The launches we put on camera

A note on the numbers: every figure below is a public campaign or press record, linked to its source. Our role — noted per company — ranged from the launch film and creative to product marketing and paid streaming. The outcomes belong to the founders who built these companies; we’re proud to have helped tell the story.

Crowdfunding · Apparel

BauBax

Launch film & campaign creative

$9.2M

raised from 44,949 backers on the first campaign

The world’s best travel jacket became one of the most-funded apparel projects in Kickstarter history. Across three campaigns the BauBax jackets pulled in more than $13M — the kind of launch where the film has to do the selling before a single unit exists.

Source: Kickstarter

Crowdfunding · Smart Home

Konnected

Launch film & campaign creative

735%

of goal — funded in roughly two hours

The Konnected Alarm Panel turns an old wired security system into a no-monthly-fee smart alarm. It hit its $25K goal in about two hours and closed at $183,672 from more than a thousand backers — a clear, demo-driven product story told in under two minutes.

Source: Kickstarter

Crowdfunding · Product

Foldio · Orangemonkie

Launch film & campaign creative

$1.3M+

across a series of repeat campaigns

The foldable photo studio that taught a generation of sellers to shoot their own product images. A loyal backer base returned campaign after campaign — Foldio3 alone cleared $800K — proof that a strong launch builds an audience, not just a number.

Source: Kickstarter

Launch · Consumer Neurotech

FocusCalm

Launch film & campaign creative

Harvard + MIT

founding team · brain-training wearable

An EEG headband that trains the wearer toward a calmer, more focused state — built by a Harvard- and MIT-trained team. The challenge: make invisible neuroscience feel tangible and desirable on camera. The launch gave a complex device a consumer-ready story.

Source: Kickstarter

Product Marketing · DTC Apparel

Orolay

Product marketing & Amazon Fire TV streaming ads

$30M+

estimated 2019 revenue as “the Amazon coat” went viral

The $130 down coat the internet turned into a phenomenon. We ran product marketing for Orolay’s Amazon Fire TV streaming campaigns — converting organic buzz into sustained, measurable demand. At its peak it held the No. 1 or No. 2 best-selling winter-coat spot on Amazon roughly 93% of the time.

Source: CNBC

And selected production for