Tag: crowdfunding marketing

Know how much should I pay for Kickstarter video?

What you pay and your pricing depends on who does your fundraising video, and the quality of the studio, so that you can get world-class advertising at an highest-quality cost.

Gaining clarity about the visual scope of your project, deciding what video type and which scenes would add the most value to your video. Phone calls where we reference the questions about your project and personal motivations behind it. Ongoing email support and language development as we arrive at interview plan and get to the heart of what the project is. Main points for the interview. Working out defining and scheduling visual elements and resources for production day.

 

Video Production Day:

 

Complete Film Day with our awesome Cinematographer plus Assistant. Reference your main points in the interview and on-camera conversation. Filming additional visuals, capturing a sense of place and bringing to life the project. We follow our shot list and capture each visual element as part of 4-5 actions sequences involving people who are enjoying your product, the lifestyle elements, behind the scenes, and other imagery.

 

Video Editing and Revision:

 

Comprehensive interview editing and narrative arc sequencing to persuasively describe the project and your campaign call to action. Developing visual sequences and cuts to accompany the interview. Audio mastering, sound design, transitions and title cards. Color correction. Integrating feedback, adjusting the video to meet client goals.

 

Crowdfunding Campaign Marketing:

 

Best Practices for running your crowdfunding campaign, approaches for generating community engagement through direct email and social media that showcase your campaign to your followers. Templates to ask for writeups on blogs, and guidelines for email pre-conversation with potential backers. Strategic timelines: When to make certain announcements, and how to leverage “launch days”. Email and phone support during your campaign.

Video & Consulting – Get Pricing

Video Production Frequently Asked Questions:

Definition of Professional Video Production:

Having a solid, experienced director/producer using professional tools and significant time investment to make your video.

Benefits – Reliable quality that conveys your credibility.  No apologies needed.

Best Uses – Crowdfunding campaigns, profile videos, product pre-sale videos, and fundraising for campaigns.

Do I need video production?

Do you want to increase credibility, build your brand, attract new customers through or crowdfunding?  Do you have an interesting story behind your project?  For these types of tasks, you definitely need a professional or premium level of quality to get a satisfying end result from your video product. And most video companies have only done a couple projects. The thing about video for your project is that you might benefit from working with an agency that specializes in Crowdfunding video advertising, so that you can get the latest research about what is working for this unique Fundraising format.  If you have sufficient resources to hire a video company, and you want a video that is able to compete during your crowdfund fundraising at the highest level, we are a top-drawer studio production for highest-quality video production rates, and we will tell your story with incomparable style and class.

How much should I pay for video production?

Things to consider:

Time.  The more time that is spent in pre-production planning, scripting, location scouting, shooting, special effects and editing, the better the final product will be.

Talent.  The talent of the people working on the project is really important. When it comes to online video production, as with most things in life, talented and experienced people tend to cost more.

Tools.  You can produce a video with your cell phone.  Or you can use a high-end camera with a professional videographer and experience in post-production for crowdfunding. Sophosticated narrative development and story creation is also key.

A guidepost for budgeting your video production:

  1. For most other production companies, an agency quality storyline, filming, and three minute HD video for website or business project might end up costing $15,000 upfront if you consider the corporate video clients they typically work with, as well as the variables between production companies.

  2. For StartMotionMedia, with our streamlined video production and campaign , we focus on helping inventors and startup project creators have access to professional video to succeed on their and indiegogo-type crowdfunding intiatives. We have performance-based pricing designed for startup companies who need highest-quality rates. Because of this, we can offer you a chance to work with our agency at top-level of production quality for significantly lower cost.

    What's the cost of to get my Video Produced? How much for Campaign Strategy Services?

    Request a Bid to see our current rates and availability.

    I hope this gives you a reasonable idea of where to begin in your budgeting process for how much you'd consider investing in video production and campaign services for your project.

Video Production – Motion Advertising and Fundraising Videos

 

Branding

A process-driven approach for making your project stand out.

Your crowdfunding look and feel is made up from more than just your project title and the video and images you use. Our crowdfunding page brand development can help you create the perfect identity so that your visitors will see what sets your business above the rest. Whether you've got all your content already lined up or you are just starting out, we'll make sure your crowdfunding project shines.

 

Video

Plan, film, edit, and share.

Take a look at our portfolio >

Your best marketing tool is what you are able to share. We create a complete video plan for how to thoughtfully engage your audience at every point in your video, one that will help you create a loyal following from your viewers. The best part about a professional video? It builds your project's reputation and will support you to put your best foot forward, not to mention it's the thing that your users will use to weigh the quality of your project, and what they point to when explaining your project to their friends.

 

Strategy

Research and analysis, the path to highest growth.

