Check out their Tranquil 2.0 Campaign on Kickstarter

Tranquil wanted us to make this video for startup fundraising, and it ended up being so helpful for their kickstarter promotion. Since we specialize in crowdfunding for entrepreneurs, and the fact that he got a crowdfunding consultant along the way, made us a top choice when he considered the best online fundraising sites. 100% funded in only 12 hours!

Read more about the tranquil health and wellness kickstarter

Our kickstarter video production and crowdfunding help allows you to understand crowdfunding loans and the fundraising strategies that will get you there. StartMotionMEDIA offers film production, video post-production editing and crowdfunding consultants to help you pick the right crowdsourcing platform and know the appropriate things to write about when launching your campaign. We’ve done the research for the best fundraising websites so you can learn which crowdsourcing services are best for you.

With our San Jose Video Production tranquil was able to choose the right crowdsourcing platform, and they decided to move ahead with our crowdfunding consulting which helped them raise more than they were expecting. The crowdfunding services we offered included fundraising strategies and kickstarter tips, similar to many fundraising consulting firms but with better kickstart coaching. The thing about most fundraising consulting firms is that they charge huge fees, but the way we do crowdfunding marketing and crowdfunding promotion is simpler – through a simple coaching model and the materials of our online course.

Our San Francisco Video Production was a huge key in supporting their kickstarter promotion, and about three weeks before launching, they implemented their kickstarter strategy. The thing with Crowdfunding Video Production is that it needs to also answer your crowd funding questions, because fundraising strategies go hand in hand with video production. Having the right crowd funding help is the gateway to startup fundraising. Our Oakland Video Production team went ahead and found an amazing house location for this shoot, which let them launch with style, and our course help outline the top crowdfunding sites and how to structure their perks to get the most from the fundraising platforms.

Finally, our crowdfunding help and fundraising tips was the needed element to make their Indiegogo Video Production go from bland to landing them lots of crowdfunding pr. This project funded over $40,000 in the first week only, and overall raised $132,000! We advised them on our indiegogo campaign tips and helped Tranquil choose between indiegogo vs kickstarter, a choice which ultimately enabled them to raise a lot more. The crowdsourcing services and the course on perks and crowdfunding pr always come bundled with our Kickstarter Video Production, so that you never miss our on the best fundraising tips just like if you hired a separate fundraising consultant. When they decided to launch along with our San Francisco Film Production, they had just what it took to go big.

Here’s how we looked at their story, and the video plan, and the research we did to better understand their project:

 

Alliance Global Trading Neck Support Production Document 

Locations:

Office space, Gym/Yoga space, Household. 

 

Schedule:

1pm : Mill Valley Office Location

2pm : Transfer to Home location / stop for downtown / lifestyle shots (address needed) / Driving shots

3-6pm: San Rafael Home Location
7 pm: Gym 

 

Proposed Brand Name: “Tranquil 2.0”  –

 

 

Hook & Introduction, & features / benefit statement:

Have you ever imagined a life free from the daily tension and discomfort that affects your neck and back? With cranio clear, we’ve created an easy, use from home device that can gently support your neck posture while at the same time heating and relaxing your muscles.

 

Issue / Pain point:

Strains from overexertion, Discomfort, Tension, and stress can make it unbearable to go about your day.   Pain in the body can make it unbearable to carry your purse or briefcase, do housekeeping, concentrate, play or exercise.  We are all punishing our necks and shoulders from using technology too much, sitting in bad posture, driving, working on computers and phones, and playing sports, and we can feel many stiff spots in our body. 31 percent of U.S. adults have some sort of neck or back challenge that causes them chronic issues. 

Featured Solution:

Meet Michelle, she works on a computer all day. Michelle has been visiting chiropractors and massage therapists to help with her tension headaches and the knots in her neck and shoulders. I wanted to create a safe way for her to feel the comfort and to take the weight off her shoulders from home, with a simple, automatic posture device. Tranquil 2.0 uses a gentle, adjustable decline method to create healthy neck posture and extension, and a heat pad to warm the muscles for even more comfort.  After only ten minutes, it’s possible to feel more relaxed and comfortable in your neck, shoulders and upper back. You’ll remember the feeling of comfort and freedom after long hours of tense driving or stressed computer work. 

