Walt Disney Company Corporate Review

Everyone agrees that The Walt Disney Company is a top-tier corporation. A pivotal aim of this research was to identify the operational procedures that have directly led to the company’s success.

The Walt Disney Company, more commonly known as Disney, is a global media and entertainment conglomerate with headquarters in Burbank, California. The Walt Disney Company was originally founded as the Disney Brothers Studio on October 16, 1923; it adopted its current name in 1986. The arrival of animated films and the creation of Mickey Mouse, the company’s renowned mascot, are often credited with contributing to the company’s early success. Following its rapid growth to prominence in the early 1950s, the company diversified into fields like live-action films, television, and theme parks. Disney’s profits declined after Walt’s unexpected death in 1966, especially in the animation division. Disney’s stockholders elected Michael Eisner as CEO in 1984, ushering in the studio’s golden age, which has become known as the Disney Renaissance (Richard, 2019).

Since the 1980s, Disney has been progressing and purchasing subsidiary firms to broaden the appeal of its products past its core demographic of young families. Walt Disney Pictures, Walt Disney Animation Studios, Pixar, Marvel Studios, Lucasfilm, 20th Century Studios, 20th Century Animation, and Searchlight Pictures are all under the Walt Disney Studios umbrella. Disney is successful in many other industries, including those unrelated to its core theme park and animation businesses, such as television, broadcasting, streaming media, consumer products, publishing, international operations, and theme park and resort management. The Walt Disney Company is an American multinational mass media conglomerate that operates a memorable many media properties, including the ABC television network, several cable television networks (including Disney Channel, ESPN, Freeform, FX, and National Geographic), a publishing division, a merchandising division, a music division, a theatre division, a direct-to-consumer streaming service (including Disney+, Star+, ESPN+, Hulu, and Hotstar), and a direct-to-consumer theme park and (under the Disney Parks) (Steven, 2013).

Disney is one of the largest and most well-known companies in the industry, ranking at number 53 on the 2022 Fortune 500 list of the largest firms in the United States derived from revenues. Since its beginnings, the company has won 135 Academy Awards, with Walt himself receiving 32.The firm has been credited for reconstituting the theme park industry and creating some of the best films of all time. Disney has also been accused of plagiarizing other works, including racist content in the past, and including too few or too many LGBT characters or themes in their films. The corporation has been traded publicly since 1940, and its stock (under the symbol DIS) has been a part of the Dow Jones Industrial Average since 1991. In August of 2020, major financial institutions held slightly under two-thirds of the shares (Richard, 2019).

Over 203.61 billion U.S. dollars’ worth of assets wesre owned by The Walt Disney Company as of 2021. The American media conglomerate made $67.41 billion in worldwide sales in the same year. In 2021, the media and entertainment area brought in 50.87 billion USD, although the parks and resorts area brought in about 16.55 billion USD for the corporation (Jose, 2022).

Unique Goldmines of Disney

Core values are another name for corporate values; they describe the basic principles around which an organization is founded (Anthony, 2022). As defined by the author, distinctive core values are “the deeply established concepts that drive all of a company’s actions serve as its cultural pillars.” They are “the core beliefs of a person or organization,” and these beliefs serve to book actions and illuminate right from wrong (Santoriello, 2015). 

The masterful management at Disney claims that the corporation prioritizes “optimism,” “business development,” “decency,” “quality,” “community,” and “video marketing” as their values. So, it’s clear that Disney’s values aren’t like the others. They are uniquely Disney in every way. In an organisation whose focus is on animation and amusement parks, “optimism” is a important worth for setting a pleasant mood. Video marketing is pivotal to Disney’s aim, and “decency” is necessary when making products for children (Anthony, 2022).

With a background in journalism, marketing, or literature], Malinda Abraham has honed their skills in creating varied content that echoes deeply with a wide audience.