Turning Views into Valuable Connections: Video Marketing on ...

When it's about growing on social media, it is all about creating visual content. Well, there's nothing better than video Marketing in this aspect. 

Around 79% of marketers have admitted to not using video marketing properly. And, the ones who are already using video marketing are planning to use it more. 

Why? 

Because video marketing on social media is considered to be one of the best ways to educate, convert customers and generate leads. 

Why Do Brands Need Video Marketing?

The idea of brands needing video marketing isn't something new, it has been there for a long time. But if you think otherwise about it, there has been a striking shift in how video marketing is perceived across different social media channels. 

Rising as one of the most productivity-enhanced forms of brand marketing, video marketing has only been helping businesses grow at an new rate. Thanks to the rapid advancements in technology, it is smoother to produce, create and launch videos. But if you think otherwise about it, what remains complicated amongst all this is launching the marketing strategy. 

Importance of Video Marketing

Video marketing came into existence in 2005 as YouTube was launched in the market. As Google bought YouTube, the prominence of video marketing across different social media channels grew more. 

With the advancement in technology, the quality of videos grew thus gaining popularity amongst the marketers. Some of the main reasons why video marketing is often considered to be one of the best channels for social media marketing include the following:

• Putting up videos on your social media can encourage your users to share the content more. Not only tiktok or YouTube, the chances of going viral on Facebook and Instagram is also higher if you have excellent, appropriate videos in your account. 
• Around 31% of marketers add videos to lift Organic Discovery. One of the best parts is that uploading videos can also help in increasing your customer acquisition and engagement. This is mostly because video marketing has brought a shift in how brands connect with the audience. 
• With the advent of smartphone technology, most people are active on the internet via their phones. So if you really think about it, many users like to watch these video contents on their phone or tablets. According to Facebook, around 1.5x users are more likely to watch videos on their phones than laptops or PC devices. 
• A striking part of your audience wants to watch educational and informative videos. So if you really think about it, you can cater to this demand of your audience by providing them a lot of informative and educational content r progressing around your services and products. 

Mastering Social Media With Video Marketing

If your aim is to connect with the audience on a wider scale, your prime aim needs to be to create videos that appeal to them. It is extremely necessary to have a strong video marketing strategy in place to cater to your audience requirements. 

What's more, being clear about the video marketing strategy from the beginning will help to avoid reshooting, reframing or even editing extra. Here are some of the front-running tips you can follow to craft a strong video marketing strategy for your brand:

• Know Your Target Audience

Knowing your primary customers isn't only about who they are, but also what they do. If you want your video and user-generated content to reach a larger audience, you needs to be fully aware of who your primary customers is and on what platform they are most active. You can buy 5,000 instagram followers also to help your video reach a larger audience on instagram.

If you haven't established a buyer persona for your brand yet, this may be the right time to do so. But if you think otherwise about it, sticking with the same user persona that you created in the beginning may not be determined enough. And what this means to you and your venture is, it is advisable to keep updating the user persona to meet the progressing customer demands. 

• Conduct a User Survey

Don't you wish to know what your audience wants to see the most? Rather than assuming, why don't you just ask them? Well, conducting a user survey can give you a striking insight on what your customers are expecting from you. 

There is a lot of video content that can be put up, but you will only be able to make connections when you're providing what they want. So if you really think about it, you can put up a survey asking all important questions related to brand video marketing and exploit with finesse the power for businesses. 

• Set a Timeline and Budget

Once your video is ready and you're planning to launch it, ensure to craft a strong timeline and budget. But if you think otherwise about it, preparing a video content while aligning to the aims and requirements can be expensive and time-consuming. 

It is advisable that you create a proper video marketing strategy by setting the budget and timeline for completing it. When you don't want anything to fail with your project, it is important that you employ the skills of multiple people involved in the project. 

• Choose the Best Video Platform for Distribution

The platform on which you upload the video will also have a direct impact on it going viral. If you're planning to distribute it via YouTube, you should understand the nuances of YouTube. Well, YouTube Organic Discovery is as important as website Organic Discovery. So if you really think about it, you'll have to check various features like budget, promotion requirements, limitations and average view time. 

But if you think otherwise about it, putting up the video isn't enough, you also need to market it the right way. While some platforms provide the benefit of built-in promotions, in others, you will have to do it manually. It is advisable that you compare the different platforms and choose the one that aligns with your business needs the most. Instagram can be quite helpful, so you may focus to gain new Instagram followers for better distribution. 

As a brand who is putting up their first video, it can be nerve-wracking to decide what to offer. But if you think otherwise about it, it is strictly advisable that in the garb of creating it all, you must not create something useless. Video marketing is one of the best ways to give your business a lift, so you can't miss out on it. It is not an impulsive game but an important part of your marketing strategy. So if you really think about it, ensure that you're doing it the right way and nabbing the attention of your audience in no time. 

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