 

What users learn from the product:

#1

“When I lean back, I feel myself relax and I’m relieved of my chronic agitation, and it helped me get back to living a normal stress and tension free life.  No more worries about shoulder and back ache. No more worries about bad mood and poor performance at work. The best part is I can use it everyday, right in my home or office.”

#2

“Tranquil 2.0 helped elongate my neck and bring back the ideal curvature.  After just ten minutes I’m feeling more freedom – the device employs an adjustable decline that supports my neck and upper back, and a soothing heat pad that improves circulation. Now I no longer experiencing that heavy feeling that I usually get when I’m stressed out and feeling body discomfort.  My daily tension is no longer there, and I’m in a better mood.”

 

 

Our background:

People always ask me how they can reduce stress in their neck and thoracic spine. We started to build this relaxation device three years ago, with our main aim – to provide an alternative option to people who dealt with chronic discomfort from stress and tension. After lots of amazing stories of how this was helping people, now we have created a second generation that includes a battery powered heater to help increase the comfort.

 

Envisioned Future:
We all want uncompromised alignment and we are all ready to stop ignoring our daily tension issues.

Everyone is looking for a way to take the load off their shoulders and improve their posture and find a clear and free feeling in their neck and back, right from home. Your shoulder and neck should be managed right.

 

Call to action:

We want to help humanity to experience relief from their chronic neck and back agitation, but we can’t do it without you.
You can support us by pre-ordering your own Tranquil 2.0.  

With the money we raise from this crowdfunding project, we’ll be able to make our first round of production, and you’ll be one of the first people to get to experience the comfort and freedom of Posture 360.

 

 

 

 

 

 

Old Script for Voiceover – Male “Physical Therapist”

 

Meet Michelle, she works at a computer all day, Michelle has been visiting chiropractors and massage therapists to help with her tension headaches and the knots in her neck and shoulders. She calls it “tech neck.”

 

Strains from overexertion, Discomfort, Tension, and stress in the body can make it unbearable to carry your purse or briefcase, do housekeeping, concentrate, play sports, or exercise. People always ask me how they can reduce stress in their neck and shoulders.

I wanted to create a safe way for her to feel the comfort and to take the weight off her shoulders with a simple, automatic device.

.

Introducing  Tranquil 2.0, a revolutionary new device that get’s the tension off your neck and shoulders automatically, in just 10 minutes. It uses a neck extension and a gentle decline methods  recommended by massage therapists and chiropractors, along with Soothing heat that leads directly to your neck, helping relax and restore the muscles.  

 

Your shoulder and neck should be managed right, and people love how we can support them to stimulate the right muscles to get back their ideal curvature,  and the best part is you can use it on your own at home. After only ten minutes you’ll Feel the comfort after long hours of driving or computer work. 

 

Why does Tranquil 2.0 matter?

. We are all punishing our necks and shoulders from sitting in bad posture, driving, working on computers and phones, playing sports, and we can feel many stiff spots in our body. Now 31 percent of U.S. adults have some sort of neck or back condition that causes them pain. Tension can last for weeks, months, or even years. And if you’ve been experiencing chronic agitation from body discomfort, it might be time to try something new. 

It’s not just about how being busy and stressed and using computers can ruin your alignment, it’s also about how everyone needs a way to feel the comfort right from home.  

 

With Tranquil 2.0, even on those nights when you’re exhausted from work, It will be easier than ever to feel relaxed and comfortable in your neck and back, after only ten minutes.  

 

Expert Testimonial:

Tranquil 2.0 helped elongate my neck and bring back the ideal curvature, just like the holds I give as a massage therapist.  After just ten minutes I’m feeling more freedom – the device employs an adjustable decline that supports my neck and back, and a soothing heat pad that heats the muscles and improves circulation. Now I no longer experiencing that heavy feeling that I usually get when I’m stressed out and feeling body discomfort.  My daily tension is no longer there, and I’m in a better mood.

 

Founder:

We all want uncompromised alignment and we are all ready to stop ignoring our daily tension issues.

You can use it anywhere: at home, at work, or to wind down after the gym., You’ll feel safety and confidence from the slight cushion when you lay back, and it might help you get back to living a normal stress and tension free life.  No more worries about shoulder and back tension. No more worries about bad mood and poor performance at work.

 

We started to build this relaxation device three years ago, with our main aim – to provide an alternative option people who dealt with chronic discomfort from stress and tension. After lots of amazing stories of how this was helping people, now we creates a second generation that includes a battery powered heater to help increase the comfort.

