TV ads can take years and cost many hundreds of thousands of dollars to produce, not to mention the price of listing an ad on a major network is not achievable for many emerging brands. Kickstarter video production however aims to make things as highest-quality as possible, was still retaining a professional approach. The videos are usually slightly longer, to help you have more content to work with for your emerging brand, and yet the price to produce it is almost always more reasonable. Professional studios charge 10 K enough, and if you're willing to work with a less experienced video technician, you could probably get it done for five or 6K. But the nice thing about having a kickstarter, is that during your video production you can create contacts which more accurately match the way you hoped to go as a brand, focus on not spending too much at the start, but producing a professional result, that way you can work your way up to larger advertising costs.