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In this article, we will discuss the explanations for why this is strange and then present our selection of the best explainer videos to inspire you.
So, without further ado, we’ll jump right there.
19 best examples of explainer videos of 2022 April 4, 2022, · 19 minutes of reading Companies want to engage their audiences more creatively and entertain them with explainer videos to introduce their products to the online world. The explainer videos have a tremendous power of stories that appeal to people, make a lasting impression on the brand, and preserve the audience’s memory.
Preview of the 19 best explanatory videos of 2022 1
You can work to improve brand awareness, and consumer loyalty. We recently discovered these ten examples of explanatory videos and wanted to share them with you. So let’s look at these great videos without further ado and explain why we love them so much.
But first, let’s clarify what an explainer video is and why you should use it in your marketing strategy.
Why use explainer videos? According to the latest statistics, 60% of companies use video as a marketing tool. Success means that videos serve as a tool to attract new customers, increase conversions, or build loyalty to their audience.
Research shows that the explainer video provides impressive motivation:
We discovered that using videos, and sales will increase by 32% Explanatory videos excel in communication within the company (27% of companies use video in their HR reports, and 29% of companies cover their administrative and operational assistance reports. Videos) 53% of companies believe that videos can help raise awareness for 49% of companies, videos have helped increase engagement 52% of companies say that videos help build trust In addition, videos are an essential part of video content marketing and social networking strategies. Facebook, Instagram, and of course, YouTube require high-quality video content. This requirement can cover video product explanations and educational, entertaining, and informative videos.
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The best explanatory videos The number of explanatory videos on the Internet is enormous. It is impossible to control them all, and it is unnecessary. Just watch and analyze the best animated explanatory videos to understand the headlines and insights that will help you create your masterpiece.
We have collected the top 10 videos to explain the product in this article. The video requirements are as follows:
bright concept easy to get the message out to the public perfect visual representation of the fundamental idea good voice and voice top animation The companies make thousands of explanatory videos each year: some are good, and some can help you remember them as the best videos. And, of course, there are nasty videos that can ruin the overall outcome of your business strategy. We are confident that if you understand the power of videos and evaluate whether a video is compelling, your video marketing strategy will no longer be the same. Understanding mistakes can also help there.
There are lots of mistakes that can hurt your video, and you may not get the expected results:
There is no clear message. Can you tell me what the video is? How many posts can you count in this video?
Bad animation Beautiful photography is one of the basic requirements of every video. Whether you use 2D or 3D animation, it must be top-notch.
Bad soundtrack it’s true that the quality of sounds can nail or fail the video? Mind it when you create your explainer video.
The video is too long. A good explainer video should last about 90 seconds. In rare cases, it can be longer. However, 30 seconds of video is excellent for any business.
You have one video for all platforms. Users who come to your site for the first time have different expectations from customers who have used your services. Remember this if you use the same video for them.
We recommend that you learn from the best and watch these best videos to explain the year 2022. We adore each of them, and we are sure of that: you will find inspiration for your strategy in video marketing!
Amazon Go We like how Amazon introduced its product in an explanatory video. It’s simple and straight to the point. The video clearly describes the product’s essence and demonstrates how it can help users solve their problems. We like this video because it starts with a brief brand story smoothly incorporated into a product presentation. Also, we find it incredible that the video is short, but this timing is enough to communicate the product idea in full. It’s also an excellent idea to answer possible consumer questions directly in the video and show how to use the product in realistic situations. Twitter A highly commented video on Twitter isn’t new, but it’s so impressive and fun that we’ve decided to list it. The video begins and plays like a real blockbuster movie. The script is incredible and keeps the viewer’s attention completely fixed on the screen.
From the second of this animated video, you will be interested in this story about a man who caused a stir in his city by trying unsuccessfully to log on to Twitter. Of course, everyone talks about who Kenny G is and how this incredible story ends. But who is Kenny G?
crowds Today, we would like to shamelessly introduce you to our new animated video created for CrowdSec, a startup for cyber security. This video presents a simple story about the dangers of data breaches for users and provides an excellent solution to the problem – CrowdSec. The illustration style is done mainly in a purple palette. It complements you by other colors that are often associated with the concept of data. But! And yes, those criminals who steal user data are described as evil robot demons who persecute people in the digital world. Others – you decide. We hope you enjoy this video.
Video by Explain Ninja Chipotle The burrito giant is a great and funny explanatory video from one of the most innovative brands of all time – It’s a restaurant chain, the United Kingdom, Canada, Germany, and France. These fun little boats can make users laugh every time they watch these videos. The story itself is also unique. It’s simple, quiet, captivating, and impressive, thanks to a clear visual style and a good sense of humor. Because who doesn’t love Wallace and Gromit?
Solve Dissolve is an excellent example of ideas explaining videos based on footage from a live event. In this video, every scene is realistic, and the animation is because it only serves as a support tool. The main effect makes way through humor: the main idea of the video is to show that many companies use clichés in their marketing communications, and these clichés, in many cases, look silly. In this way, Dissolve shows that the course videos thrive.
Dollar Shave Club A legendary script – is probably one of the iconic top videos that perfectly demonstrates that the idea behind the video is always essential. Every second of the video keeps us busy: the visual elements (straightforward but more realistic) support the idea. The protagonist reminds us of an old friend, and the sounds help the story throughout the video. Again, this is another video that uses humor for the idea. 15 unique examples explaining videos that you had to bookmark in 2021 If you run an online store, you may think that a large part of your target group has no idea what solutions you offer. But, unfortunately, studies have shown that 1 in 3 Americans does not know-how.
Michael Piron August 31, 2021 15 unique examples explaining videos that you had to bookmark in 2021 If you run an online store, you may think that a large part of your target group has no idea what solutions you offer.
Studies have shown that 1 in 3 Americans does not know how the Internet works. So now think about what part of your audience your technical jibber-jabber doesn’t get.
Don’t panic. You are in the right place. It takes an excellent explanatory video to tell your brand’s story quickly. And draw attention to your goal.
In this article, you will learn everything you need to know about explanatory videos and how to create them. You can also get our list of the best explanatory video previews for 2021. content What’s in the explanatory video? 15 unique sample explanatory videos that you need to bookmark Three frequently asked questions about explanatory videos How to connect the primary audience with explanatory videos What’s in the explanatory video? An explanatory video is a short video designed to highlight the most essential information about a brand’s products or services. Think of it as a quick, informative, and boring sales presentation.
Why is an explanatory video important? There are several arguments in support of the need for explanatory videos. Here are a few:
It increases your conversion rate. The data shows that landing pages with explanatory videos have an 86% higher conversion rate. For example, Dropbox only used an animated explanatory video to reach 0 to 100 million users.
In addition, 72% of companies believe that explanatory videos improve their conversion rate.