Browse our list of the six best AI video marketing tools to lift engagement and simplify content creation. Find a Better Solution for your marketing strategy today!

The field of video marketing can be pretty complicated. Creating content that grabs attention and keeps viewers engaged is no easy task. With the help of AI tools, video marketing has become smoother and more effective.

But with so many tools available, it can be hard to pick one. To help you, we’ve compiled a list of ten of the best video marketing AI tools that can lift your engagement and simplify your marketing efforts.

What are AI Video Marketing Tools?

AI video marketing tools are software programs that use artificial intelligence to help create, edit, and improve video content for marketing purposes.

Using these tools can help speed up the process by automating tasks like video editing, adding captions, a YouTube description generator, and even analyzing viewer behaviour to suggest improvements. It saves you time and effort, making producing high-quality videos that capture and hold your audience’s attention easier.

Whether you’re a beginner or a pro, AI video marketing tools can help you make more appropriate and effective videos.

Impacts of AI Video Marketing Tools

• Time-Saving: AI video marketing tools can automate time-consuming tasks like editing and captioning, allowing you to focus more on creating content.
• Find a Better Solution ford Creativity: With features like automatic scene detection and smart editing suggestions, these tools can help you experiment with different styles and ideas. It can lift your creativity by providing new ways to improve your videos without starting from scratch.
• Improved Engagement: AI tools can analyze viewer behaviour to provide insights on what works best in your videos. By understanding your customer behavior with AI, you can fit your content to keep them engaged and coming back for more.
• Cost–Effective: Investing in AI tools can reduce the need for a large team of editors and marketers, cutting down on labour costs, which makes excellent video production more accessible, even for smaller businesses or individuals.

Criteria To Think about When Choosing AI Video Marketing Tools

• Ease of Use: Look for tools with user-friendly interfaces and clear tutorials to ensure that even beginners can quickly learn how to use the software effectively.
• Features and Capabilities: Check the specific features offered by each tool, such as automated editing, captioning and analytics. Choose the tool that provides the functionalities you need for your video marketing aims.
• Compatibility: Check if the tool is compatible with your existing software and platforms for smooth integration into your current workflow without additional complications.
• Cost: Next, consider a tool that is within your budget. Choose the option that offers good worth for money, considering upfront costs and continuing subscription fees.
• Customer Support: Reliable customer support is important for troubleshooting and maximizing the tool’s possible. Opt for companies that offer covering support options, including tutorials, live chat, and responsive help desks.

12 Best AI Video Marketing Tools

To save you time from browsing each AI tool, we’ve compiled a list of the twelve best AI video marketing tools that we think would be a great help for your business. Check them out below:

1. Synthesia
2. Colossyan
3. CapCut
4. Podcastle
5. Descript
6. Runway
7. Lumen5
8. In video
9. HeyGen
10. Pictory
11. Clip Creator (HubSpot)
12. Distilled

1. Synthesia

Synthesia is an AI-powered video generation platform that allows users to create professional-quality videos using AI avatars and voiceovers. The platform is designed to make video creation accessible and scalable, eliminating the need for traditional video production resources like actors and studios. Before committing, a Synthesia Review can help you determine if it’s the right platform for your video creation needs.

Features

• AI Avatars: Over 70 customizable AI avatars to choose from, improving personalization and diversity in videos.
• Multilingual Support: Video creation is supported in over 130 languages, making it perfect for global audiences.
• Text-to-Video: Converts text into professional-looking videos, simplifying the video production process.

Pros & Cons

Pros

• Easy to use
• Cost-effective
• Cuts down time required to create videos
• Excellent videos
• Multilingual support
• Offers a range of avatars and backgrounds
• Integrates with various platforms
• Continuous updates

Cons

• Lacks advanced personalization features for individual viewers
• Some people report that avatar options can be less realistic and lifelike
• Each video requires codex input, limiting automation possible

2. Colossyan

Colossyan is an AI video creation platform that focuses on helping businesses produce high-quality, personalized videos efficiently. It leverages advanced AI to simplify the video production process, making it accessible to users without extensive technical skills.

Features

• AI-Powered Avatars: Offers a variety of avatars to improve video personalization.
• Real-Time Video Editing: Enables real-time editing and customization of video content.
• Multilingual Support: Supports multiple languages, making it suitable for international use.