Our strategy consulting serves as the leadership for your team to market and implement your launch. After hundreds of campaigns, we've discovered the reliable process-based tactics of customer acquisition that are specific to crowdfunding. Because of the breadth of our experience, clients gain access to some of the most cutting edge approaches for how to scale their peer-to-peer and advertising outreach and increase the number of backers they can convert.

Know how much should I pay for Kickstarter video? Video & Crowdfunding Consulting – Get Pricing

What people are saying:

“Working with StartMotionMedia was one of the best decisions I've ever made! They are true professionals, who know how to make “Kickstarter” videos that work – just have a look at our video and you will know what I mean : youtu.be/ZysUzEBR0lg . They also advised us on strategies and were so experienced on how works, able to adopt the strategies as the environment changed and come up with such great ideas on the fly. If you are looking for someone amazing and results that are extraordinary, look no further!” -Jong S, founder of HOPii -Raised $382,321

“We got prompt responses. StartMotionMEDIA is very informational when it comes to actually kickstarting a project. This process can be very overwhelming and he will sit down and walk you through it. He wants you to succeed and this is obvious.” -Julien S Co-Founder of GreenTraveler – Raised $136,276

“They were outstanding at putting a plan together and then dragged me towards the finish line.Before I met with StartMotionMEDIA I truly had no idea where to even start in creating a -Tracy O –

“StartMotionMEDIA has gone through the process of helping so many clients present their stories–and rally supporters around those stories–that I knew they would help me launch a successful crowdfunding campaign.” – Janel H –

It made me rethink my funnel by building it up first and testing it with customers on the list. I feel far more comfortable with the list so I can turn it on.- Jonathan K – Raised $54,207

“Unique background that combined a technical education from Stanford, we found that very appealing” -Vivek K. -Raised $46,824

Know how much should I pay for Kickstarter video? Video & Consulting – Get Pricing

Know how much should I pay for Kickstarter video? “StartMotionMEDIA created an inspiring crowdfunding plan for our project. Successfully Funded! Their eye for capturing the human spirit made our message so compelling.”

With deep appreciation, Magalie Bonneau-Marcil – Summer of Solutions.

 

Connect – Engage – Create – Launch

THE PROVEN STEPS TO RAISE MONEY THROUGH VIDEO PRODUCTION

CONNECT

• Clarify your business concept and develop the sales pitch and your story • Case studies of successful projects: Learn how the successful projects did it • Schedule an organized and reliable launch plan, learn key software • Position Your Campaign with Research: Test your project • Organic list building, friends & outreach strategy • Landing page design

ENGAGE

• Connect with influencers, guide for how arrange for some actual PR • Tools & software walkthrough to implement your content strategy • Social media etiquette & communication rules • Expand your influence and reach backers who actually care • Create strategic partnerships & build your reach

CREATE

• Carefully spec out your film production day • Choose the Right Goal – use my calculator to measure • Make your video even better with locations and actors • Production planning & equipment, step-by-step • Video creation: full day of filming with our cinematographer • Audio & video mastering: the professional secret touch

LAUNCH

• 10 essential tools to run your campaign and drive engagement • Warm the engine and get verbal confirmations • 6 big methods for driving traffic to your campaign • Develop your fundraising “ask” and get money • Analyze, retarget and unlock new participation • Emails word choice guide to get you even more funding • Systems for managing your backers, how to train evangelists BONUS: Our COMPLETE course of detailed crowdfunding lessons & useful tools

Want a hand in your crowdfunding project? Contact Us

Know how much should I pay for Kickstarter video?

Commercial Video Production – Baubax – Media Pro...

Baubax - The Kickstarter Campaign that raised $9 Million

Hiral Sanghavi needed $20,000 on Kickstarter to fund his BauBax travel jacket. He smashed that target and raised a whopping $9 million.

The crowdfunding campaign for the jacket with 15 built-in features was launched on July 7. Sanghavi had 58 days to meet the goal, but got there in just five hours.

The jacket quickly became the most-funded clothing campaign “not just on Kickstarter but in the history of crowdfunding,” said Sanghavi.

It wasn't only the most-funded clothing campaign.

The jacket drive, which ended Thursday, also became Kickstarter's fourth-most funded campaign ever after the two Pebble Smart Watches and the multi-purpose Coolest Cooler box.

Related: This jacket does 15 things

“I knew we had a great idea, that we'd maybe get a million or two, but never $9 million,” said Sanghavi.

The travel jacket comes in four styles and is designed with multiple hidden functions to make commuting more comfortable and hands-free.

Those include a neck pillow that inflates in two seconds, an insulated cupholder pocket and gloves concealed in each sleeve.

