Tag: baubax jacket
Commercial Video Production – Baubax – Media Pro...
Hiral Sanghavi needed $20,000 on Kickstarter to fund his BauBax travel jacket. He smashed that target and raised a whopping $9 million.
The crowdfunding campaign for the jacket with 15 built-in features was launched on July 7. Sanghavi had 58 days to meet the goal, but got there in just five hours.
The jacket quickly became the most-funded clothing campaign “not just on Kickstarter but in the history of crowdfunding,” said Sanghavi.
It wasn't only the most-funded clothing campaign.
The baubax jacket drive, which ended Thursday, also became Kickstarter's fourth-most funded campaign ever after the two Pebble Smart Watches and the multi-purpose Coolest Cooler box.
Related: This jacket does 15 things
“I knew we had a great idea, that we'd maybe get a million or two, but never $9 million,” said Sanghavi.
The travel jacket comes in four styles and is designed with multiple hidden functions to make commuting more comfortable and hands-free.
Those include a neck pillow that inflates in two seconds, an insulated cupholder pocket and gloves concealed in each sleeve.
Above quote from CNN Money
The road from Kickstarter campaign launch to ordering the first 80,000 jackets has been nothing short of a sprint for Sanghavi and his team. But the inspiration to keep moving forward from one challenge to the... Read More
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How to Get Started with a Marketing Agency : Audience Promot...
Momentum / breaking news /
Here's where we are at right now: Last year, the total amount of money raised through crowdfunding projects exceeded that of venture capital – There is more money, going to more projects, through a distributed funding ecosystem, than the whole lot of million dollar checks going out from the accredited investors realm. – how many of you have backed a crowdfunding project? People are more curious than EVER about entrepreneurship, and they are willing to PAY just to have a behind the scenes view of getting funded and developing a project.
Seth Godin was recently quoted in a video interview trying to quell the rush of excitement around crowdfunding. “It shouldn't be called Kickstarter. They should call it Kick Finisher. It only works when you have everything lined up ahead of time”
Over the last nine years I've been in the trenches of this rush, running campaigns, helping develop the audience organization principles that are part of our pre-launch conversation, and now it's clear that we've created a dedicated system, applying old-school logic to new-school audience challenges, and it has catapulted my projects through to more visibility, Since that first failed event in 2009, I've now worked with project creators to use one on one conversations and personal relationship building to raise over $13 million dollars through crowdfunding.
What makes me different and better?
Plenty of other people in... Read More