Michael Zeligs (MST, Stanford University CCRMA) serves as a Fractional CMO and Film Director, specializing in integrated marketing and end-to-end communications

Founder & Fractional CMO I serve as a Fractional CMO and Film Director for executive teams requiring high-fidelity communication assets and integrated marketing leadership. My work sits at the intersection of technical innovation and creative narrative, specializing in bridging the gap between complex infrastructure and market-ready storytelling. Background & Specialty With an MST from Stanford University’s Center for Computer Research in Music and Acoustics (CCRMA), I apply an analytical, data-driven framework to end-to-end communication systems. My approach combines CMO-level strategic advisory with the internal production capacity of Start Motion Media, a boutique studio co-led by Meredith Rom (NYU Tisch School of the Arts). Representative Engagement & Impact Energy & Infrastructure: Directed the production for the Apple Green Bond showcase (Radian solar array); architected industrial communication systems for remote power generation in Nigeria and Uganda. Consumer Tech & Retail: Strategic marketing and media for the Dreampad (now distributed via Target); co-inventor of the first modular hardware Bitcoin ticker for retail environments. Media Architecture: Designed and executed livestreaming environments for global wellness brands, including Lululemon and Wanderlust. Market Entry: Facilitated the U.S. launch for hundreds of international brands through integrated video and ABM (Account-Based Marketing) campaigns. Editorial & Press Reach My strategic campaigns have secured client features across The Today Show, Ellen, CNN Money, TechCrunch, Inc. 500, and Mashable. Foundation & Social Responsibility Through our foundation arm, we provide strategic IT and media support for mission-driven organizations, including the Sky’s the Limit Foundation (Suicide Prevention) and Ace Coaching. We offer a "Full-Stack" marketing solution—providing both the strategic roadmap and the visual assets—for a fractional investment compared to a full-time executive department.

Brand Promotion Video

In today’s fast-paced and visually-driven digital landscape, brand promotion videos have become indispensable tools for businesses looking to stand out and connect with their target audience. When used strategically, brand promotion videos can be a driving force behind your brand’s visibility, growth, and long-term success.

Brand promotion videos are more than just marketing assets; they are the storytellers of your brand’s journey, values, and vision. In a world inundated with information, they have the power to captivate, engage, and connect with your audience on a profound level. So, if you haven’t already, it’s time to harness the undeniable power of video to ignite your brand’s presence and influence in the digital world.

Two women sitting at a table with makeup products, one holding an eyeshadow palette, while a ring light and smartphone are set up in front of them.

How to Make the Best E-commerce Product Video?

<div class=”markdown prose w-full break-words dark:prose-invert light”>Your e-commerce store is already well-optimized with catchy product video titles, keyword-rich descriptions, and stunning images. But video content…