 

We want to help our neck and back feel more freedom, but we can’t do it without you.
You can support us by pre-ordering your own Tranquil 2.0.  

With the money we raise from this crowdfunding project, we’ll be able to make our first round of production models, because we all want to experience freedom and clarity in our everyday lives.

 

Characters we needed to cast:  

When Confirmed: put names & contact info here  

Young male and female (Office going)

Housewife

Aged person

 

Detailed Shot-List for visual layer:

-Shots at a household with housewife: doing housework, cleaning up, exhausted, 

-House wife using product

-Shots at gym/yoga space – young   male /aged female

-Shots in office – young males  – working at office computer, stress in neck, uses product in office and ad home

-Issues: Shots of people slouching (stock)

-Shots of people suffering from neck/backache : Issues

 

Action Items:

-Location booking – Office / Home / Gym

-Casting – Aged men or lady, young man or lady.

 

Props:

Neck Arc 1.0 Unit prototype

 

Editing ideas:

Documentary style. Scripted video in initial 1 minute showcasing the product and some expert testimonials.

2.5-3.0 minutes

 

Text for your campaign page / video text callouts:

Different (relaxed) state of mind

Feel more confident, clear and free, 

Feel active 

Feel stress free.

 

Brand Messaging :  Interview Main Sales Points for Marketing:

The design is more appealing. It has so much functionality. Everyone can use it at home. It is universal, younger, aged and everyone can use it. It’s useful in any situation, you can use it at office, at home, it’s flexible, it’s unique towards people who have different stages. It can be lying on your back, while you are sleeping, it can be used on the side neck.

 

Issue/tension Point:

100 million americans suffer from chronic neck tension. If you work in office, people who are involved in sports, or people who normally slouch, no matter what position,  

There is huge amount of stress on the neck and there is muscle tension that accumulates from home and office work. 

We all know : Everyday slouching gives creates tension in the neck.  Living with discomfort everyday is a real challenge. That reduces people’s everyday capability – it’s hard to work up to your full potential, and you can lose confidence of your body doesn’t feel clear. As a whole, our product might help improve the quality of life for those with neck and upper back tension, as well as the slew of other health challenges that affect people’s neck and backs

 

Featured Solution:

This is a very unique product. While using our product. when you lie down, your neck is stretched over a decline and your neck discs are decompressed. The posture that is created helps you in recovering strained muscles. It might help to improve you mood, because you’ll feel more clear in your body and head and ready to take on your day. Our heating pad also makes this product more special, because the heat can support muscle relaxation and you forward faster from daily tension and improve your outlook and experience of life.

 

Solution Insights:

 

You can use this product it while you sleep, it can replace the pillow, and also even a few minute during the day can provide instant benefits. It also has a heating pad that also helps relax your muscles and can speed up the process where other posture devices cannot.

Use it for 8 minutes every day and you will have less discomfort and more freedom from common challenges with tension. Improve your sense of well-being, improve your state of mind, decompress your neck, and reduces the amount of stress and tension you have.

When you get the product, the neck rest is more on the upward direction , and so your head is reversed declined, on the back stage – you support yourself to slouch in the reverse position, the neck discs get decompressed, and it reverses the posture that. Our product helps create a gentle decline, while at the same time heating – it relaxes your mind, increases the flow of 

 

When you try it, you might feel as if you are total free from daily challenges with stress, and your posture is more improved –  you have a new feeling, different state of mind: feel more confident, clear, free, active, and aligned.

 

Envisioned Future:

We want our customer to live without tension and stress. Our customer will walk away with tensionless life and lots of smile. Our optimum goal is to be affordable daily support for tension. 

 

Your Background:

 As others, even I was suffering from neck and upper body tension. Initially I ignored it, till the time it started really impacting my routine life, my work. I had constant tension and I use to get easily frustrated and had anxiety problems. I went to a chiropractor and after every visit I use to feel relax but the tension was still there. I wanted a product or some treatment that I can use it at home and don’t want to visit doctors.

 

My journey with this product of 3 years has taught me that tension is a feeling that no one should feel and difficulties with body discomfort can make have at times made my life a living hell. We helped many people and with our updates version of neck-arc, we can help more.

