service approach and it will benefit your people down the line.  Here’s what you say.

Subject; Thank you!!!

Body: Thank you so much for joining my project.  I sincerely appreciate your support and I look forward to having you be a part of this. You rock!

Just one more thing.  Will you share my project on Facebook with this special share link?  Even if you already clicked share on the campaign page, this Project Share link is a much better thing to share because it lets people watch my video right inside Facebook, and it’s way more likely to get notices than some off-the-cuff link sharing (links don’t get served by facebeook nearly as well as videos).  Please click this share link, say a couple nice things about the project, and tag a few friends who you think might be interested.  Your support today makes all the difference.  Thank you you so much!!!

This way, when people get this thank you message, you are training them in the very next thing.

Now here’s why we have you share a video post.  Not only will it perform well naturally, you will be able to track it.  Now, go back to your share url, and you’ll see who has shared it according to your instructions.  For every post that is shared, add a comment with your project short link, so that there is always a link to your campaign in the comments of every post that is made about it.

Congratulations, you did a launch day, you followed up with people who are in your inner circle, and you send thank you’s with distinct call to action to click on your viral share link. Great work!

 Places to find even more backers: clubs and indexes


 analyze, retarget and unlock new participation (screencast)

Do you want to know one of the ways that I succeeded best with my own campaigns, especially during the middle time after the big launch?  It’s called retargeting.  And no, this isn’t the same retargeting as is used for paid ads – that rocks, and its a good way to send paid ads to people that have already been touched by your project. You can research pay per click retargeting if you want to learn more about that.

The retargeting I’m talking about is something you can do with your facebook friends to analyze and determine who would be most likely to donate, based on their proximity to you and another backer.

Here’s how you do it.  Anytime someone backs, of course they get a personal thank you email with your share instructions.  But you also thank them publicly on their facebook wall.  And as you are writing the post, you do a simple analysis of your mutual friends.

So, someone has become a backer to your campaign.  Now you’ll go and view their profile, and check out the mutual friends you have with that person.  Next, you can decide which three or four of these mutual friends would be most likely to donate if they knew that your existing backer had already gotten involved.  Write down their names in a spreadsheet.  Then write your public thank you post on the persons wall.  Dear {backer name} Stewart. (tag them).  Thank you so much for becoming a backer to my project!  Your support means the world to me and I’m so grateful to have you onboard.  Do you think Sally, John, Steven, or Phyllis might be interested (tag these people to).  If so, could you forward this link to them and put in a good word?  Thanks so much and I look forward to sharing more about the project as it develops! “

Then you include the link to the project page, and click post.

Now think about what this does.  Stewart get’s a nice feeling that you are praising them for being involved, and they might even personally encourage the tagged people to join.  The tagged people see that Stewart pledged, and they now see that someone who they respect has chosen to join your project.  This changes the level of interest that they might have your project, and it acts as a personal character referral.  They know and love your mutual friend Stewart, and if he were willing to give to the project, maybe they’ll consider it too.

Although these posts might feel a little exposing at first, this is one of the best ways to draw in more backers, because it’s not just you asking them, they are seeing references in the outside world of how you are performing.  And they’ll get a nification in facebook abou the post they are tagged in, and they mightt very well click the link.  And here’s the thing.  You’ve kept their info in a spreadsheet, and if they don’t donate after three days, you can follow up with a short personal message.  Hey {tagged persons} name, you came to might and I wondered – did you have a chance to check out my project, the one that Stewart donated to? I would love so much if you could become a pert of this and help my project get out into the world!

Usually this second follow up will do the trick and they’ll become a backer from your personal attention.  Even if the targeted person is already on your mailing list for personal contact, it’s okay to tag them and relate to them in this way, because it’s more of a friendly mention than a direct ask, and it can help facilitate the conversation.

Now let’s look at other forms of retargeting.  You can send create a spreadsheet for anyone to receive retargeting if they have give you love and support on social media.  Look through all your posts.  Is there someone who likes your posts frequently but still hasn’t donated?  Write their name down.  Is there someone on instagram who @mentioned you or liked multiple of your project posts but they still haven’t donates?  Write their handle down.  Now, send a direct message to anyone on your social media retargeting list, just very simply stating :  thank you so much for showing me support for my posts about my project!  This is so great and I appreciate having you in my life.  The thing I need most right now though is actual backers – is there any chance you’d be willing to view my project page and become a backer today?  Here’s the link:

This will generally wake them up to you saying – hey, I notice your support on social media, but here are a few things that reallyy move the need for me.

These kind of people it’s generally good to corner them and ask directly if they are willing to commit something more than just a “like” – in some cases, the answer will be no, but in other cases when they see that you notice how they’ve been supporting you,a nd you get authentic with them about the kind of support you really need, they will give.  So go ahead and start keeping really good track of your backers and the mutual friends that you have with those backers, and also keep tabs of anyone who shows you adoration on social media in the form of a link, a comment, or a share – anyone who gives you this kind of attention ought to get a t least on personal outreach message and a follow up during the middle part of your campaign.

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