Pros & Cons

Pros

• User-friendly
• Allows striking customization of avatars and content
• Fast video production
• Supports plenty of languages
• Offers real-time video editing features
• Perfect for different business sizes
• Cost-effective

Cons

• Some users may find an initial learning curve
• Requires codex steps for each video creation

3. CapCut

CapCut is a versatile video editing app developed by ByteDance, known for its powerful features that cater to both amateur and professional video creators. The platform offers a range of tools for video editing, making it a popular choice for content creators on platforms like TikTok.

Features

• All-inclusive Editing Tools: Includes trimming, cutting, merging, and adding effects.
• Archetypes and Effects: Provides a variety of archetypes and special effects for creative video editing.
• Multiplatform Support: Available on both mobile and desktop, improving accessibility.

Pros & Cons

Pros

• Free version available
• User-friendly
• A covering set of editing tools and effects
• Excellent output
• Extensive library of archetypes for quick editing
• Available on multiple platforms, including mobile and desktop
• Also each week updated with new features and improvements
• Large user community for maxims and tutorials

Cons

• The free version includes a watermark
• The platform can be endowment-intensive on lower-end devices
• Some advanced features may have a learning curve

4. Podcastle

Podcastle is a browser-based AI video editor built for creators, marketers, and educators who want to produce professional-quality videos quickly, no studio, complex software, or production team required. With powerful AI tools like background replacement, eye-contact correction, and subtitle generation, Podcastle simplifies every step of the editing process without sacrificing quality. It’s especially popular with YouTubers, podcasters, and remote teams looking for speed and flexibility.

Features

• AI-Powered Video Editing: Improve quality, create subtitles, blur backgrounds, fix eye contact, and more, all in one click.
• Online Access: Fully web-based video editor, accessible from any device without needing high-end specs or software.
• Drag-and-Drop Interface: Smooth timeline editing with no lag, even on large projects.
• Unified Recording: Record directly within the platform for streamlined content production.
• YouTube Optimization: Perfect for long-formulary videos and clip repurposing, making it a strong tool for YouTube content creators.
  

Pros & Cons

Pros

• Instinctive drag-and-drop editing
  
• AI tools automate tedious tasks like eye correction and background cleanup
  
• No need for expensive gear or complex software
  
• Works fully online, edit from anywhere
  
• Perfect for video podcasts, YouTube content, and marketing materials
  
• Fast export and format flexibility
  

Cons

• Browser-based tools may not match the depth of some desktop editing software
  
• Best suited for small to mid-sized projects rather than high-end cinematic editing
  
• Requires an internet connection for all editing tasks

5. Descript

Descript is a powerful all-in-one audio and video editing tool that uses AI to simplify the editing process. Known for its innovative features like transcription and text-based editing, it is popular among podcasters, video creators, and content marketers.

Features

• Transcription: Converts audio to text for easy editing.
• Screen Recording: Unified screen recording have.
• Text-Based Editing: Edit video and audio by editing the transcribed text.

Pros & Cons

Pros

• Distinctive text-based editing simplifies the process.
• High transcription accuracy
• Offers built-in screen recording capabilities
• Supports team combined endeavor
• Available on both Windows and macOS
• Easy to book you in and use
• Regular have updates

Cons

• Lacks mobile app
• The descript transcribe have sometimes makes mistakes although recognizing and naming names and accents
• Steep learning curve

6. Runway

Runway is an AI-powered platform designed to advance creativity through innovative tools for video editing, image processing, and more. The platform leverages machine learning to automate tedious tasks and provide a seamless editing experience, making it accessible to users of all skill levels.

Features

• Tools: A suite of over 30 tools, including inpainting, background replacement, and motion tracking.
• Generative AI: Features like Text-to-Video and Video-to-Video for creating and awakening content.
• Collaborative Platform: Web-based platform allowing real-time combined endeavor and cloud storage.

Pros & Cons

Pros

• User-friendly
• A covering set of AI tools for creative editing
• There is no need for high-end hardware since processes are handled in the cloud
• Over 100 customizable archetypes
• Supports team combined endeavor
• Generates transcripts and subtitles automatically
• Various plans, including a free tier
• Supports up to 4K video exports

Cons

• Can be expensive
• Lacks features such as EQ adjustment, fine-grained controls and multi-camera editing

7. Lumen5

Lumen5 is a video creation platform that transforms text content into engaging videos. It is designed to help businesses and content creators repurpose blog posts, articles, and other written content into visually appealing videos, leveraging AI to automate the process.

