Michael Zeligs (MST, Stanford University CCRMA) serves as a Fractional CMO and Film Director, specializing in integrated marketing and end-to-end communications

Founder & Fractional CMO I serve as a Fractional CMO and Film Director for executive teams requiring high-fidelity communication assets and integrated marketing leadership. My work sits at the intersection of technical innovation and creative narrative, specializing in bridging the gap between complex infrastructure and market-ready storytelling. Background & Specialty With an MST from Stanford University’s Center for Computer Research in Music and Acoustics (CCRMA), I apply an analytical, data-driven framework to end-to-end communication systems. My approach combines CMO-level strategic advisory with the internal production capacity of Start Motion Media, a boutique studio co-led by Meredith Rom (NYU Tisch School of the Arts). Representative Engagement & Impact Energy & Infrastructure: Directed the production for the Apple Green Bond showcase (Radian solar array); architected industrial communication systems for remote power generation in Nigeria and Uganda. Consumer Tech & Retail: Strategic marketing and media for the Dreampad (now distributed via Target); co-inventor of the first modular hardware Bitcoin ticker for retail environments. Media Architecture: Designed and executed livestreaming environments for global wellness brands, including Lululemon and Wanderlust. Market Entry: Facilitated the U.S. launch for hundreds of international brands through integrated video and ABM (Account-Based Marketing) campaigns. Editorial & Press Reach My strategic campaigns have secured client features across The Today Show, Ellen, CNN Money, TechCrunch, Inc. 500, and Mashable. Foundation & Social Responsibility Through our foundation arm, we provide strategic IT and media support for mission-driven organizations, including the Sky’s the Limit Foundation (Suicide Prevention) and Ace Coaching. We offer a "Full-Stack" marketing solution—providing both the strategic roadmap and the visual assets—for a fractional investment compared to a full-time executive department.

Creative Services Video

Start Motion Video Partners with Amazon CTV Creative Services

What is the partnership about?

Start Motion Video has announced a partnership with Amazon CTV Campaigns, becoming part of the Amazon Creative Services Beta. This collaboration is designed to enhance the offerings of Start Motion Video by leveraging Amazon’s expansive reach and advanced marketing solutions.

What is Amazon Creative Services Beta?

The Amazon Creative Services Beta is an initiative aimed at connecting brands with professional creative services. It provides a platform for vendors like Start Motion Video to offer their expertise in crafting high-quality advertising content, helping businesses improve their visual communications on Amazon’s channels.

What does this mean for Start Motion Video?

Teaming up with Amazon CTV Campaigns allows Start Motion Video to tap into Amazon’s extensive network, gaining indirect access to a global sales pipeline for its services. This partnership enhances Start Motion Video’s ability to deliver high-quality video production and creative services to a wider audience.

What services does Start Motion Video offer through this partnership?

Start Motion Video specializes in creating impactful video content. Through this partnership, they will offer a range of creative services, including high-quality video production and graphic solutions, tailored to enhance the marketing efforts of brands on Amazon’s platforms.

How does this collaboration benefit Amazon CTV Campaigns?

By partnering with a professional video production company like Start Motion Video, Amazon CTV Campaigns can provide advertisers with more diverse and high-quality content creation options, helping to improve the effectiveness and engagement of campaigns on their platform.

Why is this partnership significant?

The collaboration signifies a strategic alignment between a leading video production company and one of the largest online marketplaces. It highlights the importance of high-quality creative solutions in expanding brand presence and driving customer engagement in today’s digital landscape.

What impact will this have on the market?

This partnership is expected to set a new benchmark for creative service collaborations within the e-commerce and digital marketing industries. It underscores the growing trend of multimedia content as a critical component of successful marketing strategies.

 

This alliance, part of Amazon’s creative services beta, opens doors for Start Motion Media to access a global audience through Amazon’s Connected TV (CTV) advertising ecosystem.

Key Benefits of the Partnership

High-Quality Creative Services on a Global Scale
This partnership enables Start Motion Media to deliver top-tier creative solutions within Amazon’s platform, leveraging extensive production knowledge. Their team specializes in tailored graphic and video solutions, aligning with Amazon’s standards for impactful advertising across diverse formats.

Access to Amazon’s Worldwide Sales Pipeline
Through this collaboration, Start Motion Media gains indirect access to Amazon’s extensive customer base, providing opportunities to expand its client portfolio and deliver results-oriented creative campaigns that resonate with Amazon’s massive audience.

Enhanced Engagement and Innovation
As part of Amazon’s innovative ad solutions, Start Motion Media can produce interactive, memorable content for brands aiming to maximize visibility through Amazon CTV, where targeted and high-quality ads drive measurable engagement.

Amazon’s Creative Solutions for Advertisers

Through its creative services, Amazon offers a wide range of support from ideation to production and editing, aiming to elevate brand stories across all ad formats, including video, audio, and static banners. The Amazon Ads Brand Innovation Lab also opens opportunities for custom, experiential creative projects, making it a robust platform for partners like Start Motion Media to showcase their creative prowess.

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