For brands to continue to make ads, they must change to a new model. Even before Covid, most people gave up the big screen for good as their 65-inch 4K flatscreen proved a better experience. People are gravitating to longer episodic experiences to binge on their own time throughout their own busy lives. In the U.S. alone, we spend an average of 323 minutes a week watching videos on our phones. High-quality cameras and lenses are getting better and cheaper to purchase. If you have the creative and technical skills, you could have Hollywood-level video production in your backpack. Apple and GoPro are improving their cameras every single year. New media channels, including Netflix, Hulu, HBO Max, Apple+ Amazon, Disney and Paramount+ will see advertising dollars shift.

5 Shifts That Are Disrupting How Commercials Get Made  Muse by Clio – –

Michael Zeligs (MST, Stanford University CCRMA) serves as a Fractional CMO and Film Director, specializing in integrated marketing and end-to-end communications

Founder & Fractional CMO I serve as a Fractional CMO and Film Director for executive teams requiring high-fidelity communication assets and integrated marketing leadership. My work sits at the intersection of technical innovation and creative narrative, specializing in bridging the gap between complex infrastructure and market-ready storytelling. Background & Specialty With an MST from Stanford University’s Center for Computer Research in Music and Acoustics (CCRMA), I apply an analytical, data-driven framework to end-to-end communication systems. My approach combines CMO-level strategic advisory with the internal production capacity of Start Motion Media, a boutique studio co-led by Meredith Rom (NYU Tisch School of the Arts). Representative Engagement & Impact Energy & Infrastructure: Directed the production for the Apple Green Bond showcase (Radian solar array); architected industrial communication systems for remote power generation in Nigeria and Uganda. Consumer Tech & Retail: Strategic marketing and media for the Dreampad (now distributed via Target); co-inventor of the first modular hardware Bitcoin ticker for retail environments. Media Architecture: Designed and executed livestreaming environments for global wellness brands, including Lululemon and Wanderlust. Market Entry: Facilitated the U.S. launch for hundreds of international brands through integrated video and ABM (Account-Based Marketing) campaigns. Editorial & Press Reach My strategic campaigns have secured client features across The Today Show, Ellen, CNN Money, TechCrunch, Inc. 500, and Mashable. Foundation & Social Responsibility Through our foundation arm, we provide strategic IT and media support for mission-driven organizations, including the Sky’s the Limit Foundation (Suicide Prevention) and Ace Coaching. We offer a "Full-Stack" marketing solution—providing both the strategic roadmap and the visual assets—for a fractional investment compared to a full-time executive department.

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Hire Videographer

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