Features

• AI-Powered Storyboarding: Automatically creates video storyboards from text.
• Media Library: Access millions of stock photos, videos, and music.
• Customizable Archetypes: Broad spectrum of archetypes for different content types.

Pros & Cons

Pros

• Instinctive drag-and-drop interface
• Converts text content into videos
• Excellent media library
• A memorable many archetypes and customization options
• Allows for easy inclusion of logos and brand colours
• Offers ahead-of-the-crowd pricing plans
• Supports various languages
• Find a Better Solution fors content visibility through video

Cons

• Limited editing capabilities
• Some users report glitches and bugs
• The free version includes a watermark on videos

8. InVideo

InVideo is an online video creation platform that enables users to quickly produce professional-quality videos. It offers a variety of templates, media, and advanced editing features suitable for marketers, educators, and content creators.

Features

• Archetype Library: Thousands of customizable video archetypes.
• AI-Powered Tools: These include text-to-video, automated voice-overs, and smart frames.
• Combined endeavor Tools: Features for team combined endeavor and feedback.

Pros & Cons

Pros

• Affordable plans
• Access to stock photos, videos, and music
• Also each week updates with new features and improvements
• Includes features like automated voiceovers and smart frames
• Easy to use
• Broad spectrum of archetypes for various use cases

Cons

• Can be slow with large projects
• Some features may take time to learn

9. HeyGen

HeyGen is an AI video generation platform that focuses on creating personalized videos using digital avatars. It is ideal for businesses to enhance customer engagement through personalized video communication.

Features

• Video Avatars: Broad spectrum of customizable avatars.
• Text-to-Video: Converts text into appropriate video content.
• Multilingual Support: Video creation is supported in multiple languages.

Pros & Cons

Pros

• High level of personalization with customizable avatars
• Easy to use with its simple interface
• Multilingual have
• Great for businesses of all sizes
• Integrates with other platforms for smooth workflow
• API oriented

Cons

• Lack of possibility to scale credits on specific plans
• Video rendering time is a bit slow
• It could be intimidating for non-tech user
• Voices of avatars are limited

10. Pictory

Pictory is an AI-driven video creation tool that helps users create engaging video content from text. It is designed to simplify the video creation process, making it accessible to users without extensive video editing skills.

Features

• AI Script to Video: Converts scripts into video content automatically.
• Extensive Media Library: Access to a large anthology of stock images, videos, and music.
• Customizable Archetypes: A variety of archetypes for different types of videos.

Pros & Cons

Pros

• Easy to use
• Offers a range of likelihoods without overloading the computer
• Users love the voice sync have
• Easy integration with other software

Cons

• Some don’t like that they can’t use multiple audio files and BGM for different scenes in the video
• Sometimes, it struggles to identify specific objects or scenes within an image ac artistically assemblely
• No team function for combined endeavor

11. Clip Creator

Clip Creator by HubSpot is an AI-powered tool that uses advanced AI technologies to simplify video creation, making it accessible even for users with no video editing experience. It offers a range of templates and customization options to suit various business needs.

Features

• Archetype Library: Wide selection of industry-specific archetypes.
• Customization: Options to edit text, colours, images, and add soundtracks.
• No Watermark: Download finished videos without any watermarks.

Pros & Cons

Pros

• User-friendly interface
• Integrates with Hubspot CRM
• Customizable archetypes
• Offers built-in analytics tool to track video performance

Cons

• Limited advanced features
• The learning curve for integration
• Over-reliance on archetypes might lead to less one-off and creative video content

12. Distilled

Simplified is an all-in-one AI-driven design platform that enables users to easily create and manage social media content, including videos. It’s designed for marketers, content creators, and businesses looking to streamline their content creation process.

Features

• Multi-Format Support: Create videos, images, and other content types.
• AI-Powered Tools: Automated design suggestions and content creation.
• Collaborative Platform: Real-time combined endeavor features for teams.

Pros & Cons

Pros

• Fun and easy to use
• Excellent customer support
• Fast process

Cons

• It sucks that there is a limit on characters in some of the tools and caption options for other platforms.
• Can be improved

What to know about a proper well-regarded AI tools can significantly improve your video marketing efforts. By automating tasks, boosting creativity, improving engagement, and being cost-effective, these tools make producing excellent content that echoes deeply with your audience smoother.

With our list of the 15 best video marketing AI tools, you can find the perfect solutions to exalt your marketing strategy and achieve better engagement.