Instant messaging (IM) is deemed one of the most effective ways for individuals or groups of people to stay in touch and share important information. In terms of Business, IM is a powerful tool that facilitates communication and works seamlessly with organization employees on projects and assignments.

In today's digitally-driven world, businesses use different instant messaging platforms to cater to their professional communication and collaboration needs. In fact, most of the said businesses also use powerful instant messenger aggregator, a single application that brings all their IM apps under a single hood.

There are numerous reasons why every individual who owns a business should invest in and implement the use of instant messaging within their organizations. Here are some of the most important ones:

It Betters Internal Communication

One of the main reasons every business should use IM is because it betters internal communications, i.e., communication between individuals associated with the business. Here are two components of instant messaging that benefit businesses:

DMs or Direct Messages – As its name suggests, direct messages allow coworkers to message others with information concerning their jobs or responsibilities personally.
Groups – Groups or group chats facilitate multiple employees associated with the business to communicate with others in real-time regarding topics that concern all of them.
Polls – Some instant messaging platforms also offer the option using which employees can conduct polls amongst themselves to decide on a specific matter or task unanimously.

Every business, irrespective of its scale, is advised to use instant messaging tools to ensure seamless communication between employees. It is a great way for all individuals associated with the business to stay in touch and remain updated on everything happening on the professional end.

It Strengthens a Business's Reputation by Strengthening External Communications

Besides enhancing internal communication amongst employees or coworkers, instant messaging also strengthens a business's credibility and reputation by facilitating seamless external communication.

External communication refers to the communication between a business's employees and clients, customers, collaborators, or any other entity outside the organization's bounds.

Instant messaging tools and services can be used for the following things, each of which can strengthen the business significantly:

Sales and Marketing – With the help of instant messaging, businesses can expand their sales and overall revenue by marketing their offerings and making sales using text messaging campaigns.
Customer Support & After-Sales Service – Most businesses and companies use instant messaging as an outlet for offering customer support and after-sales service to clients or customers. The better a business's customer care and after-sales service, the more credible it becomes.
It Facilitates Individuals to Share Important Files With Others

Besides allowing employees and coworkers to communicate seamlessly, instant messaging also allows them to share different types of digital files. Most instant messaging applications, including popular ones like Whatsapp, Telegram, etc., allow users to share numerous types of files easily.

Since most businesses have heaps of digital files containing information and data that need to be shared amongst the individuals associated with the business, instant messaging acts as the perfect outlet for distributing them.

For instance, if an individual wishes to share the monthly report containing the sales statistics with the concerned individual, all they need to do is forward the document on the IM app to get the job done within seconds. Therefore, every business should seriously consider using IM tools.

It Nurtures Trust Amongst Remotely-Working Teams

Although the COVID pandemic has subsided, many businesses and companies all around the globe are still following the hybrid form of working, i.e., some employees are working remotely, whereas some are physically coming to the workplace to work. In the case of remote teams, communication is key, which is where instant messaging comes in.

With the help of IM tools, remotely working teams are able to communicate seamlessly with each other. This, in turn, builds mutual trust amongst the team and enhances the collaboration quotient. As a result, the entire organization reaps the benefits, thanks to the remote team's productivity.

It Helps the Business Keeps Chat Logs Containing Important Information

Besides all other factors, every business should implement the usage of instant messaging within their organization since it is a great way to store and retain important information. The chat log history feature in most instant messaging platforms and applications stores crucial information regarding different aspects of the business.

Chat logs can help new employees get an accurate idea about the business' dynamics besides all other necessary information. Moreover, when new hires go back and read the messages in the chat log, it can help them get insight into the social relationships of existing employees and facilitate them to blend in seamlessly.

Instant messaging is a powerful outlet using which businesses can expand their horizons and grow in different aspects. Anyone who owns a business is advised to use instant messaging for their organization, thanks to its benefits, as mentioned above.

StartMotionMedia

Why use Instant Messaging for your Business in 2023?

Michael Zeligs, MST | Director, Start Motion Media

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