 

Call to Action: 

Let your friends and family know that this might discover support for their neck stress and tension.  Please pledge to support this product to come out to the world, and then think of anyone who you might know, friends, family, coworkers, who might benefit from this.

 

{end of production document}

Industry Research we Did for the Client

Chronic Back and Neck Pain in America 2015 Survey Results

Results of SpineUniverse’s National 

Survey of Pain Patients

By Susan Spinasanta

Page 1 of 2

  

Practical Pain Management’s sister Website SpineUniverse.com, conducted a survey of patients in the United States who self-reported having back or neck pain for at least 3 months. The results of that survey are quite interesting. 

Composite of Survey Responders

To start with, 606 adults from 48 states completed the survey. The majority of responders were women (66%, n=402); 204 men participated in the survey or 34% of the total. Nearly 91% selected Caucasian as their race. Roughly half indicated they live in a suburban setting (47%) and 29% in cities and 23% in rural areas.  Other features of the responders included:

• 82% (n=497) do not smoke
• 76% (n=459) know being overweight can cause or contribute to low back pain
• 43% (n=260) do not drink alcohol and 32% (n=195) seldom drink
• 35% (n=210) exercise 3 times per week. 

The fact that chronic back pain is a leading cause of disability was reflected in answers provided to specific questions:

• 31% (n=190) indicated they are collecting disability for their back problem and no longer working.
• 21% (n=129) have gone onto disability during the past 5 years.
• 26% (n=160) filed for disability during the past 5 years.

Many people work despite their chronic back pain. The results showed 23% (n=123) work full-time, and approximately 30% (n=179) are retired. Sadly, 17% (n=103) had to take early retirement during the previous 5 year time period. Of everyone surveyed (n=606), 36% (n=216) lost a job because of chronic back or neck pain.

Causes of Chronic Back or Neck Pain

Participants were asked to tell what they thought caused their chronic spine pain. They were allowed to make multiple choices from more than 10 potential causes. Out of 654 responses, the potential causes of back pain included: growing older (38%), work-related injury (29%), back surgery (21%), and “runs in family” (21%).

SpineUniverse was interested to know if people taking the survey had other medical or mental health-related conditions besides chronic back or neck pain. It was not surprising to see that depression, anxiety, and high blood pressure ranked highest. It is well-known that up to 50% of individuals with chronic pain have depression and experiencing pain can cause elevated blood pressure.

The results also confirm that chronic back and neck pain can be complex and challenging to treat—and patients appear to be willing to go to great extents to find an accurate diagnosis.

Neck Pain

Roughly half (n=294) of the 606 people who participated in survey indicated they have chronic neck pain.  Not surprisingly, pain is not the only symptom reported. The survey participants indicated chronic neck pain made many activities unenjoyable and/or difficult to perform. The list included: working, carrying a purse or briefcase, housekeeping, concentrating, reaching for things, playing sports, and exercising. Two activities that jumped out at us were specifically:

• Disrupted/poor sleep: 80% (n=236)
• Less sexual enjoyment: 35% (n=103)

Primary care physicians and pain management specialists were the leading prescribers of pain medications (including opioids, anti-inflammatory agents, muscle relaxants, antidepressants, sleeping and anxiety medications), while neurosurgeons and orthopaedic spin surgeons recommend surgery. Click here for a full reporting of the survey results on neck pain.

Mid Back Pain

Mid back pain, that is pain felt in and around the thoracic spine, was self-reported by 86% (n=166 of 194) people. Similar to other survey responders, these patients indicated they have been living with chronic mid back pain for at least 3 months.

Pain was the foremost symptom reported among the 194 people with a thoracic spine condition who participated in this section of the survey. Patients reported feeling pain in the upper back (52%), up/down the middle of the back (76%), on one or both sides of the body (51%), and in the front of the body (14%). However, like other spinal disorders, we see their pain was accompanied by many different symptoms. Most responders noted that their symptoms limited activities,  with sleeping problems led the list.

Treatment Options

The majority of physicians who prescribed pain medications were pain management specialists (45%, n=62) and primary care physicians (36%, n=49). Orthopaedic surgeons (4%, n=6), neurosurgeons (4%, n=6), and physiatrists (6%, n=8) were other physician categories that prescribed pain drugs.