Above quote from CNN Money

 

The road from Kickstarter campaign launch to ordering the first 80,000 jackets has been nothing short of a sprint for Sanghavi and his team. But the inspiration to keep moving forward from one challenge to the next has come in unexpected places.

“We have gotten so many emails on LinkedIn and direct mail from our customers and readers around the world who say, ‘Your story has inspired me and my wife to take the plunge into entrepreneurship and start something of our own.' And that is so, so humbling. And feels great,” says Sanghavi. “We were just doing our thing. We were living our dream. Our dream was to launch this product and in that course we ended up inspiring so many people. That feels really nice. That is the moment of success for me. Money is fine, but the fact that we can inspire someone through our work, that is exciting and humbling.”

From 2018: Our latest Travel Jacket 2.0 launches and drives more than $3 Million.

Baubax - The Kickstarter Campaign that raised $9 Million

From 2015:
StartMotionMEDIA is happy to announce that Baubax, our video & strategy project now is the 4th most funded project in Kickstarter history. Our film & strategy team worked hard to create a compelling commercial-style story depicting the multi uses of their product, and sure enough, we pulled it off! BAUBAX received more than $9 Million worth of pre-orders when their campaign ended.We helped create an amazing video inside an airplane at Air Hollywood, and it ultimately generated over 232,000 views on youtube, not counting their viewers on kickstarter, and they followed exactly our grassroots strategies that helped get all their friends and family involved from the start.

BAUBAX – The worlds best travel jacket San Francisco Los Angeles

 

We filmed and produced this in  at an airplane facility known as Air Hollywood. After getting the right lighting grips and talent for the Southern California area, we were set to begin filming!

We helped create an amazing video inside an airplane, and it ultimately generated over 232,000 views on youtube, not counting their viewers on kickstarter, and they followed exactly our grassroots branding strategies that helped get all their friends and family involved from the start.

Baubax didn't really need most of our other crowdfunding tips. Because he ended up choosing the best of all crowdfunding service providers. Even after utilizing our crowdfunding guide, and a chance for us to review how he was describing the perks for backers in his donation-based project, our fundraising tips didn't end up meaning much. After going through our crowdfunding training classes he went ahead and selected one of the best crowdfunding marketing companies, whose crowdfunding tactics with advertising are a great complement to our things to write about. After reading one indiegogo review about his partnership, I saw that in addition to a great video, they were one of the best resources for reward crowdfunding.

Ecommerce Case Study: BauBax

Hailed by Business Insider as the most highly funded piece of clothing in crowdfunding history, Baubax is the 6th most successful kickstarter ever. Baubax's multi-feature travel jackets attracted over 55,000 backers in total and raised over $11.5 million before even launching. Husband and wife team, Hiral Sanghavi and Yoganshi Shah, noticed a gap in the market for economical and efficiently designed travel jackets, and strove to create a product that addresses the many inconveniences that travelers face.

 

Strategy

  • Fully optimized marketing funnel from Facebook to website checkout
  • Targeted qualified and interested customers through the use of lookalike audiences and key demographics
  • Implemented video ads that were socially attractive, shareable, and informative
  • Scale current media buying on Facebook around getting new users into the funnel, which included building new audiences, optimizing call-to-actions, and A/B testing new banners and videos we created

Results

  • Scaled entire company revenue by 5X while maintaining similar CPA and ROAS
  • Reached more customers efficiently through virality of video content
  • Increased conversions by optimizing and improving the website

 

The BauBax Travel Jacket Review

BauBax travel coat audit – highlights

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Here at Start , we love to travel with as little luggage as possible. Things that fill different needs or make it so our stuff occupies less room can be excessively useful. Nowadays numerous carriers are getting stricter about portable bags, leaving a considerable lot of us searching for better approaches to pack carry-on as it were. So when a few individuals from the #HPLWorld Facebook bunch began discussing the BauBax travel coat, we needed to find out additional.

BauBax travel coat survey – highlights

The BauBax travel coat has numerous highlights

Highlights of the BauBax travel coat

BauBax makes four distinctive travel coats: an aircraft, a sweatshirt, a jacket, and an overcoat. They accompany numerous highlights intended to make travel simpler, similar to an implicit inflatable neck pad, an eye cover, and numerous pockets explicitly intended for things like your telephone, tablet, identification, and that's just the beginning. It even has a beverage holder pocket. The coats come in male and female renditions.

BauBax Travel Jacket Features:

Neck cushion

Drink pocket

Microfiber material

Sunglass pocket

Tablet pocket

Handwarming pockets

Headphone holder

Eye Mask

Identification pocket

Telephone pocket

Pen + Stylus

Charger pocket

Cover pocket

Gloves

Be that as it may, we needed to get notification from individuals who have really utilized a BauBax coat. This is what two or three our perusers needed to state.

