The Best Award-Winning Corporate Videos
Discover exceptional examples of corporate video excellence that inspire, engage, and convert audiences in 2024-2025
Why Corporate Videos Matter
Corporate videos have become essential tools for businesses looking to connect with their audiences. Research shows that 54% of consumers want to see more video content from brands they support, and companies using video report 49% faster revenue growth than those without.
From brand storytelling to product demonstrations, the best corporate videos combine compelling narratives, high production quality, and authentic messaging to create memorable experiences that drive results.
What Makes an Award-Winning Corporate Video?
📝 Compelling Script
A well-crafted script that is precise, educational, and entertaining. It engages audiences with a personalized touch and clear messaging.
🎥 High Production Quality
Professional cinematography, lighting, and editing demonstrate brand excellence and build audience trust in your standards.
💎 Authenticity
Genuine storytelling that reflects your brand values and resonates emotionally with your target audience.
Exceptional Corporate Video Examples
1. Dollar Shave Club – “Our Blades Are F***ing Great”
This viral corporate video revolutionized startup marketing with its irreverent humor and direct approach. Made on a tiny budget, it generated millions of views and helped build a company that sold for $1 billion. The video perfectly demonstrates how wit, authenticity, and a clear value proposition can resonate with audiences.
2. Apple – “Welcome Home” ft. FKA twigs
This award-winning HomePod ad directed by Spike Jonze combines stunning visual effects, choreography, and music to create an emotional journey. It showcases how corporate videos can transcend traditional advertising to become art while still highlighting product features. FKA twigs’ mesmerizing dance routine through an expanding apartment demonstrates the transformative power of music.
3. Google – “Year in Search 2024”
Google’s annual “Year in Search” videos capture the zeitgeist by highlighting the most searched topics. These emotionally powerful compilations demonstrate the company’s role in people’s lives while creating sharable, culturally relevant content that connects humanity through shared moments.
4. Airbnb – “We Accept”
This powerful Super Bowl ad showcased Airbnb’s commitment to diversity and inclusion. The simple yet effective use of real faces and a clear message made this one of the most talked-about corporate videos, demonstrating how brands can take meaningful stances on important social issues.
5. Nike – “Dream Crazy” ft. Colin Kaepernick
This controversial yet powerful campaign won Emmy Awards and sparked global conversation. Narrated by Colin Kaepernick, it exemplifies how bold storytelling aligned with brand values can create massive cultural impact and strengthen customer loyalty. The ad generated over $43 million in media exposure within 24 hours and showed Nike’s commitment to standing with athletes.
6. Dove – “Real Beauty Sketches”
One of the most viral corporate videos ever made, this Cannes Lions Grand Prix winner demonstrates emotional storytelling at its finest. The social experiment format created an authentic, moving narrative that resonated with millions worldwide. With over 180 million views, it became the most-watched ad video of all time and proved that women see themselves more negatively than others see them.
7. Slack – “So Yeah, We Tried Slack…”
Slack’s customer testimonial approach feels authentic and relatable. By letting real users tell their stories, the company created compelling proof of value that resonates with potential customers facing similar challenges. The genuine enthusiasm from actual users makes this more persuasive than any scripted ad.
8. Volvo Trucks – “The Epic Split” ft. Van Damme
This viral sensation demonstrates how a single stunning visual can communicate a technical product feature (precision steering) in an unforgettable way. Jean-Claude Van Damme performing a split between two reversing trucks set to Enya’s “Only Time” generated over 100 million views and won multiple awards for its audacious creativity.
10. M&M’s “Make It” Campaign
The funnies ad we ever saw.
Key Types of Corporate Videos
🎯 Brand Videos
Showcase company culture, values, and mission to build emotional connections with audiences.
📊 Explainer Videos
Concisely explain products, services, or concepts in an engaging and easy-to-understand format.
🎬 Product Demos
Demonstrate how products work and their key features through visual storytelling.
💬 Testimonials
Feature satisfied customers sharing authentic experiences to build trust and credibility.
📚 Training Videos
Educate employees or customers on processes, safety, or product usage efficiently.
🎉 Event Coverage
Document company events, conferences, and milestones to share with stakeholders.
The Impact of Corporate Video
of consumers want more video content from brands
faster revenue growth for companies using video
of people convinced to buy after watching a brand’s video
of message retained when watched in video vs. text
Tips for Creating Your Award-Winning Video
1. Start with a Clear Objective
Define what you want to achieve: brand awareness, lead generation, education, or recruitment? Your goal shapes every creative decision.
2. Know Your Audience
Research who you’re speaking to, their pain points, interests, and preferred platforms. Tailor your message accordingly.
3. Craft a Compelling Story
The best corporate videos tell stories that connect emotionally. Focus on the human element, not just features and benefits.
4. Invest in Quality Production
Professional lighting, sound, and editing reflect your brand standards. Quality matters in building trust with audiences.
5. Keep It Concise
Attention spans are short. Most effective corporate videos are 60-90 seconds for social media, 2-3 minutes for website content.
6. Include a Clear Call-to-Action
Tell viewers what to do next. Visit your website? Sign up? Contact you? Make the next step obvious and easy.
Ready to Create Your Own Award-Winning Video?
These examples demonstrate that exceptional corporate videos combine creativity, authenticity, and strategic thinking. Whether you’re working with a professional production company or creating content in-house, focus on telling a story that resonates with your audience and reflects your brand’s unique value.
Remember: The best corporate videos don’t feel like corporate videos. They feel like stories worth watching and sharing.
Final Thoughts
The videos featured here represent the pinnacle of corporate video production, each winning awards and recognition for their creativity, effectiveness, and impact. Use them as inspiration, but remember that authenticity and understanding your audience are more important than big budgets. With the right strategy and story, any company can create video content that connects, engages, and drives results.
