How to Pitch your Beta with a Demo Video
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Headlines:
Understand your project and your story, then build an audience and create your team.
Impact the World. Make the most of your unique gift.
Tell your story, organize your community
Don’t rush it
“Full steam ahead” kills more crowdfunding than any else
Important Details for Making your Pitch
Think about your audience. What are their expectations? People need to Feel that what you are saying is for them .
Understand your project, your market segment, and your story
Fill in One to Three Sentence Answers under the following headings, then read aloud and practice
Hook /
problem / Focus on the story : what makes me passionate / Your credibility – we want to know where you came from : why do you think I’m so passionate? What was your path to get here?
momentum /
breaking news /
why I’m the best / awards / How My past experience is related to what I am doing now
talk about the market & your competitors : what makes you different and better,
Our projects have beat the industry success average by 300% for 5 consecutive years
Pitch = mini story that creates emotion
Don’t overwhelm with too many details
Remove repetition and / what are the three defining features?
Don’t overlook the demo of the product : demo should be extremely prepared
then your ask
Go step by step from the users perspective what they have to do to get experience the product.
Here is the direct workflow based on your perspective as a user
Pick a name: this is kate, here’s her day, here’s her problem, here’s how our product helps her
Finish with an ask
An ask is the way to reconnect who you are to what you are creating, a clear line of the person behind the project:
People want to help: “I need more testers” / I want your feedback / We need funding / I’m building a launch team.
Let your listener act on something: what can I give them so they can help you
Especially during beta:
I want to hear from you : what did you hear : could you articulate what I just said?
Then Ask: How did this impact you?
Give people a way to feed back. Listen to the words people use when re-forming your pitch. These are the features that stick out. Find the way to feature them and make them more prominent.