The BauBax Sweatshirt Jacket

Aggie possesses the sweatshirt and mentioned to me what she enjoys and doesn't care for about it.

BauBax travel sweatshirt survey

Aggie cherishes the pockets on her BauBax travel sweatshirt

What do you like about the Baubax sweatshirt?

I love that it has such a significant number of pockets to store things and I don't generally need to convey a tote/shoulder sack around. Since I'm a movement blogger and day by day sketcher, I convey a movement estimated sketch unit which incorporates a pocket measured sketchbook, water shading paint palette and a pen and water brush. The coat has a lot of extra room to hold those things without it being and looking excessively cumbersome.

I additionally love the enormous inside pocket, the eyeglass cleaner that is joined to within pocket, and the appended pen.

What don't you like about the sweatshirt?

The pockets which you can slip your hands in to keep warm don't zoom up. I tend to place my handbag in those pockets in any coat so to realize that anything that I put in the pocket could be zoomed up securely would be incredible. Additionally those hand warming pockets (as I call them) are not profound so placing anything in there without the zip can undoubtedly drop out.

I additionally don't care for how substantial the coat is. I'd very much want a lighter coat. In winter it's an incredible coat to keep me warm and toasty, yet I feel that I heat up too rapidly wearing this coat.

Has the BauBax sweatshirt made it simpler for you to go with carry-on as it were?

Not excessively simpler. Despite the fact that it has a great deal of pockets, since I consider this specific model that I have excessively substantial, I tend not to go with it much. It's helpful to have however I surmise the cumbersomeness and the way that I over warmth in it makes it more outlandish for me to need to go with it. Perhaps I ought to have acquired the one of the others.

Anyway both my better half and adolescent child love their BauBax coats and wear them in simply day by day life and particularly for movement.

>>Check out these things to pack that take care of issues.

OK prescribe this coat to other female voyagers?

Likely not the specific model I have for movement, on the grounds that as I referenced before it's excessively substantial and massive for my enjoying (I'm just 4′ 11′). I don't go through the blow neck pad at all and have never gone with it (again it's excessively substantial, my family feel the equivalent about the neck cushion). On the off chance that they made a lighter rendition like ScottEVest do, with zoom up hand pockets I would get one however I possibly ever wear mine when it's virus at home and around yet not for movement.

BauBax Bomber and Sweatshirt

Natalie claims both the aircraft and the sweatshirt, so she responded to my inquiries in view of the two things.

BauBax travel plane coat survey

Notwithstanding the sweatshirt, Natalie additionally possesses a BauBax plane coat

What do you like about the BauBax aircraft and sweatshirt?

I love every one of the pockets in these coats. I additionally truly love the inherent eye cover on the main release coats. My plane was requested through the Kickstarter so it has the first eye veil, and it is marvelous for resting on flights. The cushion is excessively comfortable also.

The plane is exceptionally warm, I had the option to wear it as my essential coat in Iceland on a cold December day. The plane additionally is by all accounts water safe in the middle zone, however not on the arms. I love the stretch and of the sweatshirt. I wear it constantly, in any event, when I'm not voyaging.

What don't you like about the plane and sweatshirt?

The plane coat is extremely firm, so I can perceive how it'd be awkward for some to wear on a long flight or outing. I requested the sweatshirt through BauBax after the Kickstarter finished so it might be a second or third version of the coat. It doesn't have a similar eye cover as my plane coat and I quite abhor it. The cover isn't completely associated with the hood of the coat like in the main release coats so it's extremely simply like an arbitrary little fold. It scarcely covers the eyes the whole distance and allows in a lot of light.

>>See what to pack to assist you with dozing on planes.

I like the pen/stylus, yet I am very distrustful about losing it, so I withdraw it from the zipper and simply leave it in whatever handbag I'm going with at the time.

Have the Baubax coats made it simpler for you to go with carry-on as it were?

Indeed, it has made it simpler to travel continue as it were. Notwithstanding doing continue just, I likewise just travel with a little cross body pack, so I have even less space for in-flight basics. I've never needed to stress over having the option to get to every one of my basics while going with this coat. I likewise never feel impeded when I'm utilizing this coat.

A portion of the highlights like the would holder be able to take I don't use in that specific way for the most part since I believe it's somewhat senseless to walk/lounge around with an open can in your front pocket. Perhaps that is simply me.

OK prescribe BauBax to other female explorers?

I would prescribe this coat to other female voyagers. It's a solid, all around made coat, and regardless of whether you don't utilize every one of the highlights, it's decent looking and agreeable. My aircraft coat functioned as a coat in Iceland and London in December climate and was decent enough for me to wear to the auditorium in London in numerous events.

Do you possess a BauBax travel coat? What's your opinion about it?

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