Total Project Cost -

$5,000 - $15,000 USD

Driven by our love of storytelling. We help attract more customers and funding with artful and beautiful videos. We make visual marketing that your viewers actually love.

 

SF | LA | DENVER | AUSTIN | ATLANTA | NYC

 

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  • Develop a visual message, tell your story, leverage the call to action
  • Film and Produce the planned commercial or “about us” product video

 

 

What is it?

An inspiring, modern product video, for your emerging brand.

 

Who is it for:

For: Startup & Small Business, Midmarket, Nonprofit, E-commerce 

Focus: Story Branding | Product Features | Consumer Lifestyle | Health and Wellness

 

Recent work, Portfolio.

 

 

Our Approach:

Branding, Video Writing, Cinematography, and Video Editing

Schedule of Services:

PHASE 1 -PLAN  
Remote Creative Process 
Unique planning tools to unlock your story. Creative development
Commercial Advertising Video - Variable Length, based on Client Preference

  • With 3 Staff: Creative Director, Producer, and Script Writer. 
  • Comprehensive Intake - main idea, your goals, interview the founders
  • Benchmarking - Research the market and find examples of best videos on your industry
  • Development of Script Ideas and Visuals Plan, Video proposal to include:
    • Video Treatment & Narrative Development: Script Options A and B

 

  • Detailed Shot Planning and Visual Scope (Camera and Talent, Visual scope)
  • Casting: Onset Cinematographer and Art Director: scheduling and booking
  • Copywriting of on screen text headlines and Final Script
  • Production day schedule, logistics and booking

 

PHASE 2 - FILM 
1.5 Film Days
At our location, or yours, or one nearby with the included locations budget.
On scene with 2 staff and equipment. Capture and bring to life the project you are creating. 
 

Video Production Onset Creative Staffing:

 

  • With 3 Staff:  Director (Cinematographer) and Art Director, and Assistant Grip
  • Hired Models with headshots casting (If applicable), plus model release (additional cost)
  • Rented Home / Studio / Open air / Outdoor location (Fees apply: costs greater than $800)
  • Cinema Video Cameras, Stabilization Rigs, and Lens Package
  • Use director's eye and videography technique for unique cinematic shots
  • Extra Half day for lighting studio and product shots

 

Technology & Brand Innovation Focus:

  • Product “hero” shots for use closeups, features supported by onscreen text
  • Text “features” headlines, in modern font “fly in” or “tracking” style
  • Use of Characterization scene to help us understand who the models are in the story. 
  • A final “emotional impact” scene, showing the ultimate benefit to your customers.

 

PHASE 3 - EDIT 
Video Editing - 2 weeks
Everything you need for a polished version of your Video Ad.
Video Editing

  • With 2 Staff, Executive Editor and Associate Editor
  • Cinematographer gives Media Transfer to Edit dept for Logging, Transcoding, Importing
  • Background Music & sound design, Editing audio and video together for narrative arc
  • Develop fully edited commercial video sequences, with narration, visuals, transitions. 

4 Versions: Main video submission, with revision, and final -preview

  • First cut turnaround time:  Video submission within 10 Days of shoot day, remaining edits within 3 business days
  • +1 Extra “Social Media Trailer” cut, 30s, condensed version of main video (included)
  • Alternate “How to” cuts of video content with expanded or different scope, by request. (hourly editing rate applies beyond Main Video and Trailer Video).

 

Licensing:

  • Music track(s) licenced for commercial web use
  • Images and video licenced for commercial web use
  • License to use raw video clips for derivative works

 

Animation Overlay

 

  • Simple text tiles and transitions, tracking text, headlines.
  • App view, with superimposedapp screen floating (examples)
  • Advanced Animation, CGI, Screen Compositing, Illustration, Motion Graphics - Fees Apply 

 

 

 

Terms: Monthly payments of 50%  Invoices due on receipt

 

Payment Options:

 

  • A) Domestic US e-check / ACH  (No Fee)
  • B) Credit Card - option for “pay in 6 weekly payments” - With added 5% financing charge
  • C) Wire Transfer ($45 fee)

 

Add-on Services:

  • 3 Staff+Equip Onset Filming beyond the included 1.5 days time- $2500/day or $375/hr
  • Additional Staff Member- Advanced Animator: CGI, Product Render, Motion Graphics: Costs vary
  • Hired Actors, Models, and Voiceover: day rate & usage release beyond the included 3 : $450 ea
  • Rented filming locations beyond the included $800 Location budget: Rental Cost Varies. 
  • Video Editing Services, after Main Cut, (V1-V4), and the short cut (S1-S2) - $125 per hour
  • Video Production Staffing beyond 8 weeks from start date: Renewal fees apply

 

Case Studies:

“For every dollar invested in Video, advertisers earned roughly six and a half  dollars, making Video the second most effective measured medium behind digital search.”1 

“Video drives impressive brand [ROI] performance, second only to Paid Search. In addition, Videos Brand Awareness halo contributes 27 percent of the ROI that’s attributed to Paid Search. It is the only medium that can drive ROI for more than three years past the end of a campaign.”2 

“Video has proven to be so effective in expanding their customer bases that many Direct to Consumer (DTC) brands have increased their Video investment by Double- or Triple-Digits over the last year.”3 

 

Sources: 1. Statista ad spend ROI in the U.S., 2018; 2. Accenture, Television turns the Channel on Brand ROI, 2018; 3. VAB, Direct Outcomes – Analyzing the ‘Big Bets’ DTC Brands are Making on TV, 2019 

 

Recent Successes:

 

  1. Most Funded Fashion project in Kickstarter History (Baubax Travel Jackets)
  2. Over $23M+ in Sales & Fundraising Revenue generated for our Clients, since 2009
  3. Advertising with our video content often raises $150k+ in 60 days
  4. Clients used our videos to get on Shark Tank, CNN, Good Morning America, the Today Show, and to build relationships for Seed, Angel, and Equity investors.
  5. Products we featured as 1st gen startup, now retail with Target + Walmart.
  6. Ergo Driven went from 0 Sales to having completed their 100,000th order.
  7. OmStars went from no income to $500k in earnings in the first year
  8. Odyssey game now has 150 5-star reviews on STEAM and a write up in Vice magazine 

 

What people are saying:

StartMotionMEDIA has a natural knack for using the power of nature in story. They have gone through the process of helping so many clients present unique visuals-and rally supporters around those stories--that I knew they would help me launch a successful project. - Pacific Trail Adventures

"The whole process was on rails. Very smooth. As a Spokesperson, I didn't have to worry, because they had me covered." - Sutter Health

 

“StartMotionMEDIA has an amazing track record, which is what was most appealing from the start.” -Stanford office of Legal Education

“I could tell they were genuinely interested in helping us achieve our goals. They are extremely professional in the approach, even when you may not be exactly sure how to convey it yourself. Start Motion Media was able to help us achieve an over 300% success with our project in the first 4 weeks!” -Brian at Axius Core (raised $261,000)

"They helped us let go of our perfectionist approach and see the bigger picture. Flowing with their production was easy ” - MCST Car Tech

 

“They were straightforward and good communicators.” - Ricky at Somatic Physics


“We got exactly what we were looking for and more.” - Ramu at OtoZen

 

“Ability to make a commercial video feel cinematic sets them apart.” - Jeff at FocuCalm