Compared to patients who received a recommendation for neck or low back/sacral surgery, the number of thoracic patients was much lower. Here, 11% (n=20 of a total of 186) reported, “ever having mid back surgery,” while 14% (n=26) indicated their doctor recommended surgery to treat chronic mid back pain. About 15% (n=4 of 26) indicated they underwent another thoracic surgery to revise a previous procedure.

Of 26 patients, 39% (n=10) sought a second opinion, while 31% (n=8) did not because they trust their doctor’s recommendation. Another 31% (n=8) did not seek a second opinion for “other” reasons. Revisiting the 10 survey respondents who sought a second opinion, who did they choose to perform their thoracic surgery? Almost 57% (n=15) decided against having surgery, while 36% (n=9) went with the first surgeon, and 7% (n=2) selected the second opinion surgeon.

Click here for a full reporting of the survey results on mid back pain.

Low Back Pain

The number of people self-reporting chronic low back and/or sacral (ie, lumbosacral) pain represented the majority of the 606 people who participated in the SpineUniverse survey. A total of 546 patients (94%) indicated they had been living with chronic low back/sacral pain for at least 3 months.

Regarding sacroiliac joint pain and related symptoms, survey takers were asked if their doctor examined them for SI joint dysfunction. Of 309 responders, 52% (n=160) chose “Yes,” 18% (n=55) chose “No,” and 30% (n=94) indicated they did not know.

Treatment Options

The majority of physicians who prescribed pain medications were pain management specialists (41%, n=174) and primary care physicians (38%, n=163). Orthopaedic surgeons (6%, n=27), neurosurgeons (5%, n=22), and physiatrists (4%, n=18) were other physician categories that prescribed pain medications.

Approximately 51% (n=293 of a total of 576) reported, “ever having low back/sacral surgery,” while 44% (n=257) indicated their doctor recommended surgery to treat chronic back pain. About 37% (n=96 of 257) indicated they underwent another lumbar and/or sacral surgery to revise a previous procedure.

 

Of the 257 survey participants, 42% (n=108) indicated a neurosurgeon recommended surgery, whereas 35% (n=89) selected orthopaedic spine surgeon, and 10% (n=26) chose an orthopaedic surgeon. A smaller number (11%, n=27) chose pain management specialist and ~2% (n=7) chose “other.” Returning to the 257 survey respondents seeking asurgeon’s opinion, 10% (n=26) had their surgery performed by the first surgeon, 62% (n=160) by the second opinion surgeon, and 28% (n=71) decided against surgery.

 

Chronic Pain and Depression

Pain serves an important function in our lives. When you suffer an acute injury, pain warns you to stop the activity that is causing the injury and tells you to take care of the affected body part. Chronic pain, on the other hand, persists for weeks, months, or even years. Some people, often older adults, suffer from chronic pain without any definable past injury or signs of body damage. Common chronic pain can be caused by headaches, the low back, and arthritis. Unfortunately, there is scant objective evidence or physical findings to explain such pain.

Until recently, some doctors who could not find a physical cause for a person’s pain simply suggested that it was imaginary—“all in your head.” This is unfortunate because we know that all pain is real and not imagined, except in the most extreme cases of psychosis. Emerging scientific evidence is demonstrating that the nerves in the spinal cord of patients with chronic pain undergo structural changes. Psychological and social issues often amplify the effects of chronic pain. For example, people with chronic pain frequently report a wide range of limitations in family and social roles, such as the inability to perform household or workplace chores, take care of children, or engage in leisure activities. In turn, spouses, children, and co-workers often have to take over these responsibilities. Such changes often lead to depression, agitation, resentment, and anger for the pain patient and to stress and strain in family and other social relationships.

How is depression related to chronic pain?

Depression is the most common emotion associated with chronic pain. It is thought to be three to four times more common in people with chronic pain than in the general population. In addition, 30% to 80% of people with chronic pain will have some type of depression. The combination of chronic pain and depression is often associated with greater disability than either depression or chronic pain alone.

People with chronic pain and depression suffer dramatic changes in their physical, mental, and social well-being—and in their quality of life. Such people often find it difficult to sleep, are easily agitated, cannot perform their normal activities of daily living, cannot concentrate, and are often unable to perform their duties at work. This constellation of disabilities starts a vicious cycle—pain leads to more depression, which leads to more chronic pain. In some cases, the depression occurs before the pain. Until recently, we believed that bed rest after an injury was important for recovery. This has likely resulted in many chronic pain syndromes. Avoiding performing activities that a person believes will cause pain only makes his or her condition worse in many cases.

