How Designer Jewelry Brands Use Start Motion Media’s Video Production to Showcase Designer Rings, Necklaces, Earrings, and Charm

Do you have a designer jewelry brand whose profile you want to increase? You could advertise on social media and use traditional methods, like billboards and even on regular television and streaming sites. There’s something else you can do – use video production.

There are many ways that they could incorporate this to promote their offerings. How can they do that? Here are several methods to make designer rings and other pieces of jewelry even more desirable for potential customers.

Visual Storytelling

While there’s always the option of telling the story of the brand in the mission statement on a website, it’s also smart to make it more visual and personal. Do you or other people involved with the brand have a fascinating background? Get in front of the camera or create something that will capture the interest of potential customers.

One possibility is to have a series of videos. That way, you’ll be able to build trust and camaraderie among the viewers. They’ll grow to see you as a familiar brand and it could raise the possibility that they would come look at your catalog. 

Product Focus

Other methods of advertising can be very limiting when it comes to being able to fully show the beauty of your jewelry. A print ad or even a brief commercial can only do so much. On the other hand, you’ll have a lot more options at your fingertips with video production.

Do you have a particular ring or necklace that stands out? You can take a video of it from all angles. If you add that with a voiceover telling a story about it or extolling its features, that can attract many more interested people.

Lifestyle Integration

Again, regular forms of advertising, while able to show some things visually, pales in comparison to the reach of video production. There are so many ways that you can show your designer jewelry as it would look being worn in the real world. That’s a big difference than having photos taken in a studio.

This way, people can imagine how it would look to them in a similar scenario. That extra touch of real life can be the lift they need for them to want to wear your jewelry.

There are other ways that adding this to your marketing plan can help, such as targeted advertising, social media engagement, and enhancing e-commerce. If done properly, it can reap a lot of benefits and help the brand with its profits and overall business.

When it comes to the designer jewelry field, it’s a very competitive one with a lot of established ones that have carved a foothold. Are you just beginning? If you’re not a well-known one, you’re already starting with some early roadblocks, and you’re going to need all the help you can get to create positive around them.

Video production has become a very real strategy and you must grow along with the times. Brands that stay with the traditional methods run the very real risk of being left behind. Adapt and give yourself the best chance of success.