Tag: Ecommerce Business

This is a lecture from Lara Rahib on digital marketing planning for an ecommerce Business. It is quite clear that the landscape of digital marketing for ecommerce is changing regularly, with new tools and techniques popping up on a daily basis. 

Due to this, it is so important that online retailers are up-to-date with the current trends in the market and consumer behaviour, especially with increasing levels of competition that are resulting in complex intricacies on how to direct people to their sites. Whether one is already a giant company or a young startup, there are surefire ways, with the help of expert Lara Rahib, on digital marketing that will benefit the e-commerce business.

1. Data-Driven Customer Personas

Knowing your audience is always the first step to any marketing strategy you plan to embark on. In this video, Lara Rahib explains that data analytics is crucial in creating the most accurate and comprehensive picture of a customer that resembles the actual user. Take care of the statistical data of the website as well as your customers' activity on social networks in order to reveal their age, interests, and shopping behaviour. Based on this data, it will be possible to group the audience into various relevant segments and then align the messages and products that will be promoted to such segments.

2. Search Engine Ranking (SER)

SEO, or search engine optimization, is... Read More