Depression associated with pain is powerful enough to have a substantial negative impact on the outcome of treatment, including surgery. It is important for your doctor to take into consideration not only biological but also psychological and social issues that pain brings.

How to Cope

The first step in coping with chronic pain is to determine its cause, if possible. Addressing the problem will help the pain subside. In other cases, especially when the pain is chronic, you should try to keep the chronic pain from being the entire focus of your life.

Stay active and do not avoid activities that cause pain simply because they cause pain.The amount and type of activity should be directed by your doctor, so that activities that might actually cause more harm are avoided.

Relaxation training, hypnosis, biofeedback, and guided imagery can help you cope with chronic pain. Cognitive therapy can also help patients recognize destructive patterns of emotion and behavior and help them modify or replace such behaviors and thoughts with more reasonable or supportive ones. Distraction (redirecting your attention away from chronic pain), imagery (going to your “happy place”), and dissociation (detaching yourself from the chronic pain) can be useful.

Involving your family with your recovery may be quite helpful, according to recent scientific evidence.

Feel free to discuss these or other techniques with your doctor of chiropractic. He or she may suggest some simple techniques that may work for you or may refer you to another health care provider for more in-depth training in these techniques. 

To find a doctor of chiropractic in your area, search ACA’s member database.

 

Signs of Chronic Pain

Some of the common signs and symptoms of chronic pain include:

• Pain beyond six months after an injury
• Allodynia—pain from stimuli which are not normally painful and/or pain that occurs other than in the stimulated area
• Hyperpathia—increased pain from stimuli that are normally painful
• Hypersensation—being overly sensitive to pain

 

Recognizing Depression

Signs of major clinical depression will occur daily for two weeks or more, and often include many of the following:

• A predominant feeling of sadness; feeling blue, hopeless, or irritable, often with crying spells
• Changes in appetite or weight (loss or gain) and/or sleep (too much or too little)
• Poor concentration or memory
• Feeling restless or fatigued
• Loss of interest or pleasure in usual activities, including sex
• Feeling of worthlessness and/or guilt

 

Pain Management: Neck and Shoulder Pain

Neck and shoulder pain can be classified in many different ways. Some people experience only neck pain or only shoulder pain, while others experience pain in both areas.

What Causes Neck Pain?

Causes of neck pain include:

• Abnormalities in the bone or joints
• Trauma
• Poor posture
• Degenerative diseases
• Tumors
• Muscle strain

What Causes Shoulder Pain?

The shoulder is a ball and socket joint with a large range of movement. Such a mobile joint tends to be more susceptible to injury. Shoulder pain can stem from one or more of the following causes:

• Strains from overexertion
• Tendonitis from overuse
• Shoulder joint instability
• Dislocation
• Collar or upper arm bone fractures
• Frozen shoulder
• Pinched nerves (also called radiculopathy)

How Are Neck and Shoulder Pain Diagnosed?

• X-rays: Plain X-rays can reveal narrowing of the space between two spinal bones, arthritis-like diseases, tumors, slipped discs, narrowing of the spinal canal, fractures and instability of the spinal column.
• MRI: Magnetic resonance imaging is a noninvasive procedure that can reveal the detail of neural (nerve-related) elements, as well as problems with the tendons and ligaments.
• Myelography/CT scanning: This is sometimes used as an alternative to MRI.
• Electrodiagnostic studies: Electromyography (EMG) and nerve conduction velocity (NCV) are sometimes used to diagnose neck and shoulder pain, arm pain, numbness and tingling.

How Are Neck and Shoulder Pain Treated?

The treatment of soft tissue neck and shoulder pain often includes the use of anti-inflammatory medication such as ibuprofen (Advil or Motrin) or naproxen (Aleve or Naprosyn). Pain relievers such as acetaminophen (Tylenol) may also be recommended. Depending on the source of pain, drugs like muscle relaxers and even antidepressantsmight be helpful. Pain also may be treated with a local application of moist heat or ice. Local corticosteroid injections are often helpful for arthritis of the shoulder. For both neck and shoulder pain movement, exercises may help. For cases in which nerve roots or the spinal cord are involved, surgical procedures may be necessary. Your doctor can tell you which is the best course of treatment for you.