Tag: calculate ROI corporate video

Starting a new business campaign? Exciting! Yet, launching a fresh be can be daunting, filled with decisions and strategies that could make or break your business. But don't fret, this guide aims to help. Throughout, the blog post is going to break down the essentials for jumpstarting a promising business campaign, ensuring you're well-equipped for success. So, are you ready to elevate your business to new heights? Let's dive in!

Create A Strong Marketing Plan

Creating a robust advertising strategy is the first step towards jumpstarting a successful business campaign. The experts working over at 1-vision.com will explain to you how a  good marketing plan acts as your roadmap, outlining the pathway to your business goals. It clarifies your objectives, identifies your target market, and describes how you plan to reach your audience. 

A well-thought-out marketing plan has an understanding of your customer's needs at its heart, ensuring that your campaign resonates with them on a personal level. It helps you define your unique selling proposition (USP) and distinguish your brand from the competition. Integrating your USP into your campaign ensures you deliver a consistent, compelling message that solidifies your brand image and loyalty.

Moreover, a marketing plan helps allocate resources effectively. It identifies areas requiring investment, ensuring you get the highest return on your marketing dollars. 

Finally, a marketing plan is measurable. Setting... Read More

Today we're going to talk about how to leverage corporate tools for maximum return on investment.

YouTube for the enterprise is a good descriptive name but it really is dependent on who you're talking to within an organization and enterprise. For example, it could seem overly basic to a very sophisticated I.T. organization but it could end up with a. I got it moment with a marketing organization.

But in the end I think that in many cases you have evolved and many organizations have evolved beyond YouTube for the enterprise which is that they really look to leverage a video portal within their organization and integrated with other applications making it as easy to use.

 In many ways shapes or forms like the consumer grade applications that they see but also have the heart and security integration with their social business applications like SharePoint IBM Connections. So I think that's where you've started to see more and more the movement away from the association with a Consumer brand.

But I think in terms of creating that immediate identity it helps but you just need to kind of understand how you use the language to move it in the direction that you need. And we'll come back to the balance question in a minute but let me ask a follow-on question this thinking